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EDISON

Phonograph Monthly

EXACT REPRODUCTION

Wendell Moore

First Edition
May 1989

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1915 - VOLUME XIII NUMBER 1

BOOK NUMBER S0(0

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Preface

In this year of 1915 we see vast contrasts between
disaster and progress. The early Dec. 1914 fire was a
disaster in scope that would normally all but destroy
most incentive to forge ahead, but not T.A. Edison!
If anything it seemed that he relished the idea of hav-
ing the chance to greatly improve all of his facilities.
As could be expected, the plant was re-established
in record time.

The rest of the year was very successful indeed —
the Dia. Disc was at the peak of Edisons technology
and it surely seemed that all future successes had to
center around this machine. The cylinder was not
forgotten though, Blue Amerol Records are still very
much a part of the business and as if to prove that
the cylinder would be around a long time — 3 new
Amberola cylinder machines were introduced. To
prove the point even further — in the Dec. 1915 E.P.M.
it is announced that from this issue onward "E.P.M.
will be devoted exclusively to Edison Diamond
Amberolas and Blue Amberol Records/7 All in all a
surprising year. The Old Man still has the touch!

Our Thanks to—

Ron Dethlefson — for supplying the comments by
Mr. Theodore Edison on the creation and existance
of the 20-page booklet — the Edison Works Monthly
(on the bottom of pages 1 and 2) and the very timely
booklet on the Edison Diamond Disc Phonograph.

David Heitz — for supplying the excellent little
booklet by Theodore Edison — the Edison Works
Monthly.

'Mac7 McMillion — without whom — none of this
would be happening.

Wendell Moore

Vol. III. No. 1

December, 1914

Special Fire Edition of the

Notes of Interest on the Great Fire which Destroyed Most of the
Edison Phonograph Works

PRICE

10 CENTS

Comments by Mr. Theodore Edison.
"When I was a boy I had a little printing shop that I called the "Glenmont Press" and I launched
the Edison Works Monthly with an edition dated Sept. 1912. 1 actually printed that first issue myself
and published it for a year, then discontinued it. At the time of the fire it was revived with the first
(Dec. 1914) and second (Jan. 1915) editions of the Monthly, and a follow up (Mar. 1915) edition of
"Our Plant." — continued next page

EDISON WORKS MONTHLY

Vol. III.

December, 1914

No. 1

CONTENTS

Cover Picture —

Shortly After the Alarm Was Sounded

A Brief History of the Fire Page 2

A Few Telegrams Received Dec. 11 Page

"Some Speed" Page

Some of Mr. Edison's Remarks Page

"Troubles Never Come Singly" Page

Two Letters Received Page

General Views of the Plant Page 5-11

The Storage Battery Plant Page 1.2-14

Two Signs Posted by T. A. Edison, Inc. Page 15

Some Answers to Telegrams Page 16

Trade Letter Sent Out by T. A. Edison, Inc.

Page 16
Dictating Machine Depts., Trade Letter fc

Page 17
What the Advertising Dept. Has to Say . Page 18

A Distributor's Letter Page 19-

Acknowledgements, etc Page 19

Map of Plant Page 19

The Sentinel Page 20

Fire Edition of Tub Edison Works Monthly.
(Copyright 1914 by the Glrnmont Press, West Oiange. N. J.)

T. M. Edison. Editor

A Brief History of the Fire

At 5.17 on the evening of Wednes-
day, December 9th, a fire which was
destined to develop into one of the
greatest factory fires the State of
New Jersey has ever experienced,
broke out in the Film Inspection De-
partment of the Edison Works, at
West Orange. After starting with a
small explosion, the fttfmes quickly
spread to the large wooden carpenter
shop adjoining. Lack of water pres-
sure enabled the fire to gain such
headway that when the automobile
fire engine arrived, it was beyond
control. Although every effort was
made, nothing seemed to stop the slow
but steady advance of the flames. The
wooden window frames of the large con-
crete structure known as the Phono-
graph Works formed the connecting
link between that building and the
Carpenter Shop. At the same time,
the fire was making rapid progress in
the other directibn, and the brick
building which housed some of the
apparatus used in the manufacture of
the new disc records was next to go.
The great record plant, known as 24

building, was next in line as a victim
of the flames. It was afterward stated
that had there been twenty buckets of
water on the third floor, this building
could have been saved. At this point,
it was seen that any attempt to save
the buildings already in flames, was
futile, and the firemen now directed all
their efforts to saving the Laboratory
and Storage Battery buildings. There
was one small building which, had it
caught, would have greatly endanger-
ed the Laboratory. It was this build-
ing that the firemen successfully tried
to save. Although they seemed to lie
keeping the flames away from this build-
ing, it was not until after one o'clock
that the danger was considered past.

At first sight, the loss appeared to
be very great, but it was afterwards
found that a great deal of the machin-
ery in the concrete buildings was in-
tact, or could be quite easily fixed.
Although many newspapers said that
the loss was over $5,000,000, the actual
total loss in machinery and buildings

"The Storage Battery Company purchased copies of the January 1915 issue and some of these must
still exist, but the other issues are very scarce. "The Sentinel" back cover picture shows the fire
whistle that used to be at the east end of the still-existing laboratory building. It was blown to
summon firemen — the Edison plant number being 2-3.

"Firef"

Page 3

will probably be in the neighborhood
of $1,000,000. The greatest losses oc-
curred in the brick and wooden build-
ings where the machinery was ruined
by falling. Practically all the concrete
structures are as good as ever, or can
easily be repaired. It was stated that
had their been wire glass and steel
window frames and sashes, the record
plant could have been saved. In the
buildings which did not burn, and in
all the reconstructed buildings, these
windows and frames will be used.

The Newark Fire Department de-
serves special credit for its efficient
work at the fire.

The local police also deserve great

credit for the way in which they

handled the great crowd which gath-
ered soon after the fire started.

When the fire started, all the lights
went out, as the wires from the power
house were burned. This greatly
hampered the salvage work. Storage
Batteries are now being installed in
all our buildings for emergency light-
ing.

The fire was remarkably free from
accidents, as only one life was lost.
The small number of accidents was
due to the frequent fire drills which
the company had organized. The Ed-
ison Fire Departments did splendid
work, but the fire quickly got away
from them, owing to the lack of water.
When they found that they could not
fight the fire, they at once started do-
ing salvage work. In carrying out
this purpose, they ran many risks, and
the company wishes to commend their
bravery and express its gratitude to
these men for their generous efforts.

A Few Telegrams Received
December 11, 1914

"Your friends, Fort Myers and City
of your adopted home, extend to you
their deepest sympathy in the loss you
are reported to have suffered by fire.
We congratulate you on the virility
you are reported as possessing, in re-
placing your lost plant.

"THE BOARD OF TRADE."

(Reply.) "Thank and say hope they
will get things going as quick as I do."
(Fort Myers has just had a big fire
which destroyed most of the business
section.)

"Friend Edison : I have heard of
your great loss. Language cannot ex-
press my sympathy. I have a few dol-
lars in the bank here. If you person-
ally need any cash quickly, it is all
yours. Draw at sight and no note or
interest. I cannot resist loving and
helping a man who is always game."

(Reply.) "Thank and say I am on
the job for quick action."

"Would a donation of one million
dollars secure your plant for Evans-
ville, the largest hardwood market in
the World, the largest furniture fac-
tory in the World, the largest output
of vehicles in the World? Rail and
water transportation not excelled.
Population ninety thousand."

(Reply.) "Say cannot move as con-
crete buildings are very little injured.
Is the furniture factory very busy?"

"Your loss is a national loss and oc-
casions therefore unstinted public
sympathy. An instance of this kind
emphasizes the vital importance of
maximum protection in construction.
The history and official returns of the
great conflagrations of Baltimore and

Page 4

"The Fire"

San Francisco evidence the superior-
ity of brick construction over any-
other building material as fire resist-
ant. Anticipating your probable im-
mediate and extraordinary require-
ments, we are prepared to furnish
you with .... brick, unsurpassed for
beauty and quality, and the only . . . .
brick patented by the United States,
at the rate of three hundred thousand
per day. A wire will bring our repre-
resentative with samples and prices."
(Reply.) "No answer."

"Some Speed!"

In two hours on "Fire Night," the
Western Union received about 350 tele-
grams from us or in other words, did
business at the rate of $500,000 per year
— and handled it.

The New York Telephone Company
was on the job at 3 A. M. and had
practically all departments connected be-
fore business hours Thursday morning.

The Public Service Electric Company
gave us emergency service so quickly
that we had scarcely two hours interrup-
tion to the work in our Storage Battery
plant. •

Mr. Edison received a very nice
letter from a "practical all-around
draughtsman," applying for a position.
Mr. Edison's answer was, "Say he is
too late; have put on all the draughts-
men we can work just now." (This
letter was received the day after the
fire.)

A large Erie locomotive crane has
done good work in clearing away the
wreckage. At the end of the first week
forty-four carloads of iron and steel
wreckage had been taken away, besides
hundreds of wagon loads of bricks, etc.

Some of Mr. Edison's Remarks
During and Since the Fire

General Manager Bachman, during"
the fire, asked Mr. Edison how he
could smile in the midst of it all.
"Well, Bob," he replied, "this is cost-
ing me a lot of money, but it certainly
is a fine fire."

To Mr. Wilson he said, "It's a
goner, Wilson, but we'll build up
bigger and better than ever."

"Why should I be downhearted? I
can't take any of this away when I die,,
anyway."

"This is certainly a good test of my
concrete buildings, but I haven't been
used to spending so much money on
one experiment."

From time to time Mr. Edison re-
ceived such encouraging reports of
the salvage work that in one case he
remarked, "I am getting so many good
reports that pretty soon somebody
will tell me I haven't had any fire."

"Troubles Never Come Singly"

On December 15 an explosion of il-
luminating gases occurred in the Car-
bolic Acid Department of the Edison
Chemical Works at Silver Lake, causing
considerable injury to the buildings. By
3 o'clock the following day complete
plans had been roughly sketched out,
showing the requirements of a new
building, where the principal equipment
would be placed, etc.

The building as presented to Mr. Edi-
son was to be 80 feet long by 50 feet
wide by 20 feet high, and apparently
these dimensions were based upon care-
ful thought and analysis. Mr. Edison
(Continued on Page 16)

"Our Fire"

i'age 5

Two Telegrams Received

Mr. Thomas A. Edison,
Orange, N. J.
We sympathize with you in your
great loss and hope the early reports
are greatly exaggerated. We are con-
fident of your early recovery and are
sure you will be greater than ever.
Entire organization is at your com-
mand if we can be of any service.

THE ROACH REID CO.

Shortly After the Fire

Nelson C. Durand:

If I can be of service to you in help-
ing you get started anew, will be glad
to go to Orange at my expense and
stay as long as necessary, services
gratis. Shall I come to Orange for
consultation? When you get your
breath, wire situation and your wishes.
EDWIN C. BARNES,
(Chicago EDM Distributor.)

General Views of
the Plant during
and since the Fire.

24 Building in Flames

The Works as seen from Alden Street on "Fire Night"

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"Some Fire!"

Page 7

Page 8

The Great Fire'

Upper Picture — The Record Plant known as "24 Building."

Lower Picture — Screw Machine Dept. The fire started near the end of the Concrete Building
at the extreme right.

The Edison Fire"

Tage 9

Upper Picture — All the Concrete Buildings were intact with this exception.
Lower Picture — What is left of the record stock room.

Page io

"The Gre

Electrical and Kinetophone
Depts. — Untouched

Punch Press Dept., Brick and Steel

Machinery Salvaged

Shipping Dept., Brick and Steel

Total Loss
Part of Disc Plant, Brick and Steel
Almost Total Loss

Drill Press and
Concrete — Fair

General View of

This view does not take in the Record

on Fire'

Page ii

ew Machine Dept.,
rage

Film Inspection Dept., Corrugated
Iron — Total Loss

Cabinet Shop
Total Loss

Screw Machine Dept., Concrete
Fair Salvage

Office Building, Concrete
Fair Salvage

Cabinet Finishing Dept., Concrete
Fair Salvage

Wooden Record Stock and Manufacturing Dept.

Brick and Steel — Total Loss

e Burned Area

nt or much of the Office Building

"The Greatdison Fire"

Punch Press Dept
M.iclnnorv Salvaged
&!7!.?e|,t- B"<* »«« Steel

OITlcl' I'nilding, Concrete

Cl.n„i <hop. Wooden

General View of t'the Burned Area

VI6W d0es not take ;" the Record Pliant or much of the Office Building

Page 12

"Hot Stuff'

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The Storage Battery
Plant

Bigger and Busier
than Ever

By ROBERT A. BACHMAN

What Happens to Batteries that
Don't Stay Home

The great concrete buildings of the Ed-
ison Storage Battery Company were not
affected by the fire. The new six-story
addition extending 325 feet on Lakeside

Small Cell Division of Testing Department
Absence of Acid Fumes permits the Testing
and Forming to be done in open factory
space without Special Ventilation.

Avenue was directly across the way
from Mr. Edison's Laboratory and Li-
brary and part of the Administration
Building of the Phonograph Works,
and, although the latter was pretty
well gutted, the flames did not reach
the Battery factory.

With the additions recently com-
pleted the Battery factory has an im-
mense floor space. Extended in one
story it would equal a building one and
one-fifth miles long by sixty-two feet
wide and with the boiler house and car-
penter shop would contain about nine
acres. Machinery has been- installed

with a capacity of 3000 cells* per ten
hour day and ample room left for more
equipment to meet increased production
requirements.

This extra space has been put at the
disposal of the Phonograph Works and
already seventeen manufacturing de-
partments of Thomas A. Edison, Inc.,
are placed there. The generous office
accommodations of the Battery Com-
pany are being shared with the clerical
and sales forces of its burned-out neigh-
bors with a little overflow on adjoining
factory floors. Five days after the fire

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One of the 24 Flake Plating Cranes

The layers of Nickel from which the posi-
tive Tube Nickel Flake ?s made are one
twenty-five thousandths of an inch in thick-
ness.

(when this is being written) all depart-
ments are satisfactorily housed and

ready for business as soon as the tools,
which are now on the way arrive.

*Note — Storage Battery production is given times as large as those used in ignition bat-
in Type A-4 "equivalents." A "cell" means a teries and 33 times as large as the Miner's
r.anar'tv nf icn arrmere hours, which is four Safety Lamp cell.

Page 14

"Reconstruction'

Automatic Tube-Drawing Machines

Perforated, Nickel-Plated Steel Ribbon is
here Spirally Wound into Positive Tubes.
The Joints are Doubled Seamed and
Swedged.

It is not out of place to say a word or
two about the storage battery plant that
was saved from the flames. Practically
all the machine tools in these factories

Ribbon Plating Machines

The Perforated Steel Tube and Pocket Rib-
bon runs over rollers and is continuously
Nickel Plated as it passes through the Baths.

are built to order from special designs
of Mr. Edison and their destruction
would have meant the loss of ex-
pensive apparatus representing years
of development and from 3 to 5 "gen-
erations" on each tool. A little over a
year ago, when battery shipments were
two or three months behind, large
orders for machinery were placed so
that much more than half of the equip-
ment is practically brand new. Its loss
would have held up a number of large

Perforating Steel Ribbon for Positive Tubes
and Negative Pockets — Nine Distinct Oper-
ations and Three Inspections before Ribbon
is ready for the Tube and Pocket Tools.

orders which are now going through, in-
cluding equipment for a single fleet of
100 delivery wagons (6600 cells), an or-
der for 1100 railway car lighting cells,
one for 660 cells for mining locomotives
and also 3000 cells for emergency light-
ing and door operation of Brooklyn
Rapid Transit Elevated R. R. cars. Dur-
ing 1914 some twenty-two railroads have

Positive Tube Loading Department

Capacity 25 miles of Tubes per day. Each
tube has 315 layers of Nickel Hydrate and
315 layers of Nickel Flake.

adopted the Edison Alkaline Storage
Battery for train lighting or signaling
and an interesting aftermath of the
fire was the receipt the next morning
of exclusive contracts from three rail-
roads for their battery equipment.

Fire News"

Page 15

Two Signs Posted by Thomas A.
Edison, Inc., Shortly After the Fire

Tea, coffee and sandwiches are being
served to all Edison employees, particu-
larly those thrown out of work by the
fire, at the rooms of the Edison Club,
top floor Library Building, Main Street,
next to First Church, Orange, from 7
A. M. to 8:30 P. M. The families of
the unemployed are also welcome.

All employees formerly working in
the record plant, both disc and cylinder,
will be paid Friday, at Ashland Avenue
Gate House, commencing at 11 A. M.
All other departments on Saturday at
Ashland Avenue Gate House, commenc-
ing at 11 A. M.

WALTER ECKERT.

As the Wreckage Looked the Morning
After the Fire

The illustration given below shows
how the grounds were lighted for the
night force. No workmen can be seen
in the picture as it was a time expos-
ure. This view, which is almost the
same as that given above, shows how
much had been cleared away in one
week.

Page 16

'Five Million Dollars"

(Continued from Page 4)
thought a few minutes and said : "The
building should be 70 feet long, 30 feet
wide and 15 feet high." He was able
to prove that his dimensions were better
than the dimensions as outlined. Speci-
fications were immediately drawn up, fig-
ures obtained over the 'phone and the
contract for the entire building was
signed within two hours' time. The re-
markable thing about this contract was
that it provided that this new building
should be erected complete in five days'
time and provided for a penalty in case
this time limit was not lived up to.

"Thank and say that I have opened
a school to teach the art of hustling."

The building was completed in four
days.

Five gangs of men with acetylene
torches have been busy for some time
cutting up the iron-work so that it can
be removed.

Many of the new fire-proof sashes and
windows have already been installed.
New elevators have been ordered and
will be installed within a week.

The Answers Which Mr. Edison Made
to Some of the Telegrams He Re-
ceived the Day After the Fire

"Thank and say I am so full of
cayenne pepper everybody sneezes
when they come near me."

"Thank and say I will be back in the
game in thirty days. Arc, search and
incandescent booming all night and so
many men you would think it was the
German Army in Louvain."

(The above quotation refers to the
very large number of men working in
the ruins at night, by electric lights.)

"Thanks. It's a bad one, but just
watch how quickly I can start it
again."

"... It's like the old days to have
something real to buck up against."

The Night Shift Getting Some Coffee

Ever since the fire there has been about
2,000 men working night and day clearing
away wreckage and doing reconstruction
work.

The Trade Letter Sent Out by Thomas

A. Edison, Inc., to All Cylinder

and Combination Jobbers

You will be glad to learn that the
recent fire was not nearly so bad as first
supposed.

Owing to the concrete construction of
the buildings that contained the machin-
ery and tools, our manufacturing equip-
ment suffered surprisingly little damage.
The power plant was untouched by the
fire and we have plenty of heat and
power.

An enormous force of men has been
at work night and day since the fire,
and the machinery and tools are being
transferred to various other buildings
and shops. Already three manufactur-
ing departments are running on regular
schedule. We have made contracts with
a number of outside machine shop's
and we shall be turning out both Cy-
linder and Disc Phonographs again in
quantities in a very short time. On the

"Burnt Up and Built Up'

Page 17

Cylinder line we are concentrating par-
ticularly on the $30.00 model and it will
be the first to come through.

As to record manufacture, we are in
good shape, for we saved nearly all of
the master moulds and we have the
Working Mould Department in full op-
eration. The Recording Laboratory is
located in New York and there has been
no interruption of recording.

We expect to be manufacturing Blue
Amberol Records in January and will
send you order blanks in due time. All
orders on file are hereby cancelled. Do
not ship to Orange any records, repair
work or any material until you are ad-
vised we are ready to receive it.
Yours very truly,
THOMAS A. EDISON, Inc.,
C. H. Wilson,
Vice-Pres. and Gen. Manager.

The Edison Dictating Machine
Department's Trade Letter

Dear Friend :

We had a bad fir*3, last night in our
shops as you probably know. This
morning I feel rather groggy but this
letter will be excused, I feel sure, if it is
a bit disconnected. My first thought is
to get you something to sell and this is
what we have done : —

First : — Telegrams to our principal
distributors have already been dispatched
to ascertain their immediate require-
ments and particularly to ask if they are
in a position to transfer stock to other
distributors if we are unable to fill their
orders. Tell us what you require and
it's up to us to make good on shipments
— from somewhere.

Second : — Cylinder shipments will be
delayed until January 1st; meanwhile
you may apply to any Dictaphone Office
to fill your cylinder requirements at 16
cents each. When you talk to a local
Dictaphone Office you will please thank
them locally for the fine spirit which

H£ TEtfSCKibE USED KOR OOTStDE TELEPHONE CONVERSATION

Four hundred photographs (two hun-
dred of each) were made the day after
the fire by three men who worked until
midnight. The above cuts illustrate the
use of the new "Telescribe."

they initiated in making this offer to us ;
incidentally wre are urged by the Dicta-
phone to call upon them for any other
assistance they can render locally.

Third: — Our drawings and models
were saved ; it is simply a question of
getting on the job quick, with tools to
produce machines and cabinets. Our
Electrical Department was not touched
— you can obtain motor supplies at once.
The Edison Laboratory is also un-
harmed with its expert workmen and
their tools.

Fourth : — These conditions, happily,
will enable us to produce the Telescribe-
before regular machines and this is what
we are rushing for shipment by January
1st. I had the enclosed photograph hast-
ily made this morning to show you the
Telescribe as we can supply it without

Page 1 8

World's Record"

the machine. Prices will be about
$200.00 list for the Telescribe, including
Dictating Machine outfit. Details will be
furnished later.

Sincerely,
THOMAS A. EDISON, Inc.,
Dictating Machine Department.

N. C. DlJRAND,

Sales Manager.

This is what happened when a fire hose was

turned on the red hot columns on third

floor of the Record Plant.

What the Advertising Department
Has to Say

The Advertising Department, which
was located on the third floor of the
Office Building, lost nearly all of its files
and records. Its stock of original half-
tone and other plates was stored in the
vault on that floor and escaped injury.
The few files and records that were saved
were those that were put in the vault
while the fire was in progress. The
stock room, in which the printed matter,
both for advertising and factory pur-
poses, was located, was on the ground
floor of one of the large cement build-
ings on Lakeside Avenue, and within
one hundred feet of the building in
which the fire broke out, yet its entire
contents escaped damage, being touched
by neither fire nor water. This is the

Although this "first aid to the injured" bed was

on a floor that was gutted and pieces of burnt

wood were found on the floor near it,

the bed was untouched.

only section in the factory buildings that
went through the fire uninjured, al-
though the floors above and the buildings
on both sides were gutted. It has a
stock of all catalogs and other adver-
tising literature in its stock room and
is prepared to fill limited orders from
jobbers for printed matter of this
kind. It is expected that the depart-
ment will be back in its old quarters
in the Administration Building within
three weeks.

"Watch Us Come Back"

Page 19

A Letter Sent Out by One of Our
Disc Distributors

FRANK E. BOLWAY & SON
Edison Disc Distributors
Syracuse, N. Y., Dec. 12, 1914.
Edison Dealers :

We find that the fire at the Edison
Factory is not even as bad as we first
supposed.

Most all of the machinery was saved;
and will only have to be cleaned up. It
is being moved into the large Storage
Battery buildings, which have just been
completed.

Outside shops are now, under Edison
expert supervision, manufacturing Disc
Motors.

The records and machine situation
will not suffer greatly therefore. We
have on hand a large supply of records
and of machines. We have also on hand
advance records that we are to place on
sale immediately.

The factory purpose continuing the
issuance of the weekly list after January
1st, and will no doubt be able to con-
tinue the system again, unless something
unforseen occurs. This will be good

news to all, as there will be practically
no great time elapse between the new
lists.

The factory is working already night
and day and every dealer may feel re-
lieved that what might have been a great
handicap to them, has through the fore-
sight of the Edison Company and their
jobbers, developed into nothing more
than an inconvenience on a few records,
and perhaps, later} on one type of ma-
chine.

Awaiting your further desires which
will receive our most prompt attention,
we are,

Yours very truly,
FRANK E. BOLWAY & SON,
Frank E. Bolway, Jr.

As we could give this booklet only
one name and as several were sug-
gested, it was decided to print one at
the top of each page.

We wish to thank the following for
allowing us to use some of their
illustrations: Collier's Weekly, Engi-
neering Record, the Pyrene Co., New-
ark Evening News, and Mr. Lyons.

Here's to the men on the job!

Legend
j Concrete. Contents \£^M)ther types as Buildings not cross-hatched
\ destroyed, building y-^-inoted.Complete- were not attacked by flames,
{standing. rC\N/y destroyed. Except where morked,all concrete

buildings are five stories high.

Phonograph Alden Street Packing Dept. Lumber Storage

Record Depl. . Won Depl. I Story Brick ) / Story Brick •, / Grinding Uept.

k k uu^i —

c=3

lnD"

_Dr

MAP OF THE BURNED AREA
This does not include the Kinetophone, Electrical and Storage Battery Buildings

The Sentinel

Chronicle Press, Orange, N. J.

. — .

me EDISON

PHONOGRAPH

MONTHLY

"I have opened a school here to teach the art of hustling and some of them seem to be
catching on already. The way things are going, I shall be right in the game again
within the next thirty days." (See page 5.)

■www iu in in in in in tfi ui 111 m in in ii. a arm m m m m hi .11 111 tri

THE EDISON
PHONOGRAPH MONTH LY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 25 CLERKENWELL ROAD, LONDON, E. C.

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS.

Volume XIII JANUARY, 1915 Number 1

STATEMENT BY VICE-PRESIDENT WILSON

''TV % R. WILSON, the Edison Phonograph Monthly wants you to tell Jobbers and
.1 V X. Dealers what Mr. Edison has done since the fire, and what you have to say about
the future."

This question was asked of C. H. Wilson, Vice-President and General Manager on
December 30th.

Here is Mr. Wilson's reply:

"On the day after the fire Mr. Edison set a large force of men at work clearing up
the yard and the buildings, chiefly for the purpose of ascertaining what machinery, tools and
stock could be salvaged, and also for the purpose of making the ground ready for rebuilding
when the weather will permit and for restoring buildings damaged by fire. This work has
since progressed with day and night shifts, with the result that we now know what machinery
and stock have been saved. This salvage was very much greater than first anticipated, and
has been an important factor in the early resumption of manufacturing.

"To aid in cleaning out the tangled mass of steel girders, machinery, etc., caused by the
complete destruction of frame and brick buildings the oxweld acetylene process of cutting the
girders, etc., was employed with remarkable success. A derrick furnished by the Erie Rail-
road lifted this scrap on flat cars and it was carried away in train loads.

"Almost before the fire was out orders had been placed for great quantities of material
necessary for various manufacturing processes. As soon as it could be determined what
machinery had been destroyed, orders were placed for duplicates, with instructions in every
instance to rush by express.

"Within three days after the fire we rented outright two large manufacturing plants.
Large forces of men have been put in both plants and the manufacture of parts is well under
way. We have also placed orders for parts, materials, and for the repair of machinery that
went through the fire, with several other companies.

"All of this has been in addition to work being done by our own workmen. We were
fortunate in having available several floors of the large, new concrete buildings of the Edison
Storage Battery Company, located across Lakeside Avenue from our own plant. Many
machines of various kinds taken out of the burned buildings have been repaired and set up
in these buildings, and all departments are already turning out parts. The reproducer depart-
ment is located in this building and will in a few days begin to assemble finished reproducers.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915 3

"In the way of restoring buildings and erecting new ones we are at present centering
our efforts on the office building, and on the buildings necessary to begin the manufacture
of records. Steel sash for the office building began to arrive by express eight days after the
fire, and are now all in place and the wired glass put in. This encloses the building and per-
mits the interior work to go on. We expect that some departments will be back in the
building in ten days and all departments a week or so later. Most of the office departments
are now located in the Edison Storage Battery Building.

"Building 24, in which a large part of the work of making records was carried on,
is now nearly enclosed with metal window sash and wired glass which were received by
express in carload lots. A large force is working on the several floors inside, while another
force is putting the salvaged machinery in repair. A temporary one-story corrugated iron
building, about 50x150 feet, has been completed just east of No. 24 for the purpose of making
disc record blanks. Another building of the same construction, 60x150 feet in size, will be
completed in ten days. It is located just south of No. 24, and will be used for record stock
and shipping. Because of the cold weather we will not attempt the complete restoration of
other concrete structures, and yet, because of the manufacturing arrangements we have made,
there will be no hold-up in producing goods.

"Now as for the future. Here is the way things look to-day:

"All of our master records and master and working molds were saved. Consequently
we will not have to go through the delays that their loss would have entailed. We only need
the disc blanks to go ahead. Our Master Recording Department, being located in New York
City, was not interfered writh.

"We shall begin the manufacture of Blue Amberol Records by January 2d, and hope
to begin shipments by January 15th. We shall in a few days send out information about a
new list of twenty-five Blue Amberol Records, and ask Jobbers for orders. We hope that the
break in shipments will be not over a month.

"We expect to actually make disc records by January 10th, and to begin shipments
within the following two weeks.

"B-80 Disc Phonograph will be the first to be brought through, shipments beginning
about January 15th.

"About February 1st we shall be shipping the $30 Amberola Phonographs.
"The manufacture of Disc types 150, 200 and 250 will follow very shortly after the
B-80, and then will follow other types of Amberolas. During February, we expect, to see
all models going out in constantly increasing quantities.

"I want to take this occasion to pay tribute to Mr. Edison for his magnificent courage,
optimism and determination. From the moment that he realized that his factory was largely
destroyed his thoughts have not been about his own loss, but wholly about how quickly he
might restore the plant and begin manufacturing; not about his own troubles, but about the
thousands thrown out of employment. His regrets have been for the unemployed, and for the
inconvenience and loss that the fire would cause Jobbers and Dealers. For twenty days he
has personally directed the work of a small army of men with the genius of a general, his
grasp of all details being the wonder of the people working under him.

"Then, too, the assistance and co-operation of officials, department heads and employes
generally has been magnificent. During the progress they worked like heroes to stay the fire
and save goods, files, etc. Since the fire no task has been too great. Some of the men went
three days without sleep and scores of them have jeopardized their health because of exposure.
I am proud to be the subordinate of a man like Mr. Edison and to be associated with such
fine fellows as make up his organization."

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

The Edison Plant Fire-Swept

WEDNESDAY, December 9th, 1914, will pass
into the annals of Edison history as the
day of the GREAT EDISON FIRE. It
will also mark the date when a new and greater
Edison plant arose from the smouldering ashes.

The photographs here shown of the after-effects
of the fire are only a few out of hundreds taken,
and, at best, give a very fragamentary idea of the
extent of the fire; but by reference to the bird's-eye
view of the entire plant shown on the two center
pages of the Monthly, a more comprehensive view
can be obtained. That it was the greatest factory
fire New Jersey has ever experienced seems gener-
ally conceded. The area burned nearly equalled four
city blocks. That it did not leap beyond the quad-
rangle bounded by Valley road, Lakeside avenue,
Watchung avenue and Alden street into the resi-
dential district was due to the hard work of the
firemen. Several houses on the opposite sides of two
of these streets were badly scorched and their oc-

cupants compelled to flee. Bucket brigades on roof
tops alone kept these homes from igniting.

Fortunately, the streets were quite wide, else the
flames would have got beyond control into the
residential district. Had this happened there is no
estimating where the conflagration would finally
end. This would have been especially disastrous
on the north side of Alden Street, where the frame
residences closely adjoin each other and extend
for a long distance toward the Montclair line.

The fire originated in a comparatively small
structure, located in the center of the plant, about
5.30 P. M. The Edison fire department was
promptly on the scene, but because of inadequate
water pressure were unable to check the flames,
which soon gained tremendous headway. Assist-
ance was summoned from the neighboring munici-
palities of Newark, Orange, East Orange and
Montclair, but the same lack of water pressure
handicapped them also. Only when the mains of
West Orange were connected with those of South

GENERAL VIEW C

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

Orange did the engines begin to do effective work.

At the start no one for a moment thought the
fire would spread, especially to the concrete build-
ings, so that much that could have been saved was
not removed in time. This was particularly true
of the Administration Building, which was not
thought to be in the path of the fire. However,
several departments located in this building saved
many valuable records, and the vaults, located in
the building on every floor, also protected a great
deal that was necessary to the resumption of busi-
ness. Offices in the westerly end of the building,
including those of General Manager C. H. Wil-
son, Assistant General Manager H. T. Leeming,
the Phonograph Sales Department, Motion Picture
Sales Department, Dictating Machine Depart-
ment, Production Department and Purchasing De-
partment were little damaged. The basement of
this building, except the southerly end, escaped
the fire, but was badly water-soaked. The Pay
Master's Department, Transcribing Department
and Record Production Department were located
on this floor.

Strange as it may seem, several reinforced con-

crete buildings were fire-swept, while a number of
low wooden structures were saved. One wooden
structure, known as "Building 22," lying directly
to the windward of the burning "No. 24 Building,"
a six-story structure, was saved against great
odds. Several times it caught fire at the eaves,
but by being constantly drenched with a hose,
handled by plucky firemen, was finally saved. In
this building was much valuable and intricate ma-
chinery, used in the first steps of the manufacture
of diamond disc records. The preservation of this
building and machinery intact has greatly facili-
tated the resumption of the output of both disc
and cylinder records. During the fire it was the
center of attraction for the thousands who watched
the brave work of the firemen under most danger-
ous and trying circumstances.

The burning of Building No. 24, where the rec-
ords were made, was spectacular in the extreme,
particularly when the fire reached vast quantities
of chemicals located on the top floors. One peculiar
sight was that of some liquid running in streams
from a huge tank, and every stream as it fell was
a stream of liquid fire.

EpURNED AREA

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

Looking South. Buildings Nos. 11 and 13 with remains of Punch Press Dept. in foreground. Total Loss.

About 9 o'clock, while the fire raged at its
height and the entire plant seemed doomed, an ex-
plosion occurred that sent the spectators far and
near running in every direction to safety. It re-
sembled the escape of steam from some rent in a
boiler, and continued for at least three or four
minutes. Added to the lurid buildings this ter-
rific noise, together with shooting flames, gave a
most unearthly sensation and seemed like the finale
to some huge pyrotechnic display.

One incident that elicited Mr. Edison's surprise
was the operation of a motion picture camera
perched on the top of his Laboratory during the
height of the fire. "See that," he exclaimed to
nearby friends, and then laughed with delight.
These pictures have since been shown in some
photoplay houses and were remarkably successful
films.

Unfortunately soon after the fire started all the
lights went out, since the wires from the power-
house were cut. This greatly hampered any
work in the buildings. It is now determined that
in the reconstructed buildings there will be an
auxiliary lighting system with Edison Storage
Batteries, so that in any emergency light may be
obtained when needed.

The fire was witnessed by a vast throng of
sightseers, probably ten to fifteen thousand people.
Starting at 5.30 P. M., it reached its height at 10
P. M., and at that time its progress was checked,
or at least confined to the buildings already on
fire. Yet at 7 A. M. the next morning the firemen
were still at work,

SOME ANSWERS WHICH MR. EDISON

MADE TO TELEGRAMS AND

LETTERS RECEIVED

THE DAY AFTER

THE FIRE

HERE'S lots of ginger in the old man
yet."

"Am sure it would please you greatly
(President Wilson) to watch the people here and
to see what American hustling will accomplish in a
short period of time."

"One would think, to see so many men at work,
that he was witnessing the operations of the Ger-
man army in Louvain."

"I am so full of Cayenne pepper that everybody
sneezes when they come near me."

"I wonder if Teddy wouldn't enjoy seeing this
hustle."

"It's a bad fire, but just watch and see how
quickly I can start the plant again."

"It's like the old days to have something real to
buck up against."

"I've been through lots of things like this. It
prevents a man from being afflicted with ennui."

"We will be on our feet again in record time."

From time to time Mr. Edison received such
encouraging reports of the salvage work that in
one case he remarked, "I am getting so many good
reports that pretty soon somebody will tell me I
haven't had any fire."

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

COPY OF OUR LETTERS TO EDISON
DEALERS SINCE THE FIRE

December 10th, 1914.

To Edison Disc Dealers:

We find that the fire is not as bad as first
supposed. Most all our machinery is intact and
will only have to be cleaned up. We are moving
it into the Storage Battery buildings which are
nearly as large as those burned and just completed;
also we are starting outside shops manufacturing
Disc Phonograph motors.

As to records, we are not badly crippled and
believe we shall be able to ship a monthly list
January 1st, and be in good shape thereafter.

All orders on file are hereby cancelled. Do not
ship to Orange any records, repair work or any
material until you are advised we are ready to
receive it.

Shipments of advance supplemental lists of disc
records, either on hand or en route, may be placed
on sale immediately.

Assuring you that we shall work day and night
to put things into shape again, we are

Yours very truly,

THOMAS A. EDISON, INCORPORATED,

C. H. WILSON, Vice Pres. and Gen'l Manager.

December 15th, 1914.

To Edison Cylinder Dealers:

You will be glad to learn that the recent fire
was not nearly so bad as first supposed.

Owing to the concrete construction of the build-
ing that contained the machinery and tools, our
manufacturing equipment suffered surprisingly
little damage. The power plant was untouched
by the fire and we have plenty of heat and power.

An enormous force of men has been at work
night and day since the fire, and the machinery
and tools are being transferred to various other
buildings and shops. Already three manufactur-
ing departments are running on regular schedule.
We have made contracts with a number of outside
machine shops and we shall be turning out both
Cylinder and Disc Phonographs again in quantities
in a very short time. On the Cylinder line we
are concentrating particularly on the $30.00 model
and it will be the first to come through.

As to record manufacture, we are in good shape,
for we saved nearly all of the master moulds and
we have the Working Mould Department in full
operation. The Recording Laboratory is located
in New York and there has been no interruption
of recording.

We expect to be manufacturing Blue Amberol
Records in January and will send you order
blanks in due time.

All orders on file are hereby cancelled. Do not
ship to Orange any records, repair work or any
material until you are advised we are ready to
receive it.

The spirit of loyal co-operation manifested by

our Dealers is very much appreciated and has
been of great assistance to us.

Our printed matter stock escaped the fire and
we are still able to supply limited quantities of
catalogs and advertising literature.
Yours very truly,
THOMAS A. EDISON, INCORPORATED,
C. H. WILSON, Vice Pres. and Gen'l Manager.

December 17th, 1914.
To all Edison Disc Dealers:

Enclosed find news bulletin for window display
showing picture of buildings damaged by fire and
containing a brief statement of the wonderful
work Mr. Edison has done in immediately resum-
ing manufacturing operations.

We believe this bulletin will be of interest to
the people of your city and we strongly recom-
mend that you attach it to your front window
where it can be easily read from the street.

When this bulletin is displayed in your window
we suggest that you also show a hand lettered
window card reading somewhat as follows:
WE HAVE A COMPLETE STOCK OF
EDISON DIAMOND DISC INSTRU-
MENTS AND RECORDS. COME IN
AND HEAR THEM.
Other interesting bulletins concerning recon-
struction progress will be sent you from time to
time.

THOMAS A. EDISON, INC.

METAL ADVERTISING SIGNS

WE lost in the fire some of the papers in
connection with the orders for metal signs
placed by dealers recently, and we will ap-
preciate it if such dealers will advise us in regard
to their orders so that we can get the necessary
information together and rush the work. To save
delay and make sure that we get all details quick-
ly, all dealers should send us copy for the imprints
and give the quantity ordered and the name of
the jobber through whom the signs are to be
charged.

We can also accept orders from dealers who
have not placed them previously. The signs are
made of 30 gauge steel, size 24x12, embossed and
printed in red, black and yellow.

It is important that orders be placed at once, but
we are willing to hold the signs and not make
shipment or bill them until after March 1st, 1915,
if dealers desire it.

Orders must be for quantities of 100 or multiples
of that number. The price is $12.45 per hundred.
The space for imprint allows for two lines with
twenty-four letters in a line. Blank spaces be-
tween words must be considered as letters.

To Vice-Pres. Wilson Mr. Edison remarked as
he watched the fire: "It's a goner, Wilson, but
we'll build up bigger and better than ever."

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

MR. EDISON'S ATTITUDE ON THE
NIGHT OF THE FIRE

"]Wk U/^l, 6*. Om^t. *r*ou|».d >w<y6-u

<h-tv»frw<rw

Edison's Note Handed to Reporters on the Night of the Fire

MR. EDISON AGAIN DISPLAYS HIS INDOMIT-
ABLE COURAGE AND OPTIMISM
<<AtARIED as by Fire" sums up in few words
J_ the test put upon buildings, organization
and officials, by the great fire which swept
the Edison Plant.

Above all descriptions of the fire's spectacular
features, above all conservative estimates of its
heavy financial loss, stands out in bold relief the
indomitable pluck, courage and optimism of Mr.
Edison himself. Most men would have been
floored by such a catastrophe (at least for a while),
and then have regained their hopefulness the next

morning when results were more definitely known
and optimistic friends had come to their rescue;
but not so, Mr. Edison. Even while the fire was
raging at its height, leaping from one huge struc-
ture to another, he was calm, resolute, undis-
mayed; even cheerful. Never once did he utter a
word of despair, nor reveal the slightest sign of lost
self-control. To kind friends who offered, at the
time, their condolences he was sanguine, even jocu-
lar. "I'm a game sport," he said, as he watched
the flames. If he had one anxiety above another
it was that the Laboratory, situated in the further
corner of the plant, might escape destruction.
While this structure is one of the oldest in the en-
tire plant and would be an easy prey to the
flames, it contained priceless records, models as
well as Mr. Edison's personal memoranda and
books.

Too much praise cannot be bestowed on Mrs.
Edison the night of the fire for her foresight in
having the valuable papers and models removed
from the Laboratory to the Storage Battery Build-
ing. And also for her excellent oversight of Mr.
Edison in cheering him and seeing that he was
protected from the weather and from harm. On
this, as on previous occasions, she has shown con-
siderable timely executive ability and foresight.

To Charles Edison and also to Theodore, the
inventor's sons, much credit is due for effective
work in aiding the firemen in many ways.

A closer view of remnant of Punch Press Shop and Horn Tin Shop. Total Loss.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

When, after four hours of suspense, it was ob-
served, at 10 o'clock, that the fire was being
checked at the westerly end of the Administration
Building, Mr. Edison felt reassured that the Labo-
ratory, next adjoining it, would be saved through
the heroic efforts of the firemen. Then he turned
about, and with pencil and note book, sat down,
surrounded by several heads of departments, and
noted the important things to be done on the mor-
row, or even that night, to summon a "mighty
mobilization" of the forces of reconstruction.

Even while he planned to rebuild, the lurid
glare of the fire, still raging in several structures,
brightly illuminated the room where he sat.
Hardly willing to wait till the ruins had cooled
off he was anxious to have reconstruction forces
actively engaged. When the morning did at last
come and found the weary firemen still at work
and thirry or more fire engines still tugging at
the hydrants, there arrived a new force — a force
that was to remove the hot embers and bring order
out of chaos.

A master of details when it comes to invention or
to organization, Mr. Edison is pastmaster in mobo-
lizing in an emergency like this. He knows his
men ; he relies upon their intelligence and wisely
leaves details to them, confining himself to the
outlining of general policies and plans. In this
lies his wonderful executive ability and to this is
due the rapid recovery from all the after-effects
of the fire.

There is another characteristic brought out at
this time which, to our way of thinking, places Mr.
Edison among the foremost friends of labor, along-
side of his esteemed friend, Henry Ford, of auto-
mobile fame. And that is, his concern — his vital

concern — for the welfare of the men he employs
and their dependent families. While the fire raged
his thoughts went out for them. "I have given
orders," he said, "to have every man report
promptly at 7 o'clock to-morrow morning, and the
work of cleaning up and rebuilding will commence
at once. I want to keep at work every possible
man or woman I can, and even if I can't find em-
ployment for them at their regular tasks, there will
be plenty doing." And although the work of re-
moving the debris was given to a construction com-
pany that night, it was with the understanding
that every Edison employee who applied for work
should be taken on and assigned to such part of
the work as he could do advantageously.

Many responded and were loyal to their em-
ployer, glad and willing to get the work and still
more eager to give the push to all they put their
hands to. And it was planned that this work go
on day and night, in two shifts, till the charred
and tangled ruins were cleared away and recon-
struction actively begun. As a further manifesta-
tion of interest in its employees the Company de-
cided to maintain day and night a free coffee and
sandwich room where the workmen could get the
refreshment they desired. In addition to this an-
other coffee and lunch room was opened, at the
Company's expense, in the rooms of the "Edison
Club," in the City of Orange, where all those who
could not be taken on the pay roll because the
ranks had been filled, were amply provided for.

It is fair to say that in this crisis, Mr. Edison
and his Company have done all that could be done
to afford relief, and it is noteworthy that this ac-
tion evoked from President Wilson at Washington
a personal letter to Mr. Edison. (See page 19).

No. 24 Building, the huge Record Making Plant, looking North.

were manufactured here.

Both Blue Amberol and Disc Records

10 EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

^i*&?S£ '"'

BIRD'S EYE VIEW OF THE EDISON PLANT (Fron

1. IJdison Laboratory, saved from the flames by the hard work of the firemen. 2. Administration Building; fii
departments of Thomas A. Edison, Inc., are now located. 4. The huge Record Making Building, kn<
Department; the only section in the huge building that escaped damage by fire or water. 8.

LESSONS FROM THE FIRE

The fire has taught many lessons. Perhaps fore-
most among them, because life itself is dearest to
us all, is the value of factory fire drills. When
the fire broke out at 5.30 P. M. practically the en-
tire plant was actively in operation; only the office
force was about to quit. So effective had been the
Edison fire drills that every building was emptied
of employees in less than two minutes after the
alarm sounded, and all had observed order and
decorum. To this fact must be credited the ab-
sence of loss of life, save one man, who, in a
heroic impulse, ventured back into a burning build-
ing. The Edison Company also maintained its own
fire department, and each one in this force knew
his place and was promptly on hand when the fire
broke out; an insufficient water pressure, however,
handicapped their efforts.

Another lesson taught by the fire, which is
equally valuable to all employers of labor, is the
merit of reinforced steel concrete construction for
factory buildings. Not only are all concrete build-
ings in the Edison plant still standing, but those
damaged can be readily repaired. In some in-
stances the concrete was shattered, but it can be
taken down and new put in its place. Concrete
construction also delayed the progress of the fire
considerably, thus giving the firemen more time to
bring up their lines. But, most important of all
these solid concrete floors, remaining intact, held
valuable machinery from falling to the ground
level. As a result, we are enabled to recover
thousands of dollars' worth of machinery and
shafting, all of which will be in good shape after
cleaning and repairs.

Still another lesson of the fire was the value of

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

#-t\\Vt**

EV>.

*ii#^

nt). BURNED AREA INDICATED BY HEAVY LINE.

left end. 3. Buildings of Edison Storage Battery Company, in which the office force and many of the factory
. 5. The Film Plant. 6. About where the fire started. 7. Printed Matter Stock Room of the Advertising
lich master molds were stored; saved by heroic effort.

solid concrete dividing walls on various floors.
In no instance was this more obvious than in the
Administration Building. The solid walls which
enclosed the large vault on each floor acted as a
barrier to the progress of the flames. To an ob-
server, intently watching this building during the
fire, it was evident that the flames for a long time
with difficulty got beyond these solid walls, and
then only in an indirect way. The vaults proved
their worth, for contents stored in them came
through the fire unharmed. But the ordinary six
inch thick "plaster block" partitions between of-
fice rooms were of little value as a fire precaution.
They easily succumbed to the intense heat and
rush of fire draft. Still another instance of the
value of solid concrete transverse walls, was that
of the Advertising Printed Matter Store Room, lo-
cated on the ground floor of one of the huge con-

crete buildings. In this room was kept the printed
matter, catalogs, envelopes and stationery. Al-
though the entire structure, five stories high and
several hundred feet in extent, was completely
burned out, this room suffered no harm by fire or
water. Fire raged fiercely on three sides and yet
the room was found intact and contents uninjured.
The one weak point apparently in the construc-
tion of the Edison plant was the wooden window-
sash and the ordinary window-glass. Had these
frames been of steel and the glass of the "wire"
kind there would have been little chance for one
building to take fire from an adjoining one. But
once the fire had destroyed the frames, snapped
the glass and broken inside, there was little chance
of successfully fighting the flames. Mr. Edison
fully realizes this defect in construction and ha3
given orders that every building of concrete con-

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

Wrecked end of building near Erie Railroad.

struction, including the Administration Building,
shall be equipped with steel window frames, steel
window sash, and wire-embedded glass. Work
along these lines is now in active progress, and
soon all buildings will have fireproof windows
and sash.

Still another lesson of the fire (perhaps the most
obvious, because the most serious handicap when
the fire started) is the need of adequate water
supply and water pressure. Relying upon munici-
pal mains is, oftentimes, hazardous, except possibly
in large cities, which are well equipped for fire
protection. Nearly two years ago the Edison Com-
pany determined upon its own water supply,

and at an expense of over $30,000 sunk a large
well a short distance from the plant and installed
its own mains to the plant. But the present ex-
perience demonstrates that this well is by no means
deep enough nor the supply adequate. Mr. Edison
has determined upon having now an abundant
water supply independent from that under munici-
pal control. Because the real effective work of the
firemen in this great fire did not commence until
the mains of West Orange had been connected with
those of South Orange it is evident that a lack of
sufficient water was responsible for the spread of
the fire.

With all these lessons taken to heart, the new
Edison plant will at once take a long stride for-
ward in the way of real fireproof buildings and
have an adequate water pressure of its own. It
may be confidently asserted that no step will fail
to be taken which can insure the plant against
a repetition of such a fire.

The fire was remarkably free from accidents, as
only one life was lost. The small number of
accidents was due to the frequent fire drills which
the company had organized. The Edison fire de-
partments did splendid work, but the fire quickly
got away from them, owing to the lack of water.
When they found that they could not fight the fire,
they at once started doing salvage work.

North side of the Administration Building, looking south. Right hand end is where fire was checked
before reaching the Laboratory adjoining. Storage Battery Building appears on the right.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

Buffing Department (low building in foreground) saved. Also Horn Making Department, saved.
Plant and Cabinet Shop in Background.

Film

HOW THE CONCRETE CONSTRUC-
TION WITHSTOOD THE ORDEAL

MUCH has been said in press reports of a
sensational nature regarding the behavior
of the concrete structures affected by the
Edison fire. There is no question that it was a
most severe test. The impression, however, has
been given that they had completely failed. This
is not true; it is an exaggeration. On this subject
the Engineering Record, one of the foremost en-
gineering journals in this country, has this to say
editorially:

"The most important conclusion regarding the
reinforced cement buildings that went through the
Edison fire is a costly verification of one of the
fundamentals of fire protection practice. This con-
clusion should be preached from the housetops —
that when structures are exposed to fire hazard
from without it is folly to place one's trust in
"fireproof" buildings fitted with wooden window-
sash and plain glass. The Edison concrete build-
ings were considered 'fireproof,' but can be called
so onjy by courtesy. They were not fireproof, ex-
cept in the sense that they themselves would not
burn. They were virtually concrete stoves with
tinder at every window, inviting the application of
the torch.

"As for the performance of the concrete build-
ing in so severe a test, one can happily report that
they came through very well. It is safe to say that
four of the seven are in their entirety, usable. In
two of the remaining buildings the damage is
local, affecting parts of floors, while in the third
the columns in the first floor are in very bad con-
dition.

"Whether the failure of these sections to with-
stand the ordeal is due to the duration and severity
of the fire or due to the water thrown on them

while hot is an interesting problem. The En-
gineering Record believes that the water played a
critical role.

"Regardless of this view all can agree that no
structure, no matter what the type, should be
called upon to stand such a test. The fundamental
question is not as to the type that makes the best
stove for inflammable contents, but what methods
will prevent a spread of the flames. Fire resist-
ing window and door construction, fire walls, and
above all, sprinklers, furnish the answer."

Those further interested will find the Engineer-
ing Record of December 19, 1914, from which the
above partial editorial is quoted, also contains an
illustrated Supplement showing the effects of the
fire upon the Edison buildings, together with a
technical discussion of the same.

No. 24 Building — Northwest end — showing effect of

fire and water on concrete. This end seriously

damaged.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

No. 11 Building, North Fnd. Screw Machine Shop.

Foreground, Remnant of Box Shop and Freight Cars which were awaiting shipment.

WHAT -MR. EDISON DID WHILE THE
FIRE RAGED

By An Eye Witness.

WHEN the fire started Mr. Edison was in the
Laboratory. As soon as he knew about the
fire he went down the main drive and
watched and directed the work to some extent. Mrs.
Edison joined him there. Mrs. Edison directed the
moving of cases, etc., that were in the yard near the
fire. Mr. Edison seemed a little anxious about the
laboratory, but otherwise was not much disturbed.
After standing near the office building for some
time he and Mrs. Edison went up to the Laboratory,
and later watched the fire from the laboratory
door. Then there was a question of dynamiting
the little laboratory buildings, and Mr. and Mrs.
Edison went across Valley Road and remained
there for some time, later going over to the Stor-
age Battery building side of Lakeside Avenue to
view the fire from a different angle Mr. Edison
seemed quite thoughtful, and was planning how
and where to start up again. As it was cold and
wet outside someone suggested that they go just
inside the door of the Storage Battery building.
They were not there long before Mr. Bachman
suggested they would see better from the sixth
floor. Accordingly, they went up. Mrs. Edison
had some coffee and sandwiches sent down from

the house. Mr. Edison appeared perfectly calm,
telling stories and discussing future plans. When
the coffee came he drank three cups straight, which
was the only sign he gave of unusual strain.

When the alcohol tank went up, there was a
great burst of flame and smoke, and considerable
noise. Mr. and Mrs. Edison went to the window,
and for a short while Mr. Edison appeared anxious
and watched events carefully. It was more the
attitude of "what's the use of planning till I can
tell how far this thing is going to go?" than any-
thing else. Some of the ladies present were con-
siderably frightened by the alcohol going up, and
insisted that Mr. and Mrs. Edison go down to a
safer place than on the sixth floor. Accordingly,
they all went down to the first floor, where Mr.
Edison again started to tell stories and seemed
perfectly natural. After the fire had quieted down
somewhat they returned to the top floor. By this
time department heads were coming in to report.
Mr. Edison gave directions as to this and that, and
acted as if he enjoyed the hustling. Plans were
made as far as could be done without further
investigation of the ruins, and about one o'clock
Mr. and Mrs. Edison went home. After going
home Mr. Edison spent some time reading.

"This is certainly a good test of my concrete
buildings, but I haven't been used to spending so
much money on one experiment." — Edison.

EDISON PHONOGRAPH MONTHLY, JANUARY, 19 IS

Remains of Clue Amberol Drying Ovens in

PROGRESS ALREADY MADE IN
REBUILDING

THE work of reconstruction goes steadily on
day and night with a large force of men.
Many of the burned buildings, windowless,
are brilliantly illuminated at night, while the area
burned is made light as day by several search-
lights perched high on the burned structures. A
wrecking train with huge steam derrick is con-
stantly on hand and trains of loaded cars con-
taining scrap iron are made up at frequent in-
tervals. A couple of score or more of teams are
also at work carting away the debris.

Although at this writing barely ten days have
elapsed since the fire, an enormous amount of
work has been done and the debris is nine-tenths
removed. Reconstruction in all the burned build-
ings is under full swing. In some instances it was
necessary to shore up from the outside the concrete
pillars, particularly of the building used for manu-
facturing the motors and mechanism used in both
disc and cylinder phonographs.

In the Administration Building many of the steel
window frames are already in place, and this
work is being pushed with all speed. It is alto-
gether likely that in a month's time all the office
force will be back again in their accustomed quar-
ters in this building.

Thus far the weather, with the exception of few
inclement nights, has been very favorable to the
work in progress, and the absence of snow has

north end of Building No. 24, top floor.

been a great relief to those having the outside work
in hand.

Every day photographs are taken of various
locations showing the progress made in recon-
struction, and these are submitted to the various
heads as well as to Mr. Edison, that all may be
fully appraised of the progress made.

Draftsmen are actively at work in the Labora-
tory drawing plans of new construction and in-
terior plans for the various structures under repair.
The facilities right at hand to aid in all these
particulars makes short work of getting right down
to the needs of the hour, and the rapidity with
which each task is undertaken and finished is, in
itself, one of the most encouraging features in the
work of up-building.

By working day and night in the unused floor
space of the Edison Storage Battery Building,
which was not touched by the flames, much. work
is being done in cleaning up and repairing the
vast quantity of machinery saved. In a very
short space of time this machinery will be in
operation, and then the work of manufacturing
will go forward with energy.

Much of the manufactured parts used in Edison
Phonographs, but not "assembled'' into complete
machines, was also saved, and this is being rap-
idly assorted and cleaned. Again the value of
solid concrete walls as evidenced for these "parts"
were readily found in the places assigned them in
the various stock rooms in the burned buildings.

The excellent facilities afforded by the Storage

16 EDTSON PHONOGRAPH MONTHLY, JANUARY, 1915

Battery Building also greatly facilitates resumption
of business. Here the necessary shafting is readily
placed fn position because suitable bolts were
imbedded in the cement ceilings at the time the
building was constructed. The heating and light-
ing facilities also are of the best, so that the work
can go on day and night under most favorable
conditions.

All contracts for rebuilding and repairing have
been placed in excellent hands, and these concerns
are working with redoubled energy to accomplish
their tasks in the shortest possible space of time.

WHERE THE DEPARTMENTS AND
OFFICIALS ARE LOCATED

All the departments of Thomas A. Edison, Inc.,
formerly housed in the Administration Building,
are located now, with the exception of four, in the
Edison Storage Battery Building, directly opposite.
Two of these — that of the office of Assistant Gen-
eral Manager (Mr. Leeming) and that of Gen-
eral Superintendent of Works (Mr. Nicolai) —
remain in their accustomed quarters in the Ad-
ministration Building, their rooms being less dam-
aged than others. Two others — the Kinetoscope
Film Department (L. W. McChesney) and the
Edison Primary Battery (E. E. Hudson) — are
located, the former at the Film Studio in Alden
street, and the latter at the plant of the Edison
Chemical Works, Silver Lake, N. J.

In the great Storage Battery Building portions of
floors four, five and six have been temporarily oc-
cupied by various departments.

Remains of Dust Collector in Cabinet Shop.

On the fourth floor are located: The Legal De-
partment (Mr. Holden in charge), the Sales De-
partment (Mr. Ireton), the Foreign Department
(Mr. Stevens), the Dictating Machine Depart-
ment (Mr. Durand), the Order and Service De-
partment, the Cost Department, the Purchasing
Department, the Accounts Receivable Department,
the Pay Roll Department, the Pay Roll Auditing
Department, the Billing Department, the Sales-
mens' Department, and the Bates Manufacturing
Co. (Mr. Youmans).

On the fifth floor (and also on the sixth) the
Advertising Department (L. C. McChesney).

On the sixth the Credit Department (E. H.
Phillips), and the Traffic Department (J. R. Rog-
ers).

The officials of the Company are located as fol-
lows: C. H. Wilson, Vice-President and General
Manager, Library Laboratory; William Maxwell,
Second Vice-President, fourth floor; E. J. Berg-
gren, Secretary and Treasurer, fourth floor.

Remains of Screw Machine and Packing Departments.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

EDITORIAL COMMENTS ON MR.
EDISON'S COURAGE AND OPTIM-
ISM ON THE OCCASION
OF THE FIRE

A FEW OF HUNDREDS OF PRESS NOTICES

<<yT requires an extraordinary mental and phys-
ical condition for one to undergo the ordeal
that did Thomas A. Edison on Wednesday,
December 9th, when the inventor of the phono-
graph, the incandescent light, the storage battery,
the kinetoscope, and countless other of the world's
greatest modern facilities, saw his great manu-
facturing establishment go up in flame and smoke.
"It requires a yet more extraordinary mental and
physical constitution and a degree of courage like
unto that of Hannibal or Constantine, to set about
planning, at the age of 67, the immediate rebuild-
ing of his ruined plant. He might have cried
'Finis est la commordia' when the surge of fire
reached a stage where he realized that his plant
was gone. One consideration alone rendered his
the catastrophe of a sort whereupon a new and
grander life-work would be reared, even at sixty-
seven! That was the permanent character and
value of his service to society." — Music Trades,
New York.

"There never would have been any Thomas A.
Edison, such as the world knows, if the bearer of
that name had yielded to reverses; but his courage
in the presence of disaster is none the less note-
worthy. No one need imagine that a man of such
triumphs has not also been profoundly schooled in
his defeats. It is the habit of years that now
fortifies him against adversitv." — The New York
World.

"The mind of the great achiever, Thomas A.
Edison, is 'a to-morrow mind,' for when asked
about his loss the night of the fire he replied: 'I
am not thinking about that: I am planning for to-
morrow.' The 'mind of a yesterday' is a failure,
but the courage of a 'mind of to-morrow' is a suc-
cess. Edison has served us all still more deeply
than even by his inventions, for he has exemplified
a 'mind of to-morrow,' which, in the presence of a
calamity like this, turns smilingly and confidently
to the future." — New York Globe.

"In the case of any other man than Thomas A.
Edison such a blow would be regarded as a crush-
ing one. Yet this young-old man at 67 is un-
daunted by the calamity. There never was time
when the world needs Thomas A. Edison more
than right now." — Rochester (N. Y.) Herald.

"There was revealed at this critical time a will-
power— a spirit which never downs. Fire and de-
struction can only temporarily halt the onward
march of such an indomitable will." — Talking Ma-
chine World, New York.

"Before the ruins had cooled Edison had work-
men starting to clear away and rebuild. There is
more to admire in the indomitable will and un-
quenchable spirit of Thomas A. Edison than in the
career of a conqueror of a city or a nation. His
example inspires us all to be masters of adversity,
and therefore never to fail." — Albany (N. Y.)
Press and Knickerbocker.

"Full of faith in the present and the future,
Edison lets the other fellows do the howling about
hard times while he is busy making ready to spend
millions in replacing his fire-destroyed plant." —
York {Pa.) Gazette.

■■■m

^^^^^^^^^^H

a«»i u isi m> * mi aiu, ti'"!'1 ■ f

Just a glimpse on the morning after the fire.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

Wreckage left from Building where Finished Blue
Amberol and Disc Records were kept.

"Thomas A. Edison's optimism and indomitable
energy rule supreme in the fire-swept plant to-day.
Instead of throwing out of employment permanently
thousands of men and women he is losing not one
moment in putting to work as many as possible in
restoring order." — New York Evening Post.

"Well advanced in years though he be, Thomas
A. Edison is a youth still in spirit, and his courage
to face and recover from the blow just dealt him
inspires every man that works under him. It is
(the same spirit that brushed away the countless
obstacles in the path as he marched in years gone
by to one achievement after another, amazing the
world at every step.

"Thomas A. Edison is a greater man to-day than
he ever was before in his career of greatness. He
is not a type of what many American people are;
he is the kind of man that every American should
want to be." — Brooklyn (N. Y.) Times.

"Mr. Edison unites qualities rare even for an in-
ventor— the imaginative and creative combined
with commercial sense and ability. That is the
psychological reason why he is in a position to-day
to observe with equanimity the consequences of a
great conflagration. He is far from ruined, just
as he is far from old. Possibly he takes a humor-
ous satisfaction in the fact that the fire means to
him the gratuitous devotion to his enterprise of a
vast amount of newspaper space." — New York
Times.

"Nero fiddled while Rome burned, but Thomas
A. Edison looked upon the spectacle of the burn-
ing of his vast plant with courage and fortitude.
For him it was a thrilling drama, but so sturdy
had his courage grown with ripening years that he
viewed the spectacle with equanimity. Evidently
adversity's drain on his energy and resources
proved only a stimulus, for while the plant was
burning he announced his determination to rebuild
greater than ever. Edison is an American in the
very best old-fashioned sense of that term." —
Brooklyn (N. Y.) Daily Eagle.

"Thomas A. Edison looked upon the fire at his
plant and smiled — smiled not with gayety but with
a calmness that indicated an unruffled outlook upon
the disaster. To his officials, gathered about him,
he turned with a sprightliness and freshness that
seemed remarkable." — New York Sun.

"America has not yet received all, nor even the
best, of Edison's genius. Every American is justly
proud of him, and there is profound consolation in
the fact that his papers containing accounts of
thousands of valuable experiments, many of which
will doubtless lead to important inventions, are
saved." — New York Call.

"In conversation with men in his confidence he
said he did not bother his head so much about the
loss as he did about the men and women thrown
out of employment. Many people in whose
thoughts Edison figures as an impersonal thinking
and inventing machine, saw for the first time his
human side. Before their vision loomed up Edison
the man and they found that he was flesh and
blood, capacious enough to forget his own loss in
contemplation of the disaster which that loss would
mean to thousands of others." — Newark (N. J.)
Sunday Call.

"We know that if Edison is spared his plant
will be rebuilt finer than it was before the fire.
He has health and strength yet, and his brain is
clear. He has done much for the enlightenment
of the race, and we believe that he will do much
more." — Lowell (Mass.) Citizen.

THE FIRE DID NOT AFFECT OUR
STOCK OF ADVERTISING MATTER

NEITHER fire nor water damaged our stock
of advertising matter, so that we are as
fully prepared as ever to furnish catalogs,
supplements, trade lists, bulletins and other of the
current advertising forms.

Our stock of advertising electros also escaped
destruction, and those we can supply on request.

In order to accommodate all who need either
advertising matter or advertising electros we
would request that dealers order sparingly and
only after they have ascertained that they have not
already on hand the material desired. We will
make prompt shipment. Dealers' orders for printed
matter should, of course, be placed with jobbers.

Although this "first aid to the injured" bed
was on second floor, No. 24 Building, that was
gutted, pieces of burnt wood were found on
the floor near it, but the bed was untouched.

EDISON PHONOGRAPH MONTHLY, JANUARY, 1915

EXTRACTS FROM A FEW OF HUNDREDS OF LETTERS AND
TELEGRAMS RECEIVED BY MR. EDISON

President Woodrow Wilson, Washington, D. C:

"I cannot deny myself the pleasure of sending you a
line to say how greatly I admire your action in the mat-
ter of business after the loss of your plant. It is very
fine, not only, but shows a degree of courage and of
public spiritt which excites my most earnest admiration."

Samuel Insull, Chicago, III.:

"Very sorry indeed to hear of bad fire at your plant.
Hope it is nowhere near as serious as papers indicate."

Josephus Daniels, Secretary of the Navy,
Washington, D. C:

"I note with the deepest sympathy your great misfor-
tune. I am all the more able to sympathize with you in
this loss and set-back because in a smaller way, of
course, but nevertheless in a way which meant a great
deal to me, a little more than a year ago I went through
a similar experience. At that time the News and
Observer building was almost completely destroyed by
fire. I trust that at this time you will find the same
compensation I found for my loss; that is, the loyalty
of a host of true friends. I am glad to note the courage
and fortitude you display in declaring your intention to
rebuild immediately.

With best wishes and Cod-speed, and highest esteem — ."

Andrew Carnegie, New York City:

"This morning's news distresses me beyond measure.
In our works we took care to have all fireproof; not a bit
afraid of fire in the other world, but scared beyond
measure of it here.

It will pay you to build new works of iron and save
insurance. We always insured ourselves. Every good
attend you."

John Wanamaker, New York City:

"Buildings can go up in smoke and cinders in a single
night, but a great man lives forever. Your splendid
spirit in spite of loss still lives, and it will produce still
greater things. Have I got anything in goods you want,
or anything else. Please command me in any way that I
can be of service to you.''

George B. Cortelyou, New York City:

"We very deeply sympathize with you and hope that
the reports thus far received will prove to be much
exaggerated. At the same time I cannot help but con-
gratulate you on the magnificent fighting spirit that re-
fuses to accept defeat, in the face of misfortune that
would daunt most men — a spirit which will certainly
enable you to recover from any material loss that could
possibly befall you; and in saying this I am sure I voice
the universal sentiment of the country."

Prof. Elihu Thomson, General Electric Co.,
Lynn, Mass.:

"I desire to express my sympathy for you. I know
what it must mean to have built up industries and enter-
prises and have all the accumulated facilities which it has
taken so much effort and so long a time to produce,

destroyed in a few hours. I hope the loss is not as
great as reported in the papers, and that it will be pos-
sible to make a good start again. With highest regards,
I am "

Elbert H. Gary, New York:

"Am much grieved by information of the damage done
to your splendid property and beg to offer my heartfelt
sympathy. The people of the entire world will have the
same feeling because their respect and admiration for
you and your work have long been recognized.

"That you may realize the success in restoring your
property and business position which your expressed
pluck and determination seem to indicate, is the wish of
all our friends, including "

John Skelton Williams, Washington, D. C:

"There is universal regret at the loss which has come
to one to whom the world owes so much. I earnestly
hope and believe that the splendid courage and resource-
fulness which you have always displayed may make new
and greater works arise from the ashes of the old."

Prof. Nikola Tesla, New York City:

"As one of the millions of your admirers, I send you
my sympathy. It is not only a personal and national loss,
but a world loss, for you have been one of its greatest
benefactors."

John Hays Hammond, New York City:

"I want to write not so much to express my regret at
the material loss you have sustained as to congratulate
you that your valuable records have been saved through
the foresight of Mrs. Edison. With her and much
improved facilities you will do far better and the tem-
porary drawback will prove a gain in the end."

T. Commerford Martin, Secretary of the National
Electric Light Association, New York City:

"Beloved Chief: Please accept my profound expres-
sions of regret at your terrible loss. It is altogether too
bad, but I know that your indomitable spirit will soon
put things back in better shape than ever. I venture to
suggest that you send out a little personal message to all
of your friends in the electrical fielu. It can be very
brief, but there are thousands who will welcome it in our
ranks. If there is anything that I can do personally,
please count and call upon me."

George Eastman, President of the Eastman Kodak
Co., Rochester, N. Y.:

"On my way up from the South I was startled by the
reports of the fire in your works. On my return home I
found our people had expressed their sympathy, but I
want to add mine personally and to say to you that I
can sympathize with you because I have been through
the ordeal once myself. You have my best wishes for
an early resumption in every department. If we can be
of any assistance you have but to command us."

In two hours on "Fire Night," the Western Union re-
ceived about 350 telegrams from us; or, in other words, did
business at the rate of $500,000 per year — and handled it.

The New York Telephone Company was on the job at
3 A. M. and had practically all Departments connected
before business opened the morning after the fire.

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.
DISTRICT OF COLUMBIA
Washington — McKee Instrument Co.

ILLINOIS
Chicago — The Phonograph Co.
INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des moines — Harger & Blish.
Sioux City — Harger & Blish.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Instrument Co.
MASSACHUSETTS
Boston — Pardee-Ellenberger Co.
MICHIGAN
Detroit — American Phonograph Co.

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW JERSEY
Hoboken — Eclipse Phonograph Co.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO

Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.
Toledo — Hayes Music Co.

OREGON
Portland — Graves Music Co.

PENNSYLVANIA
Philadelphia — Girard Phonograph Co.
Pittsburgh — Buehn Phonograph Co.
Williamsport — W. A. Myers.
TEXAS
Dallas — Southern Talking Machine Co.
El Paso — El Paso Phonograph Co., Inc.
Fort Worth — Texas-Oklahoma Phonograph Co.
Houston — Houston Phonograph Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Graves Music Co.

WISCONSIN
Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Quebec — C. Robitaille.
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thorne & Co., Ltd.
Toronto— R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

Baltimore-

MARYLAND
-E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Eastern Talking Machine Co.

Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

Paterson-

NEW JERSEY
-James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.
Elmira — Elmira Arm Co.

New York City — Blackman Talking Maching Co.
J. F. Blackman & Son.
I. Davega, Jr., Inc.
S. B. Davega Co.
J. B. Greenhut Co.
Rochester — Talking Machine Co.
Syracuse — W. D. Andrews Co.
Utica — Arthur F. Ferriss.
William Harrison.

PENNSYLVANIA
Philadelphia — Penn Phonograph Co.

H. A. Weymann & Son.
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.
J. Samuels & Bro.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

t3U EDISON
PHONOGRAPH

MONTHLY

February, 1915

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THE EDISON
PHONOGRAPH MONTHLY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 25 CLERKENWELL ROAD, LONDON, E. C.

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS.

Volume XIII

FEBRUARY, 1915

Number 2

ON THE EVE OF MR. EDISON'S SIXTY-EIGHTH
BIRTHDAY— FEBRUARY 11th

TO say that Mr. Edison is enthusiastic over the
rebuilding of his fire-swept plant is to put the
matter very mildly; he is bubbling over with
energy, and has lost not a minute counting his losses.
There is no "yesterday look" in his countenance, but
instead a bright, happy, determined outlook, that
confidently predicts and as confidently expects to realize
a greater year than any previous one in the Edison
calendar. His fund of mental and physical energy
astonishes all. There is quick comprehension of the
vital needs of the various departments and a prompt
decision respecting them. Early and late he is following
up closely every aggressive move determined on, and
the reports are scrutinized carefully to learn each day
what has been done along the lines mapped out. As an
evidence of his comprehensive and practical oversight,
every day the staff photographer takes a score or more
of pictures always from the same view points to show
the progress made. These photographs are on Mr.
Edison's desk bright and early the next morning and
show at a glance the work accomplished in the 24
intervening hours. Buildings one day without windows
are seen the next day in a photograph from the same
view point, with partly inserted window frames and
the following day still more complete.

Keeping thus in intimate touch with the work of
rebuilding he knows like a general on the battlefield
just what his forces have accomplished and where
they are strengthening the defenses against loss of time,
wind and weather. The watchword of all is: "Hustle,
Hustle and more Hustle," and yet all is done orderly,
thoroughly and effectively. In fact the thoroughness
with which each task is undertaken and carried through
by all employees seems to indicate that the "school to
teach the art of hustling," opened Dec. 10th, is turning
out some efficient graduates already.

On New Year's Day Mr. Edison was surprised with
a delegation of Greeks who had placed before his desk

in the laboratory an immense wreath with the words
"Happy New Year from the Greek employees."
A picture elsewhere in this issue shows the group just
outside the laboratory door. The incident pleased
Mr. Edison very much.

For the year 1915, Mr. Edison is very optimistic.
Discussing business conditions he said:

"Now is the time for the United States to go ahead.
We can manufacture cheaper to-day than in many
years to come. However, many of our best business
men seem to be penny wise and pound foolish. I am
surprised that commercial and industrial America has
been afflicted with a form of paralysis, evidently as
the result of the war in Europe. This is all due, how-
ever, to unnecessary alarm.

' 'The railroad rate decision,' Air. Edison continued,
'was a good thing. The railroad business is our com-
mercial barometer. When you cripple the arteries of
trade there is always trouble. I am satisfied with the
increased rate and it will cost me thousands of dollar
but I am going to get it all back in increased trade.
I think that public opinion is in favor of the increase.
The Federal reserve act has proved its worth already."

"It has surprised me to see how Americans have
become weak-kneed over this war. They seem to be
stricken with a sort of commercial paralysis. They
want to get out and do something; now is the opportune
time. Why, you put a building up cheaper to-day
than you could before the war, and yet many of our
supposed good business men will wait until the war is
over as a sign of prosperity, and pay more for the
building. The wise man will prepare now for the boom
in trade that we will soon experience and which will be
tremendous after the war."

With such a determined optimistic outlook upon
1915, it will be comparatively easy to realize a measure
of success that will prove beyond a doubt that optimism
has a value that cannot be discounted.

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

The Administration Building,
and sash with wire-glass.

RECONSTRUCTION PROGRESS

showing new steel window frames
Almost ready for re-occupancy

TWO distinct forces have been at work since the
fire, both working in harmony toward a mutual
end — the full resumption of business in all
branches. One of these forces is that of Manufacturing
the other that of Rebuilding.

The Manufacturing has been wonderfully facilitated
by the accommodations afforded by the Edison Storage
Battery building and two outside plants taken over
entire. The repairs to damaged buildings and the
construction of new buildings has gone on rapidly, at
the same time, as far as weather conditions would
permit.

The Administration Building is nearly ready for
occupancy again. It has undergone a thorough
repair. New steel window frames and wire-glass have
been put in throughout. New steel partitions with
opaque glass are now being erected for office divisions
on all floors, giving to the interior a very handsome
effect. New plumbing, new steam heating pipes, and
redecorated walls have also been effected. When all

is done the interior will present a very chaste and
substantial appearance and the building will be
thoroughly fire-proof. It has also been decided to use
steel furniture, desks and files throughout, except in
a few instances where a decided preference has been
expressed for a former wooden desk. There will be a
rearrangement of the office force, so that some Depart-
ments will be housed on different floors than before the
fire.

Building No. 24, known as the Record Manufacturing
Building, which was entirely swept clean by fire, is
three-quarters or more in use again. Steel sash and
wire-glass are in position on five floors and soon will be
in use throughout. The northerly end of this building,
however, will need considerable repairs to the cement
columns and floors before it can be made available, and
it will not be enclosed till these structural repairs are
made.

Active work is now in progress on the repairs to the
extensive Edison Phonograph Works buildings, but
this work must necessarily be slow because the

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

Looking toward B jilding 24, showing two temporary new buildings at the

RIGHT, ONE IN THE BACKGROUND FOR MAKING DISC BLANKS; THE ONE IN
THE FOREGROUND FOR STORING AND SHIPPING NEWLY MADE RECORDS

weather will not permit of concrete work with safety.
Three new buildings of temporary character have
been erected since the fire. All of these are built of
corrugated, galvanized iron, with wood structural
support. One is used for the manufacture of the disc
blanks, another for the storage of finished blue Ara-
berol and disc records, for boxing and for shipping, while
the third is to be used for cabinet making. These
three new buildings cover a floor space of some 28,000
square feet.

One of the most important of new buildings, now
nearly completed, is the Record Vault entirely of rein-
forced concrete, one story high, with extra thick and
solid walls. In this will be kept the master moulds-
of both blue amberol and disc records, so that their
future safe-keeping may be beyond a peradventure.
The location of this building on the site of the green
plot in the center of the plant will be such as to afford
read}' access both for manufacturing and safe-storage
purposes.

Looking South, showing the Record Storage Building again, in the
foreground, and new stock building to left in background

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

The New Record Vault in the Center of the Plant
Administration Building in Background

MANUFACTURING GOING AHEAD

AT FULL SPEED

IT is with much pride and satisfaction that in
twenty-two days — eight days better than Mr.
Edison's prediction — the plant was again in
operation and completed records were actually turned
out.

Vice-President Wilson says:

"The task that confronted us on the morning of
December 10 was two-fold: To clean up and arrange
to resume business. The cleaning-up work was com-
paratively simple, for it was all in sight and a small
army of men completed it in ten days. The waste was
carted away and machinery, parts, etc., were salvaged.

"Plans for resuming business divided themselves into

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Sheet Metal Department, Storage Battery Building

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

Drill Press Department, Storage Battery Building

two parts, one providing for record manufacture
and the other for phonograph manufacture.

"To make records, we have put in workable shape
three-fourths of the floors in Building 24 (always used
for record-making), and have erected two one-story
corrugated iron structures, each about 60x150 feet in
size, one for making disc blanks and the other for record
stock, storage and shipping. These facilities enabled
us to actually make both disc and cylinder records on
December 31 and to begin shipments to the trade of
blue amberol records on January 10, with a reasonable
assurance that we may begin shipments of disc records
on February 1. Another corrugated iron building will
be begun at once, and the work of completing No. 24
will be pushed unremittingly. By February 1 our
record making facilities will be nearly as large as they
ever were. We should then be in a position to fill all
orders for weekly or monthly records and a considerable
number of catalog selections.

"Since our entire stocks of records, issued prior to
December 9, were destroyed we must now replace
them with new products. There were some 340
different disc records listed prior to December 9, and
about 1,000 different blue amberol records. We shall
handle this replacement by advising the trade of our
intention to make a given number of selections at a
time, say, fifty disc records and 100 cylinders, and
asking for orders accordingly. As our facilities increase
these blocks will be enlarged until we are able to fill
orders for all records cataloged. This should not be
later than April 1.

"The manufacture of phonographs was a much
larger task, and involved much more in the way of
buildings. Because of its magnitude and the cold
weather, we decided not to attempt to resume this
manufacture in our own buildings. Fortunately,
several floors of the large, new concrete extension of the
buildings of the Edison Storage Battery Co. on Lakeside
avenue, opposite our own plant, were not yet occupied.
We at once arranged for the use of these floors, installing
large numbers of machines of- various kinds salvaged
from our own buildings and buying others. We were
also able to begin the manufacture of many parts on
the machines of the Edison Storage Battery Co.
So quickly was the equipment of this building accom-
plished that we were actually able to make a B-80
disc phonograph on December 31, and are now planning
to begin shipments of this type to the trade on January
18. Located in this building are the following depart-
ments: Punch press, screw machine, jewel, reproducer,
gear and lathe, drill, press, japanning, japan cleaning,
sheet metal, grinding, finished parts, phonograph
assembly, packing and shipping. Two large buildings
on the north side of Alden street escaped the fire and
other departments were at once quartered in them.

"Then we leased complete the large five-story factory
of the Ellis Typewriter & Adding Machine Co. in
Newark. This plant is fully equipped with up-to-date
machinery and tools. We put a large force of our own
workmen in the plant, and within a week they were
making parts. We also took over the factory of the
Bulkley Manufacturing Co. at High and Alden Streets,
a plant especially equipped for heavy work.

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

"While these plants were being manned and equipped
we put into the hands of a dozen or more outside
companies all of our work that each could handle, and
each is working overtime to take care of it.

"From all of this it will be seen that we have acquired
large facilities for manufacturing phonographs. From
now on our only trouble will be to get started with
assembled machines and to increase the output. By-
February 5 we expect to begin shipments of the #30-
Amberola. There will shortly follow disc types 150,
200 and 250, and other types of Amberolas. During
February all popular types will be going through in
constantly increased quantities."

MUCH SYMPATHY FOR THOMAS
A. EDISON

THE news of the destruction of the Edison
Works, excited general sympathy in British
gramophone trade circles, and the hope is
expressed that the damage is not so irreparable as
was at first reported. Mr. Edison is regarded on this
side as representing the Alpha and Omega of phono-
graphic invention, and it is not therefore surprising
to find that his loss has evoked sympathetic comment
in the columns of our trade and other newspapers.
His optimistic remarks, which have been quoted this
side, are just what one would expect from the great
wizard, and but confirm his reputation that no difficulty
is too great to be overcome! — London Correspondent
to the Talking Machine World.

BLUE AMBEROL RECORDS PRO-
DUCED IN 22 DAYS

AS an indication of the concentrated effort ' to
resume manufacturing facilities, it is a matter
of record that Blue Amberols were actually
produced 22 days after the fire, i. e., on December 31st.
The following telegram was sent to all cylinder and disc
jobbers on the last night of the old year:

"At 8.30 p. m. December 31, 1914, we turned put
finished Blue Amberol Records at the old stand which
was practically wiped out by fire on the night of
December 9th. Getting back in the ring in twenty-two
days is going some. A Happy and Prosperous New Year
to you all! Edison and Wilson."

JOHN WANAMAKER'S NEW YEAR
MESSAGE TO BUSINESS MEN

GOOD will to others is the road to happiness.
Everyone was made with a place in his heart
for the sunshine to light up. Come what may,
let us not allow ourselves or others this year of 1915 to-
shut out the brightness of the sun in our hearts by
pulling down green curtains of discouragement, disap-
pointment or misunderstanding.

"He who sits down and wastes time and tears,
saying, 'I give up the struggle; it's no use trying,' is
only half a man, if not a coward. Friend, turn square
around! Do not stop working, but DO give up queerly
thinking that you prefer to do something different
from what you have brought yourself up to do; shift-
lessness and slipshoddishness are short lived.

"Reach out a friendly hand to the man next to you,
don't carry a cloud home with you."

Screw Department, Storage Battery Building

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

Making Blue Amberol Records in Building No. 24.

went through the fire

This machinery

THE above illustration shows Blue Amberol man-
ufacture in full operation with machinery that
passed through a very hot fire. Had the floors
of this building not been made of solid reinforced con-
crete, the machinery would have been a total loss,

and resumption of business, at the early date it was
undertaken, would have been an impossibility. In
many other instances the salvage of machinery was
due to the structural condition of the floors after the
fire, many thousand feet of these floors not even being
cracked with the intense heat.

^#£-»

Reproducer Department and Muting Device Department
Storage Battery Building

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

Before the Edison Laboratory Door — The Greeks New Year Greeting

THE GREEKS' NEW YEAR GREETING
TO MR. EDISON

AS an evidence of the esteem in which Mr. Edison
is held by the Greeks, many of whom were
employed in the works prior to the Edison
fire, a small contingent of them marched to the Edison
Laboratory, New Year's morning, behind a band,
bearing an immense floral horse shoe with the words
on a silk banner entwined, "New Year's Greetings
from the Greek Employees."

The scene given herewith shows their arrival at the
Laboratory door. They had prepared, in their own
language, a written address of welcome to Mr. Edison
which was read in English by their interpreter, the
chief spokesman.

To this Mr. Edison responded very happily and as-
sured them that he would soon have them all back in
their accustomed places when the buildings were ready.
The occasion was made use of to draw Mr. Edison out
on a number of matters of current opinion, such as the
war in Europe and the business outlook here. To all
their questions he responded felicitously and optim-

"We closed the year 1914 with a wonderful Edison
business in December and we confidently believe and
expect 1915 will be a greater year than any in our
history." — Eclipse Phonograph Co., Hoboken, N. J.

A NOVEL EDISON CONTEST

GREEN BROTHERS, Connellsville, Ind.,
started in their local daily a novel contest
that might be profitably duplicated by other
Edison dealers.

They published a serial story, "The Story of
Edison and His New Diamond Disc Phonograph,"
in The News, running a chapter each day for four
or five days. These chapters were not more than
two-thirds of a column and were headed "Great
Voices Recorded," "Old Notions Upset by Edison,"
"The Great Secret of Edison," etc., all bearing on
the Disc. In each a word or more was purposely
misspelled. The misspelled letters of these words
were to form a short statement uttered by Mr.
Edison. "What Was the Statement?" Five prizes
were to be awarded for the correct answer: First
prize, $5.00 cash; second prize, a $2.50 hair brush;
third prize, a $1.00 bottle of toilet water; fourth
prize, an 80c. box of fine chocolates; fifth prize,
privilege of inspecting in advance their stock of
Christmas goods. Mrs. John Reed was the lucky
contestant for the first prize. The sentence evolved
was "Real Music at Last." Many other answers
were received, but Mrs. Reed was the only one
found to be absolutely correct.

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

Julius E. Jerd's Store, Randolph, Vt.

JULIUS E. JERD'S

ATTRACTIVE EDISON STORE

RANDOLPH, VERMONT

ONE of the most enthusiastic as well as one
of the most successful Edison dealers is Julius
E. Jerd, of Randolph, Vt. It is a pleasure for
him to handle the Diamond Discs, because, as he
says, "they never disappoint." He has many of-
fers of other machines in exchange, but says he
never accepts because he cannot sell any but the
Edison Diamond Disc. His store is one of the most
attractive in all New England, and the enterprise
shown in demonstrating the Edison Disc has been
influential in building up in a short time a solid
Edison trade.

PARDEE, ELLENBERGER & CO., OF
BOSTON, SUFFER BY FIRE

IT seems most unfortunate that after becoming nicely
settled in their new Boston quarters, Pardee,
Ellenberger & Co. should be inconvenienced by a
disastrous fire. Perhaps they and all involved may be
thankful it didn't occur in the holiday season. The
loss from machines and records was largely from water,
and reports place the loss over $5,000, possibly $10,000.
In their quarters, at the time the fire started, were six
men recently burned out in the Edison factory fire at
Orange, who had gone to Boston to repair their fortunes.
They were employed principally as demonstrators.

Pardee, Ellenberger & Co. are already rapidly re-
covering from the effects of the fire and soon will be
running smoothly as usual.

LEN G. SPENCER'S FUNERAL

FOR years Len G. Spencer has djelighted Edison
audiences. His songs with Ada Jones and
others were equally well known. His voice
was a powerful baritone with a quality well fitted
for record making.

He passed away on December 16, 1914, at his
home, 150 East Forty-eighth street, New York.
Funeral services were held at the "Funeral
Church" at the undertaking establishment of Frank
A. Campbell, West Twenty-third street, New York.
Friends were notified, but were not appraised as
to the character of the services, which came as a
surprise to those present. They consisted simply of
two phonograph selections in Mr. Spencer's own
voice, made some years ago on Edison Records
and specially kept for this funeral service. In,
one Mr. Spencer's voice was heard to repeat the
Lord's Prayer, in a deep slow, solemn tone. Then
followed in the same voice, but in a somewhat
higher tone, the Twenty-third Psalm. The unex-
pectedness of these records was a surprise to all
except the immediate family. The body was af-
terward cremated and the ashes buried at the
family plot in Washington, D. C.

Mr. Spencer was 46 years old. He left a will in
which are a number of $500 bequests to charitable
institutions. The will also contained a provision
that the records are to be preserved and next used
at the tenth anniversary of his death.

Many of Len Spencer's records still have a wide
popularity and a steady sale.

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

The

voice

ANNA CASE EDISON RECORDS

" A PARTICULARLY satisfactory instrument
^/Vthe sound-reproducing machine is the flute,
flute taken in conjunction with the human
is often an ideal combination. Anna Case has an
admirable record in "Thou Brilliant Bird," in which
the flute joins in with a beautiful obligato. The value
of a small combination of instruments is also noticeable
in Anna Case's "Depuis le jour," from Charpentier's
"Louise." Here both the flute and violoncello have
grateful parts to play. These Case records serve to
display the singer's unique gifts both as a coloratura
soprano and as a dramatic soprano — the tranquility
and calm pervading in the "Louise" tone picture being
wonderfully subtle and effective." — Arthur Selwyn
Garbett in the Philadelphia North American.

EDISON DISC PRAISED BY FIRST

VIOLINIST BOSTON SYMPHONY

ORCHESTRA

HAVING had the pleasure of listening to Mr.
Edison's new invention — the Diamond Disc
instrument, I want to say that I think the tone
quality far surpasses anything I ever listened to.
I admire the violin records as played by Mr. Spalding
very much. One can hear all the notes clear and full.
The bass instruments sound out clearer than on the

and the effect is a great improvement over

all other instruments of this kind. The songs are full;
one can hear the accompaniment very plainly, which is
a great comfort.

Havir/g been a member of the Boston Symphony
Orchestra for twenty-seven years as first violinist, I
take great pleasure in sending to you these few lines
of appreciation. — Frederick A. Mahn, Arlington, Mass.

THE NEW VENEERED EDISON PACK-
ING CASE PROVES ITS VALUE

ALREADY, in a severe test, the veneered packing
case which we adopted recently to ship cabinet
machines, instead of the usual box case, has
proved its value. In the recent fire at the warerooms
of Pardee, Ellenberger & Co., Boston, several of these
veneered cases enclosed Amberolas and we are happy
to report they stood the deluge of water remarkably
well. We append the report of our special repre-
sentative:

"The damage to Edison cabinets is very much less
than at first estimated, because all but a dozen of the
Disc Phonographs were packed in the new veneered
■packing. Those that were badly damaged were all in
old style wooden packing cases. Considering the many
tons of water thrown into the building, our veneered
packing case has proven its worth over the old style
as a protection against damage to cabinets under
various climatic conditions.

"Due to the thorough lubrication of our Disc motors
at the factor}'-, little or no damage was caused to the
bearings by water and in no case was the damage to the
motors serious enough to prevent easy repair."

Anna Case
(From a Recent Portrait)

ANNA CASE TO SING EXCLUSIVELY
FOR THE EDISON

IT gives us great pleasure to announce, and we know
all Edison jobbers and dealers will be pleased to learn
that Miss Anna Case, the prima donna of the Metro-
politan Opera Company, New York, who has already
recorded two selections on the Diamond Disc, has
entered into an exclusive contract with us to record her
voice for a long period of time.

The cost to secure the exclusive services of this eminent
artist, precludes the possibility of selling the records at
31.50. It has been decided, therefore, to list all solo
selections by her in the 32.00 class. This applies to the
two selections now in the disc catalog 80119 and 80120,
which have been renumbered 82077 and 82078, respec-
tively.

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

A SPLENDID HOLIDAY TRADE REPORTED

The_Phonograph Corporation of Manhattan,
New York

Our holiday business, we are glad to say, went
way beyond our most sanguine expectations. The
way the Edison instrument has gone to the front in
the face of all competition has been extremely
marvelous. We have had numerous instances
where customers came in to hear the Edison and
before deciding on purchasing signified their inten-
tion of going out to hear our competitors' machines,
which they did, and in most every instance they
came back and immediately said: "Give me the
Edison by all means — as it is far superior to any-
thing I have heard."

"The writer has been in the selling game for a
number of years, but never has he found anything
so easy to sell as the Edison Diamond Di«c instru-
ment."

Pardee, Ellenberger & Co., New Haven,
Conn., Boston, Mass.

"Our holiday business was very satisfactory indeed.
Reports received from our various dealers indicate a
good business was done in the Edison disc line. When
one takes into consideration that the sale was largely
on the higher priced instruments, it was really a
remarkable holiday sale, particularly in view of general
business conditions. For a week or ten days before
Christmas our out-of-town calls on the phone were so
frequent that they kept us on the jump. In spite
of the Edison factory fire, we were very fairly well
supplied with goods and lost little or no business from
that cause; in fact the fire rather stimulated our
business and for days after all one heard about was
Edison and the Edison disc.

"It is also very encouraging and satisfactory to know
that business did not stop with Christmas eve. Only
yesterday (Jan. 14th) I received a report from one of
our dealers stating that his business since January 1st
would compare very favorably with what he did during
the holiday season.

"One thing we did that stimulated our trade very
much was to take the entire first page of the New Haven
Sunday Register the first Sunday after the fire (Dec.
13th) for an attractive advertisement. Here we stated
that the fire would not inconvenience us or our dealers."

Laurence H. Lucker, Minnesota Phonograph
Co., Milwaukee, Wis.

"We had prepared for a big trade by stocking up
and the fire did not affect us in the least. Edisons are
growing in favor, and as they are shown in two of the
finest stores in the Twin Cities, we feel certain there
is a big future for them in the Northwest!"

Kipp-Link Phonograph Co., Indianapolis, Ind.

"When we filled our warehouses with a tremendous
stock of Edison phonographs in the early fall, many of
our friends thought we were trying to corner the
phonograph market. Dealers who happened to see the
tremendous stock, thought somebody had gone com-
pletely crazy. As the season grew, and the proper
opportunity to sell these goods came, it did not take
long for us to realize that we had not enough Edison
phonographs and records to supply the trade. In fact,
we would have liked very much indeed to have dupli-
cated our order and regret we did not do so. The
demand has grown steadily and the business compared
with that of a year ago has increased to such an enor-
mous extent that it is hard to believe that with tre-
mendous competition the diamond disc should make
such wonderful headway. I am very much afraid we
will have to seek additional space this coming season
to meet the demand.

W. D. Wilmot, Fall River, Mass.

"Although I discontinued the sale of all other sound
reproducing instruments during 1914, yet I sold for cash
a larger number of Edison Diamond Disc Phonographs,
than of all makes combined during the TEN preceding
years !

"This is particularly creditable to the Edison, for the
public was beginning to tire of the very name of a
talking machine, and money has been none too easy
to get, so sales were harder to make.

"I have the personal satisfaction of having supplied
my customers with the best or none, and of feeling
convinced that, as the months and years go by, my
customers will feel under obligations.

"The Edison Phonograph is a greater 'booster' for
the dealer, than anything I ever knew."

Lewis G. DuVall, Meadville, Pa.

"Another year has just closed and I wish to tell
you that it has been the best year in my business
that I have ever had, regardless of the hard times.
You might say, how does it come that your business
was so much better during the past year? I will
tell you what has done it; the 'NEW EDISON
DIAMOND DISC PHONOGRAPH/ the greatest
musical instrument in the world, and I believe that
the business will be better this New Year of 1915
than it ever has been, and we who have stuck by
the Edison will reap the harvest.

"I am enclosing you my check in full for the old
year. Made three cash sales on Monday and
Tuesday. I have sold the last A-200 Disc and I
would like to get another.

"I wish to thank you from the bottom of my
heart for your kindness to me the past year and
for the way you have filled my orders."

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

The New Store of the Minnesota Phonograph Co
THE NEW EDISON STORE

AT ST. PAUL

"The Twin Cities" can each boast of superb Edison
display, both controlled by Laurence H. Lucker.
The new store, recently opened at St. Paul, is second
to none in the country for attractive appointments.
It has already met with pronounced success, and the
holiday trade there exceeded the fondest expectations
of its enterprising proprieter. Air. Lucker has his
hands full with both stores. The new store is known
as "The Minnesota Phonograph Co."

TWO EDISON DIAMOND DISC

PHONOGRAPHS SOLD TO

ONE FAMILY

THE Silverstbne Music Co. in St. Louis report
the sale to Mrs. George Rubelman of two
diamond disc phonographs — a $450 Edison
Disc for the parlor and a $150 Edison Disc for
an upstairs room. These sales were made at the
same time, and so thoroughly enthusiastic over the
Edison was the customer that little talking was
necessary — simply a matter of the choice of a sec-
ond instrument, as the $450 was selected without a
moment's delay. Would that there were more mu-
sically appreciative people. We wonder if another
Edison dealer can report a similar sale to one
familv.

"MUSIC IN THE HOME"

"HEAR THE EDISON BEFORE

DECIDING"

HERE are two terse phrases that have great poten-
tial advertising value and cannot be used too-
often. Printer's Ink, the New York trade paper
that has a wide and influential constituency among ad-
vertisers, says that the success of the talking machine
industry is due to the fact that "music in the home"
rather than the distinctive merits of the machine
advertised, has been of superlative potency. And
they are right! People are looking for more music
in the home, and the idea should be dwelt upon by
advertisers who seek to satisfy this craving with the
phonograph. When it comes to a matter of actual
interest then the value of the second phrase "Hear the
Edison before Deciding," is the one to din into their
consciousness. That, too, is effective, for it has been
demonstrated that many a prospect does wait to hear
the Edison before deciding on another make.

WANTED

Any jobber or dealer having: Edison mer-
chandise, either DISC or CYLINDER,

of modern types to dispose of, kindly
communicate with

HARGER AND BLISH, Edison Jobbers
DES MOINES. IOWA

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

TWO MORE
ARTISTS

Make their Debut on

February
Blue Amberol Records

MARIE MORRISEY

TO win metropolitan recognition over night was
literally the experience of Madame Marie Mor-
risey. Previous to her appearance in New York
on October 30th, 1913, the brilliant young contralto,
had been heard occasionally around New York, while
her church singing in Brooklyn had brought her a
certain degree of prominence. It was not, how-
ever, until she had made a public recital that the
New \ ork critics were given an opportunity to pass
judgment on her singing. The verdict was unanimous.
Madame Morrisey is a pupil of Dudley Buck, under
whom she studied for years. She proves, in a convincing
fashion, that a singer can reach a high degree of develop-
ment under American tutelage. She sings with equal
facility in Italian, German. French and English, while
her repertoire is a surprisingly extended one.

For seven years Madame Morrisey has been leading
contralto of the St. Mark's Methodist Episcopal Church
of Brooklyn. She has sung with such important
organizations as the Rubinstein Club and the Euterpe
Club, of New York, the Arion Society of Brooklyn,
and the Brooklyn Apollo Club. (See Record 2519).

FREDERIC MARTIN

FREDERIC MARTIN, an American, and a
native of Rhode Island, is the possessor of a wonder-
ful bass voice. His training and vocal development
have been with the foremost of European and American
teachers. He is one of the most popular of concert
and oratorio bassos, and there are comparatively few
musical or singing societies throughout the United
States with whom he has not appeared. He has also
toured with the leading symphony orchestras of New
York, Chicago and Boston. For the past nine years
he has held the position of basso in the quartet of the
famous and exclusive Fifth Avenue Presbyterian
Church, New York. His rendering of a selection for
"Elijah" (Blue Amberol 2520) is magnificently im-
pressive.

NOTICE TO CYLINDER DEALERS

In the new Catalog of Parts of Amberola Pho-
no-graphs the price of Main Springs of Amberola
B-VI and Amberola C-VI is given as 75 cents each.
The correct price is $1.00. Dealers will please cor-
rect their catalogs accordingly. Your jobber will
furnish you with a copy of the new catalog.

FIRST LIST OF 100 CATALOG BLUE

ISSUED SINCE

This list of numbers is the beginning of the work
ords issued prior to December 1, 1914. Other lists will
for all numbers.

We would suggest that the trade check a copy of
Blue Amberol selections and this list of 100. Doing
they have on hand or coming through.

AMBEROL RECORD NUMBERS
THE FIRE

of manufacturing a stock of Blue Amberol Rec-
follow until we are in a position to fill orders

Catalog No. 2715 to show their present stock of
so will enable them to tell at once what records

1511

1547

1712

1763

1810

1863

1933

2036

2169

2368

2429

2461

2498

1516

1550

1716

1766

1821

1865

1937

2039

2187

2382

2432

2468

2501

1521

1553

1719

1769

1843

1869

1998

2056

2204

2384

2435

2471

2503

1524

1557

1736

1776

1849

1871

2012

2068

2233

2393

2438

2480

2507

1525

1571

1738

1795

1852

1873

2017

2102

2297

2396

2439

2487

1532

1595

1742

1798

1856

1880

2019

2119

2331

2405

2443

2489

1538

1612

1743

1800

1858

1881

2021

2121

2339

2410

2449

2490

1543

1626

1750

1804

1860

1884

2034

2131

2348

2428

2456

2495

EDISON PHONOGRAPH MONTHLY, FEBRUARY, 1915

BLUE AMBEROL LIST FOR FEBRUARY

2511
2512
2513
2514

2515
2516
2517
2518
2519
2520
2521
2522
2523
2524
2525
2526
2527
2528
2529
2530
2531
2532
2533
2534
2535

REGULAR LIST

50 cents each in the United States

Rose of Italy, Lyons and Yosco

Last Rose of Summer — Martha, Moore-Flotow

He's a Rag Picker, Irving Berlin

Dodo Dawdle — Fox Trot, Ernest Dunkels

In Siam — Wars of the World (N. Y. Hippodrome), Manuel Klein

For You, Laurence H. Montague

Love Moon — Chin-Chin, Ivan Caryll

Amazonia — Polka Bresilienne, P. J. de 0. Pinto

65 cents each in Canada

Walter Van Brunt and Chorui

Elizabeth Spencer and Chorus

Peerless Quartet

National Promenade Band

Billy Murray and Chorus

Helen Clark and Vernon Archibald

Elizabeth Spencer and Walter Van Brunt

National Promenade Band

Last Night When You Said Good-Bye, Irving M. Wilson

It is Enough — Elijah, Mendelssohn

Violet — Chin-Chin, Ivan Caryll

Dear Old Songs of Long Ago, D. Erwin Force

Le Rouli-Rouli, Jean Schwartz

Oh Promise Me — Robin Hood, De Koven

Funiculi-Funicula, L. Denza

Grandfather's Clock, Henry Clay Work

Rienzi Overture, Wagner

As You Please — One-Step, Leopold Lamont

Tannhauser March, Wagner

Sister Susie's Sewing Shirts for Soldiers, Herman E. Darewski

Echoes from the Movies, Frosini

Roll On, Beautiful World, Roll On, Ernest R. Ball

Skating Trot — One-Step, Leonardo Stagliano, For dancing

Sally in Our Alley

One Wonderful Night, Clarence M. Jones

Marie Morrisey

Frederic Martin

Mary Carson and Chorus

Emory B. Randolph and Chorus

National Promenade Band

Anton Weiss

Charles W. Harrison and Chorus

Helen Clark, Walter Van Brunt and Chorus

Edison Concert Band

Jaudas' Society Orchestra

Edison Concert Band

Billy Murray

P. J. Frosini

Arthur Crane

National Promenade Band

Knickerbocker Quartet

Marie Kaiser and Emory B. Randolph

RECENT BULLETINS TO THE. TRADE

DISC

Bulletin No. 15, Issued January 7th, 1915.

You will be glad to learn that we are prepared
to accept orders for B-80 Instruments in Fumed
Oak, Golden Oak and Mahogany finish. For the
present Mission Oak finish will not be available.

Orders should be mailed at once, and Jobbers at
distant points are advised to telegraph their
requirements in order that an equable apportion-
ment may be made of the first Instruments received
from production.

It is estimated that it will be possible to make
substantial shipments against first specifications in
the week beginning January 18th.

CYLINDER

Bulletin No. 162, January 9th, 1915.

Because of the temporary interruption of manu-
facturing following the Factory fire, there has been
a slight delay in announcing the February issue of
Blue Amberol Records, which comprises twenty-
five (25) numbers, as per copy of Supplement
herewith enclosed.* The work is now progressing
rapidly and orders should be placed at once.
Jobbers who have a standing order on file should

*See February List of Blue Amberols above.

enter new order, as these orders were cancelled by
Circular Letter, dated December 10th. Advance
samples will not be furnished.

Beginning with this Supplement, we shall
inaugurate and continue until further notice the
plan of permitting new issues of Cylinder Records
to be released by Jobbers and Dealers as soon as
received. Shipments will move via freight only,
and to all Jobbers in a given territory at approxi-
mately the same time. This schedule, with the
co-operation of Jobbers, will prevent any one dealer
from gaining material advantage of his com-
petitors.

In addition to the February Supplement, we
announce 100 of the best selling catalog numbers,
a list of which is enclosed.** We are now manu-
facturing against this list in anticipation of Jobbers'
stock requirements. You should, therefore, enter an
order immediately for these 100 best sellers. Other
catalog numbers will be announced from time to
time as soon as available.

With your order for February Records we will
ship the same quantity of Supplements that you
received for the January list. If this quantity is
larger than you need please so indicate on your
order.

**See List of 100 Blue Amberols on opposite page.

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.
DISTRICT OF COLUMBIA
Washington— McKee Instrument Co.

ILLINOIS
Chicago — The Phonograph Co.
INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des moines — Harger & Blish.
Sioux City — Harger & Blish.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Instrument Co.
MASSACHUSETTS
Boston — Pardee-Ellenberger Co.
MICHIGAN
Detroit — American Phonograph Co.

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW JERSEY
Hoboken — Eclipse Phonograph Co.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO

Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.
Toledo — Hayes Music Co.

OREGON
Portland — Graves Music Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Graves Music Co.

WISCONSIN
Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Quebec — C. Robitaille.
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thorne & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile— W. H. Reynalds.

Denver-

COLOR A DO
-Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
-E. F. Droop & Sons Co.

Baltimore-

Massachusetts
Boston — Eastern Talking Machine Co.

Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

Kansas City-

MISSOURI
-Schmelzer Arms Co.

Paterson-

NEW JERSEY
-James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.
Elmira — Elmira Arm Co.

New York City— -Blackman Talking Maching Co.
J. F. Blackman & Son.
I. Davega, Jr., Inc.
S. B. Davega Co.
J. B. Greenhut Co.
Rochester — Talking Machine Co.
Syracuse — W. D. Andrews Co.
Utica — Arthur F. Ferriss.
William Harrison.

PENNSYLVANIA
Philadelphia — Penn Phonograph Co.

H. A. Weymann & Son.
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.
J. Samuels & Bro.

Salt Lake City-

UTAH
-Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

^ EDISON
PHONOGRAPH

MONTHLY

THE EDISON
PHONOGRAPH MONTH LY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 25 CLERKENWELL ROAD, LONDON, E. C.

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635. BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS.

Volume XIII

MARCH, 1915

Number 3

AN EDISON MESSAGE TO EDISON JOBBERS
AND DEALERS

WE desire to express our deep appre-
ciation of the great consideration
and courteous patience of our Jobbers
and Dealers during the past three months.
It has made the task of rebuilding and
reconstruction more pleasant to know that
we have had the sincere sympathy of our
friends in the trade, and to know that they
were so willing to cheerfully assume the
loss that the shortage of goods has caused
them.

The worst of our troubles are now past
history. Out of the ashes has arisen the
beginning of an Edison factory and organi-
zation that will be bigger and better than
ever. The fire has taught us a number of
things that will be useful in building up a
new business. It has made it possible to
begin contemplated improvements that
otherwise might have been deferred for a
considerable time. It will permit the
introduction of new systems. We can now
inaugurate new policies and do other things,
all of which will later greatly benefit the
entire trade.

When this issue of The Phonograph
Monthly reaches its readers our office force
will be back in the Administration Building
and the factory will, with a few exceptions,

be making shipments of all Phonograph
products.

Blue Amberol Records have been going
out for three weeks. We began shipments
of Diamond Disc Records on February 5th.
Shipments of $30 Amberolas began February
15th and of 360 and 380 Amberolas on
March 1st. We have been shipping 380
Disc Phonographs for nearly a month.
The first lot of 3150 and 3200 Diamond Disc
Phonographs went out February 15th.
We have 3250 Disc Phonographs in stock
and more coming through. Attachments for
old style Cylinder machines are coming
through rapidly and some are about ready
to ship. By March 1st we hope to be ready
to supply the principal repair parts for all
types of Phonographs.

The daily output of the Blue Amberol
Record plant is about what it was before
the fire. The Diamond Disc Record plant
is in splendid shape and the daily output
is steadily increasing. The several plants in
which Phonographs are being made are
working smoothly, and a large daily pro-
duction is now only a matter of a short
time. The work of repairs on our fac-
tory buildings is being vigorously pushed.
THOMAS A. EDISON, INC.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

A Birthday Morning Group at the Edison Plant

In the center: Mr. Edison; on his right, C. H. Wilson, Vice Pres.; on his left, R. A. Bachman, Vice Pres. and

Genl. Manager Edison Storage Battery Co.

MR. EDISON AT 68

-HALE,
HEARTY AND OPTIMISTIC

TO a friend who tendered him congratulations and
intimated that he still had many years ahead of
him, Mr. Edison paused to do a little reckoning,
and then smilingly said, "Well, I expect I'll last till
I'm 85; possibly by that time I'll be pretty useless, but
there's no reason why I shouldn't live longer than that.
I had a diagnosis of myself made once; got the best
diagnostician in New York to make it. When he
got through he said all my parts were young parts.
Ha, ha, I like that 'young parts!'"

In accordance with the established custom "Edison
Day" at the factory was generally observed by every
employee wearing an Edison button. This year the
button assumed a rosette appearance having two ribbon-
like extensions bearing the dates "1847-1915." The
day was also signalized by the unfurling of the Edison-
flag, (a flag of special design) from the facade of the
Laboratory. Many congratulatory telegrams were
received, among them messages from Andrew Carnegie,
Josephus A. Daniels, (Secretary of the Navy), C. A.
Coffin, Charles M. Schwab, Blythe H. Henderson
(Chief of Transportation of Exhibits), Dr. George A.
Kunz (of Tiffany & Co.\ The National Electric Light
Association, The New York Electrical Society, and
The Philadelphia Public Ledger. Many of the metro-
politan papers published portraits of Mr. Edison and
commented at length on the occasion.

Among the happy incidents at the plant were the
congratulations of several of the heads of Departments,
the taking of a moving picture of the scene, and the
interchange of good wishes.

When asked for a word or two about his aims for
coming years, Mr. Edison's thoughts promptly turned
to his talking pictures, which he demonstrated three
years ago and on which he is still working. "I'm going

to make those real," he said, pulling his slouch hat
down over his forehead and thrusting his hands deep
into his trouser's pockets; "it'll take some work, and
we'll have to put up a building just for that, but
Bird Center, Iowa, is going to have its opera as well
as New York, and it will be mighty near as good as that
at the Century Theatre in New York, only the diver-
gence in prices will be tremendous."

"There is still a lot that can be done for human kind.
I said a year ago that the greatest achievement of that
twelve-month had been the discovery that ammonia
could be released by passing hydrogen and nitrogen over
hot iron. I suspect that is the greatest recent achieve-
ment of science. Before the war the ammonia makers
of Germany were driving the coal tar men to the verge
of tears, but as long as water and air hold out we are
assured of all that's needful to keep the earth as fruitful
as it must be with the constant increase in the number
of mouths to be fed."

Speaking of making money, he said: "There are
lots and lots of men who are interested only in the
money they can make. They seem to go on the theory
that they will be able to take it with them. You can't
beat that game, you know. There are only just so
many things that a man can spend his money for.
Clothes, and eating — there isn't much beyond that, is
there? Unless you have your eating prepared by a
French cook you're buying diabetes and Bright's disease.
Give me mechanics' grub. I am a great believer in
mechanics' grub; there is no Bright's disease in it."

Mr. Edison expressed his faith in a quick return to
prosperity. He said he was convinced that what
business depression existed today was largely psycho-
logical on account of the European war. To a reporter
he is quoted as saying: "I think two years will see the
end of the war. It is a question of food and supplies.
I haven't a doubt the Allies will win out. I do not see
how it is possible for the Germans to win, no matter

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

how brave they are. Everything is against them.
But I think Germany will win when she loses. Instead
of vesting her governmental authority in four or five
men sitting around a green table, she will become a
republic or she will adopt the present English system.
With her superior training methods she will be on top
of us all within fifty years. She will have got rid of her
terrible burden of taxation — that is if the Allies don't
put in too large a bill, itemized. Her captains of
industry will be given freedom to act for the best
interests of Germany and themselves individually
When a country gives her captains of industry freedom
of action that country will have prosperity."

Mr. Edison also expressed himself much pleased
with the progress of reconstruction at the plant and
reassured those who mentioned the subject that the
future Edison plant would be far better equipped
than ever for work and be as nearly fire-proof as ample
expenditure and ingenuity could make it.

NEW ARRANGEMENTS OF DEPART-
MENTS IN THE RESTORED
ADMINISTRATION BUILDING

IN returning to the Administration Building, the
various Departments will be somewhat rearranged
tending to greater efficiency. Many who have
formed the habit of going to a certain floor will feel,
at first, a strangeness in their new location, but this
will soon wear off.

One change that will be observed as quite radical, is
the encasing of both stairways with fire proof walls.
This will apply to the front stairs and elevator, as well
as to the rear stairway. Heretofore the stairways have
not been entirely enclosed. This will now be changed
so that it will be necessary to pass through a fire-proof
door, after leaving the elevator or the stairs, on any
floor, in order to enter the office room.

Another noticeable change will be the absence of
all partitions in the division of clerical forces. Heads
of Departments, generally, will have separate rooms,
but there will be no partitions between Department
employees. Each floor will present the appearance
therefore of one large room.

Arrangement by Floors.

BASEMENT: Mailing Department, Advertising
Mailing Department; Multigraph Department; Tran-
scribing Department; Pay Roll Department; Central
Telephone Booth and Switchboard.

FIRST FLOOR: Assistant General Manager's
Office (Mr. Leeming); General Superintendent's Office
(Mr. Nicolai); Purchasing Department; Order and
Service Department; Numbering Machine Depart-
ment; Production Department; Traffic Department.

SECOND FLOOR: Vice President and General
Manager's Office (Mr. Wilson); Second Vice President's
Office (Mr. Maxwell); Credit Manager's Office (Mr.

Phillips), Sales Manager's Office (Mr. Ireton); Advertis-
ing Manager's Office (Mr. McChesney); Office of
Dictating Machine Manager (Mr. Durand); Advertis-
ing Department; Sales Department; Dictating Machine
Department.

THIRD FLOOR: Secretary and Treasurer's Office
(Mr. Berggren); General Auditor's Office (Mr. W.
L. Eckert); Foreign Manager's Office (Mr. Stevens);
Accounting Department; Auditing Department; Cost
Department; Billing Department; Cashier's Depart-
ment; Foreign Department.

FOURTH FLOOR: General Counsel's Office (Mr.
Holden); Legal Department; Executive Committee
Room; Demonstration Hall.

Steel and wire glass partitions will be used for
enclosing the Committee Room on the fourth floo r
and private offices of the Department heads on the
first, second and third floors.

The entire plumbing, steam heating and electric
lighting systems have been thoroughly overhauled
in fact rebuilt new. The walls have been nicely tinted
in buff and green, and the floors laid with heavy
linoleum, so that when the new steel furniture is placed
in position the general appearance will be second to no
office interior.

BANQUET OF THE EDISON
CLUB

THE annual banquet of the Edison Club was held
at the Washington Hotel, Newark, on the even-
ing of January 30, with Mr. Edison as the guest
of honor. When Mr. Edison entered the banquet hall
he received an ovation that would have done credit to a
conquering hero returning from the war.

Although Mr. Edison was introduced by Toast-
master Leonard, he did not break his rule of not speak-
ing, but showed his appreciation of their action by his
smiles.

One of the most important and impressive features
of the banquet, next to the arrival of Mr. Edison, was
when Mr. C. H. Wilson, presented Mr. Edison with the
first phonograph of the improved model that had been
turned out by the plant since the fire. It took fifty-one
days to make it, as many important tools, used in the
machine's manufacture, had been destroyed.

With the exception of Mr. Wilson's short address,
stating briefly the progress that had been made since
the fire, speeches were barred and the evening was
devoted to entertainment furnished principally by
singers whose voices are well known through the
phonograph. Among these were Miss Marie Kaiser,
Mrs. Charlotte Kirwan, Frederic Martin, Joseph A.
Phillips, Fred Van Eps, Edward Meeker and Harvey
Hindermeyer. Supplementing their contribution was a
corps of cabaret specialties. Several new moving picture
films were shown on an improvised screen.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

A Concrete Column :n Course of Reconstruction

CONDITIONS FAST BECOMING NOR-
MAL AT THE EDISON FACTORY

REMARKABLE strides have been made during
the past four weeks towards normal conditions.
We are not only regaining our manufacturing
facilities, but greatly improving them, so that in
Departments that are again in normal, or nearly normal
shape, the work is going ahead under the most modern
and sanitary conditions. There has been no hesitancy
to put into these reconstructed Departments all the
knowledge gained by past experience. Improvements
which might have been made before the fire have
become the order of the day, so that we can confidently
affirm that we are fast becoming equipped to turn out
the most superior workmanship under the very best of
manufacturing conditions.

In the reconstruction of the cement piers and girders,
we have employed the highest engineering skill, and by
reinforcing these piers and girders have greatly strength-
ened the entire structure of the buildings. An illustra-
tion of the process is shown in the two photographs
herewith of a column being prepared for reinforcement
and the same column completed. Notice also the
superior girder overhead. This work is necessarily
slow, but is being pushed despite any cold weather

by enclosing the lower floors with canvas and then
keeping coke fires burning day and night.

Air. Edison, with characteristic foresight, determined
upon a fire test of the new wire-glass windows and steel
frames. An account of this test will be found elsewhere
in this issue. This is only one of the many steps taken
to insure for the reconstructed buildings as nearly
absolute fire-proof construction as possible.

The new steel wire-glass factory windows have been
equipped with a self-closing device, so that if accidentally
left open, they automatically close in case of a fire.
This is accomplished by the insertion of one link in the
chain which holds the window open, being constructed
of easily soluble material, so that it melts at a low heat
and thereby enables the window to swing shut by its
own weight.

Building 24 (except the north end) is now entirely
remodeled. Here the Blue Amberol and Disc Records
are manufactured under vastly improved conditions.
All the previous manufacturing experience has been
made available by this reconstruction. The sanitary,
dust-proof conditions under which the records are now
made, are decidedly superior to any in the past. The
testing booths where each record is carefully tested
before being released, are all supplied by forced fresh

A Concrete Column finished with Girder

ALSO REINFORCED

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

air from above, insuring the best of conditions for
conducting the test in small confined booths. The
rooms in which the more delicate processes of manu-
facture are conducted are as spotlessly white and
scrupulously clean as a most modern, sanitary kitchen,
or dairy lunch room. Here every possible precaution
has been taken to insure dust proof, ideal manufacturing
conditions.

In the reconstructed factory buildings all the furni-
ture used will be of steel construction. The chairs, the
benches and every accessory will be of metal, or metal
covered, insuring the utmost protection against fire.
New and approved labor-saving machinery will be used
throughout.

In addition to the fire proof, solid cement vault for
disc records, another similar one, but larger, is now
being constructed for Blue Amberols near Building 24.
Here will be stored the master and sub-master records
used in making Blue Amberols.

Another fire protection recently added is the con-
struction of several metal garages throughout the plant,
in each of which a chemical engine, hose, etc., is stored
ready for instant use.

In whichever direction one looks at the plant to-day,
he will see the most thorough work of reconstruction
going ahead and the installation of the most improved
manufacturing facilities as well as the latest installation
of fire-fighting devices and precautions.

A MEDAL OF HONOR TO BE
AWARDED MR. EDISON

The Medal of Honor for Distinguished Public Service,
established by the Civic Forum, has been awarded
by the National Council to Thomas A. Edison, and
will be presented to him at a public meeting in March.
The medal was bestowed last year upon Colonel
Goethals.

HOW TO SELL EDISON DISC
MACHINES TO LODGES, ETC.

As a suggestion to dealers who find difficulty in
securing sales among Lodges, etc., especially where a
competitor has obtained a prior hearing or demonstra-
tion, we give below a letter from an enterprising dealer
at Independence, Kansas, The Kors-Meinhardt
Jewelry Co.: —

"A few weeks ago a member of the Masonic Lodge

Independence, took it upon himself to have a

dealer (who is also a Mason) to bring up in the Lodge
Room, an instrument, of course, with the intention of
securing the order to purchase same.

It happened that one of our friends chanced to be
present at the meeting, and as they were about to
consider the purchase of the machine, he took the
floor to ask why they did not first investigate the
Edison.

The result was the Lodge order that the other dealers
should be advised and invited to place their machines
in the lodge for comparison if they wished.

We at once took advantage of the opportunity and
placed a #150 in the room and likewise a merchant put
up a .

After the machines had been tried out by the Blue
Lodge, Knight Templers and Eastern Stars, there was
a committee appointed to make a decision and pur-
chase a machine.

Included on this committee was the man who first
invited our competitor to bring up his machine.

This committee of five came to our store and looked
over the different instruments and we believe were
then convinced that we had the best instrument.

On their next meeting night this committee, in order
that they may feel sure they were carrying out the

One^of the New Temporary Buildings to be Used in Assembling Motors in Cabinets, Etc.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

Silverstone's new "Edison Hall" at St. Louis, Mo.

wishes of the majority of the lodge, had a little after-
meeting to try the three machines, and according to the
suggestion of one member the instruments were placed
in the balcony behind curtains first trying the Edison,
playing Edison records, which of course everyone
agreed was the better.

However the real test was made when they used the
attachment and played records on all machines.

After each test the members were asked which did
the best work and every time without any question
the decision was for the Edison.

They even tried to fool the Lodge by playing half
through a number, stopping the machine for a short
time as if changing the record to the other machine
but the lodge still called the turn.

Even though we had no one to demonstrate our
machine and our competitor was a Mason, helping to
conduct the test the lodge voted that the committee
be instructed to purchase an Edison.

The next day we sold them a 3250.00 machine and
about 350.00 worth of records.

It was a wonderful victory for the Edison in this
City and we are looking for another such demonstra-
tion with the other lodges if our competitors have
enough nerve left.

We say let no dealer be afraid of fair competition
and the Edison will win every time."

SILVERSTONE'S "EDISON HALL"

THE new Concert Chamber of the Silverstone
Music Co. of St. Louis, recently constructed and
named "Edison Hall," differs in construction
from any Concert Hall in this country, devoted
exclusively to the exploitation of the Edison Diamond
Disc.

The peculiar construction of this hall produces
ideal acoustics, due to the fact that the roof and ends
are oval shaped, lending an artistic and esthetic appear-
ance to the eye. The color scheme is white enamel and
tan with a background of art glass, specially designed
in which the word "Edison" shows in an upper pane
and the instruments, the Lyre, Violin, and Flutes de-
signed in contrasting colors of art glass representing
musical art.

The lighting system employed is of the lastest semi-
indirect and with the white ceiling, gives a remarkable
day effect. The seating capacity is large enough to
comfortably seat, in willow chairs, quite a large
audience and a ventilating system is employed to add
to the comfort of the music lover.

This concert chamber is on the first floor and easy
of access, besides five other spacy booths devoted to the
demonstration of the Diamond Disc.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

DRAW THEM TO YOUR STORE!

HOW to draw people to a dealer's store in
order to have them hear the Edison Phono-
graph has been made the subject of much
study by almost every dealer. Advertising in the
local newspapers is one way and it has its value.
In some instances the entire musical programs are
given in these advertisements, and frequently a
local or metropolitan artist starred. This is the
practice adopted by many of our large department
stores having special auditoriums. It is an ex-
cellent idea and doubtless works to fine advantage
in large cities; but it will hardly do for the
average town, because of the expense and the
comparatively few who can or will respond.

The need for some more direct appeal has been
sorely felt by the average Edison dealer. We are
glad to print below for the benefit of all such, two
schemes which have been successfully tried out —
one by W. D. Wilmot, of Fall River, Mass.; the
other by Lewis G. DuVall, of Meadville, Pa.
Both plans, so far as we know, are original with
these men; at least in the manner of carrying them
into effect. That they were well worth while seems
to be each dealer's experience, although in one
instance the results panned out a little different
than expected. No doubt if either dealer had to do
the stunt over ag"ain he would shape his plans a
little differently and in accordance with the ex-
perience he has already gained.

Mr. Wilmot decided upon a "slogan" contest in
order to draw people to his store, 101 North Main St.,
Fall River, to hear the Edison diamond disc. His
primary object was to obtain "prospects."

For this purpose he offered three prizes of $50, $15
and $10 cash to be awarded respectively to the three
persons sending in the best three slogans which could
be used for advertising purposes. The judges were to be
the Advertising Department of Thomas A. Edison, Inc.,
Orange, N. J., to which all replies were to be submitted
in sealed envelopes. These envelopes were specially
prepared 9^x43^8 size. On part of the face of the
envelope, the slogan offered in the contest was to be
written. On the other part the envelope was ready
addressed to "Wilmot's Advertising Contest, 101 North
Main St., Fall River, Mass." Only the name of the
sender and the address were to be inside and these were
written on the flap of the envelope and then it was
sealed.

Beside the envelope the applicant was required to
furnish on a blank card specially prepared, a register of his
or her name, address, etc. Several questions were asked
on this blank, such as where the applicant had seen
the Wilmot advertisements, what make of machine he
used, and how he learned of the contest — all of value in
following up such prospect.

Mr. Wilmot published an eight-page paper, Wilmot'' s

Advergraph fully setting forth the contest, the rules,
etc. These he sent out or gave away gratuitously. He
also advertised extensively in his local papers, the Globe
and the Herald.

In all 267 persons signed up as contestants on the
entry blank. Of these 167 were represented by non-
owners of the Edison, and 80 were submitted by Edison
owners. It is a fact that nearly every non-owner of an
Edison testified that he was convinced that the Edison
was by far the best musical instrument yet.

A great many good advertising slogans were received.
The prizes were awarded for the three successful ones
as follows:

THE 350 PRIZE ADVERGRAPH
was won by Miss Gertrude E. Fiske, a member of
the family of Capt. Geo. E. Rowland of the Fall
River Line of steamers between New York and
Fall River, and the owner of a $250 Edison disc delivered
to her as a Christmas present a year ago, Dec, 1913.
Her contribution was:

Was there ever another wonder like Thomas A.
Edison?

Each succeding generation will find in his wonderful
creation, the Edison Diamond Disc Phonograph, the
same interest and entertainment that excites the
admiration of the present.

It is true we are given other phonographs, but they
lack the life-like, true tones of the Edison.

There seems to be a charm and mellowness about the
Edison Diamond Disc Phonograph found in no other
machine.

Mr. Edison is the inventor of the talking machine,
and no one has improved on it in his day, or ever will.

MISS EDNA F. WINN GETS THE $\S PRIZE

"The triumph of reproducing music perfectly has
been realized at last in the Edison Diamond Disc
Phonograph. The fame of the instrument will lie
wholly in its power of perfect reproduction — not in
the names of its artists."

Miss Winn is daughter of Mr. Thomas F. Winn,
337 Washington St., in whose home, a $250 Edison
Diamond Disc Phonograph has been giving entertain-
ment since Christmas, 1913.

WILLIAM E. GOFF WINS THE #10 PRIZE

"The Edison has given me what I have looked for
for several years; that is, a phonograph that can give
the real music one desires."

Mr. Goff is a U. S. Letter Carrier, and resides at 81
Stafford Road.

Mr. and Mrs. Goff are happy owners of a $250 Edison
Diamond Disc Phonograph which entered their home
on Christmas, 1913.

After the contest was over, the envelopes submitted
were so cut and arranged as to leave the "advergraph"
or slogan on one side, the sender's name on the other,
thus giving a permanent file list for reference.

Mr. DuVall's plan was entirely different. His
was a contest for children not over fifteen years
of age. They were required to come to his store
and register their names in order to enter the
contest. When this was done he gave each of
them about ten (10) Invitation Cards, measuring
3T4x5|/2 inches (postal card size), printed on plain

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

white cardboard a trifle heavier than a postal card,

containing these words:

You are most cordially invited to call at
my store and hear the greatest musical in-
strument in the world, the EDISON DIA-
MOND DISC PHONOGRAPH. By so

doing you will help to win an

— Outfit. The Edison Diamond Disc

is not a Talking Machine, but a real mus-
ical instrument — tone is natural and true
to life. Come and hear it, then decide for
yourself.

Child's Name Address

THE PHONOGRAPH STORE
Lewis G. DuVall 187 Mead Avenue

You are under no obligation to buy.

Bring this card with you and present it at

the store.

The children were instructed to hand these cards
to aduhs only, and only to such adults as expressed
a willingness to go to Mr. DuVall's store. Each
child, of course, made clear his or her interest in
the contest, so that the adult felt a personal obli-
gation to go in order to favor the child's prospects
of winning one of the four prizes offered. These
four prizes were to be given to the four boys or
girls who had influenced the greatest number of
adults to go to the store, and each card (as it will
be observed) had the child's name on it, so that
when the adult called the card was collected by
the store attendant and placed to the child's credit.
There was also a time limit set to the contest,
which was to be concluded December 15th, having
started December 1st.

As to the prizes offered, we prefer to refer any
interested dealer to Mr. DuVall. But these are
not material, as almost any four or more prizes
a dealer saw fit could be selected. These should
be put on exhibition in the store, so every child
and adult could see them.

The scheme worked finely, so Mr. DuVall re-
ports: "Forty-seven (47) children entered the con-
test. They gave out about 3,000 cards, coming
back again and again for their quota of ten or more
cards and viewing with enthusiasm the four prizes;
also informing themselves how the contest stood
each time they called for more cards. This added
zest to the affair, for it put each child "on his
metal" and made him urge stronger than ever
that the adults he called on would go to the store,
so that his score might stand highest."

Mr. DuVall further says, "the contest has been
the means of getting more people into my store than
any other advertising scheme I have ever used. I
kept the name and address of every one that came
in, so that I have now a fine list of interested
people to work upon. Many of them had never
been in my store before, and you may be sure I
kept my store in fine trim and had clerks enough to
see that all were courteously received and waited
upon."

Altogether some 325 people called. The children
who did the best in the contest were those who
got their paren:s interested, for their parents spoke
a good word to neighbors and this helped im-
mensely to increase that child's list of names.

Mr. DuVall concludes: "I consider the scheme
very successful — the best I ever tried, and I have
no doubt if it was used in a large city it would
bring thousands of people in to hear the Edison
Diamond Disc. I am satisfied that it is by far
the best plan I have ever used, and I gladly recom-
mend it to all who are looking for some scheme
to get people to call and hear the Edison Disc.
Once they hear the Edison Disc it's up to the
dealer to follow the prospect and land him if at
all possible."

Yervant H. Maxudian

A COLLEGE GRADUATE BECOMES

AN ENTHUSIASTIC AND VERY

SUCCESSFUL EDISON DISC

SALESMAN

YERVANT H. MAXUDIAN is a recent graduate
of Cornell University, Ithaca, N. Y. He was born
abroad, "if you please," but full of American push,
enterprise and the spirit of independence. Mr. Maxu-
dian has already, in the short time he has been re-
presenting the Edison disc, made many good sales.
In one week he closed several sales for Edison discs of
the 3250 and upward types, and has many live prospects
in hand for early holiday orders. We became so much
interested in this young college graduate's success with
the Edison disc that we wrote him for some particulars
of how he became an Edison enthusiast and what line
of salesmanship he followed to clinch so many prospects.
We are pleased to quote his reply:

10 EDISON PHONOGRAPH MONTHLY, MARCH, 1915

"Before going into details of my selling methods, how
I secure prospects, how I close deals, etc., I wish to
state why I went into the work of selling Edisons.

It was in the fall of 1913 when I first heard the Disc
at Erie, Pa., and was very much taken with the tone of
the phonograph. Soon after that I came to Ithaca to
finish my senior year at Cornell. Athletics and other
activities did not seem to interest me so very much, as
I was too busy thinking what to do with myself after
graduation. This, as you know, is quite a problem
with a majority of college men who are about to
graduate. I particularly wished to secure employment,
but above all I wished to do something that would
make me my own master. I wished to be free and work
independently and succeed quickly. To do this I had
to follow those men who had made the most of an
opportunity and who started with a good new thing —
like the moving picture men, for instance — the men who
fully realized what the invention of moving pictures
meant and opened the first movies; anyone knows what
they are today.

Close to my graduation day I had several "propo-
sitions," but I turned them down to be an Edison
Diamond Disc Phonograph Dealer. In my judgment
this offered the best opportunity to a young ambitious
man. Since then I am thoroughly convinced that I
did not make a mistake.

To start right — although I am very musical and am
an amateur player of one musical instrument — I felt
that I should have a little experience in selling instru-
ments, so I worked for a Company dealing in and

Edisons, and secured quite a lot of it. Besides this I
began to travel and see what other dealers were doing
in certain sections of the state. The thing, however,
that was most surprising was the fact that many dealers
did not know what they were talking about, particularly
a young fellow who demonstrated a 250 Edison placed
beside a 200 was often so mixed up that he contra-
dicted his own statements several times. By the way,
he had charge of the phonograph department of this
music firm. Even dealers who had been in the business
for a good many years recommended to you a certain
make "just because." I felt that a little study in the
line of sound reproduction, of the different kinds of
phonographs in the market, with their good and poor
points, is very necessary. There is nothing like really
knowing all about them.

Even with all this, not being fully satisfied, I began
to gather "data" for my future work — that is I wanted
to know something about the field I was going to work
in. I secured a large list of names and went from
house to house to find out what they had in the line of
musical instruments. "Statistics" was my excuse —
but the fun I had fully payed for my trouble for
many took me for Income Tax Collector. I wanted to
know if they had a piano — if any member of the family
could play it, other instruments, phonographs, their
makes, price, whether they liked music or not. You

can readily see what a collection of information could
afford a dealer to send the right kind of letter to the
right party. I found out that most of the pianos were
idle, and that in quite a large percent, of cases, no mem-
ber of the family could use them. In one house I was
told that they had all the music they wanted; they said
they had a piano, but I found out that no one could
play on it. How much better off they would have
been if they had bought a phonograph instead of the
piano.

If there is something difficult to write about it is
selling methods. There are as many selling methods as
there are customers. You have to meet them indi-
vidually, sympathize with them, listen to what they
have to say very courteously, and help them to the
way you want them to think about the goods you are
selling. In other words, help them to see, even to hear.

A little speech on a record before you play it, with
remarks about certain instruments being clearly
reproduced, will make the greater impression on the
mind of the listener. When I play an operatic selection,
quite often I briefly give a description of it, and ask,
after it is played, if it does not convey a certain state
of mind. It never pays to make statements you cannot
prove. Every statement I make I prove to the satis-
faction of the prospective buyer. I have quite often
placed a phonograph at the house of a friend and asked
him to ask his friends to hear, then gather the names
of the ones interested in it. They quite often express
their desire of buying one some day at their friends
house more than at your store.

Sending phonograph on approval to people interested
in them is a very good method. For the psychological
effect of a Phonograph at the home of your prospective
buyer that they have lost that much from life without
it, when they gather around it and listen, is something
like this. To think that such a wonderful thing is in
existence, and that it is within the reach of them. What
are a couple of hundred dollars compared with the
pleasure derived from such an instrument? Every one
loves music, and no home should be without a phono-
graph.

To close the sale of a phonograph sent on approval,
it is necessary to keep the interest of the people by
finding out what kind of records they like and taking
back the ones that are not particularly liked. You
can be assured that the person that has your machine
on approval will go and hear the other makes. Evi-
dently your competitor will load him with information
about the machine he has in his home. Quite as often
this gentleman or lady, feeling under obligation to
you for sending your machine up, will say nothing
about it. It is well to tell her all about possible argu-
ments, weak points, prove them groundless before your
prospective buyer tells you he would rather wait awhile
before buying a phonograph. Do not loose track of
your customers, one Edison will sell others, your cus-
tomers are your best outside salesmen.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

Specially Constructed Chimney for Testing two Kinds of Wire-Glass Windows

with Steel Frames and Sash

A FIRE TEST OF STEEL FRAMES AND
WIRE-GLASS AT THE EDISON WORKS

CHARACTERISTIC of Mr. Edison to put to the
test any improvement contemplated or even
decided upon, a severe fire test was made of two
diiferent manufacturers' steel sash and wire-glass.
A chimney of brick 4x10 feet and 15 feet high was
specially constructed. This is shown in the photograph
above. On either side was inserted a specimen of steel
sash and wire-glass, furnished by two different manu-
facturers. Inside the chimney was placed much
inflammable material calculated to create a fierce heat.
Some old Blue Amberol records, some discarded cel-
luloid photoplay films, and considerable gasoline
was fed to the flames after they got started. The
result was a roaring hot fire that .heated the sash and
the glass to a high degree. While thus heated a stream
of cold water was poured onto the glass. The glass, of
course, cracked and the frames hissed with steam.
After the fire was over the effects were carefully noted.
One style of wire-glass stood the test better than the
other, and effectually demonstrated that the fire could
not break through it although the glass itself was badly
cracked. The wire mesh embedded in it kept it intact

and prevented the flames from bursting through.
This is the style of window that has been placed in
Building 24 (now in use) and the kind for which
contracts have been given for other concrete factory
buildings needing new sash and glass. It was a pretty
clear demonstration that when the buildings are thus
equipped they will be fire-proof. Mr. Edison, who
witnessed the test, felt convinced of the value of this
new fire protection.

MORE DISC ADVERGRAPHS

"Leads all in full sweet tone."

"They have a tone that's all their own."

"Always unequalled, all ways."

"First, last, and always best, all ways."

"Great pleasure in small space."

"An Edison bought means music taught."

"Charms the home circle."

"Outdistances all followers."

"Edison's discs discover sweet music."

"Buy an Edison for a song."

"Natural tone perfectly reproduced."

12. "Pleasing music makes pleasant company.

13. "High Class music for all classes."

14. "They speak for themselves."

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

NOTED EDISON SINGERS ACCOM-
PANY THEIR OWN VOICES
ON EDISON DIAMOND
DISC RECORDS

A CONCERT of more than usual significance to
lovers of music, particularly to those who have
heard about the new Edison disc, but have not
found it convenient to hear it in person, was given,
complimentarily, at "The Edison Shop," Fifth Ave-
nue and 40th St., New York, on Wednesday, Febru-
ary 17th, from 10.30 A. M. till 4.30 P. M., by the
Phonograph Corporation of Manhattan.

The affair had been widely and effectively advertised
in several metropolitan morning papers, announcing in
particular that "Christine Miller will sing" together
with Elizabeth Spencer, Donald Chalmers and John
Young. The object of the concert was clearly stated,
i. e., to demonstrate the quality of the Edison disc
recording by the singers themselves. Miss Miller was
scheduled to sing between 2.30 and 4.30 P. M.

The throng that came in response to such an unusual
invitation was far beyond the capacity of "The Edison
Shop" to accommodate. Hundreds were turned away
unable to gain even standing room. A waiting throng
of several hundred on the ground floor were entertained
by the playing of the Edison Disc in the Concert
Chamber in the rear, until the throng on the fourth
floor, listening to the recital, could be dismissed and
another audience admitted. Meanwhile it was found
desirable to bring the singers down to the main floor
to temporarily entertain the standing crowd. When
the fourth floor had been vacated, another audience
soon filled the place and waited patiently for the singers
to return again. A number of such recitals were held,
and yet there were hundreds unable to be accommo-
dated.

A very creditable feature of the affair was the entire
absence of any commercialism. In introducing the
speakers and records, only this brief bare statement was
made; that the Disc record would first be played; then
the artist would sing it alone; then both singer and disc
would be heard together. Not a word in praise of either
singer or disc was spoken so that the recital took the
nature of a very delightful musicale. That it was a
fashionable audience intent on hearing good music was
clearly evident. It took no experienced eye to detect
among the throng several professional music lovers who,
besides lending a very critical ear, were enthusiastically
delighted with the disc and its artistic tone. The expres-
sion of approval on their faces and in their manner,
indicated that they fully enjoyed the test and intently
looked for musical effects that were duly forthcoming as
the records continued to play.

Christine Miller chose "Good Bye Sweet Day."
It was a song just suited to occasion and to the temper
of the audience, for sun and sky and air could not have
combined to produce a more charming afternoon.
And, as the record played, one could see beyond the

open windows, behind the rostrum, the sunset effects
on many a building, while the fleecy clouds went sailing
by, in a deep azure sky. But when Miss Miller took
the song into her own bosom and then sang with an
earnestness and feeling so characteristic of all her
artistic work, the audience was spell-bound. Then
she sang with the record, and leaning toward the
instrument, as if toward some child of song, she glee-
fully sang it again catching up the aria here and there
showing a remarkable familiarity with the spirit as
well as the notes of her song. Finally as if to add a
farewell good-bye touch to the beautiful effect, the
chorus came in, composed of Elizabeth Spencer,
Donald Chalmers and John Young. The applause
which followed was ample testimony that the selection
had been thoroughly appreciated.

Next was a selection by Elizabeth Spencer entitled
"Long, Long Ago." It, too, like Miss Miller's song, was
sentimentally reminiscent, and she entered into the
spirit of it with genuine enthusiasm and feeling. When
she accompanied the record it was difficult to tell at
times which was singing, Mrs. Spencer or the record,
for she caught up the air here and there and so beauti-
fully did her voice blend with the record that one could
hardly detect when she had ceased to accompany it.
One could not help, too, being impressed by the fact
that both record and voice were lovers in every sense of
the word, fully in tune, fully in unison, and delightfully
one in vocalization and enunciation. If Mrs. Spencer
had had a protege she was proud to introduce, she could
not have had a more sympathetic manner toward such
a debutant than she seemed to display toward her
Edison disc record. We like to emphasize this fact, for
the occasion seemed to demonstrate more than a tonal
perfection — it indicated that the record had caught the
spirit of the singer and reflected every quality of her
voice, only the personality being excepted.

Donald Chalmers chose his anvil song which he sung
with all the iron vigor of a blacksmith, lusty, strong
and confident. He was, as usual, in a jovial spirit, and
when he accompanied the record, seemed to be as sure
of its tone as he was of his own voice. It was a new test
for the Disc in that each tone had to be clearly and
forcibly enunciated and sustained without a break or a
scratch — a result that was much appreciated by the
audience and roundly applauded. A better record could
not have been chosen for both singer and disc.

John Young selected "Her Sweet Smile Haunts Me
Still" and delighted every one by his sympathetic voice
and clear, even, well-sustained tones. He caught up
the air, when singing with the disc, at several points,
finally ending with the disc on a very high note which
he took with storm and enthusiasm that brought forth
a round of applause even before he had finished.

Altogether the affair was a most pronounced success,
admirably conducted and fully accomplishing the end in
view, i. e. — to demonstrate the quality of Edison disc-
recording by the singers' own voices.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

AN IDEAL EDISON SHIPPING CASE

HEREWITH we show two sides of our new
shipping case, made out of re-inforced veneer,
and embellished on all four sides with appropriate
signs. This veneer is printed on a special printing
press, before being made into a case. We feel quite
confident this new case will meet with universal
approval. It is strong, it is light, it is good looking
and, best of all, it is quite water proof. It proved its
value in the recent fire of Pardee-Ellenberger, Boston,
where, notwithstanding the deluge of water from the
fire hose, many of the Edison cabinets in their cases
were only slightly hurt.

It will not be necessary to break up the case in order
to remove the Edison instrument. One side is plainly
marked "cover" and can be readily removed. Every
dealer will consult his own interests to preserve these
shipping cases, even if he can deliver the instrument to
a local address without them. He will need them some-
time unexpectedly and a case not now in use should be
regarded as "stock in trade." Keep your reserve stock
in these cases. Keep the cases as perfect as possible,
by careful handling.

Not all instruments will be shipped in these cases,
as we still have many cabinets all boxed in the former
shipping case style. But these new cases will come now
into general use as additional cases are needed — only
another evidence of Edison care to provide the best
that can be had!

BE PARTICULAR IN ORDERING
MAIN SPRINGS

The following complete list of main springs in use
June 1, 1914, is given for the convenience of the trade,
so as to facilitate the filling of orders. For instance,
it is not enough to say, "Send me main spring for
Amberola X." There are three different springs for
Amberola X, as will be seen by reference to the list
below. Be explicit and say which particular one you
wish. So with all the rest of the list. This care in
ordering will greatly facilitate shipping, for if you order
correctly the first time we can ship at once and you will
get the spring needed. Otherwise correspondence will
ensue and time will be lost.

long

Wide

Part No.

Ft.

In.

Thick

Hoi

1062

Gem B-C

.020

941

GemD

.021

1417

Fireside A-B

7'8

.030

1417

Standard A

7/8

.030

1573

Standard B-C-D-E-F-G

.032

1573

Home A

.032

■J

2065

Home B-C-D-E-F

13K

1ft

.030

2762

Triumph A-B-C-D-E

.022

9169

Triumph F-G

13^

l^r

.030

2762

Idelia B-C-D-E-F

.022

10704

Amberola A

.024

9169

Amberola B-l, B-lll

UVz

itv

.030

2065

Amberola IV

Uy2

.030

2065

Amberola V

13 1 A

.030

23214

Amberola VI

.025

1573

Amberola B-VI

.032

1573

Amberola VIII

.032

22511

Amberola X (with smal

frame)

.021

22587

Amberola X (with large

frame)

.021

1573

Amberola D-X

.032

13259

Disc A-60

.031

13259

Disc B-60

.031

13389

Disc C-60

.038

13259

Disc A-80

.031

13389

Disc B-80

Ire

.038

14085

Disc A-150-200-250

.035

9169

Bus. S. M.

13^

.030

9169

Opera or Concert

13^

.030

■r>

4112(use2762)Concert (old style)

.022

22618

Amberola D-X

.025

-;!

14776

Disc 200-150

(.027)
(.028)

EDISON TONE MODULATOR AND
EDISON FILING EQUIPMENT

AS is quite generally understood by the trade the
Edison Tone Modulator is a device for
modifying, at one's pleasure, the volume of
sound. It is very simple, of few parts, and easily
applied to models A150, A200, A250 and upwards.
All these styles of Disc machines leaving the factory
since August 31st are equipped with both the Tone
Modulator and the Filing Equipment described below.
But dealers who wish to attach the device to any of
these models in their stock may obtain them at the price
quoted below. It is important to state for what par-
ticular model you desire the Tone Modulator, since we
make them in three slightly different dimensions to fit
the respective machines.

The Filing Equipment, consists of fifty dividing cards
for each drawer, numbered consecutively from 1 to 50
— the odd numbers on the left and the even numbers on
the right. A ruled silicate board index card is provided

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

for the front of the drawer. The lines on this index
card are numbered from 1 to 50, on which may be
written a list of the selections filed and the numbers
under which they are filed. Pencilled entries on the
silicate index card can be erased when desired.

If additional Tone Modulators or Filing Equipments
are required they will be furnished at the following
net prices:

Tone Modulators, Dealer, $1.50; List, $2.00.

Filing Equipment (per drawer), Dealer, $1.00;
List, $1.50.

EDISON DISC JOBBERS' ANNUAL
MEETING

TFIE first annual meeting of the Edison Disc
Jobbers' Association was held Monday, February
8th, at Knickerbocker Hotel, New York, and was
characterized by the greatest enthusiasm. The
members all expressed themselves well pleased with
the year's results and an atmosphere of the greatest
optimism prevailed.

Of the forty members there were only two absent,
one of these being located in Texas, and the other in
Vancouver, Canada. The members attending came
from all parts of the country, including the Pacific
Coast and also Canada. The fact that many were
obliged to travel many hundreds of miles to attend the
meetings was a clear indication of the interest taken.

At the meeting Feb. 8 there was an informal ad-
dress by H. H. Blish, of Des Moines, la., the retiring
President. The following officers for the coming year
were elected: President, W. O. Pardee, of Pardee-Ellen-
berger Co., New Haven, Conn.; vice-president, B. W.
Smith, of the Phonograph Co., Cleveland, O.; Secretary,
H. G. Stanton, of the R. S. Williams Co., Toronto, Can-
ada; Treasurer, L. H. Lucker, of Minneapolis, Minn. In
addition to these officers, the Advisory Board for the
coming year includes C. E. Goodwin, of the Phonograph
Co., Chicago, Mr. Haynes, of the Haynes Music Co.,
Richmond, Va., and H. H. Blish, of Des Moines, la.,
who were elected at the meeting.

On Tuesday evening the members of the Association
were entertained at dinner at Sherry's, and following
the dinner they were the guests of the Edison Company
at the theatre.

A resolution of congratulations to Mr. Edison was
passed and a magnificent bouquet of American Beauty
roses were presented to him Wednesday, the 11th of
February, on the occasion of his birthday anniversary.

The members were greatly pleased to note the
progress which has been made in getting the plant into
working order again after the fire. They were well
satisfied with the manner in which the departments
have been reorganized.

WELL PLEASED WITH THE EDISON
DISC A-80

I am pleased to say that A-80 has given me perfect
satisfaction. I was afraid when I got it, that the
belt drive would not give an entirely uniform
speed, but there has not been the slightest trouble
from this source, and I have used it every day, and
several hours at a time on many days.

"It has been my lot to run the higher priced models
for the local agent here, many times, and while I
would not say that they are not worth the additional
cost, yet I can honestly and stoutly maintain, that the
A-80 is abundantly able to give satisfaction to the
most erratic musical temperament, and that one who
feels that $80 is all he can afford to pay is losing a
great deal every day that he puts off purchasing this
model in the hope of sometimes getting a better one.
— E. A. Patrick, Aberdeen, S. Z)."

LIST OF FIFTY DISC CATALOG
SELECTIONS

In addition to the Supplements we have begun
manufacturing some of the catalog numbers. The
list of fifty (50) of the best sellers, appended, will be
the first of these to appear. Further lists will be
announced at frequent intervals until a supply of the
entire catalog entries is in stock.

$i.oo Records
50060 50074 50128 50145 50161 50175
50178 50181 50182 50183 50184 50188
50190 50192 50193 50195

$1.50 Records
80010 80061 80064 80074 80084 80091
80098 80100 80104 80125 80127 80128
80131 80141 80150 80172

$2.00 Records
82043 82047 82060 82063 82077 82078

$2.50 Records
82511 82516 82517 82519 82526 82527
82528

$3.00 Records
83002 83003 83007 83012 83019

The Furbish-Davis Piano Company, 294 Boylston
Street, Boston, Mass., are recent converts to the Edison
Diamond Disc. They have installed an attractive
department for the sale of this line.

THE EDISON WINS AGAIN IN
COMPETITION

" T T TE have just succeeded in closing one of the

\\ 'nicest little' sales that have been put through

in this vicinity for some time. For the past

two weeks, I have been in direct competition with

the new electric in the Entre Nous Club, one of

the oldest Clubs in this vicinity, and a club which
draws its membership from every walk of life. On
last Thursday evening a meeting was held to determine
which instrument would be purchased, the $250.00

Edison, or the $250.00 . The votes stood 46

for the Edison, three for the . How is that?"

liarrison-Wescott Pharmacy, Richmond, Ind.

EDISON PHONOGRAPH MONTHLY, MARCH, 1915

BLUE AMBEROLS FOR MARCH

REGULAR LIST

50 cen ts each in the United States; 65 cents each in Canada

2536 My Lady of the Telephone — Dancing Around, Gilbert

2537 Panama Exposition March, Frosini (Accordion)

2538 Operatic Rag, Lemberg

2539 Out to Old Aunt Mary's, Riley (Recitation)

2540 Teenie, Eenie, Weenie — Suzi, Lincke

2541 Loreley Paraphrase, Nesvadba

2542 My Melancholy Baby, Burnet

2543 Benediction of the Poignards — Huguenots, Meyerbeer

2544 Way Down on Tampa Bay, Van Alstyne

2545 Cecile — Waltz Hesitation, McKee, (For Dancing)

2546 (a) Ah! 'Tis a Dream, Lassen; (b) I Dream of a Garden of

2547 When You Wore a Tulip, and I Wore a Big Red Rose, JVenrich

2548 Good-Bye Girls, I'm Through — Chin-Chin, Caryll

2549 Paprika — Lu Lu Fado, Nelms (For Dancing)

2550 It's Too Late Now, Von Tiher

2551 Let Bygones be Bygones, Grant

2552 Castle Valse Classique, (For Dancing)

2553 A Little Bit of Lleaven— The Heart of Paddy Whack, Ball

2554 My Orchard is Short of a Peach Like You, Von Tilzer

2555 Tip Top Tipperary Mary, Carroll

2556 The Little Ford Rambled Right Along, Gay

2557 There's a Bungalow in Dixieland, Freeman

2558 Let Us Have Piece, Ball

2559 The Carnival, One-Step, Pollock

2560 The Sorrows of Death — Hvmn of Praise, Mendelssohn

Joseph A. Phillips and Chorus

J. P. Frosini

Bodero's Band

Harry E. Humphrey

Helen Clark and Joseph A. Phillips

Orchestra

Walter Van Brunt

Band

Owen J. McCormack

Band

Sunshine, Lohr Thoma9 Chalmers

Walter Van Brunt and Chorus

Owen J. McCormack and Chorus of Girls

Band

Collins and Harlan

Helen Clark and Vernon Archibald

Jaudas' Society Orchestra

Frank X. Doyle

Collins and Harlan

Joseph A. Phillips and Chorus

Billy Murray

Morton Harvey and Chorus

Philip H. Wolfram

Jaudas' Society Orchestra

William H. Pagdin

SECOND LIST OF BLUE AMBEROLS

AS already announced it is our purpose to issue as
expeditiously as possible successive lists of Blue
Amberol Records until those listed in the catalog
are fully covered and available on order. The second
list is appended. (Numbers are those used in catalog.)

1503
1506
1508
1514
1518
1519
1522
1523
1533
1539
1542
1544
1545
1560
1562
1563
1578
1583
1584
1589
1600
1601
1606
1615
1633

1747
1748
1752
1755
1758
1760
1765
1767
1768
1770
1771
1774
1778
1786
1787
1790
1793
1809
1811
1812
1817
1818
1819
1822
1829

1857
1861
1864
1866
1875
1876
1878
1879
1882
1885
1886
1887
1888
1895
1899
1902
1907
1909
1912
1913
1925
1932
1939
1943
1944

1959
1960
1964
1966
1969
1971
1972
1975
1979
1980
1984
1985
1986
1990
1991
1992
2002
2004
2007
2009
2011
2013
2022
2025
2030

2090
2091
2101
2103
2107
2108
2111
2125
2127
2167
2185
2192
2195
2203
2219
2222
2239
2263
2267
2278
2279
2293
2301
2302
2303

2334
2342
2346
2351
2361
2369
2370
2379
2380
2385
2394
2395
2399
2406
2419
2420
2425
2427
2433
2436
2437
2440
2445
24f7
2448

1638
1642
1648
1651
1652
1711
1714

1832
1837
1844
1845

1848
1854

1855

1945
1946
1947
1948
1955
1956

2042
2046
2058
2063
2073
2074

2306
2308
2309
2315
2325
2326

2450
2452
2453
2455
2457
2458

2463 A Little More Pepper, One-Step, for danc-
ing National Promenade Band
2466 Joselyn — Lullaby Elizabeth Spencer
2469 Die Wacht am Rhein and Deutschland uber

Alles Manhattan Quartet

2476 Birthday of a King — Christmas Song

Thomas. Chalmers and Chorus
2479 Do the Funny Fox Trot, for dancing

National Promenade Band
2482 Hark! the Herald Angels Sing

Edison Mixed Quartet
2486 Rule Britannia Albert Farrington and Chorus

2491 When the Green Leaves Turn to Gold

Elizabeth Spencer and Walter Van Brunt

2492 Lu Lu-Fado, for dancing

National Promenade Band
2497 When the Roses Bloom

E. B. Randolph, Elizabeth Spencer and Chorus

2499 Ev'ry Valley Shall be Exalted— Messiah

Reed Miller

2500 Leave Me to Languish — Rinaldo

Adelaide Fisher

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.
DISTRICT OF COLUMBIA
Washington — McKee Co., Inc.
ILLINOIS
Chicago — The Phonograph Co.
INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des moines — Harger & Blish.
Sioux City — Harger & Blish.

MAINE
Bangor — Chandler & Co.

.MARYLAND
Baltimore — McKee Co , Inc.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.
MICHIGAN
Detroit — American Phonograph Co.

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW JERSEY
Hoboken — Eclipse Phonograph Co.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO

Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.
Toledo — Hayes Music Co.

OREGON
Portland — Graves Music Co.

PENNSYLVANIA
Philadelphia — Girard Phonograph Co.
Pittsburgh — Buehn Phonograph Co.
Williamsport — W. A. Myers.

TEXAS
Dallas — Southern Talking Machine Co.
El Paso — El Paso Phonograph Co., Inc.
Fort Worth — Texas-Oklahoma Phonograph Co.
Houston — Houston Phonograph Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Graves Music Co.

WISCONSIN
Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Quebec — C. Robitaille.
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thorne & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
Baltimore — E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Eastern Talking Machine Co.

Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.
Elmira — Elmira Arm Co.

PENNSYLVANIA
Philadelphia — H. A. Weymann & Son.
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.
J. Samuels & Bro.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

e&u EDISON
PHONOGRAPH

ONTHLY

April, 1915

ill in mi in in m mm

M \n IIT MCTT

, V> . ' ; ■'•■■*:

CHRISTINE MILLER, Contralto

See Page 8

aoa to n \\t *n pansgaaEm m m m m m m m »» ma a m m ,w '«» aa pi ■»

THE EDISON
PHONOGRAPH MONTH LY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS
By THOMAS A. EDISON, Inc.

ORANGE. N. J.. U. S. A.

THOMAS A. EDISOX, LTD., 164 WARDOUR ST.. LONDON, W. ENGLAND

THOMAS A EDISON, LTD.. 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN

COMPAGNTE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS

Volume XIII

APRIL, 1915

Number 4

THE EDISON FRANCHISE

AS A BUSINESS PLATFORM

IT is of much concern to a man with whom
he ties up in a business undertaking.
He may feel ever so lusty and confident
in himself, or in association with those he
has long known and esteemed, but the un-
certain element is the market. Will his
products find a market sufficiently appre-
ciative before his bank balance is exhausted?

When a man takes up the Edison franchise
this market uncertainty is practically elimi-
nated; the market already exists and is
reasonably assured to the dealer who will
put into the balance his own enterprise,
enthusiasm and personality. The company
stakes its very life on the proposition and
offers to take him into partnership, assuming
the larger risk and only asking of him co-
operation, integrity and push.

But there is another value to the Edison
franchise that is its longest asset; that gives
a guarantee to the active dealer that the
business he has embarked upon will not dry
rot under his feet, and eventually leave him
with a store without sufficient patronage
— that is Edison Cumulative Superiority.

Mr. Edison himself exemplifies the idea
that "good enough" has no permanent
place in his make-up. A thing to him is
"good enough" only so long as it must be
tolerated, and no longer; then it must be
superseded, and Edison superiority today
means Edison superiority tomorrow, next
year and thereafter, because Edison products
are the offspring of a mind ever intent on

advancement; it's a cumulative superiority
— the retention of the tested, the adoption
of the desirable new features in any product.

To be associated with such a company
is to be allied with a man whose ideas are
always a little in advance of the times, and
therefore leading competition — not side-
tracked by it. It is the best kind of a
guarantee that your store will hold its
prestige because its goods are Edison goods
bearing the latest improvements of a wonder-
fully alert and clever inventor.

The history of the Edison Phonograph
has been one of constant improvement.
Mr. Edison invented the first phonograph
ever made; he invented the first disc phono-
graph; he improved upon the wax cylinder
record; he perfected the disc after thirty-five
years' experiment; he has invented the
diamond disc reproducer. He announces
that the phonograph can be made the finest
musical instrument in the world, and intends
to make it such! And he has the laboratory
and the experienced talent in and around
him to accomplish this end. Is not all this a
valuable asset in an Edison Franchise?

Cheer up, Mr. Dealer! The selling end at
times may be hard and tedious, but you
have a strong Company back of you, an
increasingly valuable franchise, and a public
that has never yet been disappointed in
Mr. Edison's genius and which today is
realizing more than ever the superiority of
the Edison Phonograph.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

THE NEW CYLINDER MODEL
AMBEROLA 30

Price £30

THIS new instrument embodies certain points of
distinct operating and selling advantage, among
them the following:

(1) Marked advance in tonal quality.

(2) Longer playing time.

(3) Simplified mechanism, somewhat similar to that
of the Amberola V, which has given such general
satisfaction.

(4) Decreased number of parts. The advanatge of
this will be more obvious with the announcement that
this mechanism is to be standard for the Diamond
Amberola line.

(5) Gear Drive — helical gears — insuring smooth,
quiet operation.

(6) Accessibility of parts for repair. Governor is
above top plate instead of below as on previous models.

(7) Automatic cabinet stay arm; one-piece winding
crank; one-piece and movable horn.

(8) Improved cabinet. The new cabinet, which
will be furnished in Golden Oak finish, is more sym-
metrical and attractive in outline than its predecessor
and the silk covered grill adds to its more pleasing
effect.

This new Amberola 30 is the smallest of our
cylinder models, the case measuring 12x14 inches
square, and 12^2 inches high. Finished in oak
it presents a compact, chaste appearance and is
the instrument which will prove a great favorite
for all outdoor, or summer uses, in camps, in cot-
tages, or yachts and in lawn use. It will also be
the instrument that will prove popular with those
whose space is limited to small apartments or who
wish to expend a moderate price for a thoroughly
dependable phonograph of the cylinder type.

Foremost among its unique features is the sus-
pended, swinging horn — a device so simple and
desirable that it is strange it was not adopted long
ago. The value of this feature is that the' horn is
practically one piece without a joint save where
the reproducer connects to it. It insures a tighter,

more sound-proof connection, at the same time
obviating mechanical joints found necessary where
the horn is stationary. There is now but one joint
between diaphragm and the mouth of the horn — the
one connecting reproducer and horn; and this joint
is so close fitting and has such a very small move-
ment as the record plays, that it affords practically
an uninterrupted passage of the sound from the
cradle where it is born — the reproducer — to the am-
plifying horn where it is projected into space.

We have always contended that the more breaks
or loose joints in a horn, or the more angles to be
turned, the less resonance was left in the tone when
finally ejected from the mouth of the horn. In this
new model we have reduced these joints to just
one, the Reproducer itself, and have so constructed
the horn that it gradually tapers larger and larger
from the very moment the sound leaves the repro-
ducer— two highly important features. As the record
plays the horn automatically rocks so as to permit
the tone arm to travel the distance of the Blue
Amberol record. In making the connection of Repro-
ducer and horn this Model has adopted a very
direct method, keeping the connection horizontal and
avoiding any angle save that of the curve in the
amplifying horn itself. This enables us to fulfill an
important acoustical condition, and enables the
sound to be projected direct from the diaphragm out
through the horn into the open. The result is
clearly apparent in the qualitv of the tone — it is
brilliant, clear, non-metallic, and absolutely with-
out a suggestion of rattle, so often caused by poor
joints.

Another decided improvement is the permanent
position of the Reproducer. Heretofore when a
new Record was played, it became necessary to
raise the Reproducer off its guide and thus detach
it from the thread arm. In the new Model the
Reproducer arm rests and glides upon two supports,
and is propelled by a third arm or feed bar, corre-
sponding to the former feed bar, only smaller and
located directly under the record. A verv simple
device in lever form is used to raise the diamond
point when a new record is being inserted. With
these devices the playing of the record is steadier,
truer and always uniform in operation. A speed
indicator, when once set, regulates the time to a
nicety. This is a simple thumb-screw conveniently
placed. There is an arrangement that automati-
cally releases or disengages the tone arm when a
record is finished and thus insures the life of the
record and the diamond point.

No belt is employed in this Model, it being a
direct-drive movement. There is a tension spring
hidden in the mandrel that removes all lia-
bility of rattle as the record plays. The operation of
this tension spring is automatic, and exceedingly
sensitive, so that all unevenness due either to
operation of the gears or the surface of the record
is entirely eliminated.

The Amberola 30 employs a Diamond "C" Repro-
ducer— a new model which will probably be made
standard for all Amberola types.

Our stock of Amberola X of all models is entirely
depleted and we shall not again manufacture that
tvpe, which has been supplanted bv the new Amberola
30.

The Summer season is at hand. Here is the
model that must prove a tremendous hit. Every-
body will want one the moment he sees it.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

SALES-PROMOTING SUGGESTIONS

It pays to be enterprising in pushing the Edison
line; in fact you can't afford not to be enterprising.
New plans, new ideas, hopeful suggestions must
be the constant endeavor, if one is to keep in the
public eye. What others have done, you can do,
perhaps even better — or better adapted to your
needs. The important point is to be optimistic,
hopeful and willing to try' out whatever seems to
hold forth the promise of good advertising value.
We mention a few ideas here, gathered from sev-
eral sources. They are arrows for your quiver,
but it's up to you to use them in a way that will
promise sales. We shall be glad to have you send
us suggestions along these lines.

I. Promoting Sales Through Children's
Interest.

Last month under the heading "Draw Them to
Your Store," we gave the experience of two Edison
dealers in getting people to come to the store. Did
you read this? Mr. Lewis G. Du Vail, of Meadville,
Pa., outlined his plan in which he utilized children's
interest to draw adults to his store. Mr. Du Vail
said it was the best scheme ever devised to effect
such a result. He was enthusiastic over its results.
Right here is a suggestion for vou. Study the plan,
then see if you, too, can't utilize it. Children can
interest adults when all other means may fail. See
March issue, page 8.

II. A Simple and Novel Window Attraction.

One of the most effective, yet simple, advertising
novelties for window display is that of using a
magnifying glass to show the reverse side of an
Edison Reproducer containing the diamond. The
idea is to magnify the diamond. Turn the Repro-
ducer bottom side up, neatly rest it upon a support
of black velvet, such as jewelers use in their display
cases. A gold plated reproducer will show up best,
but any Edison Reproducer will do. Then have
held over it by some device a large "reading glass"
three or five inches in diameter, placed ait the
proper distance from the reproducer. Most any
jeweler will supply such a glass, possibly he will
loan it. A better window attraction can not be
devise^1. It advertises effectively the Edison Dia-
mond Reproducer.

III. Easter Day Announcements.

April 4th will be Easter Day — an occasion when
you can profitably call attention to the Edison. A
special window display with some potted plants or
flowers will emphasize the fact that you are in line
with the sentiments of the occasion. A list of disc
and cylinder selections suitable for Easter morning
will attract favorable attention.

IV.^ "All Trails Lead to Home." A Spring
Window Idea.

April, May and June — how these months suggest
the country! A stroll through woodland and dell
seems to be everybody's ideal. We all long to get
out among the blossoms, the buds and the leases
and enjoy a breath of real Spring. Utilize this idea

in your Edison advertising. Get into the woods
yourself early, gather some of the budding life;
then make up a novel window display with the
material gathered. A rude cabin can be easily
constructed in one corner of the window. Some
Spring twigs scattered here and there, and several
"trails" leading to the cabin, in the doorway of
which place an Edison. Two or three canary bird-
cages will further heighten the effect. Placard the
scene:

"ALL TRAILS LEAD TO HOME"— THE HOME
WHERE THE EDISON IS ENJOYED. IS
YOURS SUCH A HOME?

An open window or door allowing the music of
the Edison to be heard on the street would be a
still more helpful feature. Select some appropriate
Edison selections — some bird songs, etc. What are
some of them? Play these. The whole window
display need not be expensive. Most of the ma-
terial can be obtained at little or no expense. Why
not try it?

V. His Tenants Always Rented His Houses.

House-hunting is in the air these days, yet every
one dreads the ordeal. One landlord had treated
his tenants <=o well that they seldom moved, but
when they did have to go to another city, he found
no trouble in renting his houses. All he had to do
was to bring prospective and departing tenant
together. Incidentally the landlord got a fine send-
off, the house a fine "airing," and the renting was
done. Here's a suggestion for every Edison dealer.
Treat your customers so finely that when you want
to sell another Edison all you have to do is to refer
to a long list of well-satisfied patrons. We hope to
tell you explicitly some time how to do this effec-
tively; meanwhile play the part of the shrewd land-
lord and take good care of every customer, even
anticipating his needs. It pays!

VI. Friendship in the Edison Line.

Cultivate the acquaintance of your fellow Edison
dealer. You're the loser if you don't! The narrow
fellow who never exchanges ideas because he is
afraid he will give more than he will get, is not
apt to prosper as well as the man who cultivates
his business friendships. Promote sociability and
good will by keeping in close touch with your
jobber and other Edison dealers. Friendshin is an
asset in the Edison line, just as much as in any
other. It will save you miles of needless travel
and many a heartache and doubt. You will sell
more Edisons and you will enjoy the grame all the
more. Time and money spent in "keeping in touch"
is wisely spent.

VII. Store Courtesy Costs Little, Pays Big.

Nobody doubts this statement yet. oh, how easy
it is to fall into careless ways. It's the little things
that count so much — the genial smile, the ready will-
ingness to be obliging and prompt attention to all
requests. Most all dealers realize the value of
"service" and try to perfect it. Let store courtesy
supplement it so that once a person calls it will be
the natural thing to call again and again. You may
not sell a machine or record to many of these
callers, but you have established a reputation as
the "Store Courteous."

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

Story and Clark's H

ANDSOME

Reception Room

STORY AND CLARK PIANO CO.
FEATURE THE EDISON LINE

One of the most attractive window displays in
Chicago was that of Story and Clark in which a car-
toonist kept the crowd outside early watching him draw
pictures of Mr. Edison. It was a good-natured crowd
and soon grew to such large proportions that the side-
walk was completely blocked. The Edison disc was
well displayed in the same window.

As will be observed from the above photograph,
their Chicago store presents a fine appearance with
Edison discs well displayed.

WINDOW SUGGESTIONS FOR
EASTER

IN nearly every city there's a florist who keeps his
stock at his green-house far from the center of
the city.

Look up one in your town and suggest to him that
you will gladly share your show window with him for a
display of potted hyacinths, lilies, palms and ferns.

Nothing proves more attractive at this season than
nature's own and with a little care in arrangement
you can surround an Edison machine with these plants
and produce a dignified, pleasing display at practically
no cost. By making an arrangement to sell the plants
on commission you can probably make this effort
worth real cash in addition to the advertising obtained.
Place a neat show card in the center reading:

"Natural flowers are seasonable. The natural tones
of Edison reproduction are yours at a price that's
reasonable."

EDISON JUVENILE CONCERT A
WEEKLY FEATURE AT STEPHEN-
SON PUBLIC LIBRARY

FROM the enterprising librarian, Ada J. McCarthy,
Marinette, Wis., we have received the following:
"We have used our Edison Disc for about a year
now, and we are more and more delighted with it.
The full, rich, round tone makes all others seem an
annoyance, rather than a pleasure.

"We give a children's recital in the library every
Friday afternoon to a Grade from some school. Ten
numbers are played and we explain and call attention to
the instrument at the same time. Our aim is to teach
the children how to listen and then how to appreciate
tone.

"We buy more Edison orchestra records than any
other kind for there is nothing like orchestra music to
instil a taste for good music. The 'Lullaby from
Erminie' is very popular; also 'Silent Night.' Of course
the latter is now very familiar. The prison scene from
II Trovatore takes well. Tannhauser March is also a
favorite. I asked one little 4th Grader how it made him
feel and he said: 'It makes my blood rush.' Another
said it made him think of 'soldiers coming home from
war.' 'Humoresque' is also very popular. 'Raggedy
Man' is another popular selection.

"We are trying to raise the standard of taste, and
think we are succeeding. Aside from the weekly
concerts, we give an 'extra' now and then. Last week
we had four, one for a class of night school pupils,
one for a class of boys, one for some townspeople and
one for a class from the County Normal School.

"One day a young teacher from the country brought
his entire school in. So, we are getting a great deal out
of our Edison. There is not a machine in Marinette
used more or heard by more people, and we are very
glad to give it our heartiest endorsement.'!.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

THE EDISON DISC WINS OUT IN

FIVE PUBLIC SCHOOL

COMPETITIONS

WHEREVER the Edison Disc is heard in fair
competition, it usually carries off the honors.
In Fall River, Mass., our energetic representa-
tive, W. D. Wilmot, has been unusually successful in
demonstrating the Edison Disc in the schools of that
city, and invariably these demonstrations have been
competitive. In one instance the competition lasted
two days, the Edison securing 12 out of a possible 14
votes. (An account of this contest was given in our
July, 1914, Monthly.)

Since then Mr. Wilmot has won out in four more
Public School competitions. In the second and third
contests the Edison won by a large majority. In the
fourth and fifth contests the vote was unanimously
Edison.

As an indication of how a competitive contest is
conducted we give here Mr. Wilmot's account of the
last or fifth one:

"My opponent was the local agency of the Steinert
Company, but in addition to their own local man they
had two special demonstrators come to Fall River from
their Boston house, as I understand it, and the Boston
man began with a talk on the merits of the .

"I don't know what he said, for I arrived in the school
room just after he had finished talking.

"He opened with 'Annie Laurie' by Schumann
Heinck, and I followed with Anna Case's 'Pearl of
Brazil' (80120).

"If I remember right, he then played 'Lark Song' by
Gluck, and to show a deep bass voice, I followed with
'Alone in the Deep' (80166). He played something by
Geraldine Farrar, and I gave a dance record by request
(50137) 'Nights of Gladness.' He followed with some
dance record, I do not remember which one. I then

demonstrated Edison playing a record of Tip-

perary, and our Edison record No. 50184 of Tipperary.
Have forgotten what he played next, but by request I
played a violin record (82043) Meditation — 'Thai's.'
He was asked to play a violin record and said he had
none with him, but played something else. I was then
invited to say whatever I cared to about my Edison
and began by telling the twelve teachers present
(the principal making thirteen) that they had now
listened to both instruments, alternately, and that no
doubt had they never heard but one, either would give
them perfect satisfaction; but that having now heard
them in competition, there could be no question as
to relative tone quality and that in as much as the
Edison had spoken for itself as no one could speak for
it; that I seldom speak of any of its superior qualities,
excepting the tone. But since they wanted me to tell
a few of its merits I would first mention the thing which
everybody talks most about: relief from the bother of
changing needles.

"I explained that in dancing, or when one cares to
play the same record repeatedly, this relief was very
desirable, to say nothing of how the steel needle keeps
digging deeper and deeper below the sound waves until
one hears more scratch than music.

"The Edison polished diamond does not cut or scratch,
and were I to run it for half an hour on the plain or
blank part of the disc, it would make no more mark
than a lead pencil would.

"Then I spoke of
THE DIFFERENCE BETWEEN AN EDISON AND
OTHER DISC RECORDS

"I explained that the Edison record, being much
thicker, gave a solid foundation for the tone, and
eliminating the chatter and other noises so prevalent
at times in other disc records.

"Next I told them that the Edison is cut 150 grooves
to the inch instead of 80 and consequently this would
make it possible to place whole arias upon a disc,
while in dance music it furnished opportunity to play
a selection nearly twice as long as an ordinary record.
"In speaking of the hardness of the Edison Disc I
said that there was little danger of breaking one. I
had seen one of my men try to break an Edison disc
record by jumping on it with both feet and although
he weighed 200 pounds, he had to jump up and down
several times before he broke it. However, I didn't
advise that way of using records.

"Then I pointed out that while other records can be
played better on the Edison Phonograph than on the
make of machines they are designed for, those machines
are unable to play the Edison disc with any degree
of satisfaction because the Edison being cut 150 grooves
to the inch had double the number of sound waves.
Such machines depend upon the needle and the sides
of the groove to propel the tone arm across the record.

"Speaking then of phonographs generally, I boldly
affirmed that Edison is ten years ahead of all com-
petitors. Other instruments must depend largely
upon artists' names to sell themselves and their records;
yet what greater name is there connected with this class
of instrument than the name "Edison," the original
discoverer of sound reproduction and the final developer
and perfector of art.

"In conclusion I said to the teachers: 'You have a
direct responsibility before you in selecting an instru-
ment which is to guide your pupils in their musical
education, just as though you were selecting text-books
or encyclopedias. You would not be justified in provid-
ing text books ten years behind the times, nor are you
justified in providing a talking machine ten years
behind the times. The music you get on discs does not
always depend so much upon who the singer or the
artist was, as upon the recording, just as when you read
the report of a lecture in a newspaper, all depends upon
the ability of the reporter to get and give you just what
the lecturer said. Mr. Edison gets and gives just what
the singer sang, and just as the singer sang it. He knows
how, and is not telling his followers how he does it.'

"In summing up the whole matter, I said: 'You
want the latest and the best. The Edison is not only
the latest and the best today but it is the phonograph
of the future.'

"This morning the Principal and six of the teachers
came to my store and selected an $80 Edison. All
fourteen of the teachers, (including the Principal) had
voted unanimously in favor of the Edison.

"This is the fifth time I have come out victorious

in a contest with the .

"W. D. Wilmot, Fall River, Mass."

LOYALTY PAYS

"A large part of the loyalty of our sales force,"
writes one Edison dealer, "is due to the wonderful
instrument which they endeavor to sell. When a man
sells a thing that he does not have to lie about, it
immediately creates a love for his business, and when
an article is so good that it at once appeals to the
public in general, his work becomes a pleasure indeed."

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

M. L. Parker Company's Window Display

M. L. PARKER COMPANY, DAVEN-
PORT, IOWA, WINDOW DISPLAY

ONE of the handsomest window displays ever
seen in Iowa was that recently made by our
representatives M. L. Parker Co., a photograph
of which is shown above. An unusual amount of
thought and attention to details were put upon it and a
very fine showing was effected.

During the display they used a large advertisement
in their local papers which was as striking in its way
as the window.

As an indication of the success with the Edison line
their account with their jobbers, Harger & Blish,
covering 30 days' period was almost 34,000. This is
an unusually good showing for a Department Store.

EASTER MUSIC ON THE DISC

Record 80225, just issued, is a genuine Easter
Morning Record in every sense of the term. On one
face it contains the anthem-hymn: "Jesus Christ is
Risen Today;" on the reverse side "The Day of
Resurrection." Both are admirably rendered by a
Mixed Quartet, whose voices blend beautifully and
make two exceptionally fine records. Easter day, it
will be remembered, is April 4th. Play these records;
call attention to them in your window and they will
prove very acceptable to all who are in happy accord
with this annual event.

MISS MILLER'S APRIL ENGAGE-
MENTS

Christine Miller has already filled, during March
1915, engagements in Tulsa, Oklahoma, Lynchburg,
Baltimore, New York City, Grand Rapids, Cincinnati,
Erie, Pa., Ashtabula, Ohio. She will sing in Boston
(Symphony Hall) April 14th and 15th; then in Indiana-
polis, Ind., April 30th. Dealers in Boston and Indiana-
polis should feature her disc and Blue Amberol Records
during April.

RESOURCEFUL SALESMANSHIP

How some sales do "nettle" even the old experi-
enced salesman ! How they provoke him — not to
wrath, not to discouragement, but to try again and
again his metal. "I'll land him yet," is the opti-
mistic determination, and then the resourceful sales-
man goes to work on the Edison proposition with
some of Mr. Edison's own bulldog grit that he
exerts when he meets with defeat in his laboratory
experiments.

We have a good instance to relate this month. It
comes from our enterprising representative in New
York City, the Phonograph Corporation of Manhat-
tan, who have about as loyal and capable a lot of
fellows on their sales force as any dealer we know
of. Among these is a Mr. Sweeney and his experi-
ence furnishes the first of these talks on "Resourceful
Salesmanship" with its cue:

Mr. Sweeney had a prospect on his list for a
considerable time — a prospect who had been prom-
ising to bring his good wife down to purchase one
of the Edison disc machines.

He had used all of his science of salesmanship in

an endeavor to bring Mr. down with his

wife, and had occasion the other day to call him up
on the telephone to ascertain why he did not come
in as per his promise, and thereby received news
that his wife evidently would never be able to come
down as she had become a confirmed invalid
through a recent illness.

Mr. Sweeney was a trifle nonplussed for the
moment, for he had banked on this sale, but his
resourceful salesmanship was superior to the occa-
sion, so he suggested, or rather asked, if the tele-
phone through which Mr. was talking was

near his wife's bedside, and was told that it was.
Mr. Sweeney then suggested that his wife take the
receiver and place it to her ear and he would play
the phonograph so that she could hear it. She
readily acquiesced in this — and to make a long
story short, she was so thoroughly enraptured with
the tone that she insisted that her husband go down
immediately and purchase one of the instruments.

Suffice it to say that Mr. did come down

Saturday and placed an order for a $250.00
machine, which was delivered to him at once.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

CHRISTINE MILLER, CONTRALTO

STANDING before her audience, whether few or
many, in unaffected simplicity, with the ease and
confidence of one thoroughly at home in her art,
and with a personality so charming and winsome that
you are led to anticipate a treat long before a note is
heard, Christine Miller is one of the most delightful
contraltos now before the public. Her voice, exquisite
in quality, clear, sweet and sympathetic in tone, and
with an accuracy that disguises all effort to be accurate,
(beside a joyous abandon that reminds one of the
oriole on the tree top) shows a culture and flexibility
that wins instant approval. For her to sing is to
breathe, and the conscious enjoyment of the effort,
if such it can be called, is reflected in her face and in
her personality. You listen just the same as she sings
— without any apparent effort, and yet you are as
absorbed a listener as she is a songster. She is wrapped
up in her song — the embodiment of it. Like a message
from another world — the voice reaches your inner-
consciousness. You are inspired; you are satisfied;
you are delighted! It is hard to define an accomplish-
ment that so completely hides its own art, for the
perfection of art is to hide art.

Miss Miller comes of Scotch ancestry, but her whole
career has been spent in America since early childhood.
Practically her entire training has been in America.
To William L. Whitney, Boston, she owes her voice
placement and early training. She has coached in
repertoire with German, French, English and American
masters, among whom are Sir Henry Wood, and Wil-
liam Shakespeare of London, and Austin Mees and
Oscar Saenger of New York. She has appeared with
many different symphony orchestras in New York,
Chicago, St. Louis, Cincinnati, Pittsburg and else-
where, besides singing in oratorios and concert recitals.

She is a thorough musician, a violinist of ability.
Her home is in Pittsburg.

EDISON RECORDS BY MISS MILLER
DIAMOND DISC

80103 Ah, My Son (Ah, Mon Fils)— Le Prophete,
Meyerbeer, in English. {Reverse: Valse — Juliet's
Waltz Song — Romeo et Juliette, Gounod,
Marie Kaiser, Soprano, in English.)

80117 Bonnie Doon (Ye Banks and Braes), Burns,
with Chorus. {Reverse: Heart Bow'd Down —
Bohemian Girl, Balfe, Thomas Chalmers,
Baritone, in English.)

80099 Good-Bye, Sweet Day, Vannah, with Chorus.
{Reverse: In Old Madrid, Trotere, Reed Miller,
Tenor.)

80129 Love's Lottery — Sweet Thoughts of Home,
Edwards. {Reverse: The Firefly — Something,
Friml, Elizabeth Spencer and Walter Van
Brunt, Mezzo-soprano and Tenor.)

80156 Nightingale's Song, The, Nevin. {Reverse: O
Happy Day, O Day so Dear, Gotze, Emory B.
Randolph, Tenor.)

50060

80100

80129

28178
28128
28166
28111
28172
28202
28194
28107
28157

Old Folks at Home, Foster with Chorus. {Reverse:
Massa's in de Cold, Cold Ground, Foster,
Mixed Quartet.)

Rosary, The, Nevin, with Chorus. {Reverse:
When the Robins Nest Again, Howard, Char-
lotte Kirwan, Soprano, and Chorus.)
Sweet Thoughts of Home — Love's Lottery,
Edwards, Contralto. {Reverse: Something —
The Firefly, Friml, Elizabeth Spencer and
Walter Van Brunt, Mezzo-soprano and Tenor.)

BLUE AMBEROL
Abide with Me, Liddle.
Afton Water, Burns and Hume.
Annie Laurie, Scott.
Day is Done, The, Balfe.
Good-Bye, Sweet Day, Vannah.
Just for Today, Bingham- Abbott.
Lawn Swing, Tolman, with Chorus.
Love's Old Sweet Song, Molloy.
O, Rest in the Lord — Elijah, Mendelssohn.

GO AFTER UNUSED MACHINES

NEXT to selling a new Edison, a Dealer cannot
do a better thing for himself or his trade than
to find Phonograph owners who are not using
their machines, because they are out of order, or
because they have never had the four-minute attach-
ment put on so they can play Blue Amberol Records.
Here is a good field to brush up; it means steady
customers for the Blue Amberol Records now being
issued. Where a Phonograph has not been used for
several months, and the Dealer has induced the owner
to have it cleaned and repaired, a new interest is
awakened and the owner has as much enthusiasm as
he had when he first bought it. As a result there
are more Records sold.

"EDISON RECORDS ARE PLAYED BY
A DIAMOND POINT"

The trade cannot dwell upon this fact too
forcibly. When a customer buys a record to be
played by a needle, he not only runs a risk of dam-
aging it by forgetting to change the needle each
time it is played (or by using needles which event-
ually prove defective) but is certain of record
depreciation even if he uses a new needle each time.
It stands to reason that a needle too worn to be
used again has been deteriorating the record while
it plays.

How superior the Edison Diamond Disc record !
It is harder — much harder — than any record on the
market. It is played by a permanent diamond point.
Every reproducer is personally inspected and tested
by experts before it is shipped from the factory.
The life of every Edison record is thus insured to
its enthusiastic owner. A mistake in observing a
lot of precautions and rules is obviated. You can't
make a needle mistake because no needles are
used and the diamond point is never changed. The
changing of records is1 simplicity itself.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

AMONG ENTERPRISING EDISON
DEALERS

Out in Mason City, Iowa, at a meeting of the Parent-
Teacher Society of the Jackson School, a committee
was appointed to purchase a musical instrument.
After looking at several makes the committee heard the
Edison Diamond Disc, and were so pleased that they
unanimously decided upon it. The order was given
to the Chalmers Music House, Mason City, for a 3150
Edison. The school is delighted with the acquisition.

Another excellent sale made by the Chalmers Music
House was that of a $250 Edison Disc to A. C. Talbert,
who is employed at the Mason City Brick and Tile Co.
Mr. Talbert purchased the instrument for his aged
parents who live at La Crosse, Wis.

W. D. Andrews Co., Syracuse, N.Y., tendered their
employees a sea-food dinner on Lincoln's Birthday.
After a sumptuous repast Mr. Andrews complimented
"the boys" on their loyalty and enterprise. Each one
was presented with an envelope containing a crisp
new $20 bill. The company, numbering thirty-two,
were then taken to the theatre, and all expressed them-
selves as highly delighted with the evening's entertain-
ment. Each year Mr. Andrews adopts some new
method of showing his appreciation of faithful service
on the part of his employees.

The Will A. Young Co. of Fort Wayne, Indiana, have
joined the Edison ranks and now carry a full line of the
Edison Diamond Disc instruments and records. The
firm is one of the most exclusive sheet music and
musical merchandise establishments in Indiana, and
enjoys a wide and high class clientele. Within a few
weeks past they have moved into their own new build-
ing, in the very heart of the retail district. Two
beautifully equipped booths have been constructed
especially for the Edison demonstrations, on the second
floor, and plans are now under way for a series of select
Edison recitals.

Forester Bros., Adel, Iowa, recently sold a $250
Disc to the County Supervisors for the County Poor
Farm. Now the inmates of that place will hear the
best of music, grand opera, ragtime, comic, ballads
and sacred. A good selection of records has been
purchased. .

Blake and Burkart, our enterprising Philadelphia
representatives, have recently issued three neat cards,
one giving a list of eminent Edison artists, one a series
of suggestions on the oiling and care of the phonograph
andjone'of "20 Reasons Why the Edison Disc Phono-
graphs are Superior." All three cards are creditably
printed and explicitly worded.

II II 33

II ii §3 !

Pacific Phonograph Company's Warerooms

The Pacific Phonograph Co., our jobbers in San
Francisco, have one of the most complete establish-
ments on the Pacific Coast. In this modern sky-
scraper, they are most admirably located so as to be
in touch with the trade. The building presents from
the exterior a very imposing appearance and is equally
attractive inside. They report trade in a flourishing
condition.

Stevenson Bros., Coshocton, O., recently won out
for the Edison disc against six competitors.

The'Early Music House, Fort Dodge, Iowa,' recently
gave an Edison Dance in their window and attracted
crowds.

Piano dealers who are handling the Edison disc have
become convinced that this instrument helps rather
than hinders the sale of high grade pianos. They find
that a large majority of purchasers of the phonograph
are persons of the better class and want to become more
familiar with the work of the best artists both real and
instrumental. More piano dealers are taking on the
Edison disc every day and are doing well with it.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

Bottle Containing Diamonds. Before and After Fire.

DIAMONDS THAT PASSED THROUGH

THE EDISON FIRE AND

WERE RECOVERED

THE Jewel Department, before the fire, was located
on the fifth floor of Building No. 15, which was
swept clean by the flames.
When the fire started at 5.17 P. M. on the afternoon
of December 9th this Department was in full operation.
Had the fire occurred half an hour later every diamond
and sapphire would have been in the safe, as it was
customary to turn in all material before closing time,
at 6 P. M.

But at the time the fire occurred thousands of dia-
monds and sapphires were in use throughout the
Department, some in trays, some mounted, some in
process of cutting and some in vials or bottles. "Safety
first" had always been the rule in the Edison factory,
so that in accordance with the custom of frequent fire
drills, the working force of this Department formed into
line and marched out on the alarm of fire. For this
reason, and the close proximity of the fire and smoke,
the jewels were not gathered up.

On the morning after the fire, as soon as conditions
would permit, under the direction of J. E. M. Simpson,
head of the Jewel Department, workmen were set to
work shovelling up all the debris on the concrete floors
where this Department had been. Several large ash
cans were filled. Then the floors were thoroughly swept
and contents of the sweepings also saved.

This debris was then removed to the new location of
the Jewel Department on the eighth floor of the Storage
Battery Building, and a force from that Department
set at work sifting it. Large sieves were used first,
then smaller and smaller until a very fine sieve of one
hundred meshes to the inch was reached. Each time
the siftings were carefully scrutinized by experienced
diamond cutters, who could readily detect the gems.
In this way the loss, if any, was reduced to a minimum.

Mr. Simpson has kept careful and accurate tally of all
salvage. Over 140,000 sapphires were recovered, and
when it is observed that each sapphire is not over 3-16
of an inch long and thinner than a small pin — almost like
a needle, some idea may be obtained of the delicacy
and tediousness of the work of picking these out of
ash cans.

The diamonds in use at the time of the fire were in
four conditions — unmounted in trays, mounted, in
glass bottles, and in a finished state ready for use in the
reproducer. Over 25,000 separate diamonds in bottles
were recovered, while those in mountings which fell to
the floor and were gathered up in the debris, as well as
those unmounted (gathered up also from the dust)
totalled 64,658, and every one of them is as usable as
if there had been no fire.

That it was a hot fire, even in the Jewel Department, is
evidenced by the effect of the heat upon the microscopes
in use there and upon the glass bottles containing the
jewels. Over 100 Bausch & Lomb microscopes, valued
at SI 10 each, were lost. What happened to them is
shown in the illustration herewith of a perfect micro-
scope before the fire, and the same as recovered after
the fire. Strange enough in this relic shown, one lens
inside the melted mass is loose and rattles when the
mass is shaken.

Three Vials (Containing Diamonds) Were Fused
Together by the Fire. Diamonds Unhurt.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

One of a Hundred Microscopes in Use
Before the Fire.

The Results of the Fire on the Microscope

Nearby three smaller bottles or vials stood in a group.
These were smaller than the bottle just mentioned,
being only one inch high and one inch in diameter.
All three bottles were fused together but their shape
remains quite perfect. Every bottle in the group
contained jewels, and every one of these are preserved.
All three covers of these little bottles were of tin screwed
on to the glass. They were not sealed by the heat.

Another evidence of the intense heat is shown in
the collapse of a small glass bottle not over 2^ inches
high, and V/i inches diameter, shown in the illustration
herewith. The cork of the bottle was entirely consumed,
early in the process, then the neck of the bottle became
plastic and hermetically sealed itself after the cork was
consumed. This bottle contains over 24,000 diamonds,
but hermetically sealed.

DON'T ATTEMPT TO REPAIR
EDISON DIAMOND REPRODUCERS

The Edison Diamond Reproducer represents three
years of continuous research by Mr. Edison himself,
during which he built, tested and discarded 2,300
different types of reproducers. The respective types
that he finally adopted for the Edison Disc and Cylinder
instruments prove by their splendid tone quality that
Mr. Edison's time was well spent.

These reproducers must be assembled with the
greatest skill and tested more rigidly than is possible
for anyone not having our equipment. If a dealer knew
how many brand new reproducers are rejected by the
inspectors before they leave the factory he would
realize the absurdity of expecting an outside man to
properly repair and test one with his limited facilities.

The repair of Diamond Reproducers by any dealer
or jobber is unauthorized. {Please note the restriction
notice attached to each reproducer box.) It is of the
utmost importance that no jobber or dealer, however
skillful he or his repair man may be, shall attempt to
repair Diamond Reproducers or have them repaired
elsewhere than at the Edison factory.

To insure against any attempted repairs to Diamond
Reproducers outside of our factory, and to entirely
remove all reason or excuse on the part of dealers for
attempting to repair Diamond Reproducers, we hereby
announce that until further notice, dealers may return
to their jobbers, carriage charges prepaid, any Edison
Diamond Reproducer requiring repair, and another
reproducer will be supplied in its place without charge,
provided the occasion for the repair of the reproducer
is not its improper or careless use, and also, provided,
that no parts are missing. Every reproducer returned
should be sent back in the container in which it was
received.

Remember that the carriage charges must be prepaid,
and if the dealer desires his jobber to send him the new
reproducer by parcel post, he must send the necessary
postage. Otherwise it will be sent express charges
collect. No dealer should demur at paying the carriage
both ways, for such charges will be much less than the
cost of making the repairs.

"It is no uncommon thing for the salesmen on our
force to take anywhere from ten to fifteen 'minutes
only for lunch, for fear if they take the allotted hour
they will lose a sale." — From a New York dealer's letter.

WHY AN EDISON DISC RECORD

WILL LAST LONGER THAN ANY

OTHER DISC?

1st. Because it is so remarkably hard and tough.

2nd. Because the sound wave grooves are up
and down — not side ways.

3rd. Because the Diamond Reproducer point fits
the sound wave grooves and runs along the grooves
with absolute smoothness.

4th. Because the sound wave groove is not used
to move the reproducer point across the record. It
is propelled by its own mechanism.

12 EDISON PHONOGRAPH MONTHLY, APRIL, 1915

EDISON SALESMANSHIP

EVERY Edison salesman as he goes forth to sell
Edison goods ought to feel abundantly confident
of success, for back of his efforts is Edison
superiority and Edison organization. If he has any
doubts at all of the superiority of the Edison product,
let him eradicate it once and for all by a very simple
and effective plan. Let him make an exhaustive test
of the Edison alongside of any and all other machines;
of the Blue Amberol alongside of any and all other
machines; of the Blue x\mberol alongside of any and
all other Records; and if he feels that he might be
personally biased, let him take to the test one or two
disinterested friends. One cannot sell successfully if
he has a "lingering suspicion" that he hasn't really
the best on the market; he cannot convince others of
that fact unless he himself is enthusiastic about
Edison superiority. We know of no means to ac-
complish this result so good as this exhaustive test.

"Salesmanship is one of the greatest games there is
— it's the matching of the wits of the salesman against
the wits of the buyer, and the harder the proposition,
the more joy to the true salesman in landing the order.
It's a confidence game, not because the salesman tries
to do the buyer, but because the salesman's bearing,
his appearance, his manner of approaching and present-
ing his arguments, must inspire confidence in him, his
goods and his house."

Hugh Chalmers, President of the Chalmers Motor
Company of Detroit has defined salesmanship as
follows: "Now what is salesmanship? If I were asked
to define it in a simple way I should say that it is
nothing more or less than making the other fellow feel
as you do about the goods you have to sell. I have
found with salesmen that it is nine-tenths men and one-
tenth territory. In short, it is a matter of personal
equation. The qualities of success, as I have found
them, are health, honesty, ability, initiative, knowledge
of the business, tact, industry, sincerity, open-minded-
ness and enthusiasm. It takes a combination of things
to make a business profitable."

It takes a combination of qualities to make a Phono-
graph and a Phonograph Record perfect. But in order
to make a perfect Record profitable to handle there
must be a real business organization behind it. Such
an organization is the Edison, Edison skill, Edison
honesty, and Edison progressive methods have made
the Edison Phonograph and the Blue Amberol Record
one of the biggest factors in the market to-day. Let
the salesman remember this and enthusiastically add
his selling ability and his enthusiasm for success is
then assured. Edison salesmanship is the greatest
opportunity for an earnest, determined and tactful
man in the selling line to-day.

One Edison dealer says his salesmen have confi-
dence because they don't have to lie about the goods
they sell, and so speak confidently and forcibly.

MUSICAL ECHOES

Paderewski has a rare sense of humor. He was
recently introduced to a well-known polo player and
the person who introduced him said: "1 hope you two
will be good friends for you are both leaders of your
professions, though they are, of course, very different."

"Oh not so very different," replied Paderewski
smiling. "My new friend here is a dear soul who
plays polo and I am a dear Pole who plays solo."

(Paderewski's Minuet is a good seller. Blue Amberol
1558).

The pleasure of hearing several Edison artists in one
evening was recently afforded a local Masonic Lodge —
The Roseville (N. J.) Lodge No. 143 F. & A. M.— on
the occasion of its Fortieth Anniversary. Marie
Kaiser, Helen Clark, John Young, Frederick Wheeler,
Harvey Hindermeyer, Donald Chalmers, Joseph
Phillips and Ed Meeker made the evening a memorable
one. The Edison Brass Quartet also entertained the
audience with several choice selections. A neat
program was issued, on the last page of which the Edison
disc was displayed with these words "The entertainers
this evening can all be heard on the new Edison Dia-
mond Disc Phonograph."

Robert Grau says the cost of presenting Grand Opera
has increased 500 per cent during the last thirty years,
and has now reached such colossal figures that it is a
question whether a halt will not be called even in this
operatic era. In 1870 the budget came to 315,000 a
week. Then it soon increased to 320,000, then to
330,000. In 1899 it cost 350,000 a week. The present
weekly cost at the Metropolitan Opera House, New
York, is in excess of 360,000. It is difficult to imagine
how the powers that be can call a halt, for 35.00 a
seat opera can only be tenable with the presentation of
the world's greatest artists and most celebrated singers
in the casts. Each year the number grows less, and
stellar lights do not appear on the horizon as readily
as they vanish. (Edison opera records are wonderfully
reasonable at the prices asked).

Fanny Crosby, the noted hymn writer, who recently
passed away at 95, blind, some years ago had an
Edison phonograph installed through the courtesy
of our representative in Bridgeport, Connecticut. In
thanking him in a letter made public at the time,
she said: "Its clear silver tones, its sweet classical
melodies, beautifully and artistically rendered have
held us all captive. We hail the Edison Phonograph
and venerate the genius of him whose deep research
and unwearied perseverance have made him the wonder
and admiration of a progressive and literary world."

Albert Spalding, the noted violinist, recently gave
a recital in New York at which his Edison disc records
were used to show how true they were to his playing

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

Thomas P. Westendorf

"I'LL TAKE YOU HOME AGAIN,

KATHLEEN"— HOW IT CAME

TO BE WRITTEN

WHO, that has ever heard this captivating, love
inspiring melody has ever heard it enough?
You play it through, or rather let the Edison
record play it for you, and immediately you say within
yourself, "That's GOOD! and set the reproducer back
again to the starting point and listen, enraptured
by the words and the irresistible swing of the melody.
It must be classed as one of those immortal songs that
have a perennial spring, for its words take us back to
flowers, to love scenes and to the dear old home whence
all the happy hours, so tenderly sung about, were lived.

Mr. Edison, in the course of his self-imposed duty of
hearing every record before it is put in circulation,
has again and again expressed his admiration for
"I'll Take You Home Again Kathleen," and his recent
remarks about it indicate that his first impressions have
proved long and lasting for he said: "Tell that author
to write another as good." "So say we all of us" —
meanwhile we willingly sit beside the author and learn
from him, how he came to write the beautiful song.

Thomas P. Westendorf, the gifted composer, was
born February 23rd, 1848, at Bowling Green, Caroline
Co., Virginia. His father, a German by birth, had a
musical education and was an accomplished violinist.
His mother, a native of Virginia, was of good family.
At the age of seven, Thomas or "Tom" as his admirers
delighted to call him, began to study the piano with
Prof. Ernest Ambolt, of Richmond, Va. In 1859 he
continued these studies in Chicago, adding the violin.

'Twas not until 1873 that he met, wooed and won,
the "Kathleen" he was to immortalize in song. Soon

after her marriage "Kathleen" began to pine for her
old home "Across the Waters Wild and Wide." She
prevailed upon her lover husband to let her go "back
again" — once more to visit the old folks ere she settled
down to what the author declares has been "A life,
freighted with its full share of conjugal happiness."
The occasion inspired him to pen the words and set
them to music. WTe are not told whether "Kathleen"
ever went home again after the song was composed or
whether, if she wanted to go back, she received gracious
and loving permission, in the ardent manner this sweet
old song describes. We do know that the song became
immensely popular right from the start, that it has
been treasured ever since among the heart melodies of
the song-world. It has been widely circulated in
England and Ireland, in fact it has gone wherever the
English tongue is spoken and sung. Among the much
beloved "Irish emigrant" songs it is a particular
favorite.

We became interested in the origin of the song and
wrote to Mr. Westendorf, who is now a resident of
"Sunny" Tennessee. At our insistence he made a
special trip to Memphis, to stand beside an Edison
and hear once more the song that has made "Kathleen"
the idol of many a true lovers dream. The photograph
herewith is the result of the trip, and it gives us much
pleasure to present it. Long life to Mr. Westendorf, to
"Kathleen" and to the song that is only yet in its first
stage of popularity. You who have not heard it don't
know what you are missing.

TWO YEARS' FAMILIARITY WITH

ANOTHER INSTRUMENT CHANGED

IN THE TWINKLING OF AN EYE

WHEN THE EDISON DISC

IS HEARD

TWO years ago our small son was sick and a
kind neighbor brought her over to

amuse him during convalescence," writes V. R.
Bourland of St. Louis. "Then we decided that we
would get an instrument of this kind. We went to
the Wellston Talking Machine Co. fully intending to

buy a but when we entered the store an Edison

Model A250 was playing 'Dreams of Galilee.' When
the piece was finished the Edison had scored another
triumph over a competitor.

"We looked at the various Edison models, and next
day Model A150 was delivered to me. We kept_it
about nine or ten months; then got Model A250,
which is in constant use, and which gives complete
satisfaction morning, noon and night.

"When Mr. Lapping and the other members of the
Club bought machines I suggested to them the Club
Idea. We now spend many pleasant hours together
with our Phonographs, thanks to Mr. Edison's genius."

(Incidentally, Mr. Coleman, of the Wellston Talking
Machine Co., says he is a good salesman to sell a S150
machine to a man who comes in to buy a #15 instrument
of a make he was so long familiar with. I tell him it is
the instrument.)

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

SODA WATER PATRONS EXPRESS A

DECIDED PREFERENCE FOR

EDISON DISC MUSIC

" TUST to advertise and demonstrate the Edison
J Disc," writes W. D. Wilmot of Fall River, "I
put an A150 in an apothecary store which does
a large soda-fountain trade. It created so much interest
and the proprietor was so impressed with his increase
of trade, that just to get him to the buying point I
took it away at the end of a couple of weeks.

"Then a local agent for another type of machine

put in a . There was a great change in the

comment of the customers of the store, and the apoth-
ecary notified the agent to take it out after only a
few days' service.

"Then I got after him. He wanted to buy an Edison
and borrow records; I said, no. Then he compromised
by buying #50 worth of records on condition that I
loan him a phonograph for two months.

"You can guess as well as I can what he will do at
the end of two months, so I feel safe in saying I have
won another victory in competition."

Mr. Wilmot's enterprise in this as in other matters is
deserving of all praise and emulation.

SINGING ON THE ATLANTIC SEA-
BOARD, HER VOICE IS HEARD
ON THE PACIFIC COAST

"Annie Laurie" is known the world over, but
soon it will be literally heard around the world.
On March 12th this year Mrs. Louis K. Comstock,
of Upper Montclair, N. J., sang "Annie Laurie,"
clearly and sweetly — and her voice was distinctly
heard in San Francisco by telephone. Speaking
of her experiences Mrs. Comstock said: "I chose
Annie Laurie because it is more or less of a favorite
and persons enjoy a song more when they know the
words. When I had finished singing, I could hear
the thanks expressed over the telephone by those
who were listening in the Exposition Building and
the handclapping. I did not feel the need of any
special effort to have my voice carry the long
distance.

"At the time I sang over the wire to Boston, those
who listened heard me through a horn such as is
ordinarily used for a graphophone, but yesterday
afternoon telephone disk receivers were those used
by the central operators."

Mrs. Comstock was formerly Miss Annie Wilson
and at the time she sang to Boston held a scholar-
ship in the National Conservatory of Music in New
York. She resides on Fernwood Avenue, Upper
Montclair, and is a member of the Women's Club
of that town and frequently sings at concerts and
musicales in Montclair and vicinity. She is now
engaged in professional work.

AN EDISON CONCERT 250 MILES
LONG

WITH an audience stretched out 250 miles a
number of choice Blue Amberols in succession
entertained a lonely lot of telegraph operators
along the line of the Wheeling, Lake Erie Railroad,
from Toledo, O., to Pittsburg, Pa., recently. The
matter came about in a most informal way. One
operator at Harmon, O., owned an Edison Amberola
with a number of records. Late one Sunday night,
while business was slack, he decided to start the
phonograph. It occurred to him that if he brought the
machine near the new telephone which the railroad
company had just installed, one of his fellow operators
along the line might hear and enjoy it. The experiment
was a success, till one after another of the many
operators along the road had placed the receiver of
the telephone to their ears and were enjoying the concert
immensely, some 250 miles away. Operators in Toledo,
Cleveland, Pittsburg and intermediate points along
the line heard it distinctly. One record "The Horse
Trot" (2707) had to be played three times to satisfy
the audience. Many of the operators took down the
record number of the pieces heard in order to purchase
them; some said they would get an entire outfit.
The concert has become a regular Sunday night affair
when the line is not busy.

NEW DANCES

It seems as though there would be no end to the flood
of new dances, yet through them all the "Hesitation"
goes steadily forward in popularity. When, some years
ago, modern dances were violently attacked, it was only
the "Hesitation" that escaped criticism for this is
the most graceful, refined, and beautiful dance of them
all. Many authorities have predicted that in another
generation only the "Hesitation" will survive as a
specimen of the dances of the present period, and so far
the prediction seems in the process of fulfillment.

"Millicent," the forthcoming Hesitation dance
(Disc 50226) will be one of many good numbers written
for the "Hesitation." The first melody carried by the
'cello is especially graceful. This is repeated by the
violin and later comes a characteristic Spanish arrange-
ment.

In the world of popular music, novelty is the keynote
of success. Whether it is a popular dance number,
or a phonograph record, it must be novel in some way,
or it will go down to oblivion with the host of its con-
temporaries. "Kakuda," the one-step, forthcoming on
the Edison disc (50225) is novel in that the selection
is rendered by a "Banjo Orchestra." The "foot-
tickling" qualities of the banjo are admitted, so what is
more natural than a use of a number of the instruments
to make a dance record. All Edison owners admire
Fred Van Eps as a banjo soloist. Here his own organi-
zation— "The Van Eps Banjo Orchestra" — are expert
banjoists, which he leads himself. It's a stunning
record.

EDISON PHONOGRAPH MONTHLY, APRIL, 1915

2561
2562
2563
2564
2565
2566
2567
2568
2569
2570
2571
2572
2573
2574
2575
2576
2577
2578
2579
2580
2581
2582
2583
2584
2585

BLUE AMBEROLS FOR APRIL

REGULAR LIST

50 cents each in the United States; 70 cents each in Canada

On the 5.15, Henry I. Marshall
Back to the Carolina You Love, Jean Schwartz
Brown October Ale — Rohin Hood, de Koven
The Jolly Coppersmith, Peter

Pete Murray

Owen J. McCormack and Chorus

Thomas Chalmers and Chorus

New York Military Band

That's an Irish Lullaby (Too-ra-loo-ra-loo-ral) J. R. Shannon

If With All Your Hearts — Elijah, Mendelssohn (Recitative and Aria)

Italian Fantasia, Frosini (Accordion)

His Lullabv, Jacobs-Bond

Manuel Romain

Reed Miller

P. Frosini

Mary Jordan

Hearts and Flowers, Tobani American Standard Orchestra

Those Days of Long Ago — Hop o' My Thumb, Manuel Klein Walter Van Brunt

Kakuda One-Step, Felix Arndt (For Dancing) Van Eps Banjo Orchestra

Someone, Piantadosi Elizabeth Spencer and Vernon Archibald

In the Sweet Bye and Bye, Jos. P. Webster

Millicent — Waltz Hesitation, Frank McKee (For Dancing)

After the Roses Have Faded Away, Ernest R. Ball

Doodle-oodle Dee, Theodore Morse

Genius Loci, Thorn

Jesus Christ is Risen To-day, Worgan

The Day of Resurrection — Easter Hymn, Lausanne Psalter

I Didn't Raise My Boy to be a Soldier, A I. Piantadosi

Tennessee, I Hear You Calling Me, Jeff Godfrey

La Russe, Arr. Louis H. Chalif (For Dancing)

Armorer's Song — Robin Hood, de Koven

Old Folks at Home, S. C. Foster

It's Written in the Book of Destinv — Ladv Luxurv, Schroeder

Thomas Chalmers and Chorus

Jaudas' Society Orchestra

Helen Clark and Joseph A. Phillips

Arthur Collins and Byron G. Harlan

String Quintet

Edison Mixed Quartet

Helen Clark and Chorus

Premier Quartet

Jaudas' Society Orchestra

Frederic Martin

Christine Miller and Chorus

Helen Clark and Joseph A. Phillips

MR. EDISON STARTS A PLANT TO
MAKE BENZOL FROM GAS

MR. EDISON announced March 13th the opening
of his new plant for the manufacture of benzol
at Johnstown, Pa., with a capacity of 2000
gallons a day. Another plant with 5000 gallons capacity
is now under construction by him at Sydney, Nova
Scotia.

Germany has been the principal source of supply of
benzol. With exhaustion of imported stocks, domestic
manufacturers have been besieged by makers of paints,
dyes and explosives pleading for benzol at any price-
Premiums of 50 to 100 per cent have been offered for
limited quantities to tide manufacturers over until a
larger domestic supply could be produced.

One of the largest demands has arisen from the use
of benzol to produce carbolic acid, from which in turn
is made picric acid, for which there has been tremendous
demand for high explosives.

There are several processes for production of benzol
by fractional distillation. The Germans have been far
ahead of their American competitors in cheapness of
manufacture. Air. Edison began experimentation
last year, and by January 20 was ready to break ground

for a factory at Johnstown. The plant is exceedingly
complex, there being miles of piping and much special
machinery which had to be built. Work has been
pushed day and night.

The process which Mr. Edison has perfected to the
point of commercial utility converts the gases going to
waste from the coking ovens of the Cambria Steel
Company at Johnstown. Twenty million gallons of
benzol could be manufactured from the gas going to
waste each year from coking plants in this country,
according to Mr. Edison's estimate. The current
price now is thirty-five cents a gallon, in wholesale
quantities, with none to be had.

Mr. Edison's special pride in his new industry is the
record of constructing buildings and machinery of such
a complicated character and opening the plant on a
commercial basis all in seven weeks. Chemists who had
heard only vague rumors that the Mr. Edison was
busy on the benzol problem were astonished by the
announcement that the plant was in full operation.
"It shows," remarked one of them, "what American
genius can do when put to it." Carbolic acid, (now
made of benzol) is used in the manufacture of Edison
disc records.

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.
DISTRICT OF COLUMBIA
Washington — McKee Co., Inc.
ILLINOIS
Chicago — The Phonograph Co.
INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des moines — Harger & Blish.
Sioux City — Harger & Blish.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Co., Inc.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.
MICHIGAN
Detroit — American Phonograph Co.

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW JERSEY
Hoboken — Eclipse Phonograph Co.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO

Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.
Toledo — Hayes Music Co.

OREGON
Portland — Graves Music Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Graves Music Co.

WISCONSIN
Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Quebec — C. Robitaille.
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thome & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA

Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

Balth

MARYLAND

-E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Eastern Talking Machine Co.

Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.
Elmira — Elmira Arm Co.

New York City — Blackman Talking Maching Co.
J. F. Blackman & Son.
I. Davega, Jr., Inc*.
S. B. Davega Co.
J. B. Greenhut Co.
Rochester — Talking Machine Co.
Syracuse — W. D. Andrews Co.
Utica — Arthur F. Ferriss.
William Harrison.

PENNSYLVANIA
Philadelphia — H. A. Weymann & Son.
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.
J. Samuels & Bro.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

<&* EDISON
fflONOGRAPH

MONTHLY

MLLE. ALICE VERLET, Soprano

rSee Page 10)

t\ mi m m m n» »» »i in »ii m m "» »■ m ■» »» » »»» a » »» »■ ■»

THE EDISON
PHONOGRAPH MONTHLY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 164 WARDOUR ST.. LONDON, W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS

Volume XIII

MAY, 1915

Number 5

THE NEW ZONE PLAN FOR EDISON DISC JOBBERS

AND DEALERS

WITH a view to perfecting the dis-
tribution of the new Edison Dia-
mond Disc instruments and records,
we have, for several months, been consider-
ing a plan whereby each Edison Disc jobber
would be confined to a certain zone of opera-
tions and held strictly responsible for the
welfare of the dealers in that zone. This
idea has come to be known familiarly as the
Zone Plan.

We are very glad to be able to announce
that the zone plan became effective April 1st.
In the past we have felt that many jobbers
have not been closely enough in touch with
their dealers and their dealers' problems.
We have observed that the service given by
many of our jobbers has lacked certain
phases of co-operation which we regard as
highly desirable, and which we believe our
dealers regard in the same light. The only
logical solution of these difficulties seemed to
be the Zone Plan. Through the Zone Plan,
as we intend to operate it, each jobber will
be more closely in touch with his dealers and
will be able to co-operate with them more
fully. Each Disc jobber will be held re-
sponsible by us in a greater degree than

heretofore for the service that he renders
every dealer. Furthermore, we ourselves
shall be more closely in touch with each
dealer, and better able to investigate and
comprehend his individual problems, and,
through our jobbers, can co-operate with
such dealer according to his needs and
deserts.

One of the first steps in this co-operation
of the Edison factory with dealers is a
number of Conferences to be held this
summer at various convenient points, and
attended by Edison dealers, jobbers and
factory representatives. All of the details for
these conferences have not as yet been
worked out, but if the majority of dealers
believe that such conventions will be helpful
we are certainly in favor of the idea, and
shall be glad to have our own people attend
and do all we can to make the conferences
instructive and beneficial in a practical way.

One feature of the Zone Plan which will
appeal to every aggressive dealer is, that, as
an inevitable result, there will be fewer and
better dealers. Every dealer knows how it
has been in the past where two jobbers
were competing for the same dealer's

EDISON PHONOGRAPH MONTHLY, MAY, 1915

business. If one of the two couldn't get
his business, then the jobber was constantly
trying to get us to establish another dealer
in that town or locality. We are not yet
ready to consider the idea of prescribing
zones of operations for dealers as we have
done with jobbers, but it is our disposition
to give every good dealer enough room to
justify him in putting forth the sales effort
essential to win the highest mark of success
and profit on the Edison line and we shall
expect our dealers not only to cover their
own town thoroughly but also cover what-
ever territory is naturally tributary thereto.

It will be of interest to every dealer to
know that the Edison jobbers, at their
Convention last month, were practically
unanimous in endorsing the Zone Plan.
Some of them will necessarily lose valued
customers, but, nevertheless, every one of
them has subscribed whole-heartedly to the
Zone Plan and acquiesced in the conditions.
These conditions are intended for a dealer's
benefit, and to insure that he will receive,
in every instance, the very best service and
co-operation from both the jobber and the
Edison factory.

As stated above, (commencing April 1st,)
every Edison Disc dealer should send all his
orders to the jobber in whose zone of oper-
ations he is located. He should also send
there his orders for disc printed matter.
In short, it is to that particular jobber to
whom he should look for Edison service.
Each dealer has been advised by a personal
letter of the jobber's name in whose zone he
is now located, and instructed to deal
directly with him hereafter.

With the opening of the Spring season
before us every jobber and dealer should
put his best energies into the work of
active canvassing in his locality. Never
before has the Edison disc been so favorably
regarded by music-loving people. The
several critical tests made by the artists
themselves should convince the most
skeptical that the Edison disc has a very
bright and prosperous future ahead of it.
Getting right after prospects is the. im-
portant work of the hour.

CREATING AN EDISON SENTIMENT
IN YOUR COMMUNITY

Every Edison dealer in a community is responsi-
ble for promoting in every nossible way an Edison
sentiment. How helpful and valuable to him is
such a sentiment may best be observed by noting
the publicity which certain dealers have acquired
just because of their broad way of looking at
things. Some dealers never get beyond their own
door-step in Edison publicity. If they are given an
opportunity to demonstrate the Edison at a public
or semi-public function, they at once begin to size
it up and say "What's in it for me?" And in some
instances (perhaps from a fixed custom) turn down
all that is not strictly business — business with a
direct and immediate sales end to it. This is a
mistake; a narrow view. We appoint a dealer with
much care and forethought. We give him elbow
room to grow in. We expect him to be the Edison
representative — the "Minister Plenipotentiary," so
to speak — in that community. We expect of him a
broad, comprehensive policy; we ask him to take
such a view for his own sake as well as for that
of the company he represents.

There are several ways of creating and main-
taining an Edison sentiment in a community. The
dealer himself should be an Edison enthusiast. He
should be loaded to the muzzle with Edison argu-
ments, Edison ideas, Edison information. He should
welcome every opportunity not only to demonstrate
the Edison but to talk about Edison. He should be
well informed about Mr. Edison's career and his
many inventions besides the phonograph, so that no
one in his community knows Edison better than he
does.

Right now we have in mind one enterprising
Edison dealer who has become a sort of local
lecturer on things Edison. He has talked to school
teachers, to school children, to clergymen's conven-
tions, to mothers' meetings, to the public at large on
holiday occasions. He is a representative of Edison
in every way and thoroughly informed. He reads
a good deal about Edison, keeps posted on the
doings at the Edison plant and can tell much that
is timely and important. Everybody knows him in
the community and knows where his store is, too,
and, best of all, knows he is "Edison" through and
through.

We also have in mind an Edison jobber, an
enthusiast, who never gets back from the Edison
works that he is not at once interviewed by report-
ers of metropolitan dailies and asked to furnish
for publication his impressions of the work at the
Edison plant. He has given enough interesting
data at times to nearly fill an entire page in a
daily, which is printed in the news section, credit
being given to him.

More than one Edison dealer maintains a scrap-
book or two in which items of general Edison mat-
ters are kept ready for use in talks, lectures, circu-
lars, etc.

Creating an Edison sentiment in your community
is a part of your privilege and responsibility as an
Fdison representative. That it pays is undeniable
The wonder is that many more Edison dealers have
not taken hold of the matter.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

BUSINESS HONESTY AND PRICE-
CUTTING

THERE was a time when the simplest and
most rudimentary code of ethics was enough
for honesty in business. Under that code it
was a simple matter of bargain and sale when a
man contracted with a child to work for long
hours and little wages, and a perfectly honest thing
for the employer to do. Under a slightly older
system any man was free to sell himself as a slave,
and it was a perfectly honest thing for a man to
buy and hold a slave. About fifty years ago even
negro slavery ceased to be good form in business,
and at present there are a lot of laws regulating
the hours a child is permitted to work which show
a higher sense of right and wrong and a higher
sense of responsibility. There was a time also
when a retail dealer could make what profit he
could on an article he bought from a wholesaler,
and charge as little or as much for it as he wanted,
but it seems that that time must be passing also.
Advertising plays so great a part in the manufac-
turers' campaign to-day that it seems as if he had
some moral right to say what the retailer should
charge for an article. He tries to fix a price for
his article, and one retailer may spoil the busi-
ness of a hundred others by cutting the price of that
one article below any margin of profit with the idea
of getting customers into his store and inducing
them to purchase at high prices other things on
which no price has been put at the factory.
Naturally this hurts the retailers who try to sell at
the fixed price, and also the manufacturer who
fixes a price. The very fact that he makes such
a price shows that he is honestly convinced that it
is worth that, and that he intends to maintain that
price with all. We all know well enough that the
best, most honest retailers run one-price stores, and
that no amount of haggling will induce them to
lower the price for the benefit of an individual.
It is this broad, general one-price system affording
a square deal to every one which has raised all
sorts of retail business to a higher standard of
ethics, dignity, and profit. — The Popular Monthly.

EDISON CIRCASSIAN MODEL WINS

IN the phonograph parlors of the Denver Dry Goods
Co., the classiest machine on exhibition — the one
that attracts most attention — is a beautiful model
of Circassian Walnut. It has won the admiration
of music lovers as well as prospective buyers. Find
music for the ear and a fine cabinet for the eye, make a
combination hard to resist. And incidentally business
is good with the Denver Dry Goods Co., for they are
disposing of many Edison Diamond Disc machines
and have steadily increased demand for Edison
Diamond Disc records.

AN EDISON DISC USED AT AN
ORGAN RECITAL

POWELL WEAVER, organist of the Grand Avenue
Methodist Episcopal Church, Kansas City, used
an Edison Disc Phonograph at an organ recital
recently, playing an accompaniment on the pipe organ.
Mr. Weaver successfully rendered the selections in
keeping with the interpretation given them by the
Edison soloists. The Edison Diamond Disc Pho-
nograph used was furnished by the Phonograph Co.,
of Kansas City. He assisted Mr. WTeaver with the
phonograph. The demonstration was the first of the
kind ever given in Kansas City.

ELIZABETH SPENCER

DEMONSTRATES AGAIN HER

EDISON DISC RECORDS

IN Wilkes-Barre, Pa., last month, Miss Elizabeth
Spencer again appeared in a private recital to
demonstrate the fidelity of the Edison tone as
evidenced in her Diamond Disc records. The concert
was given under the auspices of C. F. Murray-Smith
Company, of that city, and was largely attended —
so much so that even standing room was at a premium.
Miss Spencer, as usual, pleased her audiences greatly,
and her accompaniment of the Diamond Disc records
elicited great applause. C. F. Murray-Smith Company
write:

"The Edison Diamond Disc recital, with Miss
Elizabeth Spencer as soloist, and singing in unison with
the instrument, demonstrated the district superior
qualities of the transmitting features of the Edison
phonograph.

"Miss Spencer alternated in phrases with the
instrument, and when the phonograph supplanted the
singer, not a suspicion was aroused of the break from
the real voice. This test was satisfying to those of
musical understanding, and indicative of the marvelous
progress Mr. Edison has produced in rendering true
tones, colorings, accent and expression, in all that makes
musical artistry. The concert was enjoyed by a throng
of people interested in musical development and
pleasure.

"There are now many evidences of good healthy
business coming to us as a result of this our first effort.

"We anticipate, not only for the public, but for our
families and selves, repeating these musicals. The
Edison Phonograph is in a class distinctly by itself.
We dealers must educate the public in a refined way,
to quality of sound. The police stationed at our three
front doors turned away hundreds that could not get in.
When asked if there was any disturbance, they said,
'there never is with the class of people that come.'
Besides giving to the public this free musical, which
was well advertised in the papers, our Mr. O'Neil has
at all times, been ready to accommodate the churches,
schools, lodges and charity calls. This we have done
to our mutual benefit.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

Recital Hall of the McKee Instrument Co., Washington, D. C.

THE McKEE COMPANY, INC., UN-
ABLE TO ACCOMMODATE THE
CROWDS AT THEIR EDISON
RECITALS

NEXT best to having special talent to accompany
their own Edison Diamond Disc records is the
use of Edison records alone. Much interest can
be worked up in such recitals if they are liberally
advertised. The McKee Company, Inc., of Washington
and Baltimore, have met with splendid success. In
Washington, on February 20th, they gave a special
Edison Disc recital and estimated that between 500
and 600 persons attended. They report: "We had
over 200 on our floor during the first recital and we
repeated it the second time. The first recital began at
3 P. M. and continued until 4.30 P.M. Then we had
a second recital, which continued until 6 P. M., the hall
being almost full the second time.

Needless to mention that on the following Monday,
Washington's Birthday, their hall was packed again up
to the closing time of one o'clock noon. People who
heard the Saturday concert again came back to hear
the Monday one and others will come as a result of
the advertisement thus given. "It is no trouble at all"
they say "to fill our hall two or three times in an after-
noon. We attribute this to having a comfortable
place, in which the acoustics are very good."

In regard to the method adopted at these concerts
they say: "We have not done any soliciting at these
recitals, but we have our salespeople, three of them,
distribute programs and also catalogs. Then we take
the names of the people who make inquiries, and if
they can wait we have them remain after the recital
and go over the instrument with them."

EDISON DISC REPRESENTATION
IN LOCAL STORES

IN Fall River, Mass., W. D. W7ilmot has long been a
steadfast believer in having the Edison disc heard
as often and as fully as possible. One practice he
has adhered to is to put a disc machine in certain stores
on exhibition. At the present time he has three'such
machines in as many different stores. One machine
has already been the means of selling three others,
which more than compensates for all the trouble in
placing the machines on exhibition. The machine
which brought about the sale of others had been several
weeks on exhibition at a certain store. The other two
machines have not been out on exhibition long enough to
produce any sales as yet. This is good business and
for Mr. Wilmot experience pays splendidly. It is in
line with our remarks about creating an Edison sen-
timent in your locality. It pays. That is the sure
result. Here is the evidence if anv is needed.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

Company No. 3, Worcester. Mass., Fire Department

CITY FIRE DEPARTMENTS
A PROFITABLE FIELD FOR EDISON
DIAMOND DISC DEMONSTRATIONS

FEW men have more favorable opportunities to
enjoy good music than members of a fire depart-
ment during their "watchful waiting" periods.
A demonstration of the Edison Diamond Disc at a
Company's rooms, is sure to be appreciated and likely
to produce business. Once an Edison is installed, there
is a steady call for more records month by month and
the example of one company is very likely to be
emulated by others. An actual case in point is cited
herewith.

A year ago, in May, 1914, Engine Company No. 3
of the Worcester, Mass., Fire Department decided to
purchase a phonograph. At once a discussion arose as
to which make of instrument to select. The Company
were divided, some thinking one make superior, some
considering another. As a solution of the divided
opinions it was decided to have a demonstration of the
different machines. Three well-known makes including
the Edison disc were sent on approval to the company's
rooms. After hearing all three one of the company
voiced the sentiments of all by moving that the Edison
be their unanimous choice. This motion was carried
with enthusiasm. Each member was most emphatic
in his praise of the beautiful tone qualities of the
Edison so clear, smooth and accurate. Then the fact
that there were "no needles to change" more than
capped the climax.

The company first decided upon an A200 and
purchased it. After using it some months they decided
to change and purchase the A250 which they now have,
together with about seventy-five choice records.

The hours of pleasure enjoying the best music as
rendered by the Edison disc has made every member
of Company No. 3 an enthusiastic rooter for the
Edison Disc. Besides the company members, a number

of their friends have also enjoyed it, and each month
all look forward to a new list of records.

So enthusiastic has the company been that two other
fire stations in Worcester have bought Edison Disc
instruments and several have been sold to persons not
connected with the Fire Department.

ALBERT SPALDING DEMONSTRATES
EDISON TONE AND TECHNIQUE

ALBERT SPALDING, the famous violinist, whose
Edison disc records have achieved country-wide
success, appeared at a special concert at the
Astor Gallery of the Waldorf-Astoria Hotel, New York
recently. This concert was given under the auspices of
the Edison Shop, 473 Fifth Avenue, New York, which
had previously planned to have Mr. Spalding appear in
person at its warerooms. These plans were changed,
however, owing to the fact that the quarters were
deemed inadequate to comfortably entertain the music
lovers who signified their intentions of being present
at the recital.

Mr. Spalding's recital was given in conjunction with
his own records played for the Edison disc library,
following the general lines of the concert at the Edison
Shop last month, when Christine Miller appeared
personally. Air. Spalding first played a selection
himself, subsequent to which the same selection was
played on the Edison Diamond Disc Phonograph.
This was followed by Mr. Spalding playing along with
the phonograph, thereby permitting the auditors to hear
both the original and reproduction successively and
together.

The concert was enthusiastically praised by an
audience which filled every corner of the Astor Gallery,
and at its close many in attendance visited the Edison
Shop, where a program featuring records played by
Mr. Spalding and other Edison disc artists was rendered
in the auditorium.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

Salesroom of The Santa Fe Watch Co., Topeka, Kansas

THE SANTA FE WATCH CO.'S

DEMONSTRATION

WAREROOMS

THERE is an air of quiet luxuriousness about the
warerooms of the Santa Fe Watch Co. of Topeka,
Kansas, that is suggestive of a drawing room. All
styles of Edison instruments are shown and in nearly
every instance with the cover of cabinet raised. The
lighting effect both by day and by night is superb and
we doubt if a more attractive salesroom exists anywhere.
The Santa Fe Watch Co. has adopted modern
methods not only in their display but in their cir-
cularizing, advertising and recital work. Everything
is of a high grade order, and the results are eminently
satisfactory for they are reaching the best clientele
in Topeka and the surrounding neighborhood. The
extent of their influence is exerted far beyond State
confines, however, for they have booked orders from
Florida and other distant points.

THE CATHOLIC BISHOP OF PORT-
LAND, MAINE, A DISC ENTHUSIAST

IN beginning the recital in Portland the other day
I had the honor of having the Bishop of Portland,
the Rev. Dr. Louis Walsh, and all of the high
Catholic churchmen and priests of the State of Maine
seated in the audience, together with over one hundred
sisters of Charity, and the attention, interest- and en-
thusiasm displayed was remarkable.

I gave an interesting little talk at the beginning of

the recital, explaining and showing how different in
every way Mr. Edison's musical instrument was, and
they began the concert at 2:30 P.M., playing over two
hours. Each record was encored.

At the conclusion of our recital at 5 P. M., Bishop
Walsh addressed the assemblage stating that up to the
time he received the letter from the Laboratory of that
great man, the wizard of the world, Thomas A Edison,
he was not interested in what he had heard in the way
of music on what was called the Victrola, as it was so
noisy and rasping that he was glad to get away from
these other style talking machines, but upon reading
the letter signed by Mr. Scott the Bishop said he made
up his mind to see if Mr. Edison had overcome the very
objectionable features of the people who manufactured
the Victrola, and he then stated he was so glad he did
have us come out to give this concert, which the Bishop
said was the most wonderful and most real reproduc-
tion of music he had ever heard in all his life, and then
he said "What will we do when Edison dies?"

Bishop Walsh then spoke to his people on the great
educational features which could be developed with
such a wonderful musical instrument as the New Edison
Diamond Disc, as the music was so perfect that it
deceived him when he came into the hall and heard the
clear, resonant life-like voice of the lady who was sing-
ing "The Rosary."

After the speech of the Bishop I thanked him and all
who had. come from all over the diocese of Bishop
Walsh to hear Mr. Edison's New Perfected Phono-
graph, my remarks being received with applause.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

UPLIFTING THE FEEBLE-MINDED

WITH MUSIC OF THE EDISON

DIAMOND DISC

A DIFFICULT as well as a humane problem
confronts those who are interested in the feeble-
minded, when it comes to the matter of instruc-
tion. Obviously the methods of instruction employed in
schools cannot be applied with success, because the
minds to be influenced are not responsive enough to
hold the impressions. The instruction must be so
disguised that it seems like entertainment.

Of all the functions employed music of the better
kind easily ranks first in efficiency and acceptability.
It uplifts while it interests. It leads the mind so
unconsciously out of its accustomed channels of thought
that, like a released bird, it mounts on wings in the
open field to which musical expression seems to invite it.
The accustomed restraint, the sordid hum-drum of life,
are quickly forgotten, and the release seems to bring
refreshment like a journey in the fields, care-free.

To realize this uplifting effect on the feeble-minded
one has only to visit some of the inmates of our asylum
while the phonograph is being played. Faces seem to be
transformed as if the eye could pierce beyond the
clouds and live in another happier atmosphere.

Governor Hodges of Kansas has long been deeply
interested in the unfortunate feeble-minded lodged in
several of the State's institutions. One evening after a
return from a visit to some of these institutions, where
he felt it a duty as Governor to go occasionally, he was
sitting by his own fireside, listening to his new purchase,
the Edison Diamond Disc. It did not take a man of
his keen perceptions and intuitive sympathies long to
realize that here in the phonograph was the solace and
the uplift he had so frequently sought to bring to these
unfortunates. To a friend he confided his new found
pleasure and then and there decided to recommend
the Phonograph for use in all State Hospitals stating
that his opinion fully coincided with that of scientists,
that good music has a decidedly beneficial effect upon
the patients temporarily deranged. So that today the
Governor is able to report that Superintendents of
State institutions, where the Edison Phonograph is
being used, are unanimously in favor of it and affirm
that the result is very gratifying indeed.

The fact that a phonograph can be placed in these
institutions and used whenever desired, is recognized
as a splendid solution of the musical problem there.
The best talent, both vocal and instrumental, can now
be heard, and the pleasure is one that is as welcome to
officers and attendants as to those under their care.

Furthermore, it is possible to make a study of the
music so as to meet special cases. To those whose mind
most easily turns to religious themes, the hymns, the
oratorios, and the stirring revival songs of Rodeheaver
and others bring most pleasure and greatest uplift
To those who are fond of the dreamy, far away, music
of the violin and other instruments there are selections
equally acceptable.

Indeed, it is not too much to say that a door has been
opened through which the feeble-minded may freely
pass to the chambers of the best music and feel some-
what of the uplift that cannot come to them from books
or pictures alone but must be imparted by an Edison
Phonograph.

A THOMAS A. EDISON CLUB WITH

ONE SOLE OBJECT:
"TO MAKE MORE HOMES HAPPY."

DOWN in St. Louis there has been formed, by
business men who enjoy the Edison Diamond
Disc, a true missionary spirit in making its praises
known, and in practically heading all who think of buy-
ing an instrument of any kind directly toward an Edison
Diamond Disc. These men are not out for gain; they
make no sales, but they prevent, as far as they can, a
bad purchase. Their object is a large hearted interest
in the best music in the home and this they enthusiastic-
ally and firmly believe can be brought about only by
an Edison disc. They formed, some months ago, an
"Edison Club" with V. R. Bourland, President. W. E.
Lapping, the secretary, writes:

"Our sole object is in 'The Thomas A. Edison Club'
to make more homes happy by having our friends, who
contemplate buying an instrument, be sure to select an
Edison Diamond Disc. We have been successful in
quite a few cases in the last eighteen months.

"We arrange meetings at the homes of members each
week and invite some friend whom we know likes good
music; the instrument does the rest, as a rule. Of
course you can readily undei stand these meetings help
us in selecting our records. We hear them played in
the home where they sound the best. There is never a
meeting of the Club that we don't learn something
new about the instrument or have some new Records to
buy.

"We have about twelve members now who attend
our concerts regularly. All have 3250 instruments (the
best in the world) and all have from fifty to one hundred
and thirty records each. Mr. McCullen, who is one of
the first in St. Louis to buy an Edison, and who is a
finished musician himself, and myself have each one
hundred and thirty records, and we are gradually
getting the other members into the habit of buying the
old music — the kind that is lasting, that rings in your
ears the next day when you are at work. That is what
made me buy the Edison after spending an evening at
Mr. McCullen's house and listening to that natural
and perfectly reproduced Edison Disc music. It
stayed with me so I could not forget it, hence, in a very
short time I bought an Edison Disc.

"We have a great many good Edison dealers in St.
Louis. Mr. Silverstone, who is your jobber here, is
certainly gaining in favor all the time. He is thoroughly
posted. Advertises in a way that is thoroughly
instructive, and the Club at every meeting discuss his
ads — and the fine points he brings out. In talking to a
friend who attended our meetings we found his little
write-ups very helpful.

"I bought my instrument November, 1913, and there
has never been a day since that I didn't have a concert
for an hour or so; some days I play it for five or six
hours, never tiring of it. This is the opinion of all the
members of our Club.

If you will tell me why one photographer can make
a better photograph than others, I will tell you why
Thomas A. Edison can make a better record than
others.

AN EDISON SINGER'S OPINION

"A singer's life is replete with thrills, triumphs and
disappointments," writes Percy Redferne Hollins-
head, an Edison artist, "but I greatly doubt," he con-
tinues, "if there is any mental or physical thrill equal
to that which comes to a singer who hears his first
successful phonograph record — the immortalization
of his voice on the tablets of time."

EDISON PHONOGRAPH MONTHLY, MAY, 1915

Hardman, Peck & Co.'s Window of Concave Glass

HARDMAN, PECK & CO.'S CONCAVE

WINDOW-GLASS ATTRACTS FIFTH

AVENUE PASSERSBY

THE above reproduction from a photograph,
recently taken, shows the advantage of a concave
over a flat show-window street glass. The upper
part shows the reflections of the building across the
street. These reflections would appear in the lower part
of this window in Hardman, Peck & Co.'s Fifth Avenue
front, were it not for the fact that it is concave. The
size of the concave portion is about 6 feet high and
15 feet wide — a considerable size pane, made with
unusual care and finish. The effect as one looks toward
the window is as if no glass at all separated the beholder
from the object on exhibition in the window. All
reflections from the street are thus obviated and the
window has a brilliant and transparent effect that is
novel and striking. The reason for this is that the angle
at which any reflection is caught by the concave is
entirely different from the angle at which the beholder
views the objects on exhibition. And, by the way, a
handsomer window has not been seen for a long time
than the one here photographed.

A REMARKABLE AND FAIR TEST
OF THE EDISON DISC

WE have given, in these pages from time to time
several instances where the Edison Disc
Phonograph was heard in competition. The
following instance seems to us quite unusual as it shows
that despite a decided preference for another make of
instrument, this preference was flatly reversed when

both instruments were placed behind drawn curtains.
We let the dealer, A. F. Heide of Crown Point, Indiana,
narrate his experience:

"This is so good that I have to tell you about it.
The Crown Point High School decided to buy a phono-
graph. I got busy, so did the agent. So the High

School decided to try out both instruments, but they

really were in favor of the saying that they wished

to use it to teach music and that Edison didn't have the
Grand Opera Star records they wished to use. All
right, I told them; it was perfectly satisfactory to me
to try out both instruments and then decide. I tried
to induce them to try the 150A machine and sent it to
the school-house with some records. They never tried

the 150 because they wanted to give the a fair shake,

and his was a cheaper machine especially built for

school work. So I sent the 80A with a attachment

if they preferred to use it, and they played both.
I asked some of the scholars which instrument they
liked the best, and every one I asked preferred the .

"One morning duiing school hours they put the two
machines out in the hall where the pupils could not see
them. They first played the Edison unbeknown to the

pupils who thought it was then the . Afterward I

asked the pupils which they thought sounded the
best and they all said the first one. They then repeated
the same act and the Edison won out, then they

played a record on both machines and the Edison

won out.

"After they got all through the teacher told the
pupils that in every instance they had decided on the
Edison, which was a great surprise to him.

"If this isn't a most remarkable test and a fair one.
and a recommend for the Edison, there never was one,

"I sold the Edison."

EDISON PHONOGRAPH MOHTHLY, MAY, 1915

"IF YOU WILL TELL ME WHY"

FOR short reading notice advertising, the following
used by W. D. Wilmot, Fall River, Mass., ad-
mirably serve the purpose. The name of the
dealer and his address should be added.

If you will tell me why everything has its day, and
something better takes its place, I will tell you why
the Edison Diamond Disc Phonograph is taking the
place of passing instruments. Come in and listen.

If you will tell me why it gives you more pleasure
to meet some people than to meet others, I will tell you
why it should give you more pleasure to listen to
Edison Dismond Disc Records, than to any other disc
record. .

If you can tell me why one portrait painter can
produce a more life-like portrait, or more natural
landscape than another, I will tell you why Thomas
A. Edison can record and reproduce more real music
than others. Come in and listen.

If you will tell me why some people can tell a story
which you eagerly listen to, and why other always bore
you when they try to tell one, I will tell you why
everybody who listens to the Edison Diamond Disc
exclaims: "That's the best I ever heard." Come in
and listen.

If you will tell me why some ladies are far more
charming than others, I will tell you why Edison
Diamond Disc Records are far more charming than
all other disc records. Come in and listen.

If you will tell me why one singer's voice is more
pleasing than another, I will tell you why Edison
Diamond Disc records are more pleasing than all other
Disc records. Come in and listen.

If you will tell me why some instruments attract
you, and why others distract you, I will tell you why
the Edison Diamond Disc Phonograph attracts people
who were never attracted by other records. Come in
and listen.

If you will tell me why one stenographer can report
a lecture more truly than another, I will tell you why
Edison can make a more real record of music than his
followers can. Come in and listen.

If you will tell me why some dinners taste better
to you than other dinners, I will tell you why Edison
Diamond Disc Records always sound better than all
other disc records. Come in and listen.

If you will tell me why Thomas A. Edison outclasses
all other inventors, I will tell you why the Edison
Diamond Disc Phonograph outclasses all other phono-
graphs. Come in and listen.

ALICE VERLET

"The Voice of the Century"

MLLE. ALICE VERLET made her first appear-
, ance before an English audience at Albert Hall,
London, in 1909. Her wonderful singing and
her attractive personality drew spontaneous applause
from the very large audience gathered to hear her.

It was evident from the moment when the first
notes of "Ah! fors e liu" from Verdi's "Traviata" rang
through the great building, that there was gold of the
purest in Mile. Verlet's voice, which is a dramatic
soprano, rich and steady in tone, used with consummate
art.

Her manner of surmounting difficult runs and turns
that embellish Verdi's beautiful aria was remarkable
for its ease and brilliance, ending on E flat in the alto.

Such was the enthusiasm which greeted the singer's
efforts, that she was compelled to respond with Tosti's
"Good Bye," then Verdi's "Caro nome" and Gounod's
"Romeo and Juliet."

It is not uncommon to hear Mile. Verlet christened as
"the French Tetrazzini" for she has a voice of wonderful
compass perfectly clear in quality and skillfully
handled. Her exemplary smoothness and uniformity
of production, with the brightness and purity of her
tones give great effectiveness and musical value to her
renditions.

Mile. Verlet almost stands alone in her wonderful
voice expression, for, unlike the average star, in whose
equipment there is pretty certain to be some flaw, she
not only possesses astonishingly good technique,
but her voice is of really fine quality and exceptionally
equal and even throughout its compass. She certainly
unites something of the lovely tone of Melba and the
brilliant coloratura of Tetrazzini. There is a finer
quality about her French method than about that of
the great Australian; she is perhaps more refined.
If Melba has a bigger personality, Mile. Verlet has more
subtle fascinations about her singing

Mile. Verlet is certainly a complete surprise and an
equally complete delight to music loving people.
Nowadays every newcomer is heralded with such
glowing praise that it is impossible to tell who are the
really distinguished ones. One has to hear them all to
form a just estimate of their gifts. But those who have
heard Mile. Verlet have no hesitation in saying that she
possesses a voice of great charm and power, which she
uses with distinction.

"The Voice of the Century" is the characterization
Mile. Verlet has received. She is known abroad as the
Belgian Soprano, and has a tremendous reputation
throughout European musical centers. Depth of
expression and intellectual insight take a foremost
place in al her renditions. To hear her is to admire and
be fascinated.

Edison Disc Records by Mile. Verlet will shortly
be announced.

EDISON PHONOGRAPH MONTHLY, MAY, 1915 11

Parlor and Demonstrating Rooms of the Proudfit Sporting Goods Co.,

Ogden, Utah

THE PROUDFIT SPORTING GOODS
EDISON SHOWING

One of the most attractive, homelike and restful
showrooms is that of the Proudfit Sporting Goods Co.
at Ogden, Utah. Every convenience is combined with
courtesy and good taste, and the pleasure of doing
business with such a concern is that one is at entire
ease while there and always glad to return again and
again. It is not surprising that they report business
very good.

TWENTY-FIVE DISC RECORDS
FROM CATALOG NUMBERS

We are pleased to announce rapid progress in the
increase of manufacturing facilities of Diamond Disc
Records.

This larger production will enable us to continue the
issuance of new supplemental lists at frequent intervals
and to place upon the market further lists of old catalog
numbers.

The first list of catalog numbers to be announced
comprises the twenty-five numbers as announced in
Bulletin No. 21 of April 14th. A large part of these
Records are ready for shipment and will be forwarded
immediately on receipt of order; the remainder are in
course of manufacture and will follow promptly.

FOR SEVEN YEARS AN OWNER OF

A 3200.00 — NOW OWNS AN A-250

EDISON DIAMOND DISC

AFTER leaving one of the A-250 Edison Diamond
Disc phonographs at a residence in Lake Charles,
La., on trial for one week only, The Berdon-
Campbell Furniture Co., our dealers there, went
back expecting to take up the machine, but were
greeted with the pleasant and substantial offering of
3250 and the information that "the Edison is mine."

The home in question was visited by chance and after
considerable effort The Berdon-Campbell Co. succeeded
in securing permission to place an Edison machine
there on approval, or rather one week's trial, without
any obligation to buy and without cost. They sug-
gested that the party compare every detail of the
Edison with the 3200 other make of machine already
in his possession.

The Edison won out — and our Lake Charles dealers
now have another Edison sale to their credit; also
another satisfied and rejoicing customer.

A dealer should never give up because some other
make of machine is reposing in a home, but try and
place an Edison there with it.

THE CHAMPION WRESTLER, FRANK

A. GOTCH, ENJOYS AN EDISON

DISC IN HIS HOME

"The Edison Diamond Disc has been a constant and
growing pleasure in our home. Each passing day
seems to enable us appreciate it more and more."

EDISON PHONOGRAPH MONTHLY, MAY, 1915

THE VERY LATEST DANCES ON
THE EDISON DISC

The very latest dance is "Le Rouli Rouli." Its steps
are interesting and beautiful to watch. It is an excellent
dance for exhibition purposes and is rapidly coming into
favor among professionals. The making of this dance
record in the Edison Recording Laboratory was super-
vised by Louis H. Chalif, Principal of the Chalif
Normal School of Dancing, New York City, and one of
the leading authorities on modern dancing. Mr.
Chalif describes the Rouli-Rouli as a simple dance,
somewhat similar to the Lu Lu-Fado.

William H. Penn, the author of the "Ta Tao," has
woven together a number of characteristic Chinese
themes of the comic opera variety. The rhythm is in
the form of a One-Step and the piece is recorded here
in the proper tempo for that popular dance. The
Ta Tao, as a "Chinese Dance" may perhaps attain the
dignity of joining the ranks of the newest modern
dances. We cannot, however, with due regard for
strict truth, say that it has had any great vogue so far
in China. Penn's "Ta Tao," as here recorded, does
however, make a fine One-Step; it is ideal for dancing,
and after all that is the main thing these days. {Edison
Disc Record 50188).

Still another new dance is the "Dodo Dawdle — Fox
Trot" by Ernest Dunkels. Its chief peculiarity is a
theme in which ponderous trotting rhythm is carried
by the drums. Altogether it is a dance record that for
novelty and interest stands 'way above the most of its
fellows. {Edison Disc Record 50180.)

"Amazonia — Polka Breziliene," is the title of an-
other very new dance. Sometimes when residents
of the Argentine or of Brazil arrive in this country
they have been greatly amazed at the various dance
tunes ascribed to their countries, for the dances and the
melodies were quite as foreign to them as to us. The
present selection, however, really has the true Brazilian
characteristics. It is styled a Brazilian Polka. It is
suitable for a large number of the popular dance steps,
and is also mighty pretty music to hear. In the record-
ing the usual bells, etc., are used to mark the rhythm
and altogether the record is of unusual merit. {Edison
Disc Record 50180).

The "Lu Lu Fado" (Music by Nicolino Milano),
the newest French dance," so we are told by one of the
most prominent dancing masters of New York City.
He says that this rhythm was originally used by the
French, but that we Americans borrowed it to make into
rag-time to which we danced our Two-Step. Now the
French have taken back their own and called it the
Lu Lu Fado. In support of this theory it is only justice
to remark that there is a curious sincopation to this
music that suggests our ragtime. From a musical
point of view the most original and prettiest melody
will probably be considered the one in a minor key.
{Edison Disc Record 50100).

"Meadowbrook Fox Trot" (Music by Arthur M.
Kraus). The primary interest and value of this record
to Edison owners is that it is a perfect Fox Trot number
— the best possible music for this favorite dance. It
has another interest as well, for as its name implies, it
is a descriptive selection. If you will notice, first you
hear the horses trotting past. Then comes the barking
of the dogs, etc. — in fact all through the record the
music is descriptive of a fox hunt. A notable feature of
the record is the perfect recording that so admirably
carries out the composer's ideas. {Edison Disc Record
50190).

"Castle's Half and Half" (Music by Europe and
Dabney) claims attention as a very excellent new dance.
It is a Two-Step and also half waltz; that is the music
is written with alternate bars in 2-4 and 3-4 time. When
first heard the effect sounds rather "bob tailed" —
you're always expecting another beat. As an ultra
modern dance record this is supreme. {Edison Disc
Record 50191.)

Another rattling good One-Step, arranged from th
melody of "Same Sort of Girl," is "The Girl from
Utah" (Music by Jerome D. Kern). Metropolitan
Theatre goers all admire the many beautiful songs in
these two productions, several of which have formed
the basis of good dance numbers. "The Girl from
Utah" music is the kind that haunts you for days after
you have heard it. In instrumental form it is irre-
sistible— it just makes you dance. Notice the fine
effect given one portion of the record where the melody
is carried entirely by bells. Other novelties of recording
relieve any possible monotony and make this an
exceptionally good record of its kind. {Edison Disc
Record 50101.)

ONLY A SHORT ACQUAINTANCE

PROVES THE EDISON DISC

SUPERIOR

The following letter sent to M. M. Blackman.
Manager of the Phonograph Co. of Kansas City, need'
no explanation.

"I am pleased to advise you that we have decided
to take the Edison Disc, #250 machine, tested at my
residence. I gave Mrs. Hand her choice between an

Edison machine and a new 3250 machine, either

equipped with electric motor or spring motor. She
made her decision last night after you and Mr. Hall left,
I asked her to tell me the points which decided the
matter, and they are as follows:

First: Harmony. Can hear the greatest number of
voices from a choir.

Second. Not so mechanical.

Third. Two machines in one. She likes the

records as played on the Edison machine. In fact

she feels she obtains a better grade music on the

record on an Edison machine than she does with the

same record on the , and so far as the Edison machine

and the Edison records are concerned the equipment
stands pre-eminent above anything that she has
inspected. William Hand, Manager, Kansas City
Office of the General Electric Co., Kansas City, Mo.

DISON PHONOGRAPH MONTHLY, MAY, 1915

Window Display of J. R. Klixgsmith & Co., Greenburg, P,

J. R. KLINGSMITH & CO.'S FESTIVE
EDISON WINDOW DISPLAY

OXE of the most artistic small window displays we
have ever seen is that of this enterprising Pennsyl-
vania firm located at Greenburg. Passersbv stop
and admire it day after day, for it is simple, ornate and
attractive. The neat effect is certainly a novel idea
in window displays and well worthy of being copied.

TWO BLUE AMBEROLS WITH A
HISTORY

SW. LANGFORD of 924 Pennsylvania Ave.,
. N. W., Washington, D. C., writes to the McKee
Co., Inc., of that city as follows:
"The accompanying Edison Blue Amberol Record,
'A Perfect Day,' was played 6,500 times with an or-
dinary four-minute sapphire point and the record is
stil! in fairly good condition. I have a Blue Amberol
Record, ' Tipperary,' that has been played over 18,000
times and is still in use."

DOES AS WELL AS SILYERSTONE
OF ST. LOUIS

IN the February Monthly The Silverstone Music Co.
reported the sale of two Edison discs to one family,
(Mrs. George Rubelman) — an Edison 3450 Disc for
the parlor and an Edison #150 Edison Disc for an
upstairs room — total 3600.

We now have the pleasure of recording another sale
of two Edison Disc machines to one partv bv Alexander
MacLean, of Haileybury, Ontario. He recently sold
two 3300 Edisons — one oak and one mahogany — to a
single home. The total value of the sale was the
same as in the Silverstone deal — 3600 — quite a nice
sum for one familv to invest in Edison Disc instruments.

HIGH-CLASS TALKING MACHINE

MAN

desires to make a change. Have had ten (10)

years experience selling and repairing. Edison

man through and through. Best of references.

Address Desirable, Station A, Box 11

Spokane, Wash.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

AN ENTHUSIASTIC MUSIC LOVER

GREATLY APPRECIATES THE

EDISON DISC

THE following enthusiastic letter from Edward
Cranch, M. D., Erie, Penna., shows how
keenly one music lover enjoys the music of
the Edison Diamond Disc:

"Your new and wonderful 'Diamond Disc' Pho-
nograph is far and away the best mechanical re-
producer of all sorts of music and oratory that the
genius of man has yet invented. It is as far be-
yond all competitors as was the yacht 'America' at
the Royal races at the Isle of Wight, in 1851, when
at the last turn she reported ahead, and it was
asked: 'What is second?' and the answer came,
'There is no second! Only the America in sight!'

"Your 'indestructible' records include already a
host of the very finest masterpieces of vocal and in-
strumental art, done by the best of artists, and able
to charm the sense of hearing, refresh the weary,
and awaken priceless memories of thought and
feeling.

"All the music of your records is rendered with
the most absolute fidelity and precision, giving all
the 'over-tones' of each voice and instrument, and
every quality of timbre or tone-color and resonance
found in the artistic renderings made use of. The
listener does not have to call upon his memory or
his imagination to fill up any weaknesses or thin
qualities of tone, while the simple drawing of a
curtain will serve to moderate the sounds when
desired, giving all the effect of more or less dis-
tance, yet the musical effect is never muffled or
suppressed.

"In considering the value of my humble opinion,
I will say that I have long been familiar with the
best of music, and have studied harmony and com-
position under Goldbeck, Schwing and Constantin
Sternberg, while I have listened many times to the
voices of Nilsson, Patti, Lucca, Carey, Mario, Cam-
panini, Peakes, Drayton, and the Choral societies
of Cincinnati and other places, and have admired
the playing of the Marine Band, of Wieniawski
and Wilhelmj, of Rubinstein and Von Bulow,
and of the famous orchestra of Theodore Thomas,
within two blocks of whose 'Central Park Garden'
I lived, in 1874 and 1875. And I have tried to
keep up with the successors of these worthies, a9
well as I was able, to the present time. I have
also noticed all sorts of mechanical reproducers,
from the old French music-boxes, the street hand-
organs and hurdy-gurdies, and mechanical pianos
to the unwieldly 'orchestrion' and the later 'Regina'

music-box, and so to the and of the

present day, but I never dreamed of such exactitude
and elegance of rendition as greets the ear from
your new 'Diamond Disc Phonographs.'

"One of these I have had in my home since last
April, a gift from one of my sons, and I find it
now just as good as new, thanks to the skillful and
energetic supervision given to it by your enter-
prising agent in Erie, Mr. Gustav Holmquist, from
whom I buy my records. Keeping these free from
dust, I have found no evidences of deterioration
from use, but rather a decided improvement, in
fact in one or two cases, as in the instrumenta1
record of the 'Blue Danube Waltz,' records that
at first appeared defective, turned out all right
after playing over half a dozen times, and others

have had occasional harsh notes softened and per-
iected by use.

"The simultaneous reproduction of the most
varied and strenuous sounds without the least muf-
fling, or thinning, or suppression of tone of any
theme or harmony, makes it possible to follow with
delight the most intricate orchestral effects of
Wagner's, Liszt's or Rossini's wonderful music,
with their ever-changing and interweaving themes
and melodies, and giving even such effects as Theo-
dore Thomas used to produce on 'Wagner' nights,
when he would have a full extra brass band sta-
tioned in a gallery, above and beside his regular
orchestra.

"The violin and the 'cello, too, give up all their
best effects, and are most perfectly rendered, with
the delicate melodies and firm harmonies of the
masters of the bow, as Albert Spalding, Carl
Flesch and others.

"The songs of Mary Carson, Ellen Beach Yaw,
Agnes Kimball, Lucrezia Bori, of Heinrich Hen-
sel, Jacques Urlus, Reed Miller, Frederic Martin,
and of dozens of other worthy artists, are ren-
dered with the same precision, so that it is just
like listening to the very voices themselves.

"The presentment of so many sounds at the
point of the diamond at the same moment of time,
is to me one of the most wonderful things in art.
Less than forty years ago I read of the phono-
graph, but set it down in my mind as a hoax, a
clever yarn of some reporter. Later, at the home
of Philander C. Knox, of Pittsburgh, I heard one
for the first time, it gave a piece as played by the
Marine Band, but on a wax cylinder, and heard
through little tubes in the ears. After that there
was a public demonstration of the telephone and
phonograph at the First Methodist Church in Erie.

"I much regret the late destruction of your fac-
tories in Orange, by fire, but am glad to know that
the 'master records' were saved, and I know that
soon the machines themselves will be new upon
the market, better than ever, and worthy of the
increased patronage they are sure to receive from
discriminating lovers of the best music, either for
the concert, dance, or vaudeville stage."

THE TYRELLS OF AUSTRALIA

DANCING TO THE MUSIC OF

THE EDISON DISC

THE EARLY MUSIC HOUSE of Fort Dodge,
Iowa, recently gave an exhibition dance in their
large store windows by the famous Tyrells of
Australia. The Edison disc furnished the music. It
certainly drew the crowds and advertised the dance
records of the disc. They followed up this exhibition
with a matinee dance in one of the theatres and met
with more than usual success, a large crowd being
present.

The Early Music House has shown commendable
zeal this winter in pushing the Edison Phonograph.
They have promoted three special enterprises. The
first was in the fall when they entertained the public
school teachers with an educational program and folk
dancing. Then later they gave the above public
dancing exhibition in their window following it up
with a special theatre matinee. But their most am-
bitious stunt was a series of musical programs at the
Young Women's Christian Association under the
direction of Mrs. Smeltzer who is a well-known com-
poser and teacher in the West. They found all these
things created an interest in record buying.

EDISON PHONOGRAPH MONTHLY, MAY, 1915

BLUE AMBEROLS FOR MAY

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

28204 Mein lieber Schwan! Lohengrin, Wagner (Tenor, in German) Jacques Urlus

28205 Voci di Primavera (Spring Voices) Waltz-song, Johann Strauss, Soprano Alice Verlet

REGULAR LIST

50 cents each in the United States; 70 cents each in Canada

The Little House Upon the Hill, MacDonald, Goodwin and Puck, Tenor Manuel Romain and Chorus

Happy, That's All, Vaudeville Specialty, Van Avery (The Original Rastus)

I'm a Millionaire — Tonight's the Night, Rubens, Baritone Joseph A. Phillips and Chorus

Love's Melody Waltz — Boston or Hesitation, Daniderff (For dancing) Jaudas' Society Orchestra

After Sunset, Arthur Pryor Band

Same Sort of Girl — The Girl from Utah, Kern, Tenor and Soprano Walter Van Brunt and Elizabeth Spencer

2586
2587
2588
2589
2590
2591
2592
2593
2594
2595
2596
2597
2598
2599
2600
2601
2602

2603
2604
2605
2606
2607
2608

Love's Golden Dream, Lennox, Contralto and Tenor

Some Baby — One-Step, Len^berg (For dancing)

My Sunshine ('0 Sole Mio), Eduardo di Capua, Tenor

At the Ball That's All, /. Leubrie Hill, Tenor and Bass

You're Plenty Up-to-date for Me, Van Brunt, Tenor

The Dying Poet, Gottschalk

The Insect Powder Agent — Coon Vaudeville Sketch with Banjo

Irish Eyes of Love — The Heart of Paddy Whack, Ball, Tenor

When I'm Gone You'll Soon Forget, Keith, Tenor and Contralto

Vigoroso March, Losey

O That We Two Were Maying, Alice Mary Smith, Soprano and Tenor

Elizabeth Spencer and Thomas Chalmers
In the Garden of the Gods, Ball, Baritone Thomas Chalmers

The Music Box Rag — Fox Trot, C. Luckyth Roberts (For dancing) Jaudas' Society Orchestra

The A. 0. Hs. of the U.S.A., Jack Glogau Edward Meeker

A Night's Frolic — Descriptive, Andrew Hermann Band

Simple Melody — W7atch Your Step, Berlin, Soprano and Tenor Mary Carson and Walter Van Brunt

Flaming Arrow, Losey Band

Helen Clark and Emory B. Randolph

Van Eps Banjo Orchestra

Charles W. Harrison

Harry Mayo and Harry Tally

Walter Van Brunt

Sodero's Band

Billy Golden and James Marlowe

Frank X.Doyle

Walter Van Brunt and Helen Clark

Band

A GOOD FOLLOW-UP LETTER FROM
SHAW MUSIC CO.

IN response to our standing request for any helpful
data to further the sale of Edison products, the
Shaw Music Co. send us the following sample of a
follow-up letter:

"Most people do not look for a natural tone in
"talking machine" music. They have grown so ac-
customed to the so-called talking machine tone, that
they have come to regard it as inevitable in such
reproduction.

"Talking machines have played their part in stimulat-
ing the public's interest in music, but it must be con-
ceded that a discriminating appreciation of music can
hardly be satisfied with a merely mechanical repro-
duction that fails to reproduce the most the fine over-
tone heard in all music.

"Of all sound reproducing instruments the Edison
Diamond Disc alone is capable of so reproducing music
as to satisfy the cultured ear and promote musical
culture.

"It is a common mistake to believe that all talking

machines — the various This-olas, That-olas, etc. — are
manufactured by Mr. Edison. In justice to yourself
— and to him — we wish to impress unforgetably on
your mind that Mr. Edison and the Edison Laboratories
have nothing whatever to do with any sound repro-
ducing instruments except those that bear the name
'Edison.'

"Just a word about the Edison Diamond Point
Reproducers — the word, 'point' has been misunder-
stood by some folds— it is NOT A SHARP POINT—
it is a genuine diamond with a perfectly smooth rounded
point or stylus that does NOT wear out the record like
the steel needle does.

"Under no circumstances should you consider a
purchase without securing a demonstration in your
own home of the wonderful Edison — side by side, if
you like — with any other make — a comparison will
absolutely convince you of the superiority of the
Edison. Would you like to try one in your own homer"

They also attach to the letter a printed list of the
homes where they have placed Edison machines — a
sort of reference list for intending customers to scan —
an excellent idea.

Jobbers of

Edison Phonographs and Records

DISC AND CYLINDER

CANADA

CALIFORNIA

Quebec — C. Robitaille.

Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thome & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.

COLORADO

Vancouver — Kent Piano Co., Ltd.

Denver — Denver Dry Goods Co.

Winnipeg — R. S. Williams & Sons Co., Ltd.

Calgary — R. S. Williams & Sons Co., Ltd.

CONNECTICUT

New Haven — Pardee-Ellenberger Co.

DISTRICT OF COLUMBIA

CYLINDER ONLY

Washington — McKee Co., Inc.

ALABAMA

ILLINOIS

Birmingham — Talking Machine Co.

Chicago — The Phonograph Co.

Mobile — W. H. Reynalds.

INDIANA

COLORADO

Indianapolis — Kipp-Link Phonograph Co.

Denver — Hext Music Co.

IOWA

GEORGIA

Des moines — Harger & Blish.

Atlanta — Atlanta Phonograph Co.

Sioux City — Harger & Blish.

Waycross — Youmans Jewelry Co.

MAINE

ILLINOIS

Bangor — Chandler & Co.

Chicago — Babson Bros.

James I. Lyons.

MARYLAND

Peoria — Peoria Phonograph Co.

Baltimore — McKee Co., Inc.

Putnam-Page Co., Inc.

MASSACHUSETTS

Quincy — Quincy Phonograph Co.

Boston — Pardee-Ellenberger Co.

MARYLAND

MICHIGAN

Baltimore — E. F. Droop & Sons Co.

Detroit — Phonograph Co. of Detroit

MASSACHUSETTS

MINNESOTA

Boston — Eastern Talking Machine Co.

Minneapolis — Laurence H. Lucker.

Iver Johnson Sporting Goods Co.

MISSOURI

Lowell — Thomas Wardell.

Kansas City — Phonograph Co. of Kansas City.

MINNESOTA

St. Louis — Silverstone Music Co.

St. Paul— W. J. Dyer & Bro.

MONTANA

Helena — Montana Phonograph Co.

MISSOURI

Kansas City — Schmelzer Arms Co.

NEBRASKA

Omaha — Shultz Bros.

NEW JERSEY

Paterson — James K. O'Dea.

NEW YORK

Albany — American Phonograph Co.

NEW YORK

Syracuse — Frank E. Bolway & Son

Albany — Finch & Hahn.

New York — The Phonograph Corporation of Man-

Buffalo— W. D. Andrews.

hattan.

Neal, Clark & Neal Co.

OHIO

Elmira — Elmira Arm Co.

Cincinnati — The Phonograph Co.

New York City — Blackman Talking Maching Co.

Cleveland — The Phonograph Co.

J. F. Blackman & Son.

OREGON

I. Davega, Jr., Inc.

Portland — Graves Music Co.

S. B. Davega Co.
J. B. Greenhut Co.

PENNSYLVANIA

Rochester — Talking Machine Co.

Philadelphia — Girard Phonograph Co.

Syracuse — W. D. Andrews Co.

Pittsburgh — Buehn Phonograph Co.

Utica — Arthur F. Ferriss.

Williamsport — W. A. Myers.

William Harrison.

TEXAS

PENNSYLVANIA

Dallas — Southern Talking Machine Co.
El Paso — El Paso Phonograph Co., Inc.

Philadelphia — H. A. Weymann & Son.
Scranton — Ackerman & Co.

Fort Worth — Texas-Oklahoma Phonograph Co.

Houston — Houston Phonograph Co.

RHODE ISLAND

UTAH

Providence — J. A. Foster Co.

Ogden — Proudfit Sporting Goods Co.

J. Samuels & Bro.

VIRGINIA
Richmond — C. B. Haynes & Co.

UTAH
Salt Lake City — Consolidated Music Co.

WASHINGTON

Seattle — Pacific Phonograph Co., N. W.
Spokane — Graves Music Co.

VERMONT
Burlington — American Phonograph Co.

WISCONSIN

CANADA

Milwaukee — The Phonograph Co., of Milwaukee.

Winnipeg — Babson Bros.

me EDISON

PHONOGRAPH

MONTHLY

THE EDISON
PHONOGRAPH MONTHLY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE. N. J., U. S. A.

THOMAS A. EDISON", LTD., 164 WARDOUR ST., LONDON', W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNTE FRANCAISE THOMAS A. EDISON, 59 RLE DES PETITES-ECLRIES, PARIS

Volume XIII

JUNE, 1915

Number 6

SELLING TIPS FOR DISC RECORDS

THESE tips are given for the purpose of making
more exact the science of selling records — for a
science this branch of the Phonograph business
must now be considered. Formerly it was deemed suf-
ficient to place a record on the machine, give its title
glibly to the prospective purchaser and say "Listen/'
Now it is found that man}- things may be said about a
record before it is played that will interest and pre-
judice the hearer in its favor. Particularly is this true
of the semi-classical and classical selections, which
make their appeal more slowly, and from other stand-
points than mere tunefulness. The plaving of any
unfamiliar classical record, if introduced by some
interesting comments from the salesman is apt to seem
monotonous and frequently boring to the hearer.
If, however, the interesting points of the selection, or
the manner in which it is recorded have been spoken of,
and then as the}' occur during the playing, are again
pointed out, the customer will be inevitably interested,
and many sales consummated that otherwise would
have been impossible. We have tried, and are trying
through the Salesman's manual, to indicate to salesmen
some of the talking points of the various records,
This must of course, be only the veriest outline of what
can be said, the limit only being the salesman's general
knowledge of music and his familiarity with the special
record in question. Too much stress cannot be laid
upon the importance to every record salesman, of hav-
ing a good working familiarity of music and musical
terms. Everyone knows a Waltz or a Tango, and what
the terms mean. Equally familiar should be the terms
"Arabesque," "Humoreske" and man}- others that
will frequently be met with in the catalogue.

A knowledge of the points that constitute good
recording, the novel use of "traps" in dance records in
the employment of which our Recording Laboratory
is particularly clever, should be possessed by every
salesman, so that when he hears them in an}- particular
record they may be commented upon.

As an instance of how one specific little thing may
just catch the buyer the following incident actually
happened recently. The record was "The Wanderer"
sung by Frederic Martin. This classical song is one
of the finest in the whole realm of music; it is a most
magnificent, impressive record, of that there is no
question. The salesman playing it told the customer
everything he knew about the song and about Martin.
The record was played and the customer did not like it.
nor could he be persuaded that he ever would like it.
Another salesman who happened to be standing within
hearing, approached and took part in the conversation.
He tackled the one point that his associate had over-
looked— something that was not in the salesman's
manual. "Do you realize, sir," he exclaimed, "that
this record contains the lowest note ever recorded by
the human voice a feature only possible on the Edison
Disc." Neither of the others had noticed it par-
ticularly, but the customer thought it would be worth
playing the record again to hear this remarkable note.
The upshot was he bought the record! He didn't like
"The Wanderer" much better than when he first
heard it (he will in a few weeks though), but he thought
the wife and friends would be interested in that low
note!

Through this medium we hope to be able to help
salesmen to get a better knowledge of music, and of the

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

specific records, additional examples of which we will
give from time to time.

In conclusion we ask most earnestly that salesmen
will send us their experiences in selling records — how
perhaps you have worked out some general line of
appeal to certain customers, or how you sold some
particular record through naming some specific point
in it.

\\ e want to bring all salesmen in various parts of
the country together in this department, so that each
may profit by the experiences of the others. Experience
is a most valuable and costly thing to secure, and if
you will each give yours and in exchange receive others
the benefits to be derived are obvious.

Let us repeat; please write us "Editor Edison
Phonograph Monthly," and tell us how uyo have
succeeded, or how you have failed; ask us questions
on musical subjects, and tell us what you would like
to have us include in this department.

SELLING TIPS ON SPECIAL
DISC RECORDS

cftMc (American Patrol, F. W. Meacham Band

\ Boston Commandery March, T. M. Carter, Band
This "patrol" selection appeals because of the
effect of the music gradually approaching the hearer
and then dying away again in the distance "Three
Cheers for the Red, White and Blue" is mingled with
the melody giving it a timely patriotic touch. On
the other side, the "Boston Commandery March"
makes an exceptionally fine selection to offer anyone
who is at all partial to instrumental records. A
religious tone is given by the interweaving of "On-
ward Christian Soldiers" into the melody.

f I Want to Go Back to Michigan — Fox Trot,

j Irving Berlin, for Dancing Band

50182 1 Maurice Glide— One-Step, IV. Gus Haenschen,

{ for Dancing Band

This is a dance record that may be praised in the
highest terms. The Fox Trot will please even the most
blase hearer, and the One-Step on the reverse is with-
out question as fine a selection for the purpose as has
ever been recorded.

f Do the Funny Fox Trot, Earl and Harry Carrol!,

j for Dancing Band

50183 ] You're Here and I'm Here — One-Step,

'{ Jerome D. Kern, for Dancing Band

This dance record will stand comparison with any
other ever recorded, and in addition it has the added
feature that one of its selections — "You're Here and
I'm Here" — is from a musical comedy "The Laugh-
ing Husband"). This is one of those "whistleable
tunes" that everybody likes. "Do the Funny Fox
Trot" has several indescribable novelties of recording
that should be called to the customer's attention
very strongly.

f It's a Long, Long Way to Tipperary, Judge and

| Williams, Baritone and Chorus

50184 \ Albert Farrington and Male Chorus
j The Soldiers of the King, Leslie Stuart, Baritone

{ and Chorus Joseph A. Phillips and Chorus

Never before has public interest in the war been so
keen — -never before have the stirring strains of "Tip-
perary'' made such an appeal. "Soldiers of the King"
also, will be even more popular than heretofore, for it
has a martial swing that is irresistible.

50195 f Dixie Medley, Banjo Fred Van Eps

[ Infanta March, G. If '. Gregory, Banjo Fred Van Eps
Banjo records generally make a hit with the public,
and both these selections are worthy of especial at-
tention.^ "Dixie Medley" contains the familiar tunes
"Dixie," "Arkansas Traveller,' '""Swanee River,"
"Turkey in the Straw." and "Aunt Dinah's Quilting
Party." "Infanta March" is full of brilliancv, catchy

tunefulness and general vim. Anyone who likes the
banjo at all will enthuse over this record.

f Cecile— Waltz Hesitation, Frank W. Mc Kee,
50197 J for Dancing Band

] The Dazie — Two-Step, Henry I. Marshall,
{ for Dancing Band

This has been judged to be one of the very best of
the many modern dance records, and will be enjoyed
for its tunefulness alone by anyone to whose attention
it is brought. The recording is especially good, and
the piercing whistle introduced in "Dazie — Two-Step"
should be commented upon.

f Sister Susie's Sewing Shirts for Soldiers,

j Hermann E. Darezvski, Tenor Billy Murray

50202 1 Roll On, Beautiful World, Roll On, Ernest

{ R. Ball,, Baritone Arthur Crane

England went crazy over this tongue-twister "Sister
Susie," and so has America, for that matter. Make
the hearer try to say over the lines with Billy Murray.
On the reverse, the ballad may be spoken of as one of
the very best popular ballads recently published.

f Thru the Park March, P. Frosini, Accordion
J P. Frosini

50215 ] Echoes from the Movies, P. Frosini, Accordion

{ P. Frosini

This record should be played for every customer who
has not yet heard it. A mastery of the accordion such
as Frosini displays is astonishing to say the very least.
Call attention to the wonderful speed and delicacy of
the runs. Both selections are tuneful and appealing —
"Echoes from the Movies" especially so. Remark
upon the familiar melodies introduced — Mendelssohn's
"Spring Song," "Wedding March" and others.

f The Skating Trot — One-Step, Leonardo Stagliano,
50217 \ for Dancing Band

{ Operatic Rag, Two-Step, Julius Lenzberg Band

The "Operatic Rag" is a selection that may be de-
scribedmost interestingly by any salesman who has heard
it a few times, and when its novelty is pointed out it
always makes a hit. It is primarily the essence of the
raggiest kind of ragtime, and yet it very cleverly uses
the melodies of several operatic pieces that are familiar.
Parts of "Lohengrin," "A'ida" and "Carmen" anyone
will recognize. The "Skating Trot" also may be highly
praised, for it is an especially fine One-Step number.

• On the 5.15, Henry I. Marshall, Tenor

Pete Murray
50234 Happy, That's All, Van Avery, Vaudeville Specialty,
Van Avery (The Original Rastus)

Anyone who ever heard "Casey Jones" or "Steam-
boat Bill" liked them at once, and it is the same with
"On the 5.15." This is a good record with which to
"break the ice," for it puts anyone in a good humor.
The monologue on the other side is a mighty good
darky vaudeville specialty. Call attention to the
clearness, and how plainly every word may be heard.

f America (My Country 'Tis of Thee)
J Mixed Quartet

80172 ) The Star Spangled Banner, Francis Scott Key,

{ Baritone and Chorus Thomas Chalmers

In these days of the world-wide war, patriotic
feeling in every land runs higher than ever before.
Americans these days, must not forget their own
national songs, and this record especially in view of
the manner in which the selections are presented, will
be doubly appealing. The "Star-Spangled Banner,"
particularly as sung by Chalmers, cannot be praised
too highly.

[Mountain Echoes, Ludivig Andre, Violin, Violoncello,
80179 j Flute and Harp Instrumental Quartet

Memories — Reverie, Paul Beaumont, Violin, Violon-
cello, Flute and Harp Instrumental Quartet

Instrumental Quartet, Trio or Quintet records are
pre-eminent on the Edison Disc. The great distinguish-
ing feature of the instrument is its ability to keep
separate the several tone qualities of the instruments,
so that there is no confusion of tone, but each is heard
distinctly. This is the main point to be spoken of
when this record is played. Incidentally both selec-
tions are remarkably beautiful.

f Teenie, Eeenie, Weenie — Suzi, Paul Lincke,
Contralto and Baritone
on-nx i Helen Clark and Joseph A. Phillips

ovzlA | In My Dream of You— The Crinoline Girl,

Percy Wenrich, Soprano and Tenor
[ Elizabeth Spencer and Walter Van Brunt

Both the musical shows "Suzi" and "The Crinoline
Girl" are proven successes, and this record, containing

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

the song hits of them both, should be brought to the
attention of everyone. There is nothing you can say
about either song that will praise it too much, and one
or two hearings of the record will bring out all the
beautiful effects of the selections themselves, and the
manner in which they are presented.

Down by the Old Mill Stream, Tell Tavhr. Tenor

and Chorus Arthur C. Clough

80215 I Way Down on Tampa Bay, Egbert Van Allstyne,

[ Baritone Owen J. McCormack

This contains a "sentimental" ballad and a "oopulai"
ballad, both of which are especially pretty. These are
the kind of tunes that wear well — it's a long time before
you ever tire of them.

f After the Roses Have Faded Away, Ernest R. Ball,

Contralto and Baritone
80218 I Helen Clark and Joseph A. Phillips

] When You Wore a Tulip and I Wore a Big, Red

Rose, Percy If enrich, Tenor and Chorus
I Walter Van Brunt

The duet by Helen Clark and Joseph A. Phillips is
as charming a presentation of this famous ballad as
could well be imagined, and no one can hear it without
being impressed. "When You Wore a Tulip" is equally
good in its way, and its catchy swing, combined with
interesting words, make it a selection well worthy of
especial praise.

[ The Horn, Ange Flegier, Basso Frederic Martin

82053 j The Wanderer, Franz Schubert, Basso

[ Frederic Martin

Anyone who already likes classical songs will
probably buy this record immediately after they
hear it. Others ought to hear it twice — not con-
secutively, but with others in between. The second
time, they'll find a few of its hidden beauties, and
they may be assured, that with each future repetition
it will sound even more magnificent. You need not
praise the pieces themselves; they are acknowledged
— especially "The Wanderer" — to be the finest of
their kind in the whole realm of music.

f Lullaby — Jocelyn, Godard, Soprano

Elizabeth Spencer

82059 \ Cavatina, "Oh Robert, Robert, Beloved"—

Robert le Diable, Meyerbeer. Mezzo-Soprano
[ Elizabeth Spencer

The Lullaby from Jocelyn is familiar to everyone
generally as a violin solo. Call attention to this
beautiful vocal presentation — it has never been sur-
passed. The Cavatina from "Robert the Devil" is a
favorite operatic number, and Elizabeth Spencer's
rendition of it will enthuse anyone.

[Toreador Song — Carmen, Bizet, Baritone

I Thomas Chalmers and Chorus

82060 | Even Bravest Heart — Faust, Gounod, Baritone

[ Thomas Chalmers

The status of Thomas Chalmers in the world of
Grand Opera in English should be explained to every-
one who is not familiar with his career. The parts of
Escamillo in "Carmen" and Valentine in "Faust" are
two of his biggest roles. This record gives the lead-
ing arias of both characters, and if you make the state-
ment that this record is as artistic and beautiful as any
of its kind ever made, you will not exaggerate the
slightest.

[ Voi che sapete (What is this feeling?) — Le
82526 \ Nozze di Figaro, Wolfgang Mozart, Soprano

1 Solo in Italian Lucrezia Bori

Lucrezia Bori, the Spanish soprano of the Metro-
politan Opera House, is rapidly coming to "the top of
the heap." She is heard at her best on this charming
record. The "explanatory talk" on the reverse, tells
about the opera, the song and the singer, and makes
the selection itself doubly enjoyable. Unless the
hearer definitely wishes otherwise, always play the
"talk" first.

(Ah, Mon Fils! (Ah, My Son!) -Le Prophete,
83019 •! Giacomo Meyerbeer, Contralto Solo in French by

[ Marie Delna, Orchestra Ace.

Marie Delna is the French contralto of the Metro-
politan Opera House. The part of Fides in "The
Prophet" is one of her best, and her interpretation of
the "Ah, My Son!" aria is famous. The "explanatory
talk" on the other side will prepare your hearer to
thoroughly understand and enjoy the selection. In
most cases these "talks" sell the record for you, for
they literally "do their own talking."

ELEVEN CHASE ONE AND THE
EDISON CAPTURES THE PRIZE

STORY AND CLARK PIANO CO., Edison dealers
at 1705 Chestnut St., Philadelphia, write us:
"The Edison Diamond Disc has earned another
laurel! And earned it fully.

"Some four weeks ago we had the good fortune of
coming across a prospect with eleven men of two other
phonograph concerns at his heels, besides there being a
first class — - shop directly across his home, and a —
shop around the corner.

"We saw a chance to place the Edison to a big test,
and 'we went to it.' The prospect 'kinda liked' the
Edison tone, but having three friends as — salesmen
hesitated to purchase. We finally agreed to have a
recital in his home, and on March 24th found an
Edison, a — and a — in the prospect's home. There
were about 14 people assembled, every one a — or —
devotee. The machines were started, first the — , then
the — , and we made the arrangements that the Edison
should be the last to be played. There was talking in
the room while the other two were playing, but how
quiet the room became when the Edison started.
How amusing were the expressions on the salesmen's
faces.

"Then they started an argument as to the merits
of their respective instruments. I kept quiet, I turned
on the Edison again, and that did the talking, all the
talking that was needed. Then the Edison showed what
it could do in playing the — and — records. That
was all — -one woman — a musical lover said: 'This
is the first time that I can follow and understand the
words of a — or — vocal record."

"The contest started at 7.15 P. M., and at 11.55 my
prospect became my customer for an A-200. It took
that long, because as he said, he did not want to turn
down his — • friends without giving them a chance.
I felt like saying, 'They never had a chance in the first
place.'

"Please do not think that we are writing this in a
boastful manner, but simply in the spirit that moves
those who handle the 'ONLY LINE' —THE EDISON
LINE — full confidence in the article thev sell."

CHRISTINE MILLER IN BOSTON

An event of unusual interest for Boston took place
recently at the F. H. Thomas Co.'s Edison warerooms,
corner of Boylston and Exeter Streets. Christine Miller,
haying gone to Boston as one of the soloists at the
Handel and Haydn centennial festival in Symphony
Hall, consented to favor a select audience with some of
the selections as recorded on the Edison Disc. Miss
Miller gave a free recital. A great many persons
seized the opportunity of comparing the human voice
with the Edison Disc reproduction. As Miss Miller
has several records of her voice on the Edison, the
demonstration proved something quite unique.

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

Wellston Talking Machine Co.'s Interior

A UNIQUE INTERIOR AT ST. LOUIS

WELLSTON TALKING MACHINE CO.,
located at 5947 Easton Avenue, St. Louis,
recently made a very attractive Edison Disc
window display, which elicited much praise from passers-
by. The interior of their store is unique in its handsome
finish of white. Against this the machine cabinets are
set off to advantage. They report a prosperous,
active trade.

HOUSTON PHONOGRAPH CO./ INC.,
ALIVE TO THE JOB

THE MUSICAL MART," as they style their
Congress Street Store, has a distinctive air to
any one who enters it. Located in a good
business section of Houston, Texas, it serves a double
purpose — as the home of the Edison Disc and the
center of all musical merchandise. Mr. George Theil
is manager and they make a strong team and judging
by results above are a winning pair of hustlers. Mr.
A. E. Brown formerly with Harger & Blish of Des
Moines. Iowa, is associated with him.

If you will tell me why Thomas A. Edison outclasses
all other inventors, I will tell you why the Edison
Diamond Disc Phonograph outclasses all others.

CHANDLER & CO., OF BANGOR, ME.,

MEET WITH ENCOURAGING

SUCCESS

Chandler & Co., distributors in Eastern Maine for
the Edison Diamond Disc Phonograph, with head-
quarters in this city, and who have met with great
success in featuring both the Edison machines and
records, have just opened the second floor of their
building on Hammond street, which has been fitted
up and equipped in the most elaborate manner. The
feature of the second floor is the main room of the
recital hall, provided with comfortable upholstered
leather chairs and which accommodates a goodly audi-
ence at the regular Edison recitals given by the com-
pany.

In addition to the recital hall there are three sound
proof rooms provided for the demonstration of machines
and records. Each of the rooms is decorated in a
different stvle and verv comfortablv furnished.

ALLEGED SHORTAGES OF B-150
TURN-TABLES EXPLAINED

WE are receiving a considerable number of
complaints lately from Jobbers and Dealers of
shortages on type B-150 turn tables.
These turn-tables are screwed underneath the
bottom shelf of the cabinet and are frequently over-
looked in unpacking; hence the complaints.

Attention to this fact will avoid the necessity of
writing the factory.

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

SOME SUCCESSFUL EDISON DISC
PROGRAMS

AVERY enjoyable recital was given on Friday,
May 14th, by the Phonograph Corporation of
Manhattan, New York, at which the following
artists appeared in connection with the Edison Disc:
Miss Elizabeth Spencer, Soprano; Mr. Arthur L.
Walsh, Violinist; Mr. George Schweinfest, Flutist;
Mr. Udo C. Gossweiler, Cellist.

The following program was rendered:

1. Overture, Mignon Thomas

or Maritana Wallace

2. Charme d'Amour, Valse Lente Kendall

Orchestra and Instrumental Trio

3. (a) Urna Fatale del mio Destino, fr. La Forza del

Destino Verdi

Cello Solo, Leo Taussig; Tone Test, Mr.
Gossweiler

(b) Ave Maria Schubert-Wilhelmj

Violin Solo, Carl Flesch; Tone Test, Mr.
Walsh

Orchestra and Instrumental Trio; Tone
Test, Mr. Schweinfest

4. Berceuse from Jocelyn Godard

Soprano Solo, Miss Spencer, with Tone Test

5. (a) Spanish Dance No. 8 Sarasate

Violin Solo, Albert Spalding.

(b) Le Monotrier, Mazurka Wieniawski

Violin Solo, Carl Flesch. Tone Comparison.

6. (a) Elegio Massenet

Soprano Solo, Helen Stanley, Cello
Obligato and Tone Test, Mr. Gossweiler

(b) Charmant oiseau David

Soprano Solo, Anna Case, Flute Obligato
and Tone Test, Mr. Schweinfest

7. Barcarole from Tales of Hoffman Offenbach

Loreley Paraphrase Nesvadba

Orchestra and Instrumental Trio

8. Happy Days Strelezki

Soprano Solo, Miss Spencer, with Tone Test

9. Jolly Fellows Waltz Vollstedt

Orchestra and Instrumental Trio

From the Alfred Fox Piano Co., 172 Fairfield Ave.,
Bridgeport, Conn., comes a simple attractive concert
Program, four pages 434 x 9K, printed on heavy
brown paper in dark brown ink. The folder is printed
on one side, making really eight pages, four of which
are blank and folded inside. The following selections
are given (without Disc numbers):
PARTT.

Band. Robert le Diable Fantasie I

" " " " //

Tenor Solo. The Bubble High Jinks

Emory B. Randolph andaChorus

Violin Solo. Rodino H. Vieuxtemps

Carl Flesch

Contralto Solo. Old Folks at Home Foster

Christine Miller and Chorus

Banjo Solo. Dixie Medley Gregory

Fred Van Eps

Bass Solo. The Horn Ange Flegier

Frederic Martin

PART II.

Reed Orchestra. Wedding of the Fairies

Chas. Johnson

Orchestra. Barcarole (from Tales of Hoffmann)

Soprano Solo. Villanelle Eva Dell Acqua

Mary Carson
Comic Song. I Want to Go Back to Michigan
Billy Murray

Male Quartet. Alone in the Deep Schmidt

Soprano Solo. Cradle Song....(<9/^ Swedish Melody)

Elizabeth Spencer
Baritone Solo. Good-bye Girls, I'm Through

{from Chin Chin)

Owen J. McCormack

Vocal Duet. Miserere, II Trovatore Verdi

Agnes Kimball and John Young

A SUCCESSFUL EDISON DISC

RECITAL AT THE COLLEGE OF NEW

ROCHELLE, NEW ROCHELLE, N. Y.

AVERY successful recital was held in the parlors
of the College of New Rochelle and attended
by pupils, sisters, parents and friends. The
audience was well versed as music is made a specialty
in the College, and many of its graduates are skilled
musicians. All the Disc selections were well received.
"Ave Maria" and "Hungarian Rhapsody" were
perhaps the favorites. Many favorable comments
were made upon the excellent Edison tone and the
utter absence of scratching and metallic timbre.

The Mother Superior invited Mr. Miller, a critic,
to be present. He is well known as an accomplished
pianist, appearing in concerts, etc., has a highly
trained musical ear, being a piano tuner also. His
criticism of the Edison Diamond Disc was as follows:

"It has a full round tone and an entire absence of
scratching and metallic timbre; the enunciation is
clearer than any I have heard. There is an indi-
viduality of voices and instruments in ensemble
pieces. Its violin selections are unexcelled for quality.
Its reproduction of piano music is excellent while in
other machines a piano reproduction sounds like a
banjo. There is an entire absence of shouting delivery
which is so common, especially in Caruso records, and
there are the well-balanced tones of the various instru-
ments in band selections."

Much interest was displayed in the various features
of the instrument,*the Diamond Point, the Automatic
feed, and the hardness and thickness of Edison records.

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

Houston Phonograph

TEXAS NOT BEHIND IN
EDISON SALES

The Houston Phonograph Company, whose store
interior appears above, have been energetically push-
ing Edison business ever since the first of the year and
are realizing now some good results. They have
attractively arranged their store and given especial
attention to recitals, following up every inquirer sys-
tematically and persistently. Several good sales have
been made and more are ready to be closed. Their
sale of Edison records, also, has taken a boost and no
opportunity is lost to place a record before a prospect.

THE EDISON AT THE WORLD'S FAIR,
SAN FRANCISCO

The Pacific Phonograph Co. has placed Edison disc
phonographs in a number of State buildings at the
Exposition, including the New York, New Jersey,
Indiana, Missouri, Wisconsin, Kansas, Illinois and
Ohio, where they are featured prominently. Besides,
there is a machine in the Y. W. C. A. building and
also one in the Edison Battery exhibit in the Palace of
Transportation, which gives the Edison products
notable representation at the Exposition.

Some of the cabinets are of special finish, to match
the furnishing of the rooms in which they are located.
Demonstrators are being sent to the exposition by the
Edison interests and advantage is being taken of every
opportunity to advance the popularity of the Edison
product.

Co., Houston, Texas

UNDERTAKERS APPRECIATE THE
EDISON DISC

THE difficulty, especially in small towns, of securing
suitable music for funeral services has been a
serious handicap to many whose duty it is to
provide for these last rites. It is not possible, often
times, to secure a singer for love or money, especially
if the funeral happens in the summer months when
singers are away and church choirs are on a vacation.
Another draw back is the expense, which many cannot
afford.

B. C. Wallace, the leading undertaker at Stockton,
Cal., has recently purchased an Edison disc expressly
for funerals. So far, its use has been eminently suc-
cessful. He has the instrument placed in a separate
room and it is impossible to tell the singing from the
actual living voice. He is very much pleased with it
and has had many favorable comments. Among
the records suitable, he finds:

80074 Dreams of Galilee

Nearer My God to Thee
80177 Abide With Ale

Leave Me to Languish
80127 One Sweetly Solemn Thought

Lead Kindly Light
82511 Ave Maria

Sweet Spirit Hear My Prayer
80225 Jesus Christ is Risen Today

Day of Resurrection
It is our purpose to record other religious selections
appropriate for such occasions.

The instrument was sold to
'Branchs," Stockton, Cal.

Mr. Wallace by

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

A FEW DON'TS WHICH APPLY TO
EDISON DIAMOND DISC PHONO-
GRAPHS—MODEL B

DON'T take out the Main Spring when a machine
does not regulate, until you are sure that the
trouble is with the Spring.

DON'T take the Roller out of the Governor Shaft.
If the roller binds on the side of the slot loosen the
Governor Spring Screws and set the Sleeve so that the
Roller is free, and tighten each screw a little at a time.

DON'T forget that lubrication is a very important
thing. See that the Governor is not gummed up.
Clean well and oil with special "Edison Diamond"
oil.

DON'T use any other oil — this is important — as we
have done a lot of experimenting, and have determined
the best oil and grease to use.

DON'T let the Turn Table Spindle Worm or
Governor Worm run dry — oil with special "Edison
Diamond" grease. Do not use light oil on these parts,
or bad regulation and "noise" will result.

DON'T fail to turn the Speed Indicator to "Stop"
when removing the Turn Table. When the Spring
is unwound see that the bronze Gear is free and has
about one sixteenth of an inch side play.

DON'T over-wind the Spring. This will strain all
parts. Wind slowly and do not force the Crank when
resistance is felt.

DON'T allow the machine to get gummed up with
dust. Remember, that a phonograph perfect enough
to play our records as perfectly as our standard re-
quires, is a fine piece of mechanism, and comparable
to a watch.

Notice the Friction Shoes that bear against the
Governor Disc. See that they do not tip up. This
will cause bad regulation.

See that the Horn Feed Shaft is free.

See that the Governor Pivot Bearings are not too
tight, or bent, or all gummed up with old oil.

Dry graphite — Dixon's No. 2 — is used on the Main
Springs. If it is necessary to lubricate the Main
Spring, remove the Plug Screw in the Barrel and wind
the Spring up full. Then blow in a little graphite
with an insect powder blower. Let the Spring un-
wind a few times and then repeat. Use just as little
graphite as possible, and try to get it between the
leaves of the Spring.

Use "Edison Diamond" grease on the winding
Gears.

CAUSES OF BAD REGULATION

Governor Frictions become tipped.

Governor Sleeve gummed up, or dirty.

Governor Shaft is not smooth.

Governor Sleeve rubbing on the Roller

Lack of oil on the Governor Pivots, Governor
Sleeve, etc.

Lack of grease on the Worm.

Governor Pivots are too tight, or bent.
Lack of oil on the Spindle bearings.
Lack of grease on the Spindle Worm.
Horn Feed Shaft is not free.

Barrel Gear not free due to lack of oil, or Barrel
Lining Disc is too tight on the sleeve.

CAUSE OF NOISE

Lack of lubrication.

Improper adjustment of the Governor Worm Wheel.
This can be adjusted by raising or lowering the Turn
Table Spindle by means of the Adjusting Screw at the
bottom, after the Set Screw has been loosened. Caution
— be sure that the Motor is not wound when loosening
the Set Screws.

Governor out of balance — due to Springs not being
bent alike. xAlso causes a "drunken" Governor.

The most probable cause of "noise" is lubrication.

MR. EDISON AGAIN HONORED

ON May 7th the Civic Forum presented to Mr.
Edison, "inventor and benefactor" a gold
medal as a national testimonial. President
Butler of Columbia University who presented the
medal said:

"This gold medal is not awarded for any par-
ticular achievement, but for distinguished services
and great scientific achievements and in recogni-
tion of a great career, which has a place among the
very highest in the roll of human history."

Not all the friends and admirers of the inventor
and scientist who went to the hall to pay him honor
were able to get inside. All the seats from gallery
to stage were occupied when Mr. and Mrs. Edison
walked with the speakers to the front of the platform.
The great audience of men and women stood when
Mr. Edison and the others on the stage arose as the
presentation was made.

Among those who were present were: Henry Ford,
President Ira Hollis of the Worcester Polytechnic
Institute, E. W. Rice, President of the General Electric
Company; Theodore N. Vail, President of the American
Telegraph and Telephone Company; Guy E. Tripp,
President of the Westinghouse Electric Company;
Nicholas F. Brady, President of the Edison Electric
Company; Union N. Bethel,, President of the New
York Telephone Company; John Borroughs, Rear
Admiral Robert E. Peary, Professor Arthur E. Ken-
nelly of Harvard; Newcomb Carlton, President of the
Western Union Telegraph Company; Gano Dunn,
President of the J. G. White Engineering Company;
J. G. White, President of the J. G. White Company,
and Frank G. Sprague.

President Wilson sent this message to Mr. Edison:
"The White House,
"Washington, D. C, May 6, 1915.

"Please present my sincere and most cordial greet-
ings to Mr. Edison this evening, and say how happy
I would be if it were possible for me to be present to
express my great admiration of his distinguished
services and achievements. "Woodrow Wilson."

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

Effective Window Display at Los Angeles

VERNON MUSIC CO.'S EDISON
BUSINESS BRISK

ABOVE we give a reproduction of the window
display recently given the Edison Disc by E. E.
Hollands of the Vernon Music Co., 4409 Central
Ave., Los Angeles, Cal. Mr. Hollands reports the sale
of several #200 machines and several smaller ones.
They are enterprising dealers using every legitimate
means to push their business.

BLUE AMBEROL WINNING PANAMA

FAME

THE Pacific Phonograph Co. of San Francisco
have this comment to make of the Panama
Canal Exhibit at the Fair:
"The Edison Records which are used in explaining
to the observer the features of the Panama Canal
at the Panama Canal Concession at the Panama-
Pacific Exposition play on an average of 3300 times
per week and are replaced on an average of every six
weeks.

"If my arithmetic is not 'rocky' this means 19,800
playings before a Blue Amberol Record is discarded.
We think this some real information for advertising
the durability of the Blue Amberol.

' 'The Panama Canal Panorama' is the most
attractive concession in the 'Zone.' Everybody in
the world who has the time and the price are going to

visit same. Therefore, when you advertise the dura-
bility of the Blue Amberol, in connection with this
concession, we think people will know just what you
are talking about.

A SEVERE BLUE AMBEROL TEST

ULYSSES S. PARSONS of Spokane, Wash., writes:
"I have your fireside phonograph with a numberof
blue amberol records. I am surprised at the abuse
they will stand. In order to satisfy my own curiosity
one day I put one to test. I held it about four feet
high, let it fall on a base floor three times, then tossed
it in the corner about ten feet away, then took a whisk
broom and brushed it briskly. Then I picked out about
twenty-five or thirty words in th e song about three-
fourths of the way through the record, played that
portion of the song twelve hundred times, which
required about seven and one half hours, tallied each
time.

"Then when my neighbors came in I would play it
for them and challenge them to note the place. I
have never yet found a person who could do it.

"Mr. Rickert your agent here could not do so.
He was so pleased with it that I let him keep it for
the present to help his sales with those who might be
skeptical.

"If you can use this letter to help advertise your
wonderful blue amberol records you are welcome to
do so."

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

V * *■

Witt's Music Emporium, Clinton, Mo.

A WIDE-AWAKE STORE

OUT in Clinton, Mo., J. C. Witt runs a "Music
Emporium" where Edison's of all kinds can be
heard to advantage, and every facility afforded
to enjoy the latest records.

EDISON DEALERS' ROUND TABLE

AMONG the many helpful suggestions received
from Edison dealers in response to our request
are the following:
Free Advertising Space

Peterson Bros. & Johnson, of Jamestown, N.Y., who
run "The Boston Store" there, distribute each month
a twelve page circular, 10 x 9^2 inches which is pub-
lished by the New Idea Pattern Co., 636 Broadway,
New York. In consideration of the trouble they go
to in this disseminating information about the latest
dress patterns, they are given a space on the first page,
1% x 4 inches in which to make any announcement
they desire over their own name. They very gen-
erously devote this space in June issue to the Edison
Phonograph for which we supply copy. We shall be
glad to co-operate with other dealers having option
on space in similar circulars for which they act as
distributors.
The Edison Wins

To Leslie E. Carl, Deposit, N. Y., we are indebted
for a very attractive small folder with the title "The
Edison Wins." It fits in an ordinary business en-
velope {6}4) and has 12 pages, folder shape (not
bound). It contains just one incident — that of Mr.

Moran the proprietor of the Moran House, Deposit,
who after hearing all the talking machines, decided on
the Edison Amberola. It's an effective circular,
neatly printed on coated paper in two colors. These
are the kind that are read.
The Edison in College Athletics

Mr. W. T. Bowles, our dealer at Bloomington, Ind.,
has rented a model 80 Edison to the University for
training purposes. The Coach, Mr. Childs, uses it as
an aid in drilling track and football men. The Indian-
apolis Star comments as follows:

Besides using moving pictures to illustrate points in
his method of coaching Indiana athletic teams,
Clarence C. Childs has also adopted the phonograph,
which he has installed in the new track oval, and which
is being used to drill the track and football men. While
the track men sprint about the cinder path they mark
their steps by the music from the phonograph, from
which the muffler has been removed, and which can
be plainly heard for a long distance.
A Simple Fetching Edison Invitation

How many Edison dealers ever thought of inviting
patrons or possible patrons to their own home? L.
Yauslin, of Baldwin, Kansas, sent out recently the
following invitation neatly printed in Wedding Text:

Yourself and family are cor-
dially invited to attend a
musical recital by the Edison
Talent, at our home, Sunday
afternoon, from 3:00 to 4:00
o'clock. If you have friends at
your home bring them with you.
Mr. & Mrs. L. Yauslin.

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

Eugene A. Pfefferle's Attractive Store, New Ulm, Minn.

EUGENE A. PFEFFERLE of New Ulm, Minn,
conducts a high class drug and stationery store
with a special Department for Edison Disc and
Cylinder Phonographs. He is a great believer in general
publicity and has large faith in effective advertising.
His success attests the correctness of his viewpoint.
His store is unusually attractive, and his display of
Edisons all that could be desired.

HELEN CLARK, MEZZO-SOPRANO

THIS charming and artistic young contralto was
born in Rochester, N. Y., of a well-known and
musical family. Her talent developed early in
.ife for, even as a child, she was known for her phe-
nomenal voice, and at the tender age of nine she began
singing in church choirs. The contralto timbre of her
voice soon became very pronounced, and when about
seventeen years of age she was brought to New York
and placed under Madame Jaeger of the Metropolitan
Opera House, where she studied for two years. During
this time Mr. Conried of the Metropolitan Opera
Company cast her for small parts in several operas,
among them being "Hansel and Gretel," and "The
Queen of Sheba."

Miss Clark has for some time studied with F. H.
Haywood, under whose tutorage her voice has matured
into that of a contralto, with almost a soprano range.
During her many years of study she has availed herself
of opportunities offered in the fields of choir, phono-
graph singing, and in numerous concerts. She is well
known throughout the country and is deservedly

popular, not only because of her magnificent voice,
but by her charming personality and youthful enthusi-
asm, which has won her a host of friends everywhere.
Miss Clark has thoroughly mastered the art of singing,
and her enunciation is exceptionally clear — an impor-
tant factor in the successful making of Phonograph
Records.

80134

80137
80138
80145

80148
80151
80155

80161

80163

80165
80166
80167

80182
80185

80187

80213-

80218

-with

EDISON DISC RECORDS BY
HELEN CLARK

The Boat with my True Love's Name-
Vernon Archibald.
Drifting — with Vernon Archibald
Summer Days — with Vernon Archibald
When the Twilight Comes to Kiss the Rose
Good Night — with Vernon Archibald
For You — with Vernon Archibald
In the Candle Light — with Emory B. Randolph
Beautiful Isle of the Sea — with Vernon Archi-
bald

In the Valley of the Moon — with Vernon
Archibald

Let By-Gones be By-Gones — with Vernon
Archibald

I Love You — with Vernon Archibald
Come to Me — with Vernon Archibald
Love's Golden Dream — with Emory B.
Randolph

Only to You — The Girl from Utah — with chorus
When it's Night-time Down in Burgundy —
with Walter Van Brunt

Mrs. Sippi, You're a Grand Old Girl — Pretty
Mrs. Smith, with Billy Murray
— Teenie, Eenie, Weenie — Suzi, with Joseph A.
Phillips

After the Roses Have Faded Away — with
Joseph A. Phillips

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

CYLINDER PHONOGRAPHS

CONVENIENT TABLES FOR RECKONING INTEREST

ON INSTALLMENT SALES

In the following tables interest is calculated at 6 per cent, by the usual partial payment method of
calculation, and is added to each monthly installment, showing the amount due each month under the
various terms of sale enumerated. The average payment, that is to say, the monthly installment plus
the total interest divided equally, is also shown. In some states where conditional sales are not valid
against third parties unless recorded, it is customary to use so-called lease forms. In an instrument which
purports to be a lease and wherein the payments are in the form of rentals, it is scarcely consistent to make
any reference to interest, and where it is desired to charge interest, the most obvious method is to make
the rental charge equal to the rental installment plus the average interest.

$200 Instrument

$60 Instrument

320 down

340 down

36 down

312 down

Installments

and 320

and 310

Installments

and 36

and 33

per month

1st

320.90

320.80

310.80

1st

36.27

36.24

33.24

2080

20.70

10.75

6.24

6.21

3.22

20.70

20.60

10.70

6.21

6.18

3.21

4th

20.60
20.50

20.50
20.40

10.65
10.60

4th

6.18

6.15
6.12

3.19

5th

6.15

3.18

6th

20.40

20.30

10.55

6th

6.12

6.09

3.17

7th

20.30

20.20
20.10

10.50
10.45

7th

8th

6.09
6.06

6.06
6.03

3.15

8th

20.20

3.13

9th

20.10

10.40

9th

6.03

3.12

10th

10.35

10th

3.11

11th

10.30

11th

3.09

12th

10.25

12th

3.07

13th

10.20

13th

3.06

Hth

10.15

Hth

3.05

15th

10.10

15th

3.03

16th

10.05

16th

36.15

556.14

3.02

Average payment...

320.50

5570.45

310.43

33.13

$125 Instrument

$30 Instrument

312.50 down

325 down

33 down

36 down

Installments

and 312.50

and 36.25

Installments

and 33

and 31.50

per month

1st

313.06

313.00

36.75

1st

33.14

33.12

31.62

13.00

12.94

6.72

3.12

3.11

1.61

12.94

12.88

6.69

3.11

3.09

1.61

4th

12.88
12.81

12.81

12.75

6.66
6.63

4th

3.09

3.07
3.06

1.60

5th

3.07

1.59

6th

12.75

12.69

6.59

6th

3.06

3.04

1.58

7th

12.69

12.62

6.56

7th

3.04

3.03

1.58

Hth

12.62
12.56

12.56

6.53
6.50

8th

9th

3.03

3.02

1.57

9th

1.56

10th

6.47

10th

1.55

11th

6.44
6.41

11th

12th

1.54

12th

1.54

13th

6.37

13th

1.53

Hth

6.34

Hth

1.52

15th

6.31

Hth

1.51

16th

6.28
36.52

16th

33.08

33.07

1.51

Average payment .

312.81

312.78

31.57

THE EDISON DIAMOND DISC
VICTORIOUS

STEVENSON BROTHERS of Coshocton, Ohio,
write: "We were in competition with six other
machines of standard make in endeavoring to
sell the Local Masonic Lodge, and were a wee bit in
doubt as to whether we would make the sale or not.
We decided, however, to leave it fairly to the lodge to
judge and decide. At length their representative
walked into our store and placed the order for a 3150
Edison, which we promptly delivered.

This is some sale and it goes to show that the Edison
certainly has the right kind of quality in it or we
couldn't say that of all the competitions that we have been
in that "The Edison Disc Has Never Been Knocked Out.'''

EDISON BUSINESS SPLENDID

f'/^\UR wholesale business for the month of April
\^r was 25 percent.' better^ than'any month^f since
the Phonograph Corporation of Manhattan
was established," said L. S. McCormick, manager[of the
company, when seen at the Edison Shop, 473 Fifth
Avenue, New York. "We have closed accounts with
a large number of dealers in our zone, many of whom
have affirmed their intention of featuring the Edison
Diamond Disc Phonograph and records extensively
in their daily local newspapers. The dealers in our
territory have expressed keen gratification with the
decision, to insert an interest clause in the contracts
in the future."

EDISON PHONOGRAPH MONTHLY, JUNE, 1915 13

DISC PHONOGRAPHS

CONVENIENT TABLES FOR RECKONING INTEREST

ON INSTALLMENT SALES

$250 Instrument

$150 Instrument

$25 down

$50 down

$15 down

$30 down

Installments

and $25

and $12.50

Installments

and $15

and $7.50

per month

1st

$26.13

$26.00

$13.50

1st

$15.68

$15.60

$8.10

26.00

25.87

13.44

15.60

15.52

8.06

3d..

25.87

25.75

13.37

15.52

15.45

8.03

4th

25.75
25.63
25.50

25.63
25.50
25.37

13.31
13.25
13.19

4th

15.45

15.38
15.30
15.22

7.99

5th

15.38

7.95

6th

15.30

7.91

7th

25.37

25.25

13.13

7th

15.22

15.15

7.88

8th

25.25

25.13

13.06

8th

15.15

15.08

7.84

9th

25.13

13.00

9th

15.08

7.80

10th

12.94

10th

7.76

11th

12.87

11th

7.72

12th

12.81

12th

7.69

13th

12.75

13th

7.65

14th

12.69

14th

7.61

15th

12.63

15th

7.57

16th

12.56

16th

7.54

Average payment..

$25.63

$25.56

$13.03

$15.38

315.34

$7.82

$200 Instrument

S80 Instrument

$20 down

$40 down

$8 down

$16 down

Installments

and $20

and $10

Installments

and $8

and $4

per month

1st

$20.90

$20.80
20.70

$10.80
10.75

1st

$8.36
8.32

$8.32
8.28

$4.32

20.80

4.30

20.70

20.60

10.70

8.28

8.24

4.28

4th

20.60

20.50

10.65

4th

*.24

8.20

4.26

5th

20.50

20.40

10.60

5th

8.20

8.16

4.24

6th

20.40

20.30

10.55

6th

8.16

8.12

4.22

7th

20.30

20.20

10.50

7th

8.12

8.08 -

4.20

8th

20.20

20.10

10.45

8th

8.08

8.04

4.18

9th

20.10

10.40

9th

8.04

4.16

10th

10.35

10th

4.14

11th

10.30
10.25

11th

4.12

12th

4.10

13th

10.20

13th

4.08

14th

10.15
10.10

14th

4.06

15th

4.04

16th

10.05

16th

Average payment ...

$8.20

$8.18

4.02

Average payment

$20.50

$20.45

$10.43

$4.17

EDISON GRIT

Copyrighted by Walt Mason

FROM Walt Mason of Emporia, Kansas, well
Known to newspaper readers, comes the following:
"When Edison awoke one night, Misfortune
loomed up in his sight, and dealt a heavy stroke; his
mighty shops were all ablaze, the product of his toil-
some days was going up in smoke. He lost a thousand
cherished things, he lost a fortune fit for kings, while
fire fiends painted red, against the gods he might have
railed, he might have wrung his hands and wailed,
but not a tear he shed. He gazed upon the sea of
flame, and said, 'This interrupts the game, but 'twill
not do so long; tomorrow we'll be all on deck, and clear

away the smoking wreck, a thousand workmen strong!
We'll build up better than before, and if the fire fiend
comes once more, we'll soak him in the eye.' And
then this great, heroic man retired to figure on a
plan, nor heaved a single sigh. And we, who run
around and curse, whene'er we meet some slight
reverse, should bear in mind this tale; we ought to
meet with dauntless front misfortune's worst and
fiercest stunt, and not put up a wail."

Now is the time to look up those of your customers
who will soon go into summer quarters. Sell them a
good stock of records and arrange to send them some
of those forthcoming.

14 EDISON PHONOGRAPH MONTHLY, JUNE, 1915

BLUE AMBEROLS FOR JUNE

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

28206 Island of Dreams, Stephen Adams, Tenor, orch. ace.

28207 Bedouin Love Song, Pinsuti, Bass, orch. ace.

28208 My Ain Countrie, Mrs. lone T. Hanna, Contralto, orch. ace.

Redferne Hollinshead

Arthur Middleton

Christine Miller

2609
2610
2611
2612

2613
2614
2615
2616
2617
2618
2619
2620
2621
2622

2623
2624
2625
2626
2627
2628
2629
2630

REGULAR LIST

50 cents each in the United States; 70 cents each in Canada

Sextet — Lucia di Lammermoor, Donizetti

I'm on My Way to Dublin Bay, Stanley Murphy, Male voices, orch. ace.
Nightingale Song — (You Remember Love), Zeller, Cornet, orch. ace.
Humoreske Song — Adapted from Dvorak's Melody, Gover M. Koockagey, Tenor,

Sodero's Band
Premier Quartet
Vincent Bach
orch. ace.

Walter Van Brunt
George Wilton Ballard
Frederick J. Wheeler

Violin My Great Grand-Daddy Made, Ernie Erdman, Tenor, orch. ace.
Friend, Clara Novello Davies, Baritone, orch. ace.
At the Yiddish Wedding Jubilee, McCarthy, Glogau, Piantadosi, Comic song, orch. ace. Maurice Burkhart
Alone in the Deep, Johann C. Schmid, Male Voices Knickerbocker Quartet

My Old Kentucky Home, Foster, Baritone, orch. ace. Thomas Chalmers and Chorus

Through the Air, August Damm, Piccolo, orch. ace. Weyert A. Moor

My Bugler Boy, Darewski, Contralto, orch. ace. Helen Clark

Tickling Love Taps — Suzi — Fox Trot, For dancing Jaudas' Society Orchestra

Bid Me to Love, U Auvergne Barnard, Tenor, orch. ace. Emory B. Randolph

Don't Take My Darling Boy Away, A. Von Tilzer, Baritone and Contralto, orch. ace.

Joseph A. Phillips, Helen Clark and Chorus

In the Hills of Old Kentucky, Chas. L. Johnson, Baritone, orch. ace.

La Furlana Italian, Nicola Moleti, For dancing

Liebesfreud, Kreisler, Violin, piano ace. by Robert Gaylor

Pilgrim's Chorus — Tannhauser, Wagner, orch. ace, Male voices

Hey! Wop, Berlin, Italian Dialect Song, orch. ace.

What Is Love — Watch Your Step, Berlin, Soprano, orch. ace.

I Want to Go to Tokio, Fischer, Soprano and Tenor, orch. ace. Maybelle MacDonald and Walter Van Brunt

An Old Sweetheart of Mine, James Whitcomb Riley, Recitation Harry E. Humphrey

Morton Harvey and Chorus

National Promenade Band

Richard Czerwonky

Knickerbocker Quartet

George L. Thompson

Elizabeth Spencer and Chorus

TWO IMMENSELY POPULAR RECORDS IN ENGLAND AND CANADA

No. 80232. A Call to Arms, Descriptive, Male
Voices Peerless Quartet

Seldom has a record been made with more "atmos-
phere" than this one for while listening to it we really
get a mental picture of "soldiers at play."

As you can easily follow, the action of the record
opens with the roll of drums and bugle call. Then
after the dialogue, the quartet sings "We're Tenting
To-night," one of the favorites of war songs of the
United States. This is followed by the familiar
"Vacant Chair" song. Then, after the arrival of the
courier, amid the great confusion of a rapid departure,
we hear the now immortal "Tipperary," which gradu-
ally dies away in the distance as the troops march
out of hearing.

The Peerless Quartet is composed of Messrs. Albert
H. Campbell, Irving Gillette, Arthur Collins and John
Meyer.

(Price SI. 50 in the United States; $2.25 in Canada.)

No. 80232. Your King and Country Want You,

Paul A. Rubens, Contralto and Chorus Helen Clark

At no time in the history of the world have the
women of any civilized country been so active in a
war as have the English in the present conflict. This
song exactly sets forth the attitude of nearly every
woman of the British Empire. Englishmen have been
slow to realize the gravity of the nation's position,
and have, so the women think, been somewhat slow in
enlisting. Every woman desires peace but feels the
raising of a huge army the quickest way to obtain it.
For this reason, women orators have spoken in the
London parks; they have personally endeavored to
persuade possible recruits, and to them must be given
a large share of the credit for the establishment of the
famous "Kitchener's Arm}-."

(Price #1.50 in the United States; $2.25 in Canada.)

EDISON PHONOGRAPH MONTHLY, JUNE, 1915

The Edison Multiplex

(It's a big catalog on your wall — an eye-catcher)

Not only is this handsome fixture an eye-catcher — it is a Record Salesman
who constantly works and works effectively for you

It consists of a handsome frame which you can attach
to a post or flat wall, or anywhere else convenient, by two
screws. Six double-faced wings that swing to the slightest
touch, are arranged in this frame so that they carry the
twelve most recent monthly record sheets like a huge
catalog.

Whenever a customer or a "looker" comes into your
store, this display instantly compels attention and, without
realizing it, the customer begins to read the titles and turn
the wings or leaves.

The Edison Multiplex is made of steel, with all joints
electrically welded. It is a finished piece of work in every
detail. The material has all been polished and subjected
to two separate coatings of hard enamel, each one rubbed
down after being baked. It cannot become marred or in-
jured even by rough handling — and will stand as a hand-
some and effective silent salesman for years.

The enthusiasm of all who have seen it should be evi-
dence to you that this is a very superior and efficient means
for getting record business. Follow the example of others
who have these Multiplex fixtures at work now — by order-
ine one from us today. The price, complete, is only 38-50
—which is LOW.

One week's selling will almost pay for the fixture, in the
smallest store — and in a store of moderate size less time
will do it.

38.50 is a mighty small price for a fixture made as well
as this — you simply can't afford to be without some. Send
along the order now.

GRAVES MUSIC COMPANY

Jobbers Edison Disc and Cylinder Phonographs

151 Fourth Street Portland, Oregon

LOADING UP THE CUSTOMER

WHEX customers come into the store to purchase
certain specified records, it is quite in order to
draw their attention to certain other records.
In fact it would be poor salesmanship not to do it.
But it is not good salesmanship to force other records
on the customers. It may seem smart to send a cus-
tomer away with fifteen dollars' worth of records,
when he came to the store with the intention of limiting
his purchases to four or five dollars, but nine times out
of ten it is poor business. Nine times out of ten the
customer will resent being sold to against his will,
and transfer his trade to some other place.

Edison Disc and Cylinder

Business Location

FOR SALE

An exclusive Edison disc and cylinder busi-
ness, established, for sale in a city of 55,000
population.

Correspondence invited. Address A. B. C.
care Advertising Department of Thomas A.
Edison, Inc.

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.

DISTRICT OF COLUMBIA
Washington — McKee Co., Inc.

ILLINOIS
Chicago — The Phonograph Co.

INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des moines — Harger & Blish.
Sioux City — Harger & Blish.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Co., Inc.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.

MICHIGAN
Detroit — Phonograph Co. of Detroit

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO
Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.

OREGON
Portland — Graves Music Co.

PENNSYLVANIA
Pittsburgh — Buehn Phonograph Co.
Williamsport — W. A. Myers.

TEXAS
El Paso — El Paso Phonograph Co., Inc.
Fort Worth — Texas-Oklahoma Phonograph Co.
Houston — Houston Phonograph Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.

Spokane — Gr

Co.

Milwaukee-

WISCONSIN
-The Phonograph Co.

of Milwaukee.

Ltd.

CANADA
Montreal — R. S. Williams & Sons Co
St. John— W. H. Thorne & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg— R. S. Williams & Sons Co., Ltd
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
Baltimore — E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Eastern Talking Machine Co.

Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.
Elmira — Elmira Arm Co.
New York City — J. F. Blackman & Son.
I. Davega, Jr., Inc.
S. B. Davega Co.
J. B. Greenhut Co.
Rochester — Talking Machine Co.
Syracuse — W. D. Andrews Co.
Utica — Arthur F. Ferriss.
William Harrison.

PENNSYLVANIA
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

CANADA
Winnipeg — Babson Bros.

3*i^ST * ^

W* EDISON
PHONOGRAPH

ONTHLY

ARTHUR MIDDLETON, Basso

(See Page 4)

I llww »m n ■" m *" J" "' "' »" n IJI m m i i bb ■" «" "« >" '" »" m '" nnrti

THE EDISON
PHONOGRAPH MONTHLY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 164 WARDOUR ST., LONDON, W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. \V.

COMPA.NIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURLES, PARIS

Volume XIII

JULY, 1915

Number 7

SIX MONTHS' PROGRESS

SIX MONTHS' PROSPECTS

JUST six months ago — December 9th —
since the Edison fire! Not a day has been
lost in the wonderful progress forward !
The aspect of the Edison plant today is full
of assurance to every Edison man, whether at
home or in the field. We said at the time,
that December 9th marked the date when a
new and greater Edison plant would arise
from the smouldering ashes. BEHOLD ITS
REALIZATION TODAY! Whichever
way one's eye turns he sees a solidly recon-
structed plant. The buildings, both in their
interiors and exteriors, stand for thorough-
ness and solidity. Manufacturing conditions
are nearing the ideal. We shall soon have
the balance of our machinery back again
under vastly superior advantages. So much
for the six months' progress.

And now, a look, forward! Mr. C. H.
Wilson, our Vice-President and General Man-
ager, returned a few days ago from a Western
trip. Here is how things impress him :

"Prospects were never better than they are
at present. Our business is certainly going
to be greater this year than in any previous
year in the history of the Company. Our
manufacturing facilities are now in excellent
condition and we are turning out more goods

than we did before the fire in December. We
are making material increases in our Record-
Manufacturing Department and plan to have
by September the output DOUBLE what it
is at present.

"It is an interesting fact that in spite of
business conditions which exist in almost all
industries, our business is keeping up to the
figure it is; and yet during periods of busi-
ness depression in the past the same condition
has applied. For some reason people continue
to buy phonographs in spite of so-called hard
times. I must say that I have never been so
optimistic regarding the outlook for our busi-
ness as I am at present."

It is none too early right now to lay your
plans for a big Edison business in coming
months. If you have been on the fence, it's
time to get over and get down. We are
optimistic; we're going ahead, and with im-
proved facilities are making ready for your
enterprise when you call for the goods.

Away with any half-hearted prospects!
It's to be the biggest Edison year yet! Take
our cue now and work with us.

Let every Edison jobber and dealer get into
the clear light and confidently plan for the
coming months. WE TAKE THE LEAD:
WE ALSO BACK YOU UP!

EDISON PHONOGRAPH MONTHLY, JULY, 1915

Interior of the Store of I. Ziox, 2598 Broadway, New York City

TO EDISON DISC PHONOGRAPH
JOBBERS AND DEALERS

WITH reference to the paten; infringement
suit commenced in the United States District
Court for the Southern District of New York,
by the Victor Talking Machine Co., against this
Company, in April, 1914, concerning which they so
exrensively circularized the Phonograph trade at
that time, we are pleased to announce that on June
4, 1915, Judge Hand decided the case in our favor
->n all of the claims in issue, dismissing the bill of
implaint and allowing costs to this Company.
THOMAS A. EDISON, INC.,
C. H. Wilson, Vice-Pres. & Gen. Mgr.
Orange. N. J., June 11, 1915.

Orange, N. J., June 15th, 1915.

EMPLOYEES traveling for this Company are
provided with sufficient funds to defray their
necessary expenses.
We disclaim responsibility for any moneys loaned
or advanced to them, no matter for what purpose.
THOMAS A. EDISON, INC.

THOSE SUMMER LETTERS

We recenrly sent Edison Disc Dealers five Sum-
mer letters to be manifolded and sent (one or all)
to prospects. Are you using this copy? AVxc; is the
time, if ever.

A BEAUTIFUL STORE IN VERY
LIMITED SPACE

AS an example of what can be done with very
limited space on Broadway, New York, in
the midst of a most desirable neighborhood,
surrounded with many high-class apartment houses
and hotels, the new store of I. Zion, recently opened,
is a very striking example. The entire dimensions
are only 15x46 feet, and yet there is a fair-sized
display-room, small repair shop and concert hall,
(the acoustics of which are very good).

The decorations are elegant rather than elaborate
with the color scheme throughout in French gray.
Prominently displayed on the window and over the
booths is the slogan of the house, "Where Good
Service is a Habit."

The store is equipped with four sound-proof
demonstrating booths, over which is located a mez-
zanine gallery to provide space for the offices and
the recital hall. Mr. Zion holds recitals on the
Edison diamond disc phonograph each afternoon
from 3 to 5 o'clock, which are well advertised in the
neighborhood through the medium of circulars, etc.

The entire store is well designed to cater to the
most exclusive class of trade and is getting that
trade, and the business from the opening days has
been of a very satisfactory character in the matter
of volume.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

Interior of the Recital Hall of I. Zion, Broadway, New York

PRINCETON UNIVERSITY HONORS
MR. EDISON

PRINCETON UNIVERSITY conferred the de-
gree of Doctor of Science upon Mr. Edison at
its Commencement Exercises on June 15th. In
presenting Mr. Edison for this degree, Dean West
said:

"Thomas Alva Edison, prolific and ceaseless in-
ventor, notably of the carbon telephone transmit-
ter, the phonograph, the incandescent electric lamp,
the three-wire system, the motion-picture camera,
the alkaline storage battery, and several modes of
generating, regulating, measuring and distributing
the electric current for light, heat and power. En-
dowed with keen insight akin to foresight, he was
able to see what physical devices would be most
serviceable for human advantage and comfort.
For this enormous benefit the whole world is his
debtor."

Nine other distinguished men of today received
honorary titles, including Major-Gen. Goethals of
Panama Canal fame, Hon. Theo. N. Vail, President
of the American Telephone & Telegraph Co., and
Richard V. Lindabury, the eminent lawyer.

FRANKLIN MEDAL TO MR. EDISON

THE first award of the Franklin Medal, the
highest prize of Franklin Institute, Philadel-
phia, was recently made to Mr. Edison. Mr.
Edison, who is a member of the Institute, was pres-
ent in person.

ARTHUR MIDDLETON, EXCLU-
SIVELY EDISON

ARTHUR MIDDLETON was born, raised and
educated in the State of Iowa. He attended
college at Indianola, taking a six-year course
in music. It was between the years of eighteen and
twenty-two that his voice showed evidences of be-
coming one of the best. At this early age he was
doing most of the important oratorio engagements
in the Middle West. From college he went to
Chicago, there gaining the reputation as the most-
sought-for concert and oratorio basso in the counts

Singing a year ago "Alda," in concert form, in
Utica, N. Y., with Madam Alda and Leo Slezak,
his wonderful voice immediately impressed Madam
Alda, who was instrumental in placing him in the
Metropolitan Opera Company, which position he
has filled most successfully.

There is no question that his voice is one of the
greatest now before the public.

Still a young man, we have reason to believe that
this great artist will be considered one of the great-
est bassos before the American public.

On the Blue Amberol List:
28207 Bedouin Love Song, Pinsuti, Orch. ace.

If you will tell me why Thomas A. Edison outclasses
all other inventors, I will tell you why the Edison
Diamond Disc Phonograph outclasses all others.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

The Commercial Commission of the Republic of China Before

the Edison Laboratory Door. Hon. David Z. T. Yui

Standing to Mr. Edison's Right

CHINESE COMMISSIONERS GUESTS
OF THE EDISON LABORATORY

ON Tuesday, June 8th, eighteen members of
the Honorary Commercial Commission of
the Republic of China were entertained by-
Mr. Edison and his staff.

Introducing his fellow-investigators, David Z.
T. Yui, Honorary Secretary of the party, said to
Mr. Edison :

"We are glad to be on a visit to the greatest
lepublic in the world and to talk with you, Mr.
Edison, one of the best-known members of that
great Republic."

Hon. Dr. Yui is a graduate of Harvard Univer-
sity. He acted as interpreter for the party. Cheng
Hsun Chang, the leader of the Commission, sent
word by his colleagues that he was obliged to
remain in New York.

The dean of the Chinese visitors was S. M.
Kung; others who made up the party were Charles
Imheff, acting chairman of Mayor Mitchell's
reception committee; Samuel C. Mead, represent-
ing the Merchants' Association of New York;
delegations from the Board of Commerce of the
State of New York and the American Manu-
facturers' and Exporters' Association. Prominent
business men of New York brought the number
up to forty-five.

The Edison plant was selected by the
Merchants' Association of New York as one which
would be of the greatest interest to the Chinese.

The Chinese appeared deeply interested by all
they saw. They listened with intense interest to
the technical description of the Edison Storage
Battery, which was perfected only after 55,000
individual experiments. It was explained to them
that in its most advanced form this storage battery
is to be placed aboard the new submarines and
that it will overcome the chlorine gas difficulty
that probably was responsible for the loss of a
submarine in Honolulu Bay recently.

But when the visitors reached the Phonographic
Department their enthusiasm rose to the greatest
heights.

Half a dozen Edison talking machines were
turned loose producing grand opera, ragtime and
other selections.* The Commissioners gathered
around the machines and smiled and nodded
approval.

Then came what Kung described "The you talk,
he talk your talk back" machine. Commissioner
Kung was invited to talk into a tube. "I no talk
English," he protested. "Then talk Chinese," said
Mr. Hutchison. Gravely Mr. Kung complied.
"Now put the tube to your ear," said Hutchison.
The demonstrator pressed a button. A moment

EDISON PHONOGRAPH MONTHLY, JULY, 1915

later a broad, delighted smile spread over the
Commissioner's face as he heard his own voice.
Over he rushed to Chairman Chang's son and
talked volubly in Chinese, dragged him to the
instrument, then rushed to Yui. The delight of
the Chinese over this new invention was as
unaffected and unconcealed as any child's could
have been.

They all pressed forward in their eagerness
to take their turns at talking into the tube and then
listening to their own voices. And it's safe to say
that of all the things they saw at the Edison plant
or have observed on their visit here, the Edison
Phonograph left the deepest impression.

The Telescribe also afforded them keen
pleasure.

The visitors were Mr. Edison's guests at
luncheon served in the Storage Battery Building
of the plant. Mr. Edison presided and sat at
the head of the table. As the guests rose from
the table Mr. Yui, turning to Mr. Edison, said :

"We must express to you, sir, our most sincere
thanks. We have been privileged to learn much
in the United States, but never so much in a single
day as we have learned here today at the Edison
plant. We Chinese, like other people, believe in
immortality, and you, sir, have done much to
immortalize men by placing upon record their
words, their songs and the very tones of their
voices. You have also done much to immortalize
yourself by your great achievements."

An hour later Mr. Yui repeated a part of his
speech into a recording cylinder and a permanent
record was made of it for him and his associates.

After luncheon the party was conducted through
the plant and finally stopped at the studio of the
Moving Picture Department. Here demonstration
of the Edison educational films was also made
for their benefit. They saw a boy on the screen
mixing chemicals, treating them with water or
electricity and then looking through a microscope
to see what the effect was. These effects were
thrown on the screen, greatly magnified and
brought gasps of surprise from everybody.

Just after the moving picture exhibition had
begun the fire horn sounded "2 — 3," which is
the alarm for the Edison plant. A shaft of light
shot into the darkened room, the picture stopped
and the visitors sat still while the employees in
the gathering rushed to take their places in the
Edison fire companies. Before the alarm had
sounded a second time the Edison apparatus was
out in the yard and hundreds of employees were
at their stations. Then the second sounding of
the alarm came. It was "3 — 3," which showed
that a mistake had been made.

After the interruption the Kinetophone or Talk-
ing Moving Pictures were shown. Mr. Hutchison

said that it was the first demonstration since the
big fire. It turned out to be so nearly perfect
that no one could detect any lack of synchrony
between the movements of the actors' lips and
the sounds of their voices.

Finally, in order to make a permanent souvenir
of their visit, Dr. Yui was formally introduced to
a common-looking horn and asked to make a fare-
well address. This he did, only to hear his own
words thrown back at him later to see if the record
was correct for moulding. Then the party was
escorted to the special train that had waited to
take them back to Jersey City.

SIX PER CENT INTEREST TO BE
CHARGED NOW ON INSTALL-
MENT SALES

SECTION V. of the new Dealers' License
Agreement contains a provision requiring
that interest at the rate of not less than 6%,
per annum be charged and collected on install-
ment sales by lease, conditional sale or otherwise
of patented Edison Phonographs, the list price
whereof exceeds $75.00.

Dealers who employ the expedient of a lease
(as distinguished from a conditional sale) should
not insert in the lease any reference to interest,
but should calculate the interest for the period of
the lease and add that sum to the list price before
dividing the selling price into rental or installment
payments. For example, if a $200.00 instrument
is to be paid for in ten installments and the
interest amounts to $5.00, each rental or install-
ment payment would be $20.50 instead of $20.00.
For convenience in calculating the amount of the
rental or installment payments, we published two
tables — Cylinder and Disc — in the June, 1915,
issue of the Monthlv.

DEAL ONLY WITH RELIABLE

PEOPLE WHEN YOU SELL

ON INSTALLMENTS

IF a dealer will confine himself to honest
people who pay their rent and domestic bills,
there is ordinarily little probability that third
parties will obtain rights which would prevent
repossession of an Edison sold on installments
basis.

In most States it is difficult if not impossible
to prepare any kind of installment document that
will without registration hold title against third
parties.

In our opinion the question is a practical rather
than a legal one. We do not think it is advisable
to sell on installments to a person who cannot at
least establish good credit.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

The First "Flag Day" at the Edison Works. Chief Engineer
Hutchison Giving the Bugle Salute as Flag is Raised

FLAG DAY (JUNE 14) AT THE
EDISON WORKS

IN view of the
state of affairs in

Europe the signif-
icance of Flag Day
this year assumed
among all loyal
Americans, greater
significance than
ever. It must come
home to the heart of
every citizen in this
country that "Amer-
ica, the Land of the
Free and Home of
the Brave," has
cause for special re-
joicing over the fact
that the awful
scourge of war has
not invaded her bor-
ders.

The Edison of-
ficials, acting in pur-
suance of Mr. Edi-
son's wish, invited
every employee to
appear on Flag Day.
at 12:05 noon, before
the Edison Labora-
tory and join in
honors to the Flag
then hoisted on the

Laboratory flag-staff, while the cornet bugle was
sounded. Chief Engineer Miller Reese Hutchison
made a brief, spirited address, which was encored.

"The Star Spangled Banner" was then sung
by a select number of voices, all joining in the
chorus. A cornet soloist furnished the accompani-
ment.

The occasion was the first of the kind at the
Edison Works and it is to be hoped the practice
may be repeated each Flag Day in coming years.

Three cheers for the Red, White and Blue,

Three cheers for Mr. Edison, and

Three cheers for the reconstructed Edison
Works.

EDISON FIELD DAY JUNE 26th

THE Fourth Annual Edison Field Day of all
the Edison industries proved to be a greater
event than any preceding. Mr. Edison acted
as honorary referee. Much interest was shown in
the entries, which were:

100-yard Dash, Jr.
100-vard Dash, Sr.
220-yard Dash. Jr.
220-yard Dash, Sr.
440-vard Dash, open
Shot" Put

Hop, Step and Jump
Running Broad Jump
Running High Jump
Obstacle Race

Sack Race
Three-legged Race
Stake Driving
Wheelbarrow Race
Fat Man's Race
Shadow Race (for the

narrow fellows)
Special Events for

Ladies
Baseball

Saluting the Flag

Three medals (first, second and third prize)
'ere awarded for each event.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

UTILIZING THE PULPIT TO TALK
ON "THE GOLDEN RULE" WHILE
THE EDISON DISC DEMONSTRATES

WD. WILMOT, Fall River, works seven
days a week in the interest of the Edison
Diamond Disc; his enthusiasm cannot be
compressed into six days. He is instantly available
on the telephone to furnish Diamond Disc music
for funerals, for weddings, for delinquent summer
church choirs, and even to supplying the pulpit
when the regular pastor is inclined to relinquish
it for an evening. Mr. Wilmot has become so
much of an Edison enthusiast that the names
"Edison" or "Wilmot" have become synonymous
in all classes of society in Fall River. His method
of utilizing the pulpit is novel and clever.

Mr. Wilmot has prepared a concise "Talk on
the Golden Rule," outlined as follows:

TWELVE TRANSCRIPTIONS OF THE GOLDEN
RULE FOR BUSINESS MEN.

1. Serve the customer as you would be served.

2. Be truthful to others if you would have others
truthful to you.

3. Do not ask others to be square with you, unless you
are square with them.

4. Advertise the goods you sell as effectively as those
you buy because of the advertisements.

5. Since you would not care to give others something
for nothing, do not expect others to give you something
for nothing.

6. If you get full value give full value.

7. Repay, or show gratitude for what others do, just
as you would have them repay, or show gratitude for
what you do. (Don't be a sponge.)

8. Tell customers what they have a right to know
about the goods you sell, just as you would have a dealer
tell you what you have a right to know about what you
buy.

9. DO NOT DO FOR OTHERS WHAT YOU
WOULD HAVE NO RIGHT TO ASK THEM TO DO
FOR YOU. (This is the golden rule, backwards. "It
is a poor rule that don't work both ways.")

10. As others would not that you should rightly do
unto them, permit them not to do unto you.

11. Whatsoever others would not that you should do
unto them, wrongly, permit them not to do unto you,
wrongly.

12. Like as a father should prevent his child from
doing wrong, through evil thought, so prevent your
neighbor from doing wrong, through evil thought.

Jesus taught, "Love thy neighbor as thyself," and as
regards self, he said, "If thine eye offend thee, pluck it
out, and cast it from thee."

But he went even farther than "love thy neighbor AS
thyself," for in his last days he said: "A new com-
mandment I give unto you, That ye love one another even
AS I HAVE LOVED YOU." John xiii: 34.

"Love thy neighbor as thyself" was the Mosaic stand-
ard. Lev. xix: 18.

"Love as I HAVE LOVED YOU" is the Christian
standard.

WTe cannot reach perfection in a day or a year, nor
can we acquire a thorough education in a day or a year.
We must first learn the a, b, c's and progress day by day.

Accompanying this talk (written by himself) he
arranged to give several selections during the
service on the Edison Diamond Disc. We append
one of his programs:

A SUNDAY EVENING PROGRAM in the
Fowler Congregational Church, Fall River, Mass.,
June 6, 1915:

1. Organ voluntary.

2. Hymn by the choir.

3. Responsive reading.

4. Edison Disc Phonograph, "Close to Thee."

5. Scripture reading; including passages by Moses,
Tesus, and Paul, giving the commandment known as the
Golden Rule. W. D. Wilmot.

6. Selection by the choir.

7. Notices and collection.

8. Edison Disc Phonograph: "Beautiful Isle of Some-
where."

9. Reading by W. D. Wilmot, including the words of
ancient and modern philosophers and religious teachers,
concerning the Golden Rule.

10. Edison Disc Phonograph: "Dream of Galilee."

11. Prayer by the pastor, Rev. Chas. H. Washburne.

12. Edison Disc Phonograph: "Nearer My God to
Thee."

13. Address by W. D. Wilmot: The Golden Rule a
Practical Guide.

14. Discussion of the practical value of the Golden
Rule, led by W. D. Wilmot, and questions by the pastor
and others answered by Mr. W. D. Wilmot.

15. Closing hymn by the choir.

This was the second time Mr. Wilmot combined
an Edison Disc Concert and a talk on the Golden
Rule. The other occasion was in vestry on a week-
day evening, Monday, March 22d, at the Baptist
Church.

His talk at the Baptist Church inspired the
pastor, the Rev. Uel. Anderson, to begin writing
a sermon on the "Golden Rule," which he preached
Sunday, May 23d, and in the course of which
sermon he used and read the new versions of the
Golden Rule, written by Mr. Wilmot.

And in the meantime, Sunday, May 16th, Rev.
Chas. E. Fockler, of the First Christian Church,
took these same new versions of the Golden Rule
and used them in a sermon announced as "The
Reflex Action of Good Deeds."

This combination of the phonograph with
Golden Rule talks bids fair to bring calls from a
number of the local churches, and incidentally
make them think of the utility of the phonograph.

Note: The weather was sultry and rainy, yet
the attendance was more than double that of any
recent Sunday evening service in this church.

After the meeting was dismissed a majority, or
nearly all present, remained for about a half hour
listening to the Edison Diamond Disc Records.

A word of appreciation from the pastor was
received, showing the service given was well
received :

"I want to thank you for the very valuable
and inspiring service rendered the Fowler Church
last evening. Your presentation of the subject
was concise, logical and convincing

"Supplemented by the beautiful and appropriate
phonograph selections one could not ask a more
helpful service.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

Edison Recital Hall of the New Los Angeles Department Store

EDISON DISC RECITAL HALL OF
| THE BROADWAY DEPARTMENT
STORE, LOS ANGELES

WITH the completion of their handsome new
building The Broadway Department Store,
Los Angeles will undoubtedly have one of
the finest Edison Diamond Disc Recital Halls on
the Pacific Coast. This auditorium has a seating
capacity of four hundred. The acoustic properties
are especially good.

The plans of this progressive firm will include
several tone recitals in which the remarkable
purity of the tone reproduced by the Edison disc
will be compared with the various musical instru-
ments used in making the records.

The firm also are planning to make these recitals
distinct social events by instituting little courtesies
not usual to the ordinary commercial entertain-
ment.

POUNDING THE EDISON DISC WITH
A HAMMER CONTINUOUSLY

THE Silverstone Music Co., St. Louis, invented
a mechanical contrivance and has displayed
it for some time in their show windows. It
is a device by which an 8-ounce hammer strikes a
suspended Disc so as to demonstrate the
extraordinary unbreakable qualities of the Edison
Disc.

The hammer, which is fixed on a hinge in a
table, is worked automatically by electricity. This
hammer has been striking the Diamond Disc

Record since April 5th. The hammer strikes
27 times a minute with clock-like precision, or
22,680 times a day of fourteen working hours.

The record has not been cracked or broken, but
does show slight abrasions on the surface.

The question is, how long will it take to break
the record?

The record is swung from the top of the win-
dow, and the hammer strikes with such force
that the blow can be heard distinctly all over
the store.

The demonstration has attracted unusual atten-
tion, and the keenest interest is manifested by
the crowds that constantly watch the contrivance-

The Silverstone Music Co. have just discontin-
ued the action of the hammer and placed an affi-
davit over the device (including the record) signed
by their President, Mark Silverstone, to the effect
that the Record has been hit by the hammer more
than a million times. The Record shows no indi-
cation of these repeated knocks except a slight dis-
coloration. There is no dent in it that can be seen
with the eye or felt with the fingers; but the head
of the hammer is noticeably worn away.

WHY NOT AN EDISON?

IT frequently happens that an occasion arises
to make a present. Maybe it is a wedding,
or a wedding anniversary; maybe it's some
Lodge officer retiring, or moving to some other
town ; maybe it is some Y. M. C. A. Secretary going
away. Whatever the occasion that suggests a gift
of remembrance, whv not make it an Edison?

EDISON PHONOGRAPH MONTHLY, JULY, 1915

SELLING TIPS FOR EDISON

RECORDS— SECOND

INSTALLMENT

THE following selling tips represent the sec-
ond installment of our endeavor to help
salesmen in finding new ways of presenting
the records to their customers. The appended list
is merely made up at random, and the same general
methods may be applied to any specific record in
the catalog. Hundreds of salesmen have found,
and have demonstrated, that something of interest
may be said about every record, and that, by ex-
plaining its interesting points before it is played, a
sale is more likely to be consummated. The whole
subject is one well worthy of attention, for without
its practice no record salesman can hope to keep "in
the running."

We again ask that salesmen will tell us their
experiences in selling records, so that we, in turn,
may present you all with any new ideas that come
to us in this way.

SELLING TIPS FOR SPECIAL
RECORDS

50231 Love's Melody Waltz — Boston or Hesitation,

Leo Daniderff. for Dancing

Jaudas' Society Orchestra

Fine "Hesitation" arrangement of the famous
"Berceuse Tendre"— you remember that? — Dan-
iderff's lullaby. Swaying melody — quiet and sweet.

50231 Ecstatic— Waltz Hesitation, Vernon-Eville,

for Dancing Jaudas' Society Orchestra

Good record for Hesitation Waltz — rhythm very
well marked.
50175 Moani Ke Ala, Prince Leleiohoku

Toots Paka's Hawaiians
Curious instruments of the Hawaiians — sound
like zithers — Toots Paka's Hawaiians famous in
vaudeville.
50175 Waialae (Waltz Song), Kealakae

Toots Paka's Hawaiians
Real Hawaiian folk-song — beautiful melody —
characteristic of Hawaiian music and different
from anything else in the world.
50193 I'm Goin' Back to Louisiana, E. Clinton Keithley

Tenor Billy Murray and Chorus

Real old-fashioned ragtime — now coming back

into popularity — Murray's words can every one be

distinguished — he sings with vim and enthusiasm.

50193 My Orchard is Short of a Peach Like You, Albert

von Tiller, Baritone and Tenor

Arthur Collins and Byron G. Harlan
Comic waltz song — very catchy tune — sung by
Collins and Harlan in "conversational" style — a
"rube duet."
50230 — When I Dream of Old Erin, Leo Friedman, Tenor

Manuel Romain

Sadness in melody depicts longing to return to

the dear old "Emerald Isle." Romain unsurpassed

at this ballad style.

50230 That's an Irish Lullaby (Too-ra-loo-ra-loo-ral) —

Shameen Dhu, J. R. Shannon, Tenor

Manuel Romain
A Chauncey Olcott ballad — sung by him in his
play "Shameen Dhu." Very big hit.

50232 The Dorothy Three-Step, J. Bodewalt Lampe,

for Dancing National Promenade Band

For dancing the Three-Step — also a charming,
catchy melody.
50232 La Furlana Italiana, Nicola Moleti, for Dancing

National Promenade Band

"La Furlana" an old Italian dance — revived at

suggestion of late Pope Pius X., who disliked

Tangos and Turkey Trots. Notice curious rhythm

— syncopated like ragtime.

80091 Genius Loci, Carl Them, First and Second Violins,

Viola, Violoncello and Bass.

Interweaving of musical themes — each instru-
ment plainly distinguishable — very fine harmony —
exceptionally beautiful instrumental record.

80091 Hearts and Flowers, Theodore M. Tohani

String Orchestra

Probably most widely known instrumental piece
of its kind ever written — -more than million copies
been sold — makes fine record.
80140 Toreador Hola!, H. Trotere, Tenor Reed Miller
Real "man's song" — typical robust Spanish bal-
lad— this style is Reed Miller's specialty.
80140 The Moon Drops Low (American Indian Song),
Charles Wakefield Cadman, Soprano

Elizabeth Spencer
Musical theme from an American Indian tribal
melody — Cadman leading exponent of American
Indian music — novel and beautiful song.
80193 If With All Your Hearts— Elijah, Mendelssohn,

Tenor Reed Miller

Famous tenor aria from Mendelssohn's oratorio
"Elijah." Notice Reed Miller's steady tones — no
marring vibrato.
80193 It is Enough— Elijah, Mendelssohn, Basso

Frederic Martin
The great basso aria from "Elijah" — magnificent,
impressive melody.
82059 Lullaby — Jocelyn, B. Godard, Soprano

Elizabeth Spencer
"Lullaby from Jocelyn," best known as violin
solo — beautiful musical theme — "Jocelyn" was op-
era by Godard — Frenchman — opera not successful.
This is original vocal version of the "Lullaby."
82059 Cavatina, "Oh Robert, Robert, Beloved"—

Robert le Diable, Ciacomo Meyerbeer, Soprano

Elizabeth Spencer
One of the most tuneful arias in opera "Robert
the Devil." One of best of Spencer's operatic
records.
82516 Anvil Chorus — II Trovatore, Verdi, Mixed Chorus,
in English.

Famous "Anvil Chorus" from "II Trovatore."
Notice how the rhythm is carried by the strokes
of the anvils — impressive vocal chorus.
82516 Miserere — II Trovatore, Verdi, Soprano and Tenor,
in English.
Agnes Kimball, Charles W. Harrison and Chorus
Probably best known duet in all opera. Solemn
chant at first — tolling of the prison bell — then the
beautiful melody.
50074— Gold and Silver Waltz, Franz Lehar

National Concert Band
P>y the composer of "Merry Widow Waltz" and
"Count of Luxembourg." This is same style —
Viennese. Very smooth, catchy waltz strains.
50074 Glory of the Yankee Navy March, John Phillip

Sousa New York Military Band

Typical Sousa March — one of his best — a bril-
liant band rendition.
50081 Officer of the Day Two-Step, Hall-Alpert; The

Hurricane Two-Step, Paidl, for Dancing Band
Two selections for dancing the two-step — both
catchy, dashing tunes.
50081 Tango Land — Tango, Henry Lodge, for Dancing

Band
Ragtime version of the Tango — has been very
popular — makes fine record for dancing.
50085 Belle of New York and 2nd Reg't Conn. National
Guard Marches, Clark and Reeies

New York Military Band

A long-time favorite — Belle of New York March

— famous a decade ago — 2nd Regiment March

equally popular — notice what a rousing swinging

effect the band obtains.

50085 Ben Hur Chariot Race March, E. T. Paul!

New York Military Band

Descriptive composition — Lew Wallace's famous
novel — this piece describes the great chariot race.

50108 Vigoroso March, F. H. Losey

New York Military Band

Sturdy march rhythm — fine band arrangement —
very stirring record.
50108 Pizzicati— Sylvia, Leo Delibes Edison Concert Band

"Sylvia," famous French ballet — keynote of this
melody is elegance and grace — very popular selec-
tion— concert encore number — name comes from
"picking" of tne violin strings instead of using
the bow.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

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Edison Industries in the " Made in Orange " Parade, June 19th

50144 The Red Tulip— Waltz Intermezzo, Ernest IVeiller

Edison Concert Band

Light, charming Waltz-Intermezzo — pretty har-
mony— catchy tune.
50144 Ruy Bias Overture, Mendelssohn

Edison Concert Band
"Ruy Bias" was drama by Victor Hugo. Men-
delssohn wrote this overture for it in four days.
Now a favorite concert selection.
50181 Ballin' the Jack— Fox Trot, Chris. Smith and James

Reese Europe, for Dancing National Concert Band
For dancing Fox Trot — dashing, vivacious mel-
ody. "Ballin the Jack" means a new mythical
dance, described by the lyric of the original vocal
version of this piece.
50181 Reuben Fox Trot, Ed. B. Claypoole, for Dancing

National Concert Band
One of the best Fox Trots listed — notice how
the "Reuben" idea is suggested — several Rube
melodies appear in the tune.
50192 The Aba Daba Honeymoon, Fields and Donovan,
Baritone and Tenor

Arthur Collins and Byron G. Harlan
Extremely funny "monkey song." "Aba Daba"
is monkey talk — notice how glibly Collins and Har-
lan get off this jargon— every possible noise is
heard during the singing of this song.
50192 My Croony Melody, Goet- and Goodwin, Tenor

Billy Murray and Chorus
"Croony Melody" refers to a famous modern
dance. You will hear it in the introduction and
further on also — strains from other popular se-
lections appear at intervals — a unique selection.

INFLUENCING THE JURY WITH
AN EDISON DISC

THE McKee Company, Inc., of Washington,
D. C, write us as follows:
"We had quite a novel experience on Sat-
urday afternoon.

"One of our friends who has an Edison instru-
ment was serving on a jury on a homicide case.
They were out for their usual walk, and he
suggested to the marshal that the two juries which
were confined on similar cases should walk into
our hall and hear the Edison instrument, and
they came. The marshal objected as there were
others inside, but we arranged seats for the
twenty-four jurors and the marshal in the rear
of our hall, and they were pleased and delighted
with the treat, staying with us for one hour and
forty minutes. It happened that we had no adver-
tised recital on Saturday, so that we . had the
privilege of having twenty-three men who were
not familiar with the instrument hear it.

EDISON INDUSTRIES CN PARADE

SATURDAY, June 19th, was designated by
the Orange Board of Trade for a "Made
in Orange" parade. The procession was over
a mile and a half in length and among the floats
were six by the Edison Industries, the first con-
taining a full brass band engaged by the Edison
organization. A program was issued and in this
also "The Vastness of the Edison Industries" was
dwelt upon.

HOW TO USE THE SALES MANUAL

SOME little confusion has arisen among sales-
men who have not yet put the record cues of
Sales-Manual to their proper use. The recorJ
sales-talks in this booklet and its supplements are
not intended for general reading. The finest, most
interestingly written encyclopedia or dictionary in
the world is too full of new ideas to be read and
absorbed. It is not in.ended that salesmen should
study the record cues in sales-manual and attempt
to learn them by heart. It is merely to be used as
one would use a pocket-encyclopedia (which in
effect it is).

The method of use which will result in its great-
est value is this: Keep the manual in your pocket
alnvays. When choosing a record to play (whether
the customer's selection or your own) take out the
manual and turn to that number. The customer
will think you are referring to the catalogue, while
in reality you are reading a few sentences about
the record you are just going to play for him. In
this way, you have the "talking points" of ail rec-
ords, immediately available for your use when
wanted.

It is not intended that you should study or at-
tempt to memorize these record talks, any more than
you would attempt to study or memorize the infor-
mation in an encyclopedia.

As a "prompter" the manual is now benefiting
hundreds of salesmen, and in this light only must
it be considered.

12 EDISON PHONOGRAPH MONTHLY, JULY, 1915

Ralph B. Smith

SCHOOL CHILDREN'S EDISON DISC
PRIZE CONTEST

RALPH B. SMITH, manager of the Edison
Diamond Disc Department in the More-
house-Martens Company Department Store,
Columbus, Ohio, has opened a Prize Contest for
School Children that promises to have effective
results. The plan is so simple and feasible that
we give the announcement entire as outlined in
their poster, 11x18 inches:

$75.00 IN PRIZES
FOR SCHOOL CHILDREN
A contest open to boys and girls 15 years of age or
under. Spend your vacation profitable. Earn one of
these cash prizes. Working spare moments will pay you
well.

TWENTY-EIGHT CASH PRIZES
Totaling $75 will be awarded as follows:

First Prize $25.00 in cash

Second Prize $15.00 in cash

Third Prize $10.00 in cash

Twenty-five prizes of $1.00 each in cash
THIS IS THE PLAN

See how simple it is. Any child may win.

All you need to do is to get your relatives, friends and
neighbors to come to The Home Store Phonograph De-
partment on some recital day and hear a recital by the
Edison Diamond Disc Phonograph. Seems simple enough,
doesn't it?

All children who wish to enter this competition will be
furnished with cards. You simply get some one to prom-
ise to come to one of the phonograph recitals, give them
one of these cards with their name filled in and signed
by you. When they present these cards on the day they
come to the recital you will receive one credit mark for
each one who comes at your request and presents a card
signed by you.

The one who receives the most credits, or who sends
the largest number to one of our Edison Diamond Disc
Phonograph Recitals will win the first prize, $25.

The one who secures the second number of credits, or
who sends the second largest number to a recital will
win the second prize, $15.

The one who secures the third number of credits, or
who sends the third largest number to a recital wins
third prize, $15.

The next 25 will be awarded $1 each.

If you want more information it will be furnished
in the Edison Shop, Fourth Floor. The contest is open
right now. Start work immediately. Get a large supply
of cards and get busy. Ask your neighbors, your rela-
tives, your friends to attend a recital and be sure to
give them all a card bearing your name. Be sure you
fill out your card properly so that you will get credit.
Get your supply of cards in the Edison Shop, and start

out immediately. The harder you work, the sooner you
begin, the better chance you have of winning the first
big prize of $25-. Get every one you know to come. Go
out and get acquainted with people in your neighborhood
and ask them to come— AND BE SURE TO FILE OUT
A CARD FOR EVERYBODY YOU SEND. Of course
if they do not come, you cannot have a credit. SEE
THAT THEY PROMISE YOU THEY WILE ATTEND
ONE OF THESE RECITALS.

Contest will be open until August 15, 1915, when credits
will be counted and the awards will be made.

MOREHOUSE-MARTENS
134-146 South High St. Columbus, Ohio.

MERLE TILLOTSON IN AN EDISON
TONE TEST

MR. PERLEY SHELDON, Ames, Iowa, is the
proud possessor of one of the finest Edison
Diamond Disc instruments (A450) and
personally acquainted with Miss Tillotson, one
of the well-known Edison artists. While she was
in Ames, he decided to have her sing at his home
in a private recital. The occasion was made
quite an event and the Edison Disc as well as
the artist came in for an ovation.

Miss Tillotson sang "Little Daisy's Evening
Prayer," 80167, by Dana. Her beautiful voice and
the perfect reproduction on the Disc were keenly
appreciated by all present.

Miss Tillotson was herself delighted with the
experiment, remarking enthusiastically, "I am
perfectly delighted with that Edison. Really I
didn't know I could sing so well till it sang for
me. This is the first time I have heard my voice
on the phonograph."

A CALIFORNIA DEALER'S
ENTERPRISE

KH. NISHKIAN, 1137 I Street, Fresno, Cali-
fornia, has shown his enterprise in Edison
sales a number of times but recently outdid
all previous efforts by his float in the Fresno
parade. It carried an Edison Diamond Disc instru-
ment, which discoursed many pleasing selections
en route.

The display won much applause and was among
the finest in the parade.

Float of K. H. Nishkian — Fresno, Cal.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

28209
28210

2631
2632
2633
2634
2635
2636
2637

2638
2639
2640
2641
2642

2643
2644
2645
2646
2647
2648
2649
2650

2651
2652
2653

BLUE AMBEROLS FOR JULY

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

Before the Dawn, G. W. Chadwick, Tenor, orch. ace. Paul Althouse

O Lord, be Merciful, Homer N. Bartlett, Soprano, organ and orch. ace. Marie Rappold

REGULAR LIST

50 cents each in the United States; $1.00 each in Canada

America (My Country, 'Tis of Thee), Mixed voices, orch. ace.
When the Daffodils Are Blooming, Ed. Cuthbertson, Mixed voices
Listen to That Dixie Band, George L. Cobb, Tenor, orch. ace.
Valcartier — Canadian March, Frederick J. Pearsall

Metropolitan Quartet

Irving Kaufman and Chorus

Sodero's Band

Little Grey Home in the West, Herman Lohr, Tenor, orch. ace. Emory B. Randolph and Chorus
Desperate Desmond — Drama (Rehearsing the Orchestra) Vaudeville specialty Fred Duprez

Auntie Skinner's Chicken Dinner, Theodore Morse, Baritone and tenor, orch. ace.

Arthur Collins and Byron G. Harlan
Land of My Dreams and You, H. Sullivan Brooke, Tenor, orch. ace. Walter Van Brunt

The Only Girl — Waltz Hesitation, Herbert, for Dancing Jaudas' Society Orchestra

There Must Be Little Cupids in the Briny, Jack Foley, Tenor, orch. ace. Billy Murray

I Didn't Raise My Boy to Be a Soldier Medley — One-Step, for Dancing Jaudas' Society Orchestra
Oh Maritana — Maritana, W. Vincent Wallace, Cornet and Trombone, orch. ace.

Louis Katzman and Simone Mantia
Love is King of Everything, Jack Vernon, Tenor, orch. ace. Reed Miller

United Service Passing in Review Sousa's Band

Pick a Chicken — One-Step, Mel. B. Kaufman, for Dancing Jaudas' Society Orchestra

Laughing Love, H. Christine, Whistling Charles Crawford Gorst

Oh, How That Woman Could Cook, Grace Le Boy, Comic song, orch. ace. Maurice Burkhart

Indiana, Magnolia Miller Rowland, Tenor, orch. ace. Walter Van Brunt and Chorus

Song of the Chimes (Cradle Song), Lola Carrier Worrell, Contralto, orch. ace. Beatrice Collin

On My Way to New Orleans, Alvert von Tilzer, Baritone and tenor, orch. ace.

Arthur Collins and Byron G. Harlan
Andante in F, Molique, Flute, orch. ace. Weyert A. Moor

The Star Spangled Banner, Dr. Samuel Arnold, Baritone, orch. ace. Thomas Chalmers and Chorus
King of the Air March, Carl Everlof, Xylophone, orch. ace. Charles Daab

FIVE MONTHS AMONG THE LOB-
STERS AND STILL THE BLUE
AMBEROL SINGS "PUT ON
YOUR OLD GREY BONNET"

THEODORE O'HARA, a Nova Scotia lobster-
trapper, sends us the following, through
Babson Bros., of Winnipeg, Canada:
"I wish to tell you about the wonderful tough-
ness of the Edison Blue Amberol Record, and the
experience I have had with one. I am a lighthouse-
keeper and do some lobster fishing. About the
15th of November last a ship sank three miles
from lighthouse station. This ship had an Edison
Phonograph aboard, and on the 20th of April,
after a heavy storm, while hauling my lobster
traps, I was surprised to find a Blue Amberol
Record in one of my traps. It had been in the
water five months, beating and rolling over the
rocky bottom of the Atlantic during the winter
storms.

"I brought it home and put it on the Edison
Cylinder Machine, and was surprised to hear it
bring out distinctly the words of 'Put On Your
Old Gray Bonnet.'

"I consider this wonderful. I could not help
telling you about it. Of course it is scratched up
a lot, but one can understand the words and music
perfectly."

THREE EDISON INSTRUMENTS
SOLD TO ONE INDIVIDUAL

THE Otrawa Phonograph Shop has broken the
record for consecutive sales of Edison Disc
Phonographs to one individual by selling R.
D. Fraser, of Ottawa, Ontario, style A200 for his
country home, style A150 for his city home, and
B60 for his son. Mr. Fraser has also spent over
$200 for Edison Records, making the amount of the
business with him considerably over $600.

EDISON PHONOGRAPH MONTHLY, JULY, 1915

SUGGESTIONS FOR THE CARE AND

OPERATION OF NEW AMBEROLA

PHONOGRAPHS

BE sure that the Reproducer is firmly seated
in the Arm, and the set-screw tightened.
This should be done when the Lift Handle
is down — in playing position.

Then see that the Weight Lift Screw is properly
adjusted, so that when the Lift Handle is up —
weight is raised up as far as it will go, without
straining the Weight Suspension Spring. This
will give ample clearance between the Diamond
and the Record.

For best results, grease or heavy oil should be
put on the Reproducer Tube before inserting it
in the Horn. This will prevent rattle, and insure^
a tight joint between the Reproducer and Horn,
which is important.

See that the Horn is free, by moving the Re-
producer back and forth. This should be very
free, and offer no resistance.

Oil the Back Rod and also the Slide.

Oil the Horn Guide Pin with heavy oil or
grease.

Be sure that the Cylinder is free on the Shaft,
with about 1/64" end play.

Be sure that both ends of the Cylinder are
oiled.

Dust or chips in the Gears wil
noise. Clean the Gears with a
oil.

Clean and oil the Governor.

Adjust the Governor Shaft with about 1/64"
end play.

Drunken or irregular Governors are caused by
the Governor Springs not being adjusted properly.
Loosen all screws (four of them) and then tighten
one after the other, a little at a time. The Springs
should be bent alike, and the Balls should be the
same distance from the Shaft when at rest.

Clean the Feed Screw and the Feed Nut.

The Feed Nut must just engage the Feed Screw
when the Handle is down. Too much tension will
lift the Reproducer Arm, and cause bad regu-
lation.

Keep all Bearings cleaned and oiled.

Springs on the Cylinder Pinion transmit motion
to the Cylinder and take out vibration and
tremble. These Springs should both be bent the
same. Too little tension will cause bad regula-
tion. Too much will cause tremble.

Use onlv Edison Diamond Oil.

cause a clicking
brush and some

ANOTHER CHURCH ORGAN DISC
RECITAL

THE J. A. Foster Co., Providence, R. I., gave
a recital on June 7th at the New Elmwood
Christian Church. The musical part of the
program was furnished by the Edison Diamond
Disc in connection with the pipe organ. Mr.
Robert C. Peck of the Foster Company presided
at the organ.

An attractive program was printed. "The
Rosary" blended so perfectly with the organ that
it was thought by many listeners that Mrs. Peck,
who sat in the choir loft with the instrument, must
be singing. Some went so far as to watch her lips,
almost doubting the pastor's announcement that
it was Christine Miller singing on the Diamond
Disc Record. The acoustics of the new church
are good and the results were remarkable.

The Phonograph Shop of Ottawa has a customer
whose account runs over $500 for Edison goods —
mostly records.

A SIMPLE BUT PRACTICAL SYSTEM
FOR CLASSIFYING RECORDS

EDISON dealers have been receiving during
the past few weeks samples of a new product
designed for the convenience of those who
use Edison Phonographs — Superior Record Class-
ifying Labels.

These labels are so designed that records may
be conveniently classified for efficient handling,
as the system practically eliminates confusion and
the possibility of misplacing or losing a record.
It will meet a need which users of phonographs
have no doubt realized in the past and a ready
sale seems assured, if the dealers will only explain
the convenience to their patrons.

The store display card, reproduced herewith
in reduced form, explains the principle of this
system. Label A-3 attached to a record, for
example, indicates at a glance that the record
belongs in envelope 3 of album A. The label
is adapted for classifying Edison Discs or
Amberols whether they are kept in albums, trays
or special cabinets.

These labels are manufactured by the Salem
Publishing and Label Co., Salem, Ohio, but are sold
only through the authorized jobbers of Edison
Phonographs and Records. The retail price of
each set is 10 cents, and there is a liberal margin
for the dealer.

EDISON PHONOGRAPH MONTHLY, JULY, 19 IS

The Edison Multiplex

(It's a big catalog on your wall — an eye-catcher)

Not only is this handsome fixture an eye-catcher — it is a Record Salesman
who constantly works and works effectively for you

Whenever a customer or a "looker" comes into your
store, this display instantly compels attention and, without
realizing it, the customer begins to read the titles and turn
the wings or leaves.

The enthusiasm of all who have seen it should be evi-
dence to you that this is a very superior and efficient means
for getting record business. Follow the example of others
who have these Multiplex fixtures at work now — by order-
ing one from us today. The price, complete, is onlv 38.50
—which is LOW.

One week's selling will almost pay for the fixture, in the
smallest store — and in a store of moderate size less time
will do it.

^8.50 is a mighty small price for a fixture made as well
as this — you simply can't afford to be without some. Send
along the order now.

MULTIPLEX DISPLAY FIXTURE CO.

918 North lOth Street, St. Louis, Mo.

CHINA, GRATEFUL, APPRECIATIVE
AND EMULOUS OF AMERICA

IN connection with the visit of the Chinese Com-
mission to the Edison plant, the following fare-
well address by the Acting Mayor of New York
at New York on the departure of the Commission
for Boston, is significant and interesting:
Acting Mayor McAneny said, in part:
"More is gained for the larger things of international
relationships and international trade through a visit like
this than might be eained by years of diplomatic corre-
spondence, or even through the writings of years. You
have come to us fresh from your wonderful Republic,
eager to join with us, we believe, in cultivating better
relationships between the two countries, relations founded
in the healthful basis of trade. We have made a response
that, I must believe, has impressed you, in turn. We
have shown that our people are more than anxious to
meet you, to aid you in establishing that relationship
that is so certain to redound to the prosperity of our
two countries, and to make for our better international
feeling. I congratulate you, gentlemen, upon all that you

have done in the country from which you have come.
It is a wonderful story."

Responding in behalf of the guests, Mr. Chang, Chair-
man of the Commission, said:

"Our hearts are filled with profound gratitude and
satisfaction. We want to assure you that we have thor-
oughly enjoyed our visit to this greatest metropolis of
the world. We are glad that we have come. We are
more than glad that you have so cordially accepted us as
your students. We are grateful that we have learned
many a lesson from you, and we shall carry those lessons
back with us to China and endeavor to put them into
practice.

"In trade and commerce we desire to co-operate with
you. In promoting education and securing universal
peace we want to co-operate with you. In advancing
the cause of democracy and in making this democracy
prevail throughout the world we wish to join hands with
you. There are two things in which, if possible, we
would like to beat you. We should like to show you
that we have as warm a heart as the warmest heart that
you have for friendship and fellowship, and we should
like to try at least to equal if not to beat you in the
matter of hospitality.

"We desire to express to you our sincerest thanks and
to assure you that we have enjoyed our trip to this great
city very much. The visit is altogether too short, but it
has been most satisfactory, successful and profitable."

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.

DISTRICT OF COLUMBIA
Washington — McKee Co., Inc.

ILLINOIS
Chicago — The Phonograph Co.

INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des moines — Harger & Blish.
Sioux City — Harger & Blish.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Co., Inc.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.

MICHIGAN
Detroit — Phonograph Co. of Detroit

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO

Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.

OREGON
Portland — Graves Music Co.

PENNSYLVANIA
Philadelphia — Girard Phonograph Co.
Pittsburgh — Buehn Phonograph Co.
Williamsport — W. A. Myers.

TEXAS
El Paso — El Paso Phonograph Co., Inc.
Fort Worth — Texas-Oklahoma Phonograph Co.
Houston — Houston Phonograph Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Graves Music Co.

Milwaui

WISCONSIN
-The Phonograph Co., of Milwaukee.

CANADA
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thome & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg — R. S. Williams & Sons Co., Ltd.
Calgary— R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
Baltimore — E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.
Elmira — Elmira Arm Co.
New York City — J. F. Blackman & Son.
I. Davega, Jr., Inc.
S. B. Davega Co.
Rochester — Talking Machine Co.
Syracuse — W. D. Andrews Co.
Utica — Arthur F. Ferriss.
William Harrison.

PENNSYLVANIA
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

CANADA

Winnipeg — Babson Bros.

ts& EDISON
fflONOGRAPH

ONTHLY

THE EDISON
PHONOGRAPH MONTHLY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 164 WARDOUR ST., LONDON, W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS

Volume XIII

AUGUST, 1915

Number 8

ARE YOU READY?

THIS is going to be the biggest year in
the history of the Edison Phonograph.
Are you ready to take advantage of
your opportunities? Will you be satisfied with
less than your full share?

First of all, have you an adequate stock?
The dealer who is afraid "to tie up money"
in merchandise is always going to be a pretty
small dealer. An impressive display of any
merchandise helps to make sales. Assuming
the same number of visitors to each store and
the same amount of sales effort put forth, the
dealer who has twenty phonographs on dis-
play will sell more than the dealer who has
only five. This is not a theory, but a proven
fact.

An Edison dealer's stock should be sufficient
to enable him to draw on it liberally for
recitals and free trials and still leave him with
a good display in his sales-room. You have
heard of our experimental store in East
Orange. We were humiliated the other day
by the criticism of a department store man-
ager. He said: "You haven't enough
'machines' to make an impression. The store
looks bare. A customer will walk out of
here and buy in a place that is full of
'machines.' I never have less than a hundred
on display in our department." At the time
he criticised us the experimental store had
twelve instruments on display and some five or

six out on recital and demonstration work:
We immediately stocked up and we found
that the department store manager was right
in his criticism that we had not been carrying
a sufficiently impressive display of goods.

Now the new Edison line affords an oppor-
tunity for phonograph display that has never
been presented heretofore. From the stately
B-250 down through the new disc and
cylinder models to Diamond Amberola 30,
every cabinet design is attractive and every
value an exceptionally good one. Every
instrument in the new Edison line is built to
and tested by laboratory standards. These
new instruments are real musical instruments
— not mere talking machines. The public
has come to realize this. On all sides one
hears the Edison spoken of as in a class by
itself, while all the various other makes are
considered in another class.

Are you familiar point by point with Edi-
son superiority and the reasons for it? Do
you, for example, know why the little Diamond
Amberola 30, when compared side by side
with any other make of sound-reproducing
device — no matter how expensive — gives a
more faithful reproduction ? This being true
of Diamond Amberola 30, the superiority of
the other Diamond Amberolas and of the
Diamond Disc is of course more noteworthy.
You should know why this superiority exists.

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

■

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W- xf» LI' 31 ' ,-" ■— ; i — t-i ^

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Salesroom of the Santa Fe Watch Co., Topeka, Kansas

Your salesmen should study the Sales
Manual.

Dealers who are handling the disc, but not
the new Amberola line, are missing a big
opportunity. The public knows that the name
"Edison'' on a phonograph means an instru-
ment of superior design, and those who for
reasons of frugality do not desire to purchase
a Diamond Disc will buy a Diamond Amber-
ola because they want to take advantage of
the advance that Mr. Edison has made in the
art of recording and reproducing music.

The time to get Edison business is not
to-morrow, but to-day. Have you a sufficient
stock? Have you placed adequate orders for
the new models? Are you and your salesmen
and saleswomen properly posted on the Edison
line? Do your record racks contain a com-
plete and sufficient assortment of Edison
records? Have you checked up the July ist
numerical list of Edison disc records with
your stock? Be sure you have a sufficient
stock. We are doubling our disc record
capacity, but on the other hand, we expect to
double the number of new selections issued.
Accordingly, now is the time to re-order from
your jobber for your fall needs of the old
numbers.

One more question. Are you taking a
summer-long siesta? The dealer who doesn't
hustle for Edison business in the summer
deliberately throws away money. Sales can
be made in summer, and wrhat is more import-
ant, summer is the very best time to gather
prospects and do preliminary work that can
be turned into actual sales in the fall.

A HANDSOME SALESROOM IN
TOPEKA, KANSAS

THE success with which the Santa Fe Watch
Co., 821 Kansas Ave., Topeka, have met with
is due in no small way to artistic skill with
which they handle the proposition. Being high-
class jewelers and diamond importers, they reach
a very select trade. The handsome salesroom
shown above is in keeping with their conduct of
the Edison Phonograph Department of the business.

MME. MARIE RAPPOLD, SOPRANO

MARIE RAPPOLD, prima donna soprano of
the Metropolitan Opera Company, came
into her own but a comparatively few
seasons ago. She made her operatic debut at the
Metropolitan Opera House as Sulamith in "The
Queen of Sheba," and was hailed immediately as
a great success. Mme. Rappold owes her technical
skill entirely to her American teacher, Oscar
Saenger of New York City. Her debut at the
Metropolitan Opera House followed her singing in
a Schiller festival in Brooklyn.

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

^^^

^^^f^^"*-

* ^Miil

1 '

I J J^tP1

The Edison Recording Laboratory
Out for an Airing

WELL-DESERVED APPRECIATION

OF THE EDISON RECORDING

LABORATORY

THE average listener takes so much for
granted while being entertained by a pleasing
record, that he is quite unmindful of the
skillful handling of voices and instruments in
the recording. Of course the Record ought to be
artistic, and perhaps it is a compliment that Edison
recordings, as a rule, are so uniformly artistic,
that the art of making them such is forgotten by
the listener in the pleasure and satisfaction that
he feels. "It is high art to conceal art," so they
say, and certainly the art of handling voices and
instruments lies deep in the skill and good taste
displayed by the Edison Recording Laboratory.

Many a familiar selection acquires new life
and interest when heard on an Edison record.
The piece is not changed from the original score,
but the artistic blending of voices, the skillful
handling of instruments, and above all, the good
sound musical judgment displayed in interpreting
the composer's ideals — not the introduction of freak
ideas — makes each Edison record a standard
worthy of any teacher of fine music. This is Mr.
Edison's ideal both in regard to the selections
themselves, their skillful recording and their ulti-
mate perfection as "real music."

The more one thinks of this matter the easier
it is to realize how important skillful recording
becomes. It is as important to have a good
Director of Recording, as to have a good leader
wielding the baton. Each can get the best out
of his plastic material only by a thoroughly artistic
conception of the composer's ideals and the skillful
handling before the recording horn, of "all that
goes into the record."

We have long known that Mr. Edison's Record-
ing Laboratory was doing noteworthy work in
handling singers' voices and in blending them,

(as well as the instruments accompanying them).
It is a pleasure therefore to receive, unsolicited,
the following testimonial from one whose appre-
ciation of music makes his remarks all the more
welcome and valuable, Prof. W. H. King, of St.
Thomas, Ontario:

"It is very great pleasure to compliment your
Recording Department on the success of its efforts
to secure artistic recording in all Edison records.
It certainly uses excellent taste and fine skill in
a full and perfect blending of all musical sounds
and in the careful handling of difficult compo-
sitions. Everything seems so beautifully har-
monized ; each voice is so admirably supported,
that it is no exaggeration whatever to affirm
(without fear of being contradicted) that EDISON
RECORDS ARE IN A CLASS BY THEM-
SELVES."

SUPPLANTING THE CLERGYMAN BY
AN EDISON DISC SERVICE

WE must confess we have some crack-a-jack
enthusiasts among the Edison forces. Just
think, for instance, of selling a minister a
motorcycle, riding it for the customer beyond the
State line (to avoid, we suppose, the local law
in regard to riding motorcycles without a license)
and then turning the motorcycle over to the pur-
chaser, the minister, for him to take home. Ambi-
tious, as most ministers are, this one attempted to
ride the new machine without previous instruction.
He got along finely until he came to a hill, when
the darned thing went faster and faster down
grade, till it landed, preacher and all, in a heap
by the roadside — a sorry sight ! His face was all
cut up, his eyes were black and blue, and he felt
lame and sore all over. Such a predicament for a
minister to be in, and tomorrow was Sunday. How
could he appear in the pulpit?

So far our story doesn't concern the Edison Disc.
But wait a moment. This preacher, unlike the'
hero of the Blue Amberol record ("The Preacher
and the Bear") didn't go out a-hunting, but was
none the less unfit to preach. So instead of climb-
ing up in a tree, he heads for the nearest tele-
phone, and calls up the man who sold him the
motorcycle. This man also dealt in Edison Phono-
graphs, besides "motorcycles for clergymen." To
the dealer "the down-and-out clergyman" recited
his plight and said, "What in Heaven's name am
I to do tomorrow. I can't appear before my people
all cut up like this." Equal to the emergency the
Edison dealer replied, "I'll occupy your pulpit both
morning and evening if I may bring along an
Edison Disc." Agreed!

The result was a splendid Fourth of July ser-
mon by our Edison friend and some fine selections
on the Edison Disc.

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

"Demonstration Parlor" of The Gardner Phonograph Co.

THE GARDNER PHONOGRAPH CO.

LOCATED at Gardner, Mass., this concern
has shown commendable zeal and enterprise
in the conduct of their Edison business, hold-
ing high-class recitals frequently and following up
all prospects closely. Results have been most
encouraging. Above is shown the interior of their
"Demonstration Parlor," attractively furnished.

A CUSTOMER'S COMPLAINT

THEY were talking over retail problems and
different efficiency ideas that have been
successful. "Seems to me the Phonograph
dealers are pretty slow," said one; "anyway I
don't think they are doing much to create busi-
ness themselves."

"Why, what's the complaint?" asked the other
in surprise.

"Do you own an Edison Disc?"
"Yes."

"You get the Edison Disc Supplement of new
records every month, of cour?e?"
"Yes."

"Does the dealer you buy records from go any
further than that? Does he ever send you a list
of half a dozen Disc Records that he thinks you
would like, or that he could recommend?"

"No, he never does."

"Well, that's what I mean. Suppose you go
into a men's furnishing store for a necktie. If
the clerk produces a couple of dozen styles and
colors he confuses you, but if he uses a little judg-
ment and shows you two or three, any one of
which would be suitable, you make a quick choice.
Now, similarly, when a list of a couple of dozen
or more new Edison Disc Records come along I
don't know which I want, and frequently I get
none; but if the man I deal with suggests when I
go into the store a few that he has himself heard
and likes, and thinks I would like, why, of course,
I buy.

"Now, why can't the phonograph dealer take
the trouble to pick out four or five (or half a
dozen every month, if he likes), and send me a
letter telling me why he thinks I would like these
particular Edison Disc Records? Wouldn't he
get more business from me than he does now?"

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

SELLING TIPS

THIS, the third installment of special "selling
tips," includes many of the best, most artistic
records ever made. Each individual selection
of this list has its specific good points, which, if
called to the customer's attention, become logical
reasons why the record should be purchased. The
hints given herewith will serve as a groundwork
for the salesman in conducting his selling talk —
for every up-to-date record salesman who actively
sells his records, does not stand idly by and let them
sell themselves. Having this groundwork of in-
formation about any selection, the salesman will
easily discover additional points for himself as he
listens to the record. As an aid to selling these
particular records, these tips will prove of value
but it is as an instance of how properly to use the
"Salesman's Manual'' that the salesman will derive
greatest benefit through reading this department.

50221

SELLING TIPS FOR SPECIAL
RECORDS

(The International Rag Medley— Turkey Trot,
for Dancing National Promenade Band

Fine medley of big popular song hits — "Interna-
tional Rag," "Somebody's £ oming to My House,"
"In My Harem," "Old Maids' Ball," and "Snooky
.Ookums" — all by Berlin. Best ragtime ever writ-
ten. Exceptionally good number for dancing.

50133 The Trail of the Lonesome Pine Medley —
Turkey Trot, for Dancing

National Promenade Band

I Four popular songs the first of which was one
/of the world's biggest sellers. Includes "Trail of
f the Lonesome Pine," "It Takes a Little Rain with
I the Sunshine," "Roll on Missoui," and "On the
"Mississippi." Leading characteristic is dainty tune-
fulness.

'Fairy Tales Overture, Carl Kerssen

Edison Concert Band

Florid Overture — very melodious and beautiful.
First theme brilliant — then more sombre with mel-
lody carried by horns. Then a martial phrase.
lEnds with rapid, whirling allegro.

) { Rippling Waters, Will T. Pier son

Edison Concert Band

Underlying accompaniment of oboes ripples
along in swift, ornamental passages and suggests
the rippling brook of the title. Birds singing also
add to the sylvan atmosphere. Unique and charm-

l record.

As You Please — One-Step, Leopold Lamont. for
Dancing Jaudas' Society Orchestra

Big Parisian sensation — full of ginger — notice
| curious "clown whistle" — very whimsical effect.

50201 { Valse Marie — Hesitation, Harry Israel, for Dancing
National Promenade Band

Exceptionally good Hesitation rhythm — graceful,
charming melody — pretty to hear, but still better
to dance to.

Masonic Record — Entered Apprentice Degree

(Male Quartet
"In Heavenly Love Abiding" familiar to all
Masons — the candidate's welcome on his first ad-
mission into the Masonic Lodge. Following that
'is "Behold How Good and How Pleasant," an En-
rnjjn /tered Apprentice Perambulation.

Masonic Record — Entered Apprentice Degree

(Male Quartet
Starts with the Obligation "So help us God, and
make us steadfast to keep this solemn oath." Fol-
lowed by the impressive Light, "In the Beginning."
Record will be appreciated by every Mason.

50225 i

50233

Masonic Record — Master Mason Degree Hym"

Male Quartet

A Master Mason Degree hymn that is very
popular — founded on the Scriptural text "Remem-
ber now thy Creator, in the days of thy youth."
One of the most popular in the Masonic Order.
Masonic Record — Master Mason Degree Dirge

Male Quartet

The famous PleyePs Hymn — known to every
Mason — always sung at funerals — very solemn and
awe-inspiring.

Kakuda — One-Step, Felix Arndt, for Dancing

Van Eps' Banjo Orchestra

Novelty record — a Banjo Orchestra — tickles the
feet — yon can't help dancing — notice also the xylo-
phone that carries part of the melody.
La Russe, Arranged by Louis H. Chalif. for Dancing

Jaudas' Society Orchestra

"La Russe" — new ballroom dance of Russian
and American characteristics. Music arranged by
Louis Chalif, famous dancing instructor — taken
from several old Russian folk-dance themes.

, The Little Ford Rambled Right Along, Byron Gay,
/ Tenor Billy Murray

j Clever comic song telling the adventures of a
I Ford Auto. Everybody will appreciate the humor
\ whether they own a Ford or not. One of the fun-

' niest of recent comic songs.
Tip-Top Tipperary Mary, Harry Carroll, Baritone

J Joseph A. Phillips

/ Tune one of the kind you like to whistle — has
I made a big hit — by the writers of "Trail of the
\ Lonesome Pine." Tipperary Mary is the girl in

\ the song "A Long, Long Way to Tipperary."

(Doodle-oodle Dee, Theodore Morse, Baritone and
Tenor Arthur Collins and Byron G. Harlan

A "monkey song." Title syllables are "monkey
talk." Writer also composed "Aba Daba Honey-
i moon" — a similar style. Collins and Harlan at
/ their best.

| Tennessee, I Hear You Calling Me, Jeff Godfrey.
J Male Voices Premier Quartet

/ Based on "I Hear You Calling Me" which it
I suggests — very catchy swing — interesting words —
\ an exceptionally meritorious quartet record.
Can We Forget— Oh! Oh! Delphine, Ivan Caryll,
Soprano and Tenor

Elizabeth Spencer and Harvey Hindermeyer

"Oh! Oh! Delphine," one of the most tuneful

and best musical shows of last season. Very clever

duet, one of the best liked numbers. Elizabeth

50147 / Spencer and Harvey Hindermeyer catch the spirit

exactly.

Look in Her Eyes — Miss Caprice, Jerome D. Kern.
Baritone Vernon Archibald

"Miss Caprice," one of the musical comedy suc-
cesses of last season. This is the big baritone song-
hit — a fine melody that Broadway whistled for
many months. Archibald gives artistic rendition.
/ Robert le Diable — Fantasia, Part I, Meyerbeer-
l Oesten Edison Concert Band

\ A delightful band fantasia embracing most of
) the familiar parts of the opera "Robert the Devil."
80170 Robert le Diable— Fantasia, Part II, Meyerbeer-

1 Oesten Edison Concert Band

/ Second part of the fantasia equally as interest-
I ing. Whole selection very brilliant and makes in-
\ strumental operatic piece of exceptional merit.

(Melanie, Eric Coates, Tenor Reed Miller

Interesting, somewhat plaintive lyric, set to very
attractive melody. Ends on third above_ keynote,
giving unfinished sound. Notice full, ciear, rich
i tones of Reed Miller — no tremolo!
80173 She is Far from the Land, Frank Lambert.

Baritone Thomas Chalmers

Thomas Chalmers, one of the greatest American
operatic baritones — was a member of the Century
Opera Company, New York. Sings here a fine,
^classical ballad — plaintive, sorrowful melody.
Love's Sorrow, Harry Rowe Shelley. Tenor

Emory B. Randolph
Beautiful, old-fashioned, ballad love song. Or-
chestral accompaniment especially notable, with ef-
fective use of the harp.

The Spanish Dancer — La Spagnola, Fincenzo
di Chiara, Soprano Elizabeth Spencer

Characteristic Spanish Bolero — one of the best
of all Spencer's records — notice clear, high notes
at the end.

80175

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

PLAN FOR PROVIDING ATTRACTIVE

WINDOW DISPLAYS AT

NOMINAL COST

BEGINNING September 1st (or before) all
future window display hangers will be
printed in standard sizes of 11x14, 14x22 and
13x36 inches, and, because of the past difficulties
of getting them into the hands of dealers, all of
them will be printed on paper, not on cardboard.

Each month we will mail one or more hangers
and a disc record hanger to each disc dealer.

In order properly to utilize these hangers it is
important that dealers should purchase one frame
for each size hanger, three frames in all. These
may be had from any local picture frame dealer.

For the convenience of dealers not able to have
frames made locally we buy a quantity of three
different sizes and ask Jobbers to carry a small
•tock of them. These frames will be made of
imitation mahogany, the molding being \l/2 inches
wide for the 14x22 and 13x36 sizes and 1 inch wide
for the 11x14 size. They will be made without
glass and have removable backs, so that hangers
may be easily changed. Thumb tacks will hold the
hangers in place. We have had sample frames
made and they look very attractive when the hang-
ers are included.

When desired we shall furnish these frames to
Jobbers at the following prices: 11x14 inches, 50
cents each; 14x22 inches, 75 cents each; 13x36
inches, $1.00 each, and, because they are for ad-
vertising, we shall ask Jobbers to resell to dealers
at the same prices.

We shall also include in the Edison Phonograph
Monthly each month an illustration of a window
display, which will include two or more of the new
hangers, in frames, and may be easily duplicated
by dealers. (See page 12 this issue.)

The first lot of hangers will go out about Sep-
tember 1st. In the meantime dealers should have
a set of frames made locally, or order from their
Jobbers, and be prepared to take immediate ad-
vantage of the plan. Such Jobbers as will carry a
stock of frames will be in a position to fill orders
by August 15th.

EDISON DISC MUSIC IN THE HUD-
SON BAY REGION

THE Phonograph Shop of Ottawa, Ont.,
recently sold an Edison Disc B-250 and rec-
ords for the use of the Royal Northwest
Mounted Police of Canada at one of their most
extreme northern posts — "Port-Nelson-on-Hudson-
Bav."

NEEDLE MACHINES BRING BACK

HIS HEADACHES; THE EDISON

DISC SOOTHES THEM AWAY!

MESSRS. C. E. ARMSTRONG & SONS, our
representatives at Clinton, Iowa, send us the
following amusing incident of a sale to an
Irishman.

"Recently we had as a Phonograph customer, a
typical old Irishman. He did not appear to be a
prospect for a very expensive machine, but as he was
interested we entertained him one evening with
selections on the Edison Diamond Disc. Eventually
he purchased an Edison 3150 machine.

"A short time after he had purchased our machine,
a friend of his, who owned a needle-changing machine,
insisted that he come over and hear his machine.
He consented. After listening to a few selections, he
informed his friend that he would have to be going
home. His friend was surprised that he was leaving so
early, as he planned on him spending the evening.
Pressed for a reason for leaving so early, our Irish
customer was compelled to give him the facts, and this
is the story:

" 'Some years ago I was greatly annoyed by terrific
headaches and upon the advice of my doctor, I went
to consult Mayo Bros, at Rochester, Minn. They
operated and removed the cause which was a slight
pressure on one of the nerves in my head. This pain
has never annoyed me since, until I listened to your
machine, but the harsh sound makes my head ache,
and you will have to excuse me from listening any
longer. I have owned an Edison Diamond Disc for
several weeks, but some way or other, the Edison
tone doesn't bother my head in the least.'

"So we learned that the Edison tones were so
smooth and natural that they didn't affect the sensi-
tive nerves of our customer, but the needle-changing
machines gave him a headache."

THE EDISON DISC USED WITH A
FULL-PIPE CHURCH ORGAN

AT the First Congregational Church, Water-
loo, Iowa, an Edison Disc was used, Sunday,
May 23d, with the church organ, in their
regular Sunday Evening worship.

The Edison instrument was loaned. Mr. A.
Burt is such an Edison enthusiast that he
took his own Edison Diamond Disc Phonograph
to the church and operated it himself. The
following selections were rendered with the church
organ :
Instrumental Quartet — Gustav Lange. Edison

Disc Record 80153. Pipe organ accompaniment.
Tenor Solo— Reed Miller— -"If With All Your

Hearts." From Mendelssohn's "Elijah." Edison

Disc Record 80193. Pipe organ accompaniment.
Violin Solo — Carl Flesch — "Ave Maria"; Schubert.

Edison Disc Record. Pipe organ accompaniment.

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

$;$$#

PURCHASING PORTERHOUSE STEAK

TO THE MUSIC OF THE

EDISON DISC

ANEW line of endeavor is now open to every
enterprising Edison dealer — canvass the
high-grade drug and grocery stores, barber
and butcher shops on the Edison Disc. It may
sound ephemeral, but the advantage of having an
Edison Disc in a butcher shop, for instance, has
been demonstrated and proved profitable to the
elite meat trade.

Hopkins & Witty, Jewelers, representatives of
the Edison Disc, Dubuque, Iowa, recently made a
sale to Aug. Nachtman, 1820 Couler Ave., that
city, a high-grade butcher, who runs an exclusive
meat market. The butcher had an idea, and it
has worked out just as he expected. His plan
was to hold his customers who were waiting to
be served. On Saturday, particularly, this butcher
is very busy and has customers standing three deep
some parts of the day. He conceived the idea
that he would get an Edison Disc and install it
in one corner of his shop, place a young lady in
attendance, and thereby hold his customers while
he served each one in turn. The plan is an
immense success. People are in no hurry to go;
they even wait after they are served, to hear
another and another record. The novelty of the
idea seems to draw new customers, who have
been informed by those having heard the Disc.

Hopkins & Witty write us as follows:

"In regard to this sale would say Mr. Nachtman
is one of the most progressive and up-to-date
butchers in Dubuque and his shop is one of the
finest and most modern in the State.

"Competition in the sale of this machine was
very strong and in spite of the fact that the
competitive salesman was a very good customer
of his shop, Mr. Nachtman decided, after hearing
the two machines, side by side, in favor of the
Edison.

"It is surprising to note the satisfaction this
machine is giving in a place of this kind. Mr.
Nachtman informs us on trying it the first Satur-

day, the principal feature worth noting was the
fact that the customers were much easier to serve;
that is, formerly they were not willing to wait and
some of them left without purchasing. The machine
eliminated all of this and he states that not a
single customer left without making his intended
purchase. The second Saturday business showed
an increase and each Saturday has been better
than the preceding one.

"Mr. Nachtman starts the machine in the morn-
ing and runs it until closing time at night.

"He is a very enthusiastic booster and is willing
to allow us to use his name as reference whenever
we see fit. We feel that this machine will be the
means of selling a number for us; at the present
writing we already have some good prospects from
this medium."

RECOGNIZING A BROTHER'S VOICE
THROUGH THE EDISON DISC

FRANK FARRINGTON'S musical ear has be-
come phonograph-sensitive, for it detected the
voice of his brother, Albert Farrington, on an
Edison Diamond Disc record, though he had not
seen nor heard his brother sing tor several years.

Mr. Farrington who is a movie actor, and who
starred recently in an Edison feature film,
"Through Turbulent Waters," was listening to rec-
ords in the Edison Diamond Disc shop in New
Rochelle, N. Y., recently, when Walter E. Clark,
the proprietor, put on a baritone solo, not noticing
the name of the singer.

As soon as the listener heard the voice he began
to grow excited, and finally exclaimed: "Why,
that's my brother's voice, I'm sure."

Mr. Clark read the name on the label, and it
was that of Albert Farrington, a noted English
baritone.

EDISON CABINET
RETOUCHING OUTFIT

THIS outfit, consisting of tools, varnish, stains,
etc., etc., is intended for the use of Edison
Jobbers and Dealers who find certain cabi-
nets needing slight repairs — such repairs as any
intelligent person may make after reading the
instructions which accompany the outfit. We have
gone thoroughly and carefully into the matter so
that the outfit will cover all ordinary needs. It
will be found very serviceable and save a dealer
time and expense when a cabinet needs slight
retouching. The price complete, including tools
and liquids in a neat box, is $5.00.

If you will tell me why you employ one physician
or dentist, or attorney in preference to others, I will
tell you why people who are lovers of real music select
the Edison Diamond Disc in preference to other talking
machines. Come in and listen.

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

MiMfc,

Pardee, Eli.exberger & Co.'s New Structure
at New Haven, Conn.

"EXCLUSIVELY EDISON" STRUC-
TURES AT NEW HAVEN AND
SYRACUSE

AS two striking instances of aggressiveness
and entire confidence in an "Exclusively Edi-
son" policy of doing business, we are pleased
to call the attention of the trade to two superb
structures now being completed by two different
firms.

We show the facade of each from the architects'
plans. Both exteriors bear quite a resemblance to
each other. They are designed by the same archi-
tects, Shape & Brady, who, by the way, were
architects for the Phonograph Corporation of
Manhattan on Fifth Avenue, New York.

The Pardee building is entirely new from the
ground up; the Bolway building is being recon-
structed from one now standing. Both, however,
will be essentially new throughout when finally
done. In every detail these structures will be espe-
cially planned and designed for an "exclusively
Edison" trade. They are to embrace the very latest
ideas and equipment throughout, and to be indi-
vidual in all their furnishings and decorations.
The plans include spacious reception halls'; special
rooms for individual demonstration; a number of
sound-proof booths for record purchasers and a

large concert chamber or music room where formal
recitals will be given.

In both buildings the furnishings, decorations
and equipment will be of a most sumptuous nature.
In the design of the buildings individuality and
distinction have been sought and the architectural
style adopted is Italian, of the period of the
early Renaissance. The spandrel of the low arch
which spans the entrance to the Pardee building
will be enriched with groups of classical figures,
suggesting successive periods of musical develop-
ment and modeled especially for this panel.

The interior treatment of these structures will be
in character with the exterior design, and simplicity
will be observed and originality obtained by the
decorative color scheme, worked out in tapestry
and furniture specially designed for the purpose.

F. E. Bolway & Sons Building
at Syracuse, N. Y.

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

Fully Arranged Window Display (7 Ft. Wide x 6 Ft. Deep)

THE FIRST OF A SERIES OF ATTRAC-
TIVE EDISON WINDOW DISPLAYS

AS an example of what can be done in effective-
ly arranging a window display with few ma-
terials we submit herewith to the dealer the
first of a series of such window display suggestions.

The whole display can be easily
arranged in a very few minutes. It
will be found practical and productive
of results, without question.

Of course you can place more rec-
ords in the window if desired so as to
suit the needs of a larger or smaller
window display space.

The lower illustration shows the
supports used in the finished window.
These supports can readily be made by
any dealer or he can procure them
from a local carpenter. They can be
used over and over again.

The important part for the dealer in
these window displays is that they
utilize the Edison hangers, 11x14, 14x
22 and 13x36, which will be regularly
issued by us from month to month.
Full description of the plan of sending
out these forthcoming hangers, as well
as the frames suitable to contain them, will be
found in this issue of the Monthly under the
heading: "Plan for Providing Attractive Dis-
plays at Nominal Cost." (See page 5.)

This first Edison window display is
just seven feet wide and six feet deep,
showing how effective even a small
space may be made by a little plan-
ning and good taste.

Notice the Edison machine is located
in the middle of the window well to
the rear. On the right is a board 12
inches wide and 55 inches high covered
with crepe paper on which are arranged
seven Diamond Disc records. These
are fastened by means of nails.

Then seven records are placed in
the front part of the window and these
are connected up by a piece of tape to
the respective reading matter on the
Edison record sign on the left. The
sign on the right is connected with
an arrow (cut from cardboard) to the
top of the instrument where the disc
is in position to be played.

Same Window — Showing the Supports Used in the Above
Completed Design

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915 1 1

BLUE AMBEROLS FOR AUGUST

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

28211 Nightingale's Song, Ethelbert Kevin, Contralto, orch. ace. Christine Miller

28212 Inflammatus — Stabat Mater, G. Rossini, Soprano, orch. ace. Marie Rappold and Chorus

REGULAR LIST

50 cents each in the United States; 70 cents each in Canada

2654 I'm On My Way to Dublin Bay Medley — One-Step, for dancing Jaudas' Society Orchestra

2655 Are You the O'Reilly? (Blime Me, O'Reilly, You Are Lookin' Well), Rooney-Emmett

Tenor, orch. ace. Billy Murray and Chorus

2656 Rippling Waters, Will T. Pierson Edison Concert Band

2657 War Talk at Pun'kin Center, Stewart, Rural sketch Cal Stewart

2658 There's a Little Spark of Love Still Burning, Fred Fischer, Tenor, orch. ace.

Walter Van Brunt and Chorus

2659 Forgotten, Eugene Coiu'les, Baritone, orch. ace.

2660 Hear Me, Norma — Norma, Bellini, Flute and clarinet, reed orch. ace.

Julius Spindler and Anthony Giammatteo

2661 Good-Bye Everybody — A Modern Eve, Jean Gilbert, Baritone and contralto, orch. ace.

Joseph A. Phillips, Helen Clark and Chorus

2662 As We Parted at the Gate, E. Austin Keith, Tenor and baritone, orch. ace.

Harvey Hindermeyer and Donald Chalmers

2663 Alabama Jubilee, George L. Cobb, Baritone and tenor, orch. ace.

Arthur Collins and Byron G. Harlan

2664 My Heart at Thy Sweet Voice — Samson et Dalila, Saint Saens, Cornet, United States

Marine Band ace. Arthur S. Witcomb

2665 The Kiss (II Bacio) Waltz Song, Luigi Arditi, Soprano, orch. ace. Mary Carson and Chorus

2666 Shadowland — Fox Trot, Laurence B. Gilbert, for dancing Jaudas' Society Orchestra

2667 Make Your Mind Up, Maggie MacKenzie, Bennett Scott, Comic Scotch song, orch. ace.

2668 Introduction to 3rd Act — Lohengrin, Wagner, American Symphony Orchestra

2669 Valse Fantastique — Hesitation, Vernon Eville, for dancing Jaudas' Society Orchestra

2670 Apple Blossoms, Kathleen A. Roberts American Symphony Orchestra

2671 Ma Curly-Headed Babby, G. H. Clutsam, Contralto, orch. ace. Beatrice Collin and Chorus

2672 Some Little Girl Named Mary, Godfrey, David and Wright, Tenor, orch. ace. Irving Kaufman

2673 Drifting With the Silver Tide, Cecil Wynne, Contralto and baritone, orch. ace.

Helen Clark and Frederick J. Wheeler

2674 Bird Imitations, Whistling Charles Crawford Gorst

2675 Ever of Thee I'm Fondly Dreaming, Foley Hall, Soprano and baritone, orch. ace.

Elizabeth Spencer and Thomas Chalmers

2676 Take Me Back to Your Heart, Godfrey, David and Wright, Tenor, orch. ace.

George Wilton Ballard

"ARE YOU THE O'REILLY?" MME. MARIE RAPPOLD AND

SUPPLANTS "TIPPERARY" ARTHUR MIDDLETON EX-

IN THE TRENCHES CLUSIVELY EDISON NOW

ARE You the O'Reilly is the latest song hit, "I-^ VERY Edison enthusiast will rejoice to know

coming direct from the soldiers in the JQ^ that exclusive contracts have been signed

trenches fighting for the cause of the Allied with Marie Rappold and Arthur Middleton

armies. Its melody has re-echoed not only across by which their superb voices will be heard hence-

the Atlantic, but has gone into every city in the forth on Edison Records only.

United States that keeps up to the times in its songs. This is in line with the statement so repeatedly

The song is scarcely a month old, yet over made that prominent artists prefer to have their

75,000 copies have been sold and special editions of voices recorded upon the Edison as the best

200,000 have been ordered by the publishers. instrumentality by which their artistic work can

The song will appear as Edison Disc Record No. be judged by an appreciative and discriminating

50253. public.

12_ _ EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

NEW CYLINDER MODELS -CUTS FOR DEALERS
TO DEALERS New Model 30

How to Order These New Cuts

ON this and the following page will
be found two styles of the New
Model cuts — the line cut for use in
newspapers, and the half-tone for use in
circulars, programs, etc. Half-tone cuts
cannot be used in newspapers.

When you want, say four or five of
these new cuts, go carefully over the list
and, with ruler in hand, sketch the
height on paper of the size cut you desire
to use. This will serve to give you a
better ocular demonstration of the size
of a cut than any guess work. We show
here only the one and the two-inch high
of each model cut, and all the illustrations
show closed covers. The same models
may be had with "open top" or cover.

While we are willing to co-operate with
dealers in sending these cuts without
charge, we want the dealer to exercise
care in their selection and order only what
is immediately necessary. As we have
thousands of dealers to supply, it is neces-
sary for the best interests of all, that only
such cuts be ordered as are to be used in
the near future. After these have been
used and copies of the newspapers or
circulars in which they are contained have
been sent us, we shall feel justified in
sending such dealer more cuts. But
please do not expect us to send a whole
raft at once.

The following list is somewhat elusive
because we show only the smallest size
of each. Please observe carefully that
the same models may be had open
top and up to 4 inches high as per
schedule.

The cuts are now ready for delivery,
order by number. We make no charge
and we prepay postage.

Line Cuts — Closed Top

in. high.

. 412

" "

. 461

" "

. 411

234

" "

456

" "

410

" "

. 409

" "

. 408

Same,

Open

Top

in. high.

. 413

" "

. 414

2V*

" "

. 457

" "

. 415

" "

462

" "

416

" "

. 417

Half-tones— Closed Top
1 in. high 403

\ " ;; 402

I 401

4 " •• 400

Same Open Top

1 in. high 406

2 " " 405

3 " " 404

4 " " 407

Order cuts bv numbers

New Model 50

Line Cuts — Closed Top

Half-tones — Closed Top

1 in. high 424

2 " il 426

23/ " " 421

3K " " 422

1 in. high 486

IX " " 441

2H " " 464

Same Open Top

1 in. high 425

2H " " 427

4 " " 423

5 " " 420

Same Open Top

1 \i in. high 485

2)4 " " 467

3H " " 465

New Model 75

Line Cuts — Closed Top

2 in. high 470

3 " " 459

4 " " 444

Same Open Top

2 in. high 469

3 " " 460

4 " " 446

Half-tones — Closed Top

2 in. high 482

3 " " 440

4 " " 446

Same Open Top

2 in. high 481

3 " " 463

4 " " 468

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

NEW DISC MODELS-CUTS FOR DEALERS

For Newspaper Use

NeW Model A 100 For Circulars, Etc.

Line Cuts — Closed Top

2 in. high 472

3 " " 447

4 " " 452

Same Open Top

2 in. high 471

3 " " 450

4 " " 455

Order by number

Half-tones— Closed Top

2 in. high 480

3 " " 438

4 " " 428

Same Open Top

2 in. high 479

3 " " 431

4 " " 436

Order by number

l!^1
s^i

New Model C 150

Line Cuts — Closed Top

2 in. high 474

3 " " 458

4 " " 443

Same Open Top

2 in. high 473

3 " " 448

4 " " 454

Order by number

Half-tones— ClosedTop

2 in. high 478

3 " " 439

4 " " 434

Same Open Top

2 in. high 477

3 " " 432

4 " " 437

Order bv number

New Model C 200

Line Cuts — Closed Top

2 in. high 476

3 " " 449

4 "

45.

Same Open Top

2 in. high 475

3 " " 451

4 " " 445

Order by number

Half-tones— ClosedTop

2 in. high 484

3 " " 430

4 " " 429

Same Open Top

2 in. high 483

3 " " 433

4 " " 435

Order bx number

EDISON PHONOGRAPH MONTHLY, AUGUST, 1915

AN ATTRACTIVE ADVERTISING

CUT

THE illustration at the left side is an
advertising cut made and used in some
recent advertising by the Southern Cal-
ifornia Music Co., Los Angeles, Cal., and
controlled by them. Believing that other
jobbers and dealers may be interested in
using it, they have asked the Phonograph
Monthly to reproduce it and state, that they
will be willing to mail electros of it, mor-
tised and mounted on wood, at $2.00 each
post-paid; unmounted, $1.70 each; or will
mail a matrix for newspaper advertising at
$1.00. The cut is 37/gxlO inches in size, or
a little larger than the illustration. If in-
terested the trade should write direct to the
Southern California Music Co., Los Angeles,
California.

EDISON DIAMOND OIL
EDISON DIAMOND GREASE

ALL Edison instruments when they leave
the factory are properly lubricated and
will need little attention so far as oil-
ing is concerned for some time. But when a
Phonograph has been out a long time or much
in use it will need a little oiling. The same
probably will be true of an instrument
exposed to the dust of a room.

Poor regulation, chugging, jumping, noise,
etc., are due in most instances either to need
of lubrication, or to the use of inferior oils
and graphites. In an endeavor to insure
to Edison Phonograph users the best possible
service from their instruments, we have had
the experts of the prominent oil companies
work out in co-operation with our Engineer-
ing Department, a neutral mineral oil and
grease, which we have termed respectively
"Edison Diamond Oil" and "Edison Diamond
Grease," which are the only lubricants that
should be used, except in main springs. For
main springs we have developed a graphite
known as "Edison Diamond Graphite."

In future packing we shall include a small
bottle of "Edison Diamond Oil" and a small
vial of "Edison Diamond Grease" with each
Phonograph shipped out.

ORDER OF YOUR JOBBER.

The subject of "lubrication" is of such
importance that we have deemed it advis-
able to issue complete instructions.

ADVERTISING SLIDES FOR DEALERS

Price, 20 cents each, without dealer's name and address. Order from Jobbers, or Thomas A. Edison, Inc., Advertising Department, Orange, N. J.
If dealer's name and address are wanted the price will be 25 cents, and order must be sent to Orange. All dealers' orders sent to Orange must be accom-
panied by cash, stamps or money order.

No. 102

No. 103

No. 105

No. 108

No. 109

No. 110

Reproduces Music as sPfj
Faithfully as Motion sEI
Pictures Portray Life fllfl

The New Edison

Diamond Disc Phonograph

HEAR IT AT

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.

DISTRICT OF COLUMBIA
Washington — McKee Co., Inc.

ILLINOIS
Chicago — The Phonograph Co.

INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des Moines — Harger & Blish.
Sioux City — Harger & Blish.

LOUISIANA
New Orleans — Diamond Music Co., Inc.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Co., Inc.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.
MICHIGAN
Detroit — Phonograph Co. of Detroit

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO
Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.

OREGON
Portland — Pacific Phonograph Co.
PENNSYLVANIA
Philadelphia — Girard Phonograph Co.
Pittsburgh — Buehn Phonograph Co.
Williamsport — W. A. Myers.
TEXAS
El Paso — El Paso Phonograph Co., Inc.
Dallas — Texas-Oklahoma Phonograph Co.
Houston — Houston Phonograph Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Pacific Phonograph Co.

WISCONSIN
Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thorne & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg— R. S. Williams & Sons Co., Ltd.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham— Talking Machine Co.
Mobile— W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
Baltimore — E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

PENNSYLVANIA
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

CANADA

Winnipeg — Babson Bros.

m* EDISON

PHONOGRAPH

MONTHLY

THE EDISON
PHONOGRAPH MONTHLY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., 164 WARDOUR ST.. LONDON. W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS

Volume XIII

SEPTEMBER, 1915

Number

A ROUSING TWO-DAY DEALERS' CONVENTION
AT THE EDISON FACTORY

THE first Edison Dealers' Convention
was a rousing, spirited, harmonious suc-
cess. About 300 dealers responded to
the Company's invitation to hold a Convention
at the plant. They came from points five hun-
dred to a thousand miles, or more, distant,
and a more enthusiastic bunch never got to-
gether under one roof. Among them were
several ladies, who were especially welcome.
The weather was fine and the program was
carried out amid most congenial surroundings,
on the top floor of the new Office Building.
A platform had been erected (wTith blackboard
behind it), a speakers' desk arranged and on it
lay a good-sized gavel, that was large enough
to call to order a political convention of the
liveliest kind ; it was significant, however, that
this gavel hardly came in use at all, so har-
monious, courteous, and good-natured through-
out were the proceedings.

As wre look back on those two happy days
there comes over us a feeling of mingled pride
and enthusiasm. Seldom have we witnessed
a more earnest, spirited and receptive group of
men and women. The prevailing sentiment
throughout seemed to be that the time had
arrived to inject into Edison sales the distinct-
ive methods that the superiority of the product
makes appropriate. The dealers were encour-
aged to express their views unreservedly and
to ask questions freely. Questions relating to
the technical side of the product were answered
gladly and fully by Edison factory experts,

while those relating to the future policy of the
Company were as frankly and fully answered
by Mr. Maxwell — our Second Vice-President.

It was "a get together" Conference in the
best sense, and we are confident that every one
who attended felt more than repaid for the time
and effort and expense in coming. He will go
back to his selling proposition with a knowl-
edge of the details of the mechanism, with an
inspiration as to the ways of effecting sales,
with an enthusiasm for the invention which
bears the full fruitage of Mr. Edison's long
and arduous work, that nothing can daunt.
The insight into the method of Edison record-
ing and into the wonderful provision Mr. Ed-
ison has made, at a cost of many thousands of
dollars, to secure fresh voices from among the
hundreds personally heard, gives the utmost
degree of confidence as to the future of the
Edison repertoire.

And now that it is all past, we bespeak of
the dealers, renewed effort in Edison sales the
coming months. You have heard the consen-
sus of your fellow dealers' opinions; you have
come closely in touch with the Factory, and
with Mr. Edison. Put into actual use the
advantages thus gained and success will be
yours in abundant measure.

A detailed Summary of the Convention pro-
ceedings is given on the following pages for
the benefit of those who could not attend, as
well as to refresh the memory of those who
would recall again the many helpful things
said and done.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

The Convention Group — Partial View

PROGRAM OF THE DEALERS' CON-
VENTION AT THE FACTORY
MONDAY, AUGUST 9th.

10:00 A. M.— RECEPTION AND REGISTRA-
TION OF DELEGATES.

10:30 A. M.— ADDRESS OF WELCOiME— Mr.
Maxwell.

A hearty welcome offered in Mr. Edison's be-
half. Invitation extended to all to be the Edi-
son Company's guests at luncheon. Announce-
ment that Mr. Edison would meet the delegates
at luncheon. Special emphasis on the fact that
the dealers were expected to ask questions and
tell their experiences. Invitation extended to all
delegates to be the Company's guests at dinner, at
Rector's, New York, at 6:30 P. M.

10:35 A. M.— MECHANISM OF THE NEW "B"
TYPE OF EDISON DIAMOND DISC PHONO-
GRAPHS—J. P. Constable of the Edison
Laboratory.

Special demonstration from the platform of
how to take apart the mechanism ; how to insert
the main spring. Blackboard diagrams showing
why the governor was constructed with two in-
stead of three balls, etc., etc. A brief synopsis
of Mr. Constable's talk will be found elsewhere
in this issue of the Monthly.

11:45 A. M.— CONSTRUCTION AND CARE OF
THE DIAMOND REPRODUCER— J. E. M.
Simpson, of the Edison Reproducer Department.
Mr. Simpson's talk took us into the mysteries
of the Diamond Disc Reproducer. It was illus-
trated by blackboard sketches and by an Edison
Reproducer cut in half, longitudinally, showing a
sectional view of diaphragm, etc. A brief syn-
opsis of his talk will appear next month in the
Monthly.

1:00 P. M.— LUNCHEON. Served to all in at-
tendance, followed by a personal hand-shake

from Mr. Edison as each delegate passed out of
the hall.

1 :30 P. M.— GROUP PHOTOGRAPH OF THE
DELEGATES TO CONVENTION.
Taken with Mr. Edison in center.

2:00 P. M.— HISTORY OF THE INVENTION
OF THE PHONOGRAPH AND COMPARISON
OF THE EDISON AND BERLINER METH-
ODS— A. M. Kennedy, Edison Laboratory.

Mr. Kennedy's informal talk was exceedingly
interesting and instructive. A brief synopsis of
it will be found elsewhere in this issue of the
Monthly.

2:45 P. M.— CABINET PACKING— Charles
Schiffl of the Edison Plant.

A cabinet, crated, was brought on platform.
This was correctly uncrated and precautions
given for proper handling. Several questions
were answered and demonstrations given.

3 :40 p. M.— CABINET REFINISHING— Lawrence
Schall of the Edison Plant, Cabinet Department.
A cabinet that needed refinishing was brought
on platform and instructions given how to restore
the surface. A demonstration followed. The
Edison Retouching Cabinet Outfit was used in
the demonstration.

4:00 P. M.— TOUR OF THE FACTORY— Con-
ferences.

4:45 P. M.— SPECIAL TROLLEYS to Orange Sta-
tion connecting with train for New York City.

6-30 p. M.— COMPANY'S DINNER TO ALL
DELEGATES AT RECTOR'S, 44th St. and
Broadway, New York, followed by motor trip to
Coney Island.

TUESDAY, AUGUST 10th.

8 :00 A. M.— DELEGATES TAKE TRAIN FROM
New York to Orange, arriving at Factory at
9:15 A. M.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

9:30 A. M.— THE CARE USED IN PRODUC-
ING EDISON RECORDS— A. M. Kennedy of
the Edison Laboratory.

A very instructive insight into the practical
side of this subject, showing the difficulties of
proper recording and the extreme care taken by
the Edison Recording Laboratory. A synopsis
of Mr. Kennedy's talk appears elsewhere in this
issue of the Monthly.

10:30 A. M.— EXPERIENCES IN SELLING, par-
ticularly in Suburban Communities — E. J. Hef-
felman, Canton, Ohio. (Paper read by Mr. Ireton
in unexpected absence of Mr. Heffelman.) Paper
published elsewhere in this issue of the Monthly.

10:45 A. M.— APPROACHING A PROSPECT—
Alphonzo Smith, Jr., Brooklyn.

Mr. Smith reduced many of his statements to
axioms in selling. His paper is published else-
where in this issue of the Monthly.

10:50 A. M.— WORKING THE NEIGHBORING
SMALL TOWNS— O. Simmons, Bristol, Va.-
Tenn.

11:00 A. M.— DISCUSSION OF SELLING
METHODS AND EXPERIENCES.

This was a spirited, informal talk in which
many dealers took the floor. It became quite an-
imated when the discussion centered around the
two opposing ideas: (1) Selling a customer what
he asks for, or (2) Selling him what he ought
to have.

11:45 A. M.— "EDISON EXCLUSIVELY"— W. D
Wilmot, Fall River, Mass.

Instead of reading the paper he had specially
prepared, Mr. Wilmot decided to give an in-
formal talk, which was listened to with rapt
attention. Mr. Wilmot's paper will appear in
the October Monthly issue.

1:00 P. M.— LUNCHEON, followed by a special
exhibition of Mr. Edison's Talking Moving Pic-
tures in an adjoining room.

2:00 P. M.— THE RIGHT OF A MANUFAC-
TURER TO CONTROL THE RETAIL PRICE
AT WHICH HIS PRODUCT SHALL BE
SOLD. Delos Holden, Mr. Edison's chief legal
advisor. His address in brief is given elsewhere
in this issue of the Monthly.

2:30 P. M.— NEW TRAFFIC RULES. John
Rogers, Traffic Manager of the Edison Company.
See synopsis of his address elsewhere in this
issue of the Monthly.

3:00 P. M.— SKETCH. Scene: Inside a Talking
Machine Store carrying both Edison Diamond
Discs and talking machines. A lady enters re-
questing to hear a certain well advertised artist,

and intending to purchase a Talking Machine.
She is finally won over to buy an Edison Dia-
mond Disc.

3:30 P. M.— TONE-TEST RECITAL.

Alice Verlet, Soprano; Arthur Walsh, Vio-
linist. Under the direction of Verdi E. B. Fuller
of the Edison Company.

Mr. Fuller requested the delegates to imagine
themselves an audience assembled in response
to an invitation to hear these artists. He ad-
dressed the delegates as such an audience.

He then addressed the delegates informally as
dealers giving suggestions on holding recitals
and doing the necessary follow-up work. Synop-
sis of Test elsewhere in this issue of the Monthly.

CARL FLESCH— VIOLINIST

CARL FLESCH was born October 9th, 1873, at
Moson, Hungary. Although he began to
study the violin at the age of six, it was not
until he was nine years old that he secured the
benefit of really good teachers. His debut, which
was made in Vienna with enormous eclat, was fol-
lowed by three sensationally successful concerts
in Berlin. The following five years Flesch spent
in Rumania as Professor at the Royal Conservatory
of Bukarest and as leader of the Queen's String
Quartette. Another period of concertizing through
Germany was followed by a stay of several years
in Amsterdam as Professor at the Conservatory in
that city. It was there that Flesch, following the
example of Rubinstein, conceived the idea of play-
ing a series of programs covering the entire violin
literature. This enormous task, which he fulfilled
in five concerts with truly sensational success, im-
mediately placed Flesch in the very front rank of
the great violinists. The unqualified approval of
press and public, led by the great Joachim himself,
quickly brought him into international prominence,
and since then, Flesch has been considered among
the three or four greatest living violinists. As
modest as he is great, Flesch has never sought un-
due prominence in America. But it is a significant
fact that as soon as his American tour was an-
nounced, he was immediately engaged by the
Boston Symphony Orchestra, the New York Sym-
phony Orchestra, the New York Philharmonic Or-
chestra, the Cincinnati Symphony Orchestra and
the St. Paul Symphony Orchestra, as well as by a
considerable number of clubs and colleges.

A complete list of Carl Flesch's Edison records
will be found in the catalog and Supplements.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

EDISON TONE-TEST THAT AMAZED
THE DEALERS' CONFERENCE

WHEN it was announced that Mile. Alice
Verlet, the celebrated prima donna of the
Paris Opera, would appear before the
Dealers' Conference and sing in unison with her
own records to demonstrate that the Edison Dia-
mond Disc recreates the human voice with abso-
lute fidelity, there were many in the audience who
expected the experiment to be a fiasco.

Mile. Verlet stepped to the platform and stood
beside the instrument while it played the introduc-
tion to "Caro Nome." Her beautiful voice picked
up the aria in unison with the record and held
the audience spellbound. They forgot the phono-
graph until she ceased singing. Then, although
her lips were silent, the aria went on and
it was the same wonderful voice that carried
it. In other words, the Alice Verlet of
flesh and blood and the Alice Verlet of the Edison
Diamond Disc were indistinguishable from each
other. She sang again and paused, and sang again.
With one's eyes closed one could not tell when she
was singing and when she was not. Every minute
detail of interpretation, every shade of her voice
was as apparent in the Diamond Disc as in her
own performance.

Thunderous applause greeted the conclusion of
the aria.

This tone test demonstrated conclusively to every
one present that no empty claim is made when we
say that the Edison Diamond Disc reproduces music
of the exact character and quality of the original.

The complete program rendered by Mile. Verlet
in unison with her Diamond Disc records was as
follows:

No. 82080 Caro Nome (Rigoletto)
No. 82086 Air des Bijoux (Faust)
Not v ( Addio del passato (Traviata)

< Air du Rossignol
[ O Beau pays (Huguenots)

The applause increased with the rendition of
each selection, and when Mile. Verlet, bowing hap-
pily, made her final exit, the audience rose to its
feet and the air was electric with an enthusiasm
that augurs well for the introduction of new and
virile methods in merchandising the Edison Dia-
mond Disc.

For the purpose of demonstrating to the dealers
present that it is not necessary to have an Edison
artist in order to give an Edison Diamond Disc
tone test, Mr. Verdi E. B. Fuller, conductor of the
recital, called to the platform Mr. Arthur Walsh,
a talented Newark violinist, who has had no ex-
perience in making records. Mr. Walsh played
with selections recorded by Mr. Carl Flesch and

Mr. Albert Spalding to demonstrate that the Edison
Diamond Disc recreates the true violin tone. This
demonstration made a very great impression on the
audience.

DO YOU WANT TO GIVE A TONE-
TEST RECITAL?

MR. FULLER, in addition to demonstrating
how a tone-test recital should be conducted,
commented on the manner of advertising
and following up such recitals. He stated that it
was a mistake to consider a tone-test recital merely
as advertising. Properly handled, the name and
address of practically every one who attends such
recital can be obtained, and the experimental store
in East Orange has carefully worked out a follow-
up system which has made these recitals a most
effective form of sales work.

Every dealer realizes that in selling the new
Edison Diamond Disc it is important to distinguish
it in every way from so-called "talking machines."
The tone-test is a test that only the Edison can
sustain and therefore is one of the most effective
means of establishing the true musical value of
the Edison. Mr. Verdi E. B. Fuller, who conducted
the tone-test at the dealers' conference, is making
arrangements for a series of tone-tests in various
parts of the country, and dealers who desire to use
this method of exploiting the Edison Diamond Disc
can arrange, by writing us immediately, to have
one or more Edison artists appear in their behalf.
We are making arrangements with these artists
for what is called solid time, and accordingly the
fee charged each dealer will be comparatively
small. Write us at once if you desire to book an
engagement.

WORKING THE SMALL TOWNS

SIMMONS, President of the Simmons Talk-
ing Machine Company, Bristol, Va.-Tenn.,
spoke extemporaneously at the Dealers'
Convention of his success in selling the Edison Dia-
mond Disc in the numerous small towns surround-
ing Bristol, in which there are no resident dealers.
Mr. Simmons' method of procedure is to load up
several instruments, including the Edison and a
well known "talking machine," go to one of these
small towns and arrange for musicales in
churches, private homes and elsewhere. Recently
he took four instruments (three Edison and a talk-
ing machine) to a small hamlet and after a couple
of days of demonstration work sold all three of
the Edisons. He was unable, however, to dispose
of the talking machine and had to take it back to
Bristol.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

SOME EXPERIENCES IN THE SALE
OF PHONOGRAPHS

By E. J. Heffelman of Canton, Ohio. A Paper Read
Before the Edison Dealers' Convention.

WE operate a department store at Canton,
Ohio, under the name of Klein & Heffel-
man Co. We were the first house to sell
phonographs in Canton. The occasion dates way
back to the first old cylinder-wax record machines.
Later we did a jobbing business for the Edison
Company and covered the entire State.

Cur Piano and Phonograph Departments are
located on the second floor, but we keep an Edison
Diamond Disc instrument playing during business
hours on the first floor, front. This practice has
been the means of many sales. On one occasion
last summer, while I was standing near the instru-
ment which was playing, a man came in the rear
entrance (which was two hundred feet from
where I was standing) and said he had heard
the music as he was passing by and could not
resist coming in. I sold him an A-250 then and
there. We have had many similar cases.

We have found that the placing of instruments
in homes on approval (or over the week-end) is
the most effective means in making sales and there
is never a time that we do not have from ten to
fifteen instruments out in this way.

We have a strictly private telephone in our
Phonograph Department. One of our salespeople
is daily calling subscribers from "A" to "Z" asking
for the privilege of sending an instrument to their
homes without obligation to buy. We find that
fully one-half of these instruments so placed are
sold.

The greatest factor in the sale of records comes
from suggestions made by the salesman at the time
of demonstration. Up to the present time our
chief trouble has been to get enough popular
records. While we have been doing above the
average amount of advertising, conditions in a city
of our size (some 60,000) are totally different from
a very large city. We do not have the transient
trade and are obliged, to a great extent, to go out
and dig up our prospects. At the present time we
are working the country trade. Since summer is
the only time we can do that, owing to the condi-
tion of the roads, we send out a piano salesman,
together with a salesman for our phonograph de-
partment, in a Ford truck, and give Edison Recitals
at every farmhouse along the roads leading out
of Canton. The piano salesman works for piano
and player-piano sales; the phonograph salesman
works for phonograph sales. We have made a
great many very nice sales in this way.

We have also been very successful in smaller

towns by placing instruments on approval with the
wealthier class of people; also in confectionery
stores and restaurants. There is scarcely a town
within a radius of twenty miles of us in which we
have not sold several instruments in this way.

While on this subject I can say that we have
sold more than twenty instruments in the leading
dining rooms, confectionery stores, restaurants and
drug stores in Canton. These sales have been the
means of making many other sales in homes. In
one case the dining room proprietor's wife insisted
on having the instrument taken home at least every
other week. The guests at the hotel set up such
a clamour for the return of the instrument that
the proprietor was obliged to return it before a
week was over. Finally he was obliged to buy
one for his home to keep peace in the family.

I find that the most important factor in the sale
of anything is enthusiasm. Hear all of the new
records as they are placed on sale and enthuse
your salespeople by making remarks on the par-
ticular beauty and merit of each record. It makes
no difference how much merit anything has, it will
not sell itself; it requires push and enthusiasm.

It is not necessary for me to elaborate on the
wonderful tone of the Edison Diamond Disc Phono-
graph, as you are all familiar with its beauty,
but this knowledge helps mightily your enthusiasm
in making sales.

APPROACHING A PROSPECT

By Alphonzo Smith, Jr., Brooklyn. Extract from a
Paper Read at the Dealers' Convention.

TO sell an ordinary talking machine requires
no more skill than to sell a novelty; any clerk
can handle a novelty customer so as eventu-
ally to book the order, for the party wants either
this style or that, or none at all. But to sell the
Edison Diamond Disc Phonograph takes salesman
ship !

If one is laboring under the novelty idea — he had
best "get out from under" the Edison proposition,
for to be successful in the Edison line one must put
his own PERSONALITY into his selling, or else
employ a salesman of the very best caliber.

A customer must be approached properly; the
instrument must be introduced in such a way that
the customer forms a receptive attitude; that is,
disposed to stay a while, be seated and spend
enough time for you to demonstrate the instru-
ment properly. You want your prospect to absorb
the music the record produces; you want him to
take in, as well, what you have to tell him; there-
fore, he should not feel in a hurry. He owes it to
himself as well as to you to take time to investi-
gate and listen. You, as salesman, must impress
this on him.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

Interior Store of "Harrison/' Richmond, Ind.
"HARRISON" OF RICHMOND, IND., A LIVE, AGGRESSIVEyDEALER

NE of the liveliest and at the same time one Wescott Hotel Building, Richmond. His repre-
of the most popular Edison dealers in the sentation of the Edison Disc is invariably high
whole State of Indiana is A. J. Harrison, class. He advertises liberally in the local papers.

In demonstrating the tonal quality of the Edison
Diamond Disc, if you draw your customer's
attention to any special feature of the particular
record you are about to play, be sure he under-
stands you. Play the record over two or three
times, if need be, until he hears what you hear;
until he grasps (or begins to appreciate) the won-
ders, the quality, and great amount of music, found
on the Edison Diamond Disc Record. When this is
accomplished your road to closing a sale becomes
smooth sailing.

I have found in selecting the first records to
demonstrate, that it is best to choose extremes.
Let a band follow a violin; a soprano follow a
reed orchestra; a bass follow an instrumental
trio.

Now, when you realize that your customer is in
the proper mood, then is the fitting time to hand
him a record catalog and ask him to make some
selections.

You now have arrived at the critical point of
the sale. Everything seems satisfactory and yet
you don't feel just sure what move to make next.
You are anxious not to spoil the influence already
effected. You know, by experience, that you can

say too much. Right here is the time to talk about
furnishings — that is, what particular style of Edison
Cabinet would be best suited to the room the
instrument is intended for. Sometimes people make
their decisions at once — but more often they take
a catalog and talk it over at home.

So far, everything, apparently, is O. K. Your
prospect is going to let you know his decision "in
the next few days." Just here is where so many
good sales are lost — some extraneous interference
upsets the whole situation; if you wait a couple
of days to hear from your prospect he has wandered
so far away that it takes double work to bring him
back; and, even if you do succeed in bringing him
back (which is doubtful) you have lost a decided
advantage by waiting. My suggestion is to see
your party that very night; call on him at his
hrrve. Most li'-Hv you will be asked to give your
opinion — to help select the style of cabinet most
appropriate for the room in question.

Finally let me say, don't waste your time with
the luke-warm or undecided prospects. Follow up
the live ones. Don't ever speak of the Edison as
a "machine" but invariably as a "musical instru-
ment." Impress this fact upon your prospect.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

MECHANISM OF THE NEW "B" TYPE

OF EDISON DIAMOND DISC

PHONOGRAPH

Synopsis of an Address by John P. Constable of the
Edison Laboratory at the Dealers' Convention.

A SIMPLE mechanism with few wearing parts,
one that is easily adjusted and repaired,
operates noiselessly and gives all the high
standard of regulation and other good qualities of
the old type motor.

The direct gear drive and the advantage of this
combined with the fewer wearing parts was also
brought up. To make this operate successfully a
very high grade of machine work is necessary. The
greater care and attention to details in manufac-
turing of these parts was also pointed out.

•Next, the reasons for the adoption of the tivo
ball governor instead of three ball were given,
namely: more easily balanced, both for standing
and running balance, insures quiet operation, and
also the theoretical consideration which led to the
discovery that the governor must be correctly pro-
portioned to the main spring, which it has to gov-
ern. The adjustment of the governor was spoken
of and particular attention called to the guide
roller on the governor sleeve, it being particularly
brought out that this roller should never be
removed, especially on the two ball governor. The
roller should always be adjusted centrally in the
slot, touching neither side, and when this adjust-
ment is made no trouble will be experienced. The
practice of removing the roller, it was pointed out,
was very bad and likely to cause the governor
to be ruined by sudden starting and stopping, as
this roller is put in the governor to prevent
"tripping" after a sudden stop or start.

The graphiting of the main springs with dry
graphite was very carefully gone into and the
reasons for adoption of dry graphite noted. Instruc-
tions were also given on how to put in a spring and
take one out of a spring barrel and how to graphite
same with dry graphite. This latter point being
very important it was suggested that graphite
should be blown into the spring after the machine
is assembled and the spring has been about one-
third wound up. This method has proved very
successful in curing "chugging," sluggish starting
and sometimes bad regulation. It was also pointed
out that the graphite, when once properly in the
spring, would never have to be renewed.

A standard "250" mechanism was completely dis-
assembled and the various adjustments noticed and
then assembled again. The pos.ition of the gov-
ernor and the governor worm-wheel were spoken
of and the adjustment of the governor friction-
fork and the friction-felt.

The matter of lubrication was gone into thor-

oughly, emphasis was laid on the necessity of
using the proper oil on the various parts. Atten-
tion was called to the fact that we are putting out
an oil and a grease for lubricating these mechan-
isms and also a special graphite, which are adapted
most perfectly to the various parts which they are
to lubricate.

THE CARE USED IN PRODUCING
EDISON RECORDS

Extracts from Address of A. M. Kennedy of the
Edison Laboratory at the Dealers' Conven-
tion. Delivered on Tuesday, Aug. loth.
IN addition personally to seeing to it that only
worthy music is recorded, Mr. Edison listens to
a trial record of every voice and every instru-
mental artist, before these artists are accepted for
Edison records. The reputation or press notices of
the artist has nothing to do with his decision, for
Mr. Edison weighs only the pureness of voice and
the correctness of interpretation, or the musical
ability. His note-book of voice-trials shows some
unfavorable comments on artists well-known and
some favorable on obscure artists.

A few of his comments, taken from one of his
recent notebooks are indicative of the thoroughness
of Mr. Edison's tests:

"Voice pretty good, but his interpretation is dead
and monotonous."

"Tell him to put some action in his singing — not
one continuous, monotonous intonation without
change in volume."

"He will be a good singer when he can put snap
in it."

"All her notes are singularly pure, but she
interprets very poorly — very monotonous and non-
dramatic." "She also has a bad shake."

"What a pity it is that a woman with a voice
like this should have been educated by so brain-
less a teacher." "Outside the shake, I believe I
could make a star of her in 48 hours."

"This is the only clear-cut flute I ever heard —
it is perfect in every note and fine quality all
through." "Better get four or six records from
this man."

Comment on a voice singing on American oper-
atic stage:

"Dead — shakes — don't want him."
Comment on voice singing in Royal Opera, Berlin:

"Poor timbre — poor interpretation — breaks —
can't use."

Comment on an artist unknown to the public:

"She is good — nearly all sustained notes are
clear. Think in proper selections she would be a
valuable addition to our artis.s."

"This is nearly the limit." "Congratulate

(the discoverer of this voice) on his fine appreci-

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

ation of interpretation — an elegant, wobbling ( !)
voice." "Rotten."

"I withdraw (the above) and decide

shall have the prize." "If anything would

make the Germans quit their trenches it would
be this." "This is awful ; has intelligence fled
from our plant?"

"Good violinist." "We want some more of this
Hungarian music, weird, strange, original, good."

"This woman has a very good voice, but she
hasn't flexibility. Would be fine for chorus, duets,
etc. — no tremolo, voice clear. It would be difficult
to find one so free from defects."

There are about thirty large notebooks filled
with such comments on thousands of voices. Thus
does Mr. Edison save the public from records of
"artists" whose only merit is their press notices.

Mr. Edison has spent enormous sums search-
ing for good voices for Diamond Disc records.
Up to the beginning of the war, a Recording Studio
vas maintained in Europe simply to make voice
crials, in an attempt to find good voices. In the
music room of the Laboratory are a series of
drawers containing voice trials from London,
Milan, Munich, St. Petersburg, Rome, Boulogne,
Florence, Budapest, Vienna, Barcelona, Madrid,
Berlin, Paris, Monte Carlo, Nice, Prague, Warsaw,
etc.

As "the prophet is not without honor, save in
his own country," so, curiously, the American
public pay the greater attention (and admission) to
hear foreign singers than their own American
singers. And yet American voices on these trials
show up as good, if not better than European
voices.

After passing the selection and artist, Mr. Edison
listens to every record before it is allowed to go to
the public. He passes on these, both for technical
recording defects and artistic defects of rendition.
Many of the records made never get farther than
nis stage because of Mr. Edison's comments of
"sharp recording," "shows interference," "dull,
lifeless," "squeaks," etc., etc. Thus is the public
protected from records which contain defects.

Even after a record has passed this inspection,
Mr. Edison insists on listening to one of the first
commercial records of each selection turned out in
order to detect any defecrs in the manufacture.

Most people believe that to make a phonograph
record, the artist simply stands before the record-
ing horn, sings the selection and when finished
the master is ready to make a mould from which
the finished records are made.

It is not so simple at the Edison Recording
Studio. Knowing that Mr. Edison passes" on every
record and that he is very critical, and that no
defect escapes him, those in charge of the record-

ing are very careful. Many trials and changes
are made before they will allow the record to
go to Orange for Mr. Edison's inspection. It is
not unusual for a singer to make fifteen or twenty
trials before the record is made, each involving
changes so slight that the majority of people would
never detect them. Artists report that the Edison
Laboratory is many times more exacting than other
recording laboratories.

"The Dealers' Convention was a great success,
in many ways! While none of us could absorb
and digest all the good sales-food provided, each
must have carried away a lot of good thought, and
many fine suggestions." — W. D. WILMOT, Fall
River, Mass.

THE EDISON BAND-WAGON

HERE is a simple idea that has attracted con-
siderable attention. It is a good window
display stunt, easily made. Requires, as
you will see, four discs, a good box about size of a
soap box, some Blue Amberol cartons, two or three
midget imps (procurable at most toy stores) and a
New Model 50 (or one of the previous models). A
little ingenuity on the part of the dealer, and it is
easily done. It can be made to illustrate the
strength of the diamond disc. As a combined Blue
Amberol and Disc Novelty for window display it
is capital. Try it!

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

THE RIGHT OF A MANUFACTURER
TO CONTROL THE RETAIL
PRICE AT WHICH HIS PRO-
DUCT SHALL BE SOLD

Synopsis of Mr. H olden' s Paper Read at the
Dealers' Convention.

THE primary fact upon which the carrying on
of all lines of business depends is that busi-
ness men do what they agree to do. Unless
this were true, business could not be carried on for
a day. This being so, it should be a simple mat-
ter for any manufacturer to control the price at
which his goods should be sold at retail by making
suitably worded contracts with his jobbers and
dealers. Such contracts are valid in England and
-Canada as regards all lines of merchandise, but
the law is different in the United States on account
of the statute commonly known as the "Sherman
Anti-Trust Act," passed in 1890, which prohibits
certain contracts in restraint of trade.

The U. S. Supreme Court has had occasion only
once to pass upon the question of whether or not
the owner of a patent can by license, agreement or
contract specify or fix the price at which a pat-
ented article shall be sold by his licensee, this case
being entitled Bement vs. National Harrow Co.,
186 U. S. 70 (May 19, 1902). In that case it was
held that

"the owner of a patent may assign it or sell
the right to manufacture and sell the article
patented upon the condition that the assignee
shall charge a certain amount for such ar-
ticle ;"
and as the contract which was passed upon was a
license contract, we may substitute the word "li-
censee" for "assignee."

Upon the strength of this decision, the various
U. S. Circuit Courts (now District Courts), and
Circuit Courts of Appeals rendered a vast number
of decisions in which the license contracts of
Thomas A. Edison, Inc., with its various jobbers
and dealers were upheld, approved and enforced.
About five years ago, however, a case came be-
fore the Supreme Court in which the legality of
jobbing and retail agreements for the marketing
of the preparation known as Peruna was ques-
tioned. This article being unpatented, the Court
held that the agreements in question were illegal
since they were in restraint of trade within the
meaning of the Sherman Act, or in other words,
that the Sherman Act prohibited the manufacturer
of an unpatented article from fixing the price at
which his product shall be sold by the jobber to
whom he sells or the dealer to whom the jobber
supplies the same. This case is entitled "Dr.
Miles Medical Co. vs. Park & Sons Co.," 220
U. S. 373.

The next important case decided by the Supreme
Court and known as the Sanatogen case, Bauer vs.
O'Donnell, 229 U. S. 1, has been so much misrep-
resented by newspaper statements that it has by
many persons been understood as deciding that a
patent owner cannot fix the price at which the pat-
ented article shall be sold, but this is a mistake, as
a careful reading of the opinion shows that no
such finding was made. The preparation known
as Sanatogen was a patented article, to be sure, but
the manufacturer had no license agreement with
the defendant in that case. The manufacturer en-
deavored to maintain the retail price by placing a
label upon each bottle of Sanatogen which stated
that the same should not be sold for less than one
dollar. The defendant, O'Donnell, who conducts a
drug-store in a prominent location in Washington,
D. C, purchased bottles of Sanatogen from a jobber
but did not agree to resell them only at a given
price, he making no agreement whatever either
with the owner of the patent or the jobber from
whom he purchased the goods. Under these cir-
cumstances, the Supreme Court found that the de-
fendant was not bound in any way as to the
price at which he should dispose of the goods.

A more recent case which has attracted con-
siderable attention in this part of the country is
known as Victor Talking Machine Co. vs. Straus
(R. H. Macy & Co.), the well-known New York
department store; this suit being brought for an in-
junction to restrain the defendant from the sale of
Victor talking machines and records. The goods
of the Victor Co. are patented and are put out
under a license agreement system which differs
from that under which the goods of Thomas A. Ed-
ison, Inc., are marketed in that while our goods
are sold outright by us to the jobber and by the
jobber to the retail dealer, the Victor Co. main-
tains that the title to the goods remains in them and
they dispose of only the right to use the goods with
a provision that if their license requirements are
observed the title will vest in the ultimate pur-
chaser after the latest patent under which the
goods are put out has expired. The defendant in
this suit had acquired a large quantity of the Vic-
tor goods and was offering the same at lower prices
than the Victor Co.'s licensed dealers. The in-
junction prayed for, however, was not for restrain-
ing the defendant from selling at cut prices, but
from selling the goods at any price, on the ground
that any sale whatever by the defendant would be
a violation of the Victor patents since the Victor
Co. had not granted to any one the right to sell
the goods.

In this case there was no license agreement ex-
isting between the Victor Co. and the defendant, or
in other words, the Macy Co. had not agreed with

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

the Victor Co. or with any one else that they would
sell these goods only at certain prices. The Court,
therefore, found that this case came squarely with-
in the principles of the Sanatogen case as deter-
mined by the Supreme Court and dismissed the
suit.

A recent case of much interest to our dealers, al-
though perhaps of not much relevance since it
relates to an unpatented article, is that of Great
Atlantic & Pacific Tea Co. vs. Cream of Wheat
Co., decided by Judge Hough of the U. S. District
Court, New York, on July 20, 1915. In this case
the Cream of Wheat Co. did not enter into any
contracts with its jobbers or dealers but it had re-
quested them to maintain the retail price of its
packages of Cream of Wheat at 14 cents. The Tea
Co. at first had maintained this price but it after-
wards cut the price to 12 cents. The Cream of
Wheat Co. thereupon declined to sell any more of
its goods to the Tea Co. and also requested its
jobbers to refuse to fill orders from the Tea Co.
A suit was thereupon brought by the Tea Co. under
the new Clayton Act to restrain the Cream of
Wheat Co. from carrying on its system, or in other
words, to compel them to sell to the Tea Co. at
carload price, but the Court after careful consid-
eration of the entire situation concluded that there
had been no unreasonable restraint of trade by the
defendant, and that in refusing to sell to the plain-
tiff and requesting its customers not to deal with
the plaintiff, it was well within its rights.

In support of the statement that the Sanatogen
case does not decide that a manufacturer cannot
enter into a valid agreement with his jobbers in
which the price at which they shall dispose of
patented articles is provided for, reference should
be made to the latest decision upon this subject,
which is the case of United States vs. Keystone
Watchcase Co., decided by Judges Buffington, Hunt
and McPherson, U. S. District Court for the East-
ern District of Pennsylvania, on jaiiurry 2, 1915,
218 Fed. 502. This case was a suit in equity
brought by the United States praying for an in-
junction against the defendant under the Sherman
Act. One of the acts complained of was the man-
ner in which the defendant had marketed the
Howard watch, a patented article. These watches
were sold by the Watchcase Co. to its jobbers under
a license agreement in which the resale price was
specified. There were no agreements made with
the retailers. Under these circumstances, the
court made the following ruling:

"Certain material parts of the Howard watch were
covered by bona fide patents taken out and used for
a lawful purpose, and as the owner of these patents
the Company had the right to make a direct agree-
ment with the jobbers whereby a minimum price
was fixed at which the jobber might sell. F>ement
v. Harrow Co., 186 U. S. 70. 22 Sup. Ct. 747, 46
L. Ed. 10S8; Henry v. Dick Co., 224 U. S. 1, 32
Sup. Ct. 364, 56 L. 'Ed. 645, Ann. Cas. 1913D, 880."

Since agreements with the jobbers are entirely
lawful, it would seem that similar agreements with
the retail dealers are also proper, the jobber being
merely an instrumentality through which the manu-
facturer supplies the retailer, and existing only
for such purpose, and this is particularly true
where, as under the Edison system, the jobber is
required to strictly confine his dealings to regu-
larly licensed dealers. Therefore our dealers, as
patent licensees, are well within their rights in
entering into agreements in which the retail prices
of our goods are specified, the same being pat-
ented, and our system being the same in principle
as those approved in the National Harrow and
Keystone Watchcase Co. cases, the latter of which
is subsequent to the Peruna and Sanatogen cases.

THE BIRTH OF THE PHONOGRAPH

AND A COMPARISON OF EDISON

AND BERLINER METHODS

Synopsis of an Address by A. M. Kennedy at the
Dealers' Convention Delivered on Aug. gth.

SOME years ago a magazine published an
alleged account of Mr. Edison's invention of
the phonograph in which he was supposed to
be sitting idly with a chisel in one hand. Having
drawn the edge of this across a brass plate he
heard a sound; then he noticed the equi-distant
marks on the plate, and so conceived the idea that
it would be possible to record and reproduce sound.

This story was, of course, only the product of
an ingenious mind.

While a newsboy on a Michigan railroad, Mr.
Edison saved the life of a child of one of the
railroad telegraph operators, who, from gratitude,
taught Edison telegraphy.

It was but natural that Edison's first invention
should be in the telegraphic line. Among these was a
telegraph-relay for sending messages rapidly, hav-
ing two plates carrying paper discs arranged to
revolve, one at low and the other at high speed.
The message was engraved on the low speed disc,
which was transferred to the high speed plate,
from which the dots and dashes were sent over
the line at an augumented speed. While experi-
menting with this Mr. Edison found that if the
Morse signal for a letter were repeated a number
of times on the paper disc and revolved rapidly
under the sending stylus, a musical note would be
obtained. From this he got the idea that it would
be possible to record and reproduce sounds.

He drew a sketch of his first phonograph as a
cylinder machine because this would give uniform
velocity to the surface. The first model was made
in 1877. and in contrast with most of his other

12 EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

inventions (requiring the making of many models
and consuming years of time), this model worked
the first time it was tried. Application for patent
was executed Dec. 15, 1877, filed Dec. 24, 1877, and
patent issued Feb. 19, 1878 — less than two months
after filing date because the invention was so novel
there was no chance of interference or infringe-
ment.

During the busy days of the 80's, in which
Mr. Edison invented the incandescent lamp, the
carbon transmitter- for telephones, the magnetic
ore separator, built the first electric lighting system
and generating station and the first electric rail-
road, besides taking out about 500 other patents,
work on the phonograph was temporarily dropped.
During this time Mr. Emil Berliner worked on and
developed the lateral system of recording in con-
trast with the vertical system invented by Mr.
Edison.

In the vertical system, according to records pub-
lished in 1890, a plate of metal is covered with a
thin coating of wax. The recorder scratches
through the wax, leaving the surface of the metal
bare. Acid is then poured over the plate, etching
the record into the metal. On account of the impos-
sibility of obtaining a smooth etching such records
have not come into general use, but have formed
the basis for the lateral cut records, as used today.

Before discussing the relative merits of the two
systems it will be necessary to understand some of
the musical and the mechanical principles involved.

OVERTONES EXPLAINED

Text-books on physics define sound for us and
give us the rapidity of vibrations of the musical
scale, stating that middle C, for example, is 256
vibrations per second. We know, however, that
if several musical instruments were in another
room so that they could be heard but not seen, we
could distinguish between them though each
sounded the same middle C. If the tone sounded
were only 256 vibrations per second and, there-
fore, the same in each case, it would be impossible
to distinguish between them. There is, therefore,
a difference which enables us to distinguish one
from the other, and this difference in the tone of
each instrument is produced by the overtones,
which are tones of higher frequency than the
fundamental (in this case 256 vibrations per sec-
ond), of which frequency the fundamental is
always a mathematical multiple and which when
combined with the fundamental gives the char-
acteristic tone to each instrument or voice.

If we pick up a comparatively light object we
find that we can vibrate it with ease as com-
pared with a relatively heavier object and the
more rapidly we try to vibrate the object the

more difficult it becomes. This is because of
inertia.

It is well known that if we wish to move a cer-
tain weight, a smaller rod is required to pull or
push the weight than would be required if the
rod is used as a fulcrumed lever.

BERLINER VS. EDISON RECORDERS

Comparing the Edison and Berliner recorders on
disc recording, the diaphragm of the Edison re-
corder is fixed parallel and close to the wax disc
and is directly attached to the sapphire stylus
which engraves its motion in the wax. The Ber-
liner recorder has its diaphragm at right angles
to the wax disc, the vibrations of which dia-
phragm are conveyed to the wax through a com-
paratively long fulcrumed lever, one end of which
is attached to the diaphragm and the other end
arranged to engrave the wax.

If this lever on a Berliner recorder is made com-
paratively light it will flex and bend to some
extent rather than transmit the total swing of the
vibration of the diaphragm to the wax, just as
the tone of a Berliner type reproducer is dimin-
ished or softened when a thin needle is used to
transmit the vibration from the record to the
reproducer.

If, on the other hand, this lever is made thick,
its weight will increase and because of this in-
creased weight it will be more difficult to vibrate
or will tend to damp down these vibrations be-
cause of its inertia.

In considering these sound or tone vibrations,
we must recollect that the relatively low fre-
quency fundamental will not suffer so much as the
higher frequency or much more rapid overtones.
Consequently such a recorder is capable of record-
ing the pitch much better than the quality of
music. This explains why such records reproduce
the correct pitch of music but give the tones a
sharp, phonographic quality rather than the full,
rich, rounded quality of the original.

In the Edison recorder the recording stylus is so
directly fixed to the diaprahgm, which is close to
the wax, and the moving parts are so light, be-
cause there is no lever action, but only a pushing
strain on the member, that all of the delicate over-
tones are conveyed to the wax and are therefore
reproduced with all the full, big, rich roundness
of the original.

In the Berliner records the sound waves are re-
corded on the sides of the grooves or the thinnest
and weakest part. In the Edison records, the
sound waves are at the bottom of the groove, or
on the thickest and strongest part. It has, there-
fore, been found practicable to make Edison rec-
ords with 150 threads to the inch, while Berliner

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

records can not be made practically with grooves
closer than 80 to the inch. For this reason an
Edison 10 inch record plays longer than a Ber-
liner type 12 inch record.

The life of the Edison vertical cut record is
longer than that of commercial lateral cut
records because the perfectly rounded and polished
diamond point of an Edison reproducer bearing
on the very hard Edison records causes much less
wear than the soft steel needles of the lateral cut
reproducers bearing on their soft records. Also
because the hanging of the needle from side to
side of the lateral groove produces enormous wear
on the leading end of each curve where the needle
hits the opposite side. Also because, as the
needle wears, tiny bits of steel are imbedded in
the record.

It is found in practice that the lateral records
show rapidly increasing scratch on surface after
the first playing, while an Edison record shows
less scratch on the fortieth time played than on
the first.

The Arno Pharmacy, Dubuque, Iowa

SODA-WATER PATRONS PREFER
THE EDISON DISC

SELLING Edison discs to druggists is not always
an easy undertaking. Out in Dubuqe, Iowa,
Hopkins & Witty, our representatives, were
anxious to close such a sale with the Arno Phar-
macy, Dubuque's finest drug store. They were up
against a seemingly insurmountable obstacle at the
start, namely, that Mr. Arno, the proprietor, already
owned a well-known make of needle machine and
was pretty well satisfied with it. Indeed he was a

enthusiast, and had in his store one of these

needle instruments. Why should he want an Edison
disc, and how were Hopkins & Witty to approach
him? We will let them tell the story:

"Mr. Arno is a very live and progressive
business man and is always on the lookout for
the welfare of his customers. A large portion
of his business is at the soda fountain. He has

a large space reserved in the store with about
forty tables. He has a very select trade, repre-
sentative of Dubuque's best people.

"The sale of the Edison Disc was made in the
face of very strong competition, Mr. Arno him-
self being a great enthusias:. We

obtained permission from him to place an Edi-
son Disc instrument in his store just before
the holidays, and while it was there the idea
occurred to us that it would be rather a novel
place to give a recital. We carried out this
idea and met with great success.

"Then the needle machine salesman, rather
than be outdone by us, gave a recital also.
Practically the same audience heard both. It
may seem a pretty broad statement to make,
but the people were constantly demanding that
Mr. Arno have something played on the
Edison, which stood near the needle-playing
machine. And yet Mr. Arno was not fully con-
vinced which was the better machine.

"Finally we were obliged to take the Edison
away, for we needed it to fill an order. Not
a word was said to Mr. Arno in regard to
placing with us an order for an Edison.

"Then came our competitor with a proposi-
tion. Mr. Arno had an old type needle
machine. He was offered $55.00 in trade for it

if he would take a new model . Of

course it was absolutely impossible for us to
make such an offer.

"Things went on this way for another month
and his customers were continually asking,
'Where is the Edison Disc?'; they practically
demanded that he get one. The result was
that one day Mr. Arno stepped into our store
and placed an order for a $200 fumed oak
Edison Disc, to match his furniture.

"Afterward we succeeded in selling his old

, and all we could get for it was $15

(which in our estimation was a big price).

Mr. Arno now is one of our best Edison
boosters, and is continually giving us leads on
prospective business. There is scarcely a day
that he does not pay us a visit. The Edison
Disc is going all the time and people have
become so familiar to it that about the first
thing a party says after they are seated is, 'Are
we going to have some Edison music?' Most
of the records played are selected by the
patrons and played by special request."
The above is one way to sell Edison Discs to
druggists, even in the face of apparently insur-
mountable obstacles. Let the people hear the Edi-
son Disc. As Mr. Edison said long ago: "Let the
People hear and decide." That's the salesman's
best aid — the public.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

SELLING TIPS

IN the following list of eleven records, which
comprise the fourth installment of special "sell-
ing tips," an effort has been made to include a
wide variety of different types of pieces. By read-
ing over these notes, salesmen must inevitably be
struck with the fact, that no matter what the selec-
tion may be, something of interest may be said
about it. Record buyers seldom know what they
want, as most salesmen realize. They enter your
store in a receptive mental attitude; most of them
are easily influenced — prejudiced either for or
against a record — and it is remarkable how small
a thing will sometimes sway their decision. It,
therefore, becomes of the utmost importance for
every salesman to give each record the "best pos-
sible start" — to interest the hearer in it right at
the beginning. These tips are merely intended to
point out the way; the details are different for
every salesman, every record and every purchaser.

SELLING TIPS FOR SPECIAL
RECORDS

/Charme d' Amour — Valse Lente, Edwin F. Kendall
I American Symphony Orchestra

I Yalse Lente or slow, langorous waltz — com-
posed especially for the famous dancer Mile. Dazie
and introduced in her pantomime "La Tragedie

50084 ;d'un Mardi Gras-"

The Red Man, from the Suite, The Dwellers in
J the Western World, John Philip Sousa
J Edison Concert Band

I From orchestral suite "Dwellers in the Western

\ World." Is a descriptive composition typifying

the native .American Indian — a fine musical sketch.

/ Akahi Hoi, King Kalakaua

I Toots Paka's Hawaiians

V A traditional folk melody of the Hawaiians.

1 Note its characteristic limpid softness, just like

/their language; curious tone quality of the instru-
50210 merits.

\Ninipo, Kaleikoa Toots Paka's Hawaiians

J Favorite Hawaiian song. Toots Paka is a Ha-
I waiian-American girl, well known in vaudeville.
( Her company are all Hawaiians and all play the

\ curious native instruments.

One Sweetly Solemn Thought— Fantasia, Ambrose-
Pinto, Harp Winifred Bambrick

Favorite anthem — wonderfully beautiful and

inspiring melody. Harp solo makes the melody

i sound even more lovely. Note the brilliant runs

I of the harp that embellish the theme. An unusual

jj/ record from every point of view.

(a) Vision, Verdalle; (b) Tarantelle, Pinto, Harp

Winifred Bambrick
Winifred Bambrick, young Canadian Harpist,
still little more than a child. Has become a
sensation in concert. Plays two brilliant harp
selections that display her technique wonderfully
well.

/Paprika — Lu Lu-Fado, Camilla helms, for Dancing
/ National Promenade Band

I Lu Lu-Fado described as "the newest French
\ dance." Rhythm is rather like our ragtime, only

[perhaps less garish, and certainly more dainty.

/ Dance is easy to learn, they say.

Lucille Love — Waltz Hesitation, Abe Olman, for
Dancing National Promenade Band

Charming Hesitation Waltz, written especially
for dancing, and recorded in exactly the proper
tempo. Named after "Lucille Love," the "serial
movie."

50218

/A Little Bit of Heaven— The Heart of Paddy
J Whack, Ernest R. Ball, Tenor Frank X. Doyle

\ Used by Chauncey Olcott in "The Heart of
[Paddy Whack," his play produced 1914-15. Typi-
50224 /cal Olcott ballad.

Wish Eyes of Love— The Heart of Paddy Whack, ">
J Ernest R. Ball, Tenor Frank X. Doyle

J Written by Ball, composer of "Love Me and
\the World is Mine," and sung by Chauncey
^Olcott in "The Heart of Paddy Whack."

/ I'm On My Way to Dublin Bay, Stanley Murphy,""
J Male Voices Premier Quartet

I Probably the biggest hit of its kind this season.
\Heard everywhere. Note the xylophone introduced
'here. Quartet is composed of John Young, Billy
50245 Murray, Steve Porter, and Wm. F. Hooley.

When It's Moonlight in Mayo, Percy W enrich,
Baritone Owen J. McCormack and Chorus

Sung by Fiske O'Hara in "Jack's Romance."
Plaintive Irish ballad, very appealing, interesting

lyric, tuneful melody.

Ever of Thee I'm Fondly Dreaming, Foley Hall,
Soprano and Baritone

Elizabeth Spencer and Thomas Chalmers

Ballad in vogue nearly fifty years ago, and a
favorite ever since. Very pathetic lyric, and

80010

appealing melody, in a sombre strain.

Darling Nellie Gray, B. R. Tlanby

• Metropolitan Quartet

Old plantation melody from Civil War days.
Most enduring song of that period. Lyric pictures
an old darky with an unstrung banjo at his side,
'musing on his life's tragedy.

Good-bye Sweet Day, Kate k annah, Contralto

Christine Miller and Chorus

Kate Yannah's "heart songs" widely known and
sung for many years. This one was famous con-

icert encore number. Christine Miller is one of
America's leading concert artists.

> \In Old Madrid, H. Trotere, Tenor

Reed Miller and Chorus

"Spanish style" ballad, favorite concert and
popular song. Essentially a "man's song" and
just the type Reed Miller renders best. One of
Jris most artistic and finest records.

Hungarian Rhapsody No. 2 — Part I, Franz Liszt

Edison Concert Band

First half of Liszt's Second Hungarian Rhap-
sody. Starts with slow, sombre theme, with only
)a touch of brilliancy and a few cadenzas; con-
tinues in this mood throughout the first half.

80135

80171

80196

Hungarian Rhapsody No. 2— Part II. Franz Liszt
I Edison Concert Band

Second part extremely brilliant — contains all the
rapid, whirling, allegro movements characteristic
, of joyous gipsy music.

Of Thee I Am Thinking, Anton Strelezki, Tenor

Charles W. Harrison

Beautiful ballad love-song with fine sentiments
in lyric. Notice how well the words and music
I suit each other. Simple but artistic melody
'Harrison a favorite with Edison public.

Mv Sunshine (O Sole Mio), Eduardo di Capva,
Tenor Charles W. Harrison

Famous Italian serenade, distinguished by its
elegance and grace — a beautiful, flowing melody,
with the characteristic Italian lilt. Note "stead-
iness" of the singer's tones.

I'm Longing for My Home, Sweet Home, George
A. Reeg, Jr., Baritone

Vernon Archibald and Chorus

A "song of memories," of unusual heart-stirring

quality. Just a suggestion of "Home, Sweet

Home " is heard near the end of the refrain.

Tell Mother I'll Be There, Cha-les Villmor*, Baritone

Frederick J. Wheeler and Mixed Quartet

An "Alexander Revival Hymn," used exten-
sively by the great Evangelist. Frederick J.
Wheeler is assisted by a quartet of mixed voices
that greatly adds to the impressiveness of his
rendition.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

Interior of New Store of R. S. Williams & Sons Co., Ltd.

R. S. WILLIAMS & SONS CO., LTD.

OPEN THEIR BEAUTIFUL

HAMILTON STORE

ON June 24th, R. S. Williams & Sons Co., Ltd.,
entered upon a new era in their history — the
beginning of a permanent business place in
Hamilton, Ontario. It is undoubtedly the fines:
music store in Hamilton, and should get a goodU
share of phonograph business. The interior is
finished in white enamel throughout, while the six
sound-proof rooms are finished in mahogany and
"Mission style." There is a large Recital Hall
downstairs, where it is proposed to give many
high-class features this coming winter.

The opening of this new branch was a very
auspicious occasion.

acquaintance of a traffic man with a view to be-
coming more fully informed concerning traffic
rules and regulations and other general informa-
tion of interest and value in the respective trans-
portation matters.

NEW TRAFFIC RULES

John T. Rogers, of the Edison Traffic Department,
Spoke on the Subject at Dealers' Convention.

MR. JOHN T. ROGERS, Manager of the
Edison Traffic Department, talked briefly
and concisely concerning the new traffic
rules. He referred to the occasional request that
the Company mis-describe its products in order to
obtain lower freight rates and pointed out the
impropriety as well as the danger of doing this.
He touched briefly on the Cummins law. Mr.
Rogers recommended that each dealer cultivate the

THE AUTHOR OF "I'LL TAKE YOU

HOME AGAIN KATHLEEN"

RECEIVES A CHECK FOR 3250

FROM MR. EDISON

FORTY-TWO years ago, just after he had been
married, Thomas P. Westendorf, of the Shelby
County Industrial Training School, wrote the
words and music of the song "I'll Take You Home
Again Kathleen."

Although nearly half a century old the song has
gained in popularity each year. It is one of the few
selections of the present day which has reached
the honored distinction of being "a new old song."

Early in August this year Mr. Edison wrote Mr.
Westendorf: "Your song is the most popular song
in the United States. I felt like stealing when I
used it, so I am sending you a little check by way
of royalty."

In these days when the authors of many popular
songs have difficulty in defending their copyrights
and frequently receive nothing whatever in the
way of royalty, it is refreshing to find one publisher
or manufacturer cherishing such a fine sense of
fair play.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

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mrc&iimHiuimimiiSMHmimmninii

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circle of artificial or natural flowers.
However, this feature may be elimi-
nated if you do not care to go to this
extra trouble.

Connecting from this poster to the
large 13x36 poster we utilize ribbons
forcibly to call attention to the new
Anna Case, Christine Miller and Alice
Verlet records.

The arrangement of 13 records in
the foreground of the display com-
pletes the window trim, which is
simple enough to be readily placed by
any dealer, at the same time giving an
effective, artistic layout.

VALUE OF A PATRON'S
NAME IN ADVERTISING

E were much gratified to re-

Fully Arranged Window Display (7 Fr. Wide x 6 Ft. Deep)

SECOND OF A SERIES OF ATTRACT-
IVE EDISON WINDOW DISPLAYS

OUR window display this month shows a
simple and practical suggestion for featur-
ing Christine Miller records. The idea is
one that may be extended or condensed to suit
practically any size of window dis-
play.

The Edison instrument is located at
one side of the window and on the
right of this is a compo-board circle
covered with suitable material upon
which are mounted a number of Chris-
tine Miller records, together with a
sign calling attention to the price.
If you do not have a large compo-
board circle for this purpose, a barrel
head can be made to answer the pur-
pose, provided it is covered with suit-
able material, such as burlap, crepe
paper, plush, velvet, etc.

We next call your attention to the
use of the Edison Hangers, 14x22 and
13x36, which are issued regularly.
The 14x22 hanger consists of a photo-
graphic reproduction of Christine
Miller. This is mounted in the frame
we provide for this purpose and placed
at the top of the Edison instrument. In
order to add life and attractiveness to
the window this may be mounted in a Same Wind

Co., Marshalltown, Iowa, a
copy of a three-column-wide advertise-
ment of the Edison Disc in which they
gave the names of some thirty-six per-
sons who had purchased it in or near Marshall-
town, Iowa. The effect is that these names are a
practical endorsement and an encouragement to
purchase. This is particularly true in small towns
where every one is more or less acquainted with
his neighbor. It is a mighty fine idea, worthy of
being copied to advantage by dealers similarly
situated.

ow — Showing the Supports Used in the Above
Completed Design

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

A NOVEL WINDOW ATTRACTION—

WG. BAILEY, a banner salesman of the
Southern California Music Co., is the
originator of a very large Diamond Re-
producer made in plaster of paris with tiny electric
light where the diamond should be. This electric
light is intermittently turned on and off by a me-
chanical arrangement so that the light flashes like
a diamond. The device was for a long time in
the window of the Southern California Music Co.,
and attracted unusual attention. It is a stunt well
worth repeating elsewhere.

ROUTE
SWAMP.'

TO "THE DISMAL
A TRUE STORY.

THREE echoing blasts from the old river packet
showed that our signal had been seen.
Slowly she crept alongside the wharf.
A sharp command from the captain in the pilot-
house, and a coil of hawser left the brawny hands
of the negro deckhand to be as deftly caught by the
man ashore.

"No freight to-night, Cap'; jest this Northern
gent'man wants to go through the Dismal with yuh."
I stepped aboard and as the boat swung out
from the wharf, the captain came down to the
deck. I had but a moment to entertain any doubt
as to the cordiality of my reception.

"Reck'n," he said, "yuh used to better 'commo-
dation than we can give yuh, but such as we have
is yuhs. We don't allow to carry first-class pas-
sengers, but I can fix yuh up fine's-a-fiddle to-
night." Then he continued, "I let the puser off
at South Mills to go to a dance and yuh can have
his stateroom."

This was unexpected comfort and, weary with
my prospecting through the holly swamp, I was
soon lying comfortably in the purser's berth and
about to pass off into slumberland — when from
the darkened cabin there came to my astonished
ears beautiful and exquisite music!

Listening I lay like one entranced with charming
voices. What exquisite accompaniment, too ! Then
the music ceased; the "sea" was silent, except for
the rhythmical throbbing of the propeller shaft of
the old packet boat.

Could it be possible that some opera company
on their way North, at the end of the season, had
engaged passage on the old packet steamer for
the novelty of a trip through the Great Dismal
Swamp ?

"But listen," I said to myself. In the next se-
lection I recognized and was charmed with a
beautiful, inimitable rendering of "Schubert's
Serenade."

In the midst of such soulful music I fell asleep.

I was awakened in the early hours of the morn-
ing by the deck watchman calling "She's blowing
for Wheller's landin'. Reck'n that's whar yuh
get off, sir," he said through my cabin window.

As we two passed through the steamer's dimly
lit cabin I asked what theatrical company was on
board.

"Don't know nuffen 'bout any the'ter bunch aboard
this 'er boat, sir," the negro said.

At that moment, as he held the deck lantern
high over his shoulders to light my way across the
threshold to the deck, all at once I discovered an
object which filled me with amazement.

Grasping the man's arm I drew it toward me,
and as the rays of the lantern fell on the object I
read in large letters of gold "EDISON DIAMOND
DISC PHONOGRAPH."

Now I had discovered my theatrical troupe and
stood in amazement, looking at the Edison.

"Reck'n you'd better step ashore, sir, 'fore she
slides off," said the burly fellow.

Then, as I watched the old boat glide out of the
Great Dismal into the broad Pasquotank my
thoughts reverted again and again to the beautiful
music that had wafted me to sleep and of the
wonderful genius of the man who had given such
soulful melodies from the world's greatest music
masters to the uttermost parts — even to the inhabi-
tants of the Great Dismal Swamp.

EDISON PHONOGRAPH MONTHLY, SEPTEMBER, 1915

BLUE AMBEROLS FOR SEPTEMBER

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

28213 I'll Sing Thee Songs of Araby, Clay, Tenor, orch. ace.

28214 Good Bye, Tosti, Soprano, orch. ace.

Paul Althouse
Anita Rio

REGULAR LIST

50 cents each in the United States; $1.00 each in Canada

2677 My Little Dream Girl, Gilbert and Anatol, Tenor, orch, ace. Walter Van Brunt

2678 Quiet Little Evenings at Home — A Modern Eve, Jerome, Tenor, orch. ace. Walter Van Brunt

2679 Josephine Polka, Koesseldorfer Oberammergauer Zither Trio

2680 When I Was a Dreamer (And You Were My Dream), Van Alstyne George Wilton Ballard

2681 Where's the Girl For Me — The Lady in Red, Winterberg, Baritone Frederick J. Wheeler

2682 Furlana — Gioconda, Ponchielli Sodero's Band

2683 That Was the End of My Dream, David and Stroud, Tenor, orch. ace. Hardy Williamson

2684 Gasoline Gus and His Jitney Bus, Gay and Brown, Tenor, orch. ace. Billy Murray and Chorus

2685 (a) Ua Like No Alike, Queen Liliuokalaini, (b) Medley of Hawaiian Hulas

Hawaiian Guitar Solo, Palakiko Ferreira

2686 Love Me as You Used to Love Me, Maurice Scott, Tenor, orch. ace. Reed Miller

2687 Hello, Frisco! Hirsch, Tenor and contralto, orch. ace. Helen Clark and Harvey Hindermeyer

2688 The Drummer Boy, German, Tenor, orch. ace. Reed Miller

2689 Hold Your Hand Out, Naughty Boy, Murphy and David, Comic song, orch. ace. Glen Ellison

2690 Peer Gynt — Suite No. 1, Part 1 — Morning; Part 3 — Anitra's Dance, Grieg Sodero's Band

2692 Beautiful Lady in Red — The Lady In Red, Winterberg, Tenor Emory B. Randolph and Chorus

2693 By Heck — Fox Trot, Henry, for dancing Jaudas' Society Orchestra

2694 She Lives Down In Our Alley, McCarron and Bayha, Tenor Irving Kaufman and Chorus

2695 We'll Build a Little Home in the U. S. A., Elbert, Tenor, orch. ace. Irving Kaufman and Chorus

2696 I Like Your Town, Weston and Bedford, orch. ace. Glen Ellison

2697 The Three Bears, A Bed-time Story Edna Bailey

2698 Peer Gynt — Suite No. 1, Part 2 — Ase's Death; Part A — In the Hall of the Mountain King, Grieg,

Sodero's Band

2699 Victoria regia — Concert Waltz, Popp, Flute Solo, orch. ace. Weyert A. Moor

BIND YOUR EDISON PHONO-
GRAPH MONTHLY

Dealers wishing to keep a year's issues
of The Edison Phonograph Monthly (in-
serting each issue as it comes out) should
obtain this neat binder for this purpose.

The front has stamped on it.

"THE EDISON PHONOGRAPH
MONTHLY"

The dealer's name also will be put on the
front cover if desired.

Price complete 75 cents

ESEL FILE & BINDER CO.
1213-15 Market Street

PHILADELPHIA, PA.

ADVERTISING SLIDES FOR DEALERS

Price, 20 cents each, without dealer's name and address. Order from Jobbers, or Thomas A. Edison, Inc., Advertising Department, Orange. N. J-
If dealer's name and address are wanted the price will be 25 cents, and order must be sent to Orange. All dealer's orders sent to Orange must be accom-
panied by cash, stamps or money order.

No. 115

No. 117

No. 121

No Home So Poor

as that
without Music

Get an

Edison Diamond
Amberola Phonograph

Bring Your Wife
and hear an

EDISON

Diamond

Amberola Phonograph

No. 123

No. 124

No. 125

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.

DISTRICT OF COLUMBIA
Washington — McKee Co., Inc.

ILLINOIS
Chicago — The Phonograph Co.

INDIANA
Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des Moines — Harger & Blish.
Sioux City — Harger & Blish.

New Orleans-

LOUISIANA
-Diamond Music Co.

MAINE
Bangor — Chandler & Co.

MARYLAND
Baltimore — McKee Co., Inc.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.

MICHIGAN
Detroit — Phonograph Co. of Detroit

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI
Kansas City — Phonograph Co. of Kansas City.
St. Louis — Silverstone Music Co.

MONTANA
Helena — Montana Phonograph Co.

NEBRASKA
Omaha — Shultz Bros.

NEW YORK
Albany — American Phonograph Co.
Syracuse — Frank E. Bolway & Son
New York — The Phonograph Corporation of Man-
hattan.

OHIO
Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON
Seattle — Pacific Phonograph Co., N. W.
Spokane — Pacific Phonograph Co.

WISCONSIN
Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Montreal— R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thome & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg— R. S. Williams & Sons Co., Ltd.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA
Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

Denver-

COLORADO
-Hext Music Co.

GEORGIA
Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
Baltimore — E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Iver Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

PENNSYLVANIA
Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

Winnipeg-

CANADA
-Babson Bros.

"m^*?

m* EDISON

PHONOGRAPH

MONTHLY

THE EDISON
PHONOGRAPH MONTH LY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS
By THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

THO MAS A. EDISON, LTD., 164 WARDOUR ST., LONDON. W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS

Volume XIII

OCTOBER, 1915

Number 10

EDISON DIAMOND AMBEROLAS FORGING

AHEAD

WE have always contended that the
cylinder Edison was far superior to
any and all "talking machines" on the
market. The diamond reproducer alone gives
it an advantage others cannot equal, while
Edison recording methods make still another
difference that is plainly evidenced in the
playing of Blue Amberol Records. There is
no denying the fact that the new Amherolas
make a formidable hid for favor among those
who would limit their purchase to $30, $50,
or $75.

Since Amberola 30 was placed on the mar-
ket the curve on our sales-sheet marks a con-
sistent rise. Amberolas 50 and 75 will push
the curve still further upward. Dealers who
a few months ago were saying that the cylinder
line was stationary now come to us and say:
"Our Cylinder business is increasing very rap-
idly and we can't understand it." The reason
why they can't understand it, in many cases, is
because they have done nothing to push the
Edison Cylinder line.

The Edison Diamond Amberolas have been
winning out unaided on merit alone. We are
willing to take any Diamond Amberola in our
line and play it in comparison with any talking
machine retailing at three times the list price

of the Diamond Amberola. We will let any
musician be the judge. Take the Diamond
Amberola 30 as an illustration. We are will-
ing to play it in comparison with any $100
talking machine on the market before a jury
of musicians. Can any Edison dealer afford
not to handle a line that offers such musical
merit as this? Can any dealer who is han-
dling it afford not to push it?

The public now realizes that the name
"EDISON"on a phonograph means something.
It means a sound reproducing instrument de-
signed and built to laboratory standards. It
signifies that that article at the time of its
manufacture embodied the best scientific
knowledge and practice known to man. Every-
body who owns an article bearing Edison's
trade-mark points to that trade-mark with
pride. This is particularly true of phono-
graphs and the cylinder Amberola is no ex-
ception.

Hundreds of people have bought talking
machines under the impression that they em-
bodied the results of Mr. Edison's genius.
Did you ever hear a talking machine salesman
correct a prospective purchaser who thought
Edison had made the talking machine the
salesman was trying to sell? There may be

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

Birmingham's (Ala.) Enterprising Department-Store Window Display

some conscientious salesmen who do, but there
are numbers who are willing to let the im-
pression of "Edison made" aid them in the
sale, by their entire silence.

Every Edison Dealer should carry a com-
plete line of Edison Amberolas and Blue Am-
berol Records, because they bear Mr. Edison's
stamp of genuineness and merit. Just look at
the list of new artists available on the Blue
Amberols in September and October (see
pages 12, 13 and 14, this issue). There is no
iet up in the standard of the Blue Amberol
repertoire, neither is there in the expert pro-
cesses of their manufacture. They are recog-
nized everywhere as STERLING EDISON
GOODS, right up to date, conscientiously
planned and scrupulously manufactured.

Diamond Amberolas and Blue Amberol
Records are a live issue to-day. They are
forging ahead making new conquests every
time the dealer fairly and conscientiously
presents them to the purchasing public.

Now is the opportune time to stock up for
Fall or Holiday trade. Indications point
strongly to a large demand for Amberolas and
Blue Amberol Records. We are alert to the
demand that is coming. Are you?

LOVEMAN, JOSEPH AND LOEB'S
HANDSOME EDISON WINDOW

WE give above a photograph of an admirable
Edison window by this well known Birming-
ham, Ala., department store, held from
June 9th to 16th. It attracted considerable atten-
tion and was the means of bringing the Edison
Diamond Disc more forcibly before the people of
Birmingham and vicinity than ever before. The
credit for the arrangement belongs to Harry W.
Hoile, the capable window display expert of this
establishment. The floor space was 11x17 feet.
The photograph of Mr. Edison is resting on a gilded
easel.

Owing to reflections from lights across the streej
it was impossible to take a photo at an angle that
would do justice to the display.

GIOVANNI MARTINELLL TENOR

BORX at Montagnena (near Padova), Italy,
October 22, 1885. Studied at Milan under
Madolini Giuseppe. Debut made at Theatro
Dal Verme, Milan, December 29, 1910. His suc-
cess in the latter city was immediate and phenom-
enal. Repertoire includes "Ernani," "Ruy Bias,"
"Masked Ball," "Girl of the Golden West," "Man-
on Lescaut" (Puccini), "Gioconda," etc.

Edison Disc Record 83002 ($3.00) Cielo e mar-
La Gioconda, Ponchielli, in Italian, is by Mar-
tinelli.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

William A. Myer's New Diamond Disc Hall, Williamsport, P.

WILLIAMSPORT'S

DIAMOND DISC HALL

WILLIAM A. MYERS, Williamsport, Pa.,
whose entire establishment was destroyed by
fire recently, has just opened a new and very
handsome retail establishment at 114 West Fourth
Street, in the heart of the retail district of Wil-
liamsport.

Mr. Myers has embraced the "new gospel" of
retail merchandising, as applied to the Diamond
Disc, and has built an ideal plant for the purpose.
The appearance of commercialism has been sup-
pressed as much as possible; indeed it may be said
to be entirely absent, with the possible exception of
a very handsome show window and a cash register;
but even the show window does not appear particu-
larly "shoppy." It is very dignified and the display
consists of only three machines, a few framed por-
traits and a handsome bouquet of cut flowers which
is renewed frequently.

The establishment has been named "Diamond
Disc Hall" in keeping with its most important and
distinctive feature: the recital hall. The recital
hall proper is 30x+0 feet and will accommodate
ninety auditors comfortably. Folding chairs are
provided, finished in fumed oak, to match the trim
and decorations of the entire establishment.

Here will be inaugurated a systematic campaign
of weekly recitals, conducted on the plans which
have proved so successful at the experimental store
at East Orange.

Diamond Disc Hall was formally opened to the
public by a Tone-Test Recital on Friday evening,
August 13th, Mr. Hart Bugbee, a talented young
violinist, formerly of the Russian Symphony Or-
chestra of New York, who has settled in Williams-
port, and Mr. Milton L. Lyman, a no less talented
flutist, appeared and played in unison with Dia-
mond Disc records.

Invitations had been extended to the elite of
Williamsport and the demand for tickets was such
that a number had to be refused when the capacity
of the establishment (about 200) was reached. The
demonstration of the perfect fidelity of tone of the
Diamond Disc that was made by the playing of
Messrs. Bugbee and Lyman with the instrument, was
impressive. After the recital a number of Edison
Dealers from near-by towns met the Edison Super-
visor who had arranged and conducted it. After
a detailed discussion of the principles involved and
the methods developed at East Orange, four of
these dealers expressed the intention to adopt sales
schemes based on the recital plan as exemplified
bv Mr. Mvers in his Diamond Disc Hall.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

William A. Myer's New Diamond Disc Shop, Williamsport, Pa.

A PUBLICITY CAMPAIGN THAT IN-
CREASED ONE DEALER'S EDISON
BUSINESS 320,000 IN FOUR
MONTHS

IT is one thing to lay out on paper a campaign
of Edison publicity; it is quite a different
matter to offer a plan which has been actually
tried out and in four months' time has increased
Edison business $20,000.

We are happy to present here the essential details
of a plan that has resulted in a $20,000 increase,
and only regret that space in the Monthly does
not permit us to reproduce it in its entirety, even
to the style of type, etc., used in the circulars and
the advertising copy.

Last year when Robert C. Peck, one of our
efficient salesmen, left our service to become asso-
ciated with the J. A. Foster Company, Jewelers
and Silversmiths, Providence, R. I., he promised
that the plans, ideas and policies of the Edison
Advertising and Sales Departments would be so
carried out as to "put Providence on the Edison
map."

How well that promise has been made good is a
matter of record from the results obtained. The
statement has been made over the signature of the
treasurer of the J. A. Foster Company that in a
period of four months an increase of $20,000 is
shown over a similar period of the preceding year.

It was a concrete campaign, planned in advance,

and then persistently carried through. It included
recitals of a high order, circularizing, and clever
advertising in the daily papers of Providence. A
scrupulous regard for the appearance of every
letter, card of invitation, circular or advertisement
was exercised. In this respect it was a well-
matured, clear-cut, definite-purpose publicity cam-
paign.

"The opening gun," or guns, were public recitals
of high order, presenting the Edison Diamond Disc
before the different prominent clubs, lodges,
churches, etc. Every card of admission bore the
name and address of the party invited, so that
when presented, these cards furnished at once a
valuable working list to follow up after the recital.
All letters to prospects were neatly multigraphed
on the engraved letter-heads of the J. A. Foster
Company. Only the best stationery was used.
These letters were supplemented by personal calls.
In addition to letters a number of unique mailing
cards were used varying in size and shape and
get-up, mostly mailable for one cent, and prefaced
by such phrases as "100 Per Cent on Your Money,"
"A Message on Efficiency for the American Wife
and Mother," etc., etc.

In the advertising line in the local papers much
cleverness was expressed in a most attractive way.
The advertisements were not "broadsides," but
mostly two columns wide, varying in length from
6 to 8 inches. These were followed at intervals
by single column advertisements three to five inches
long, most all illustrated by an appropriate cut.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

The whole lay-out was well matured, distinctly
clever and forceful.

The frequent arrival of new records was made
use of to stimulate visits from old patrons, to meet
competition and create new friends.

After each recital this form-letter, with personal
address typewritten, so as to be indistinguishable
from the multigraph text, was sent:

Since our EDISON DIAMOND DISC RECITAL of a
few evenings ago, we have been wondering just how you
were impressed by this marvelous instrument, and its
appropriateness for your particular needs.

You need no physician to tell you that HIGHEST
EFFICIENCY at work or at home comes only through
relaxation and recreation which brings to your work a
refreshed mind, clear eves, heightened interest and an
INSPIRATION.

MUSIC in your home is our suggestion as the best
possible source for that needed inspiration — The EDISON
DIAMOND DISC is our idea of the most available and
versatile instrument for your needs.

For the greater physical and mental efficiency it will
bring; for the better education and guidance of your
children; for the social charm it will add to your home,
YOU NEED THIS INSTRUMENT.

This is the day to investigate — FOSTER SERYICE is
at your disposal. Having heard the instrument, isn't
your interest stimulated to listen to it in your own home?
Our representative expects to call upon you within a
dav or two.

Respectfully.

J. A. FOSTER COMPANY.
(Signed) J. Arthur Clem, Treasurer.

There was nothing startling about the letters, the
circulars or the advertising. All were notable for
clearness, keen-cut ideas, and good reasonable
display. Their effectiveness lay in a well-matured
plan, consistent follow-up methods and persistency.

THE EDISON DEALERS' CONVEN-
TION AT INDIANAPOLIS A
GREAT SUCCESS

TO the end that all the Edison dealers in the
Indianapolis zone might have an opportunity
to see the new Edison models, both Disc and
Cylinder, and have a "get together" Conference to
outline plans for the Fall campaign, Walter E.
Kipp. President and General Manager of the Kipp-
Link Phonograph Co., of Indianapolis, planned a
Dealers' Convention to be held August 31st, Sep-
tember 1st and September 2nd, at his place of
business. Instead of inviting all the dealers for
the three days he divided the eighty or more dealers
on his list into groups and invited about twenty-five
for separate days, providing the same program for
each. In having the small groups it gave Mr.
Kipp an opportunity to give each dealer personal
attention.

From 10 o'clock to 11 :30 each morning the dealers
were addressed by H. G. Dennis, Mechanical In-
structor of the Edison Co. The addresses of Mr.
Dennis proved especially attractive and valuable
to the dealers. From 11:30 to 1 o'clock there was

general discussion of sales methods. Out of these
discussions developed a great number of new sales
schemes. At 1 o'clock the group of dealers was
taken to the German House for lunch. After lunch
Mr. Kipp addressed the dealers in an informal
manner, discussing the important features of the
business situation and giving valuable points for
aggressive work this Fall. He discussed the new
Zone System and its importance to the dealer.
Among other features of this after-luncheon con-
ference was a personal message from Mr. Edison
in which Mr. Edison cordially invited the dealers
to visit the factory at any time. A letter from Mr.
Maxwell, Vice-President of the Edison Co., was
read by Mr. Kipp, and was heartily encored.

After the Conference at the German House the
dealers were taken on a trip of inspection through
the new Kipp retail store in North Pennsylvania
Street, opposite Keith's Theatre. When finished
there will be no finer quarters in the country. The
dealers were much impressed with the high-class
character of the place and expressed a desire to
carry out in their localities some of its many
attractive features. The new retail store will be
opened probably in October.

This new idea of bringing the dealers to the
Jobber, devised by Mr. Kipp, met the hearty, un-
stinted approval of all, and that it might be an
annual affair seemed the unanimous opinion. Con-
vinced that the Edison Fall business would be
large the dealers all turned in good sized orders for
early delivery. The three days' Convention was a
great success. Other Jobbers would do well to
emulate Mr. Kipp's example.

MLLE. ALICE VERLET'S LETTER
TO MR. EDISON

Among the recent testimonials received is a
letter from Mile. Verlet addressed to Mr. Edison
personally. Coming from so distinguished an artist,
the testimony that all her friends are delighted and
want Edison recording, as well as her statement
that her voice is reproduced in an absolutely per-
fect manner, there would seem to be in these utter-
ances another strong argument which dealers can
use effectively.

Here is the letter entire:

"Your Diamond Disc Phonograph is simply
ivonderful — really the most perfect instrument I
ever heard !

"I am very happy to have sung for it, as mv
voice is reproduced in an absolutely perfect man-
ner. All my friends who heard it are delighted
and they express one wish — to get the same instru-
ment as mine, although they have other makes." —
Alice Verlet, Grand Opera, Paris.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

Yervant H. Maxudian

WHY I INCORPORATED MY

EDISOX BUSINESS

YERVANT H. MAXUDIAN, of Ithaca, re-
cently incorporated his Edison business under
the title of The Maxudian Phonograph Co. of
Ithaca, X. V. Believing that his experience in this
respect would be of interest and value to Edison
dealers not yet incorporated we requested him to
tell us why he incorporated. It will be noticed that
he advises incorporation even where a dealer can
command all the capital he wants without incor-
porating. We give Mr. Maxudian's reply entire:

"It is just about one year ago when I first began
to sell the Edison Diamond Disc. I had just grad-
uated from Cornell University and many of my
friends thought I was making a mistake. During
this year I have done about $11,000 worth of bus-
iness in a place which is supposed to be a strong-
hold for a certain needle-changing style of talking
machine. I could have done more business if I
could have financed it. In my case the hard work
was the financial end.

"This problem had to be solved and the only solu-
tion was incorporating my business, which had
been so successful. Such a course would be advan-
tageous not only in cases like mine but even in cases
where the dealer had all the necessary money to
run his business single-handed. How true this will
be found may be inferred when I sum up the ad-
vantages of incorporating: - <

"One can get the necessary capital and have to
pay only 7% interest on the investment of the
people interested in the Company. If he holds the

common stock he gets practically all the profits of
the Company, just the same as he would if in busi-
ness for himself alone, but with these decided ad-
vantages:

"1. The stockholders will be better salesmen than
any hired salesman for advertising and making
prospects. People are more ready to listen to men
who are not salesmen but yet connected with a
firm. Stockholders consider your business their
own and it is easy to see the benefits of such atti-
tudes for your business.

"2. Then, by getting influential men as directors,
people will have more confidence in you and in
the firm.

"Large capital sounds great in the ears of pros-
pective phonograph buyers; there must be a reason
for putting $20,000.00 in a business like that; it in-
spires confidence in the article you are selling.

"3. Then again, every stockholder probably will
buy a phonograph for his own use, for he can't
help be interested in it and once he knows all about
it he will invariably recommend it to others.

"There are certain other technical advantages,
but I must be brief; the above ought to be sufficient
to convince any dealer as to the advisability of in-
corporating an Edison business if for no other one
than just to increase the sale of phonographs.

"There are no disadvantages; at lea^t I do not
know of any. One of our Directors spends Satur-
day evenings at the store and has secured for us
good many good prospects; several of the prospects
have already bought. He drops in every once in a
while and has a prospect. Our stockholders come
to the concerts; they bring their friends; and a good
business results. I thought I was doing well before
incorporating, but now I find that I did not know
then how to do business.

"We expect to sell to every person who is inter-
ested in music. Our ambition we have borrowed
from Mr. Edison, i. e., place an Edison Diamond
Disc in every 'home'."

FREDERICK W. ECKE, who up to a year
ago was for eight years a member of the
Edison Recording Department, and for seven
years its Musical Director, died at his home near
New Brunswick, N. J., on September 17th. He had
been in failing health for the last year. Mr. Ecke
was born in Germany in 1865. Choosing a musical
career at the age of fifteen, he spent four years in
the 93rd Regiment Band of the German Army.
Coming to America as Adelina Patti's concert mas-
ter, Mr. Ecke gained prominence in the musical
world. For the next six years he was a member of
the famous Metropolitan Opera House orchestra,
where he became acquainted with the world's great-
est instrumentalists and conductors. The tremen-
dous success of Edison band, orchestra and vocal
organizations is in a large part due to the musical
genius of Mr. Ecke. Manager W. H. Miller and
several members of the Recording Department at-
tended the funeral on September 19th.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

SELLING TIPS

THE writer happened into the store of a lead-
ing Edison Dealer the other day and listened
to one of the salesmen selling an instrument.
The purchaser was much interested, especially in
the volume and richness of tone the instrument
produced.

"What I want to know," he finally exclaimed,
"is just why your instrument gives a fuller tone
than any other, aside from what you tell me of
the overtones on the record itself." And the sales-
man answered instantly, "Why, the tone production
chamber on all our instruments is round, whereas
on others the tone chamber is square; and you
never heard of a square megaphone, did you?"

It was a novel point, well made, and impressive,
for the purchaser had to admit that he never had
seen a square megaphone and could quite realize
how impractical such a thing would be.

Now, we tell it to you for what it is worth and
the moral is: Please write us of incidents like this
in your own experience. Don't keep anything good
to yourself — let the rest of us in on it.

SELLING TIPS FOR SPECIAL
RECORDS

Price, $1.00 in the United States; $1.35 in Canada

Bake Dat Chicken Pie, Frank Dumont, Negro Duet

Arthur Collins and Byron G. Harlan

Real old-fashioned ragtime coon-shout — Collins
and Harlan at their best, and no one can beat them
50©82< at tkis sort of song.

You're Just Too Sweet to Live, Avery- Hart-Smith,
Negro Duet Arthur Collins and Byron G. Harlan
Old-time coon song still a rival of the modern
dance music.

Bad'ner Mad'ln (Girls of Baden)— Waltz,

Karl Komzdk New York Military Band

Celebrated Viennese waltz — note its fine graceful
melody — composer was a noted Viennese writer
'of dance music.
|My Heart to Thee— Souvenir du bal, Carl Bohm

Edison Concert Band
Originally a piano composition — very simple, but
extremely tuneful and enjoyable to hear — this is a
fine band arrangement.

/Alita (Wild Flower) F. H. Losey

I American Symphony Orchestra

1 F. H. Losey, an American composer — "Alita"
\ melody just as simple, frail, and pretty as the little
/Wild Flower it is named for.
50117 In the Swing— Mazurka de Salon, Paul Wachs

j Reed Orchestra

/ Note fine effect obtained by the exclusive use
I of the reed instruments. Rhythm is that of a
\ mazurka — a verv beautiful melody.

Price, $1.50 in the United States; $2.00 in Canada

/jesus Christ is Risen To-day— Easter Hymn,
Worgan Metropolitan Quartet

Wonderful Easter Anthem that brings to mind
the scent of spring blossoms, Bermuda lilies, and
ithe throng of worshippers whose faces are glad-
dened by its cheering strains. Voices of the
quartet blend beautifully.

\The Day of Resurrection — Easter Hymn, Lausanne
Psalter Metropolitan Quartet

This fine old anthem has been popular for
many years. A truly fine record, not only enjoy-
able at the Faster season, but any time in the
year. Mixed Quartet is ideal manner of pre-
senting this type of selection.

50109

80225

After the Roses Have Faded Away, Ernest R. Ball,
1 Contralto and Baritone
j Helen Clark and Joseph A. Phillips

I Shadows of regret, past memories, trysting places
^ — all reproduced in the words and music — a fine
'.-entimental song-duet, beautifully rendered.

80218 when You Wore a Tulip and I Wore a Big, Red
Rose, Percy Wenrich, Tenor
I Walter Van Brunt and Chorus

I Van Brunt, well known as singer of just this
I style song— this one, a big success, is by the write'r
\ of "Put on Your Old Gray Bonnet," which it re-
sembles.

.Carmen Selections — Carmen, Bizet
I American Symphony Orchestra

I Gives a fine resume of the music of "Carmen."

1 First we hear the Prelude — then Carmen's famous

y'Habanera,'' then the "Gipsy Song," then Car-

)men's "Dance of the Castanets" and finally the

80062 (popular "Toreador Song."

]Tancredi Overture, Rossini

American Symphony Orchestra

"Tancredi" was one of the lesser known operas

of Rossini, composer of "The Barber of Seville"

and others — this record gives the opera's brilliant,

^beautiful overture.

/Annie Laurie, Scott Metropolitan Quartet

I "Annie Laurie," probably the most widely
Iknown of all Scotch ballads — fine quartet version
)given here that is most impressive — a record you'll
/never tire of.

80098

Call Me Your Darling Again, Joseph P. Skelly,

Soprano Elizabeth Spencer and Chorus

An old sentimental ballad very popular for
many years — composer was "hard up" and sold
this song for a dollar.

Irish Love Song, Margaret Ruthven Lang, Tenor

Emory B. Randolph

Simple little Irish song — very appealing — note
(unusually clear diction of Emory B. Randolph.
80152 Love's Dream After the Ball, Alphonse Czibulka,

J Soprano Elizabeth Spencer

I One of the daintiest, most charming melodies
lever written — you will probably recognize it at
\once.

A Dream, /. C. Bartlett, Tenor Dan Beddoe

Favorite drawing-room song, and concert encore
number — Dan Beddoe, a famous _ Welsh tenor —
note the fine lyric quality of his voice.
I Hear You Calling Me, Charles Marshall, Soprano
80210/ Elizabeth Spencer and Chorus

\ Song that has been greatly in vogue for past
J few years — note where phrase "I Hear You Calling
/ Me" is repeated very softly, how the eerie, far-
( away sound is given, to fit in with the idea of the
\ lyric.

Price, $2.00 in the United States; $2.75 in Canada

/Hungarian Dance No. 5, Brahms-Joachim, Violin
/ Albert Spalding

I One of the best known of Brahms' Hungarian
\ Dances — Albert Spalding heard to wonderful ad-
vantage and gives a most artistic interpretation.

K?nd.K Polonaise in A, Henri Wieniawski, Violin

82048 Albert Spalding

(Considered one of the finest pieces of its kind
ever written — composer was a noted violin-virtuoso
— Spalding plays in a manner that proves his title
of "America's Greatest Violinist" — a very notable
record in every way.

Price, $2.50 in the United States; $3.50 in Canada

La donna e mobile— Rigoletto, Verdi, Tenor, in
Italian Giovanni Martinelli

Famous tenor aria from "Rigoletto" sometimes
called "The Duke's Song" or "Woman is Fickle."
Racconto di Rodolfo — La Bohfeme, Puccini, Tenor,

in Italian Giovanni Martinelli

"Rudolf's Story," where he tells Mimi about
himself— The Love Motive at end of the aria is
considered one of the most beautiful melodic
phrases ever written.

82515

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

WHY HANDLE THE EDISON LINE
EXCLUSIVELY

Synopsis of an address by W. D. Wilmot, Fall

River, Mass, before the Edison Dealers'

Convention

THOSE who attended the Edison Dealers' Con-
vention will recall the discussion that waxed
warm at times on the subject of handling the
Edison exclusively or handling other lines with it.
It took no lawyer to decide that the "Edison Ex-
clusively" adherents had by far the best of the
argument and that the audience were strongly on
their side. Among these Edison enthusiasts W. D.
Wilmot sounded the bugle call when he arose to
deliver his address "Why Handle Edison Exclu-
sively." We promised that his address should
appear in this issue, being crowded out of the
September number. Here it is, considerably short-
ened and boiled down for the purpose of getting it
into the smallest space possible:

All may not agree with what I am about to say,
but I practice what I preach, and now will preach
what I practice. Let me say right here that my
preaching and my practice have sold more "cabinet"
Edisons for me in the past three years than I had
sold of other makes in the ten preceding years.

Much of what I will say to you has already been
published in the December, 1913, Phonograph
Monthly, but it will bear repeating in this address.
It will be recalled that in that number my an-
nouncement of closing out all other makes of talk-
ing machines and my reasons for doing so were
dwelt upon at length. (Interested dealers may
refer back to those pages.) In brief I decided to
sell the Edison line exclusively because in my opin-
ion Edison records were so infinitely superior and
so far in advance of all other attempted sound
reproduction. The Edison Phonograph compares
with well-known talking machines as cream com-
pares with skim milk.

Call into your store the first hundred men you
meet, and play for them an Edison Diamond Disc,
and also play for them any or all other discs,
behind a screen, and every listener will, without
hesitation, select the Edison reproduction as by far
the best.

From the very beginning I felt firmly convinced
that the perfected Edison would put all the well-
known talking machines into the skim milk class.
Long before I succeeded in disposing of my talk-
ing machines and records (which I considered out
of date) I began advising my customers to stop
buying them and wait a little while for the coming
Edison Masterpiece.

Other dealers, who were waiting to see which
way the tide might turn, thought I was crazy. The
public, too, probably thought the same. A few
such dealers, who waited and did not dare recom-
mend the Edison for fear of not making a sale of
some of their stock of talking machines, still have
several kinds and sell very few of any.

Observation convinces me that the successful
man is the man who can look ahead, and decide
which way to go; one who can see that to act
different from ordinary men is frequently the right
and the only way.

From the start I was fully convinced that the
perfected Edison Phonograph was the only repro-
ducing instrument I would care to own myself.
I could not conscientiously recommend to my cus-
tomers any of the other machines or records, and
I believed that ere long all real lovers of music
would be of the same opinion as myself.

Another reason why I decided to sell Edisons
exclusively was that enthusiasm and confidence in
the goods one sells inspire confidence in the mind
of the customer, and leads to a sale. Let me give
you an example. A prominent man from a town
twelve miles from Fall River visited a store in
another city where Edison Phonographs and the
old style talking machines are kept in stock. This
gentleman tried to get the dealer to give him his
honest opinion as to which instrument among the
several kinds he should select. The dealer was
neutral; he would not commit himself; as a result
the intending purchaser went away without a
purchase.

Then this prominent man came to me and asked
to hear the Edison, and also asked me frankly for
my opinion. There was nothing neutral about me
or my opinion; I gave him many reasons why I
recommended the Edison and then left the decision
to his own ears. I played Van Eps' banjo solo.
"Infanta March" (as recorded by a well-known
talking machine), and then the same selection, by
the same banjo, as reproduced by our Edison disc
(50195).

He exclaimed: "Your reproduction sounds just
like a banjo, but that on the talking machine sounds
like a tin pan." He selected his Edison then and
there, and in a few moments I had him, instrument
and all, on my automobile and took him home.

In that transaction did it pay me to be different
from the other dealer?

Personal experience tells me that what little
success I have ever had has come from being
myself; that, of course, means being DIFFERENT;
it means doing my best IN MY OWN WAY.

Consider Mr. Edison. It is Mr. Edison's differ-
ence, and his persistence in doing his best, in his
own way, that have placed him high above all the
great inventors. The world may forget that inven-
tion never ceases to progress, but Mr. Edison does
not. He has reached up and pulled down many
great secrets from the invisible, for the benefit of
mankind, and many smaller minds have followed
behind, trying to make capital of his inventions.
They took the phonograph, for example, and having
changed its shape, they talked and advertised until
the world nearly forgot who the Master was;
whose voice spoke through its mechanism.

The world forgot that the master-mind which in-
vented the phonograph is still alive, strong and
active; that Mr. Edison and the Edison Phonograph
is still years ahead of all followers; that only
Edison can equal Edison, and that he can out-
distance all followers. The Edison Phonograph
itself differs as greatly, and is as vastlv superior
to any talking machine as the inventor is superior
to other inventors.

None of the fortv-two varieties of talking ma-
chines (more or less extensively advertised as
"best") have succeeded in discovering a way to
equal (or even compare with) Edison reproduc-
tion of sound; no nearer than skim milk equals
cream in richness. Everv dealer knows in hit
heart that what I am saying is absolutelv true.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

City people who have difficulty in buying fresh
cream tor their coffee have to take what they can
get. Even wealthy people are often fooled by thin
milk, put up in fancy packages richly labeled, and
guaranteed to have come from prize cows. But
after some country farmer begins supplying real
cream for their coffee, they soon learn the differ-
ence, and insist on having what they pay for. They
learn to care less for the pedigree of the cow, and
more for the quality of what they buy as cream.

No music-lover.. who can help it, will accept any
mere talking machine after he once learns the dif-
ference between Edison Phonographs and talking
machines. No one will accept poor, thin, metallic
talking machine tone if he can secure an Edison
Phonograph with its rich, full, true, and natural
reproduction.

I KNOW THE DIFFERENCE, and you dealers
know the difference. The customer who patronizes
us has every moral right to be told that difference,
and cautioned against spending money for an in-
ferior, or out-of-date substitute.

If we would get and hold the best trade, we must
supply the best goods, and honestly serve as we
would be served. Call this ethics, or morals, or
religion, or anything you like, it is the rule of ulti-
mate success.

I advocate exclusive representation and effort,
for the simple reason that no man can serve two
employers equally well ; and 'because every man
can accomplish greater and better results when he
has the right thing, and puts all his energy into that

thing. Concentration is better than scatterization.

Tell me why a man can bring down bigger game
with a rifle than with a shotgun, and I will tell
you why selling the Edison line exclusively will
make your business grow larger than divided effort
can.

Let me tell you of two men in Boston, who twen-
ty years ago were very ordinary dealers in bicycles
in a neighboring town. Each of these men secured
an agency for a high grade automobile — two of
the very best. Each worked along the lines I am
advocating, and at the present time each of these
exclusive dealers is rated at a million dollars, or
more.

Shouldn't this encourage us to give exclusive
effort to the one best phonograph that is incom-
parably better than any talking machine?

And don't forget that people who buy high-
priced goods can, and often do, pay by check with-
in a few days, and when they do not, their word
is usually just as good.

The number of Edison Diamond Disc Phono-
graphs that I have delivered with nothing on
account but a spoken promise, would fill two large
freight cars, not to mention many sales where cash
or a check has been handed me, on the spot, for
the full amount. I trust the Fall River public,
and the Fall River public trusts me, and pays me.

To sum the whole question up I sell Edison
Phonographs, exclusively, for the very reason that
were I a dealer in food products, I would sell
pure food exclusively.

BLUE AMBEROLS FOR OCTOBER

28215
28216

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

Elegie, Massenet

Toreador Song — Carmen, Bizet

REGULAR LIST

Helen Stanley
Thomas Chalmers and Chorus

50 cents each in the United States; 70 cents each in Canada

2700 My Little Girl, A. Von Tilzer

2701 Aloha Oe Waltz Medley (Hawaiian Guitar Duet)

2702 Fairy Tales Overture, Carl Kerssen

2703 Welcome to California, Armand Putz

2704 Destiny Waltz, Sydney Baynes, for dancing

2705 SaMing on the Good Ship Sunshine, David Reed

2706 Spring's Awakening — Waltz Song, Wilfrid Sanderson

2707 It's Tulip Time in Holland, Richard A. Whiting

2708 Gladiator March, Sousa

2709 Over the Hills to Mary, Jack Wells

2710 Asleep in the Deep, H. W. Petrie

2711 Open the Gates of the Temple, Mrs. Joseph F. Knapp

2712 Dance of the Skeletons, Thos. S. Allen

2713 Roberts' Globe-Trot — Fox Trot, Charles J. Roberts, for dancing

2714 Climbing up de Golden Stairs, Heiser

2715 Birds and the Brook, R. M. Stultz

2716 Circus Day in Dixie, Albert Gumble

2717 There's a Little White Church in the Valley, Arthur Lange

2718 Carmena — Vocal Waltz, Wilson-Richards

2719 Daisies Won't Tell, Anita Owen Helen Clark and Joseph A. Phillips

2720 Which Switch is the Switch, Miss, for Ipswich? David-Barnett-Darewski Billy Murray

2721 Wee Little House That You Live In (It's the best place of all), Mellor-Gifford Glen Ellison

2722 Little Pep' — One-Step, Ted S. Barron, for dancing Jaudas' Society Orchestra

Arthur C. Lichty and Chorus

William Smith and Walter K. Kolomoku

Edison Concert Band

Owen J. McCormack and Chorus

Jaudas' Society Orchestra

Irving Kaufman and Male Chorus

Mary Carson

Arthur C. Lichty and Chorus

New York Military Band

Walter Van Brunt and Male Chorus

William Meyer and Male Chorus

Hardy Williamson

Sodero's Band

Jaudas' Society Orchestra

Walter Van Brunt and Chorus

American Symphony Orchestra

Premier Quartet

Irving Kaufman and Chorus

Metropolitan Quartet

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

The Edison phonograph has been set
at an angle in the center of the win-
dow. Two drawers have been opened
and stocked with discs. Two boards,
40 inches high and 8 inches wide, have
been used at each side of the window
on which have been displayed 4 discs.
The two hangers have been placed
prominently to forepart of the window
and discs placed prominently in the
front and also on a slight elevation on
each side of the machine.

THE fi
is to-i

Fully Arranged Window Display (7 Ft. Wide x 6 Ft. Deep)

THIRD OF A SERIES OF ATTRACTIVE

EDISOX WINDOW DISPLAYS

THE inexpensive screen treatment can be easily
arranged by the merchant displaying Edison
phonographs and discs. The rear panel is 69
inches high and 22 inches wide. The
Mde panels are 57 inches high and
curve forward to less height, being
also 22 inches wide.

The two side panels are curved at
the bottom to give the appearance of
gracefulness. The panels for this pur-
pose can be such as Upson, Beaver
board or any light wall-board. In this
instance, the panels are covered with
striped black and white paper which
is so much in vogue just now. The
merchant can find this paper at most
any wall-paper department or he can
secure from any novelty or wholesale
paper house.

The cost of same is about Zy2c. to
5c. per sheet, sheet measuring 22x25
inches. If the merchant does not want
to go to this expense, he can finish the
panels with any shade of wall color
or the panels can be painted. Appro-
priate foliage has been arranged in
artistic effect to conform with the lines
of the panel.

GET AFTER THE FARMER
RIGHT NOW!

armer, as everybody knows,
day one of the most pros-

Iperous members of the community.
Farm products have been selling at a
stiff nrice and the war has made a
demand for food-stuffs unprecedented.
That being the case the farmer has
money to spend and the Edison phono-
graph interest ought to and will get a
share of it if the dealers go after him.
Some of our dealers are awake to
the opportunity and are going out into
the country with demonstration crews
and an Edison Phonograph or two on
their wagon or auto. They are also exhibiting at
State Fairs. Now is the time and those dealers
located in or near agricultural centers should get
busy and arrange for jaunts into the farmers'
strongholds.

-Showing the Supports Used in the Above
Completed Design

12 EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

Oberammergauer Zither Trio

SPLENDID, NEW EDISON TALENT ON BLUE

THE OBERAMMERGAUER ZITHER TRIO

This unique organization has made its appear-
ance during the past four or five years in nearly all
the larger cities of the United States. Its members
hail from the Bavarian Highlands, Bavaria, the
home of the zither and the guitar, as well as of the
yodlers themselves. Their instruments are quite
peculiar looking; their voices all good and lusty
as well as harmoniously musical. In the September
list of Blue Amberols they contribute record 2679,
"Josephine Polka." It is excellently recorded and
certainly a very attractive selection.

ANITA RIO (Soprano)

Mme. Anita Rio, the American Prima Donna,
is an artist of international fame. Not alone has

she a very warm place in the hearts of the Amer-
ican public (as she has sung in almost every large
American city) but she has also won triumphs in
opera and concert in many important European
centers. She made her debut at Covent Garden,
London, with Mile. Emmy Destinn and John Mc-
Cormick. Her "Good Bye" record (28214) in the
September list, is one of the most artistic ever
recorded.

ARTHUR C. LICHTY (Tenor)

As a Scotch comedian, Mr. Lichty has scored
notable successes in the South, where he toured
recently with the Morrison Opera Co. In 1907 he
took the role of "Valentine" in the second act of
"Faust" and his singing was highly commended by

"T^Vi

• i

fk^ $^w^b

Walter Kolomoku

Hawaiian Guitarist

Edna Bailey

Elocutionist

William Smith

Hawaiian Guitarist

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

Glen Ellison

Tenor

Anita Rio

Soprano

Weyert A. Moor
Flutist

AMBEROL RECORDS IN SEPT. AND OCT. LISTS

the press and public. In fact in concert, in vaude-
ville and wherever he has appeared his success has
been instantaneous. Two superb records by him
appear in the October list of Blue Amberola (2700)
"My Little Girl," and (2707) "It's Tulip Time in
Holland." In each instance he is accompanied by
a chorus, and the records are destined to become
favorites.

GLEN ELLISON (Tenor)

Born in Glasgow, Scotland, this talented artist
studied music for five years at the London Royal
Academy, where he won a scholarship and eight
medals. He has sung leading roles in musical
comedy in London and has taken the principal tenor
roles in grand opera both in England and Aus-
tralia. In America he has confined himself to vau-

deville, where he plays an act all alone in the Keith
houses in the East and in the Orpheum Circuit in
the West. The September Blue Amberols he sings
two delightful selections (2689) "Hold Your Hand
Out, Naughty Boy," and (2696) "I Like Your
Town."

WALTER KOLOMOKU (Hawaiian Guitarist)

Walter K. Kolomoku is a native of Honolulu;
he played the Hawaiian Guitar with the "Bird of
Paradise" Company for some seasons. Previous
to that he appeared in vaudeville throughout the
United States.

The leading selection of this medley "Aloha Oe"
was composed by Her Majesty Queen Liliuokalani,
former sovereign of the Islands. This is probably
the best known of all Hawaiian songs.

Arthur C. Lichty

Tenor

Palakiko Ferreira

Hawaiian Guitarist

Helen Stanley

Soprano

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

WILLIAM SMITH (Hawaiian Guitarist)

Although a native of the United States, Mr.
Smith has made an exhaustive study of Hawaiian
music and of the curious instruments of the Islands.
He is a proficient player of all of them, especially
of the Hawaiian Guitar. He joins with Walter
Kolomoku in a fine duet (2701) "Aloha Oe Waltz
Medley."

PALAKIKO FERREIRA ( Hawaaian Guitar Soloist)
Of Spanish descent, Palakiko Ferreira was born
in Honolulu. He is thoroughly educated in Hawai-
ian folk songs, now so fast disappearing. He was
the first to introduce the steel guitar in the United
States. It was in California in 1900. This instru-
ment of this peculiar make has since become the
popular one in all Hawaiian music. Ferreira uses
it to perfection. His touch is perfect giving a won-
derfully clear tone, and his playing is surpassed
by none. Two Hawaiian selections are recorded
on record 2685 — (a) "Ua Like No alike," (b)
"Meddey of Hawaiian Hulas."
EDNA BAILEY (Elocutionist, etc.)

Young and talented, Edna Bailey has already
won considerable popularity as an impersonator of
darky and child life characters. On one occasion
in New York her impersonation was so perfect that
three Confederate Veterans wagered with each
other as to her native State, Georgia, Louisiana or
Tennessee. Imagine their surprise when informed
that she was born in Buffalo, N. Y. In the Septem-
ber list record 2679, "The Three Bears," is by her

EDISON NOTES

SEVERAL inquiries have been made as to the
special make of violins used by our distin-
guished instrumentalists. Carl Flesch uses a
Stradavarius, while Albert Spalding uses a Guar-
nefius, Joseph del Gesu. Mr. Spalding also pos-
sesses a Montagnaua, Donemico. He makes his
Edison records with the Guarnerius.

The Thirty-sixth Convention of the Associated
Edison Illuminating Companies was held at Spring
Lake Beach, N. J., September 13th. Mr. Edison
was guest of honor. October 21st will be observed
throughout the world as "Edison Day" — the 36th
anniversary of the incandescent light.

Through an error in the preparation of the copy
the Amberola Phonograph Catalog states that the
Model 75 and Model V are equipped with the noise-
less automatic stop. Such is not the case. These
models do not have automatic stops.

and it is a capital bed-time story for little folks,
telling anew about "Golden Locks."

HELEN STANLEY (Soprano)

Born in Cincinnati, Helen Stanley at an early
age came under the favorable attention of Mrs.
Philip D. Armour, of Chicago, because of her
voice, which promised so much. A successful
career on the dramatic stage was predicted for her.
Mrs. Armour gave her a very liberal musical edu-
cation. After singing on the concert stage she
came to New York and was chosen solo-soprano
of St. Bartholomew's Episcopal Church. She sub-
sequently went abroad and continued her studies
and at Wurzburg Royal Opera made her debut.
She is gifted with a very beautiful voice of un-
usual quality. In the October list of Blue Amberols
she sings "Elegie" (28215), by Massenet, and a
charming song she makes of it, too.
WEYERT A. MOOR (Flutist)

Mr. Moor was born in Delft, Holland, and
studied music in the Hague in the Royal Conserva-
torium. When finished at the Conservatorium he
obtained a position as first flute in the orchestra of
the Queen of Holland, being at the same time
connected as first flute in the Royal French Opera
in the Hague. After that he had an engagement
as first flute in the Opera and Symphony Orchestra
in Dordmund, Germany, and while here in New
York was first flute with the Century Opera — sea-
son 1914-1915.

having copies of the Amberola Parts Catalog will
kindlv make this correction in it.

Through an oversight Blue Amberol Records
Nos. 1918 and 2316 were not included in the Cut-
Cut List issued some time ago. The trade is hereby
advised that these two records do not now appear
in the Blue Amberol Record Catalog and will not
appear in any future editions.

On Form 2727D, Sheet No. 2, covering Amberola
V Parts, the price of Part No. 4341 is given as 15c.
The correct price is $2.00. Jobbers and dealers

The Manufacturing Department advise they are
no longer in position to furnish Home "A" Barrel
Gears, with a result that no further orders can be
accepted for this particular part and all specifica-
tions now on file for it are being cancelled. Where
a Home "A" Barrel Gear is called for the Home
"B" Barrel Gear and Home "B" First Pinion will
be supplied.

POSITION WANTED

Energetic man, at present Assistant Manager in
large Edison shop, desires changing to another
firm, in same or higher capacity, where ability and
results will be recognized and appreciated. Will
go to any city. Address "Energetic," care of Edi-
to Edison Phonograph Monthly, Lakeside Avenue,
Orange, N. J.

EDISON PHONOGRAPH MONTHLY, OCTOBER, 1915

No. 12 6

ADVERTISING SLIDES
FOR DEALERS

Price, 20 cents each, zvithout
dealer's name and address. Order
from Jobbers, or Thomas A. Edi-
son, Inc., Advertising Department,
Orange, N. J. If dealer's name
and address are wanted the price
will be 25 cents, and order must
be sent to Orange. All dealer's
orders sent to Orange must be
accompanied by cash, stamps or
money order.

t is easy to imagine the
artist actually present
when you listen to an

EDISON

DIAMOND DISC
PHONOGRAPH

•

No. 129

No. 130

You cannot realize what a
triumph Mr. Edison has
achieved until you hear the

EDISON

DIAMOND DISC
PHONOGRAPH

It will be our Pleasure

to demonstrate the

NEW EDISON
DIAMOND DISC
PHONOGRAPH

You're Welcome --Come

We Appeal to Your Love
of Real Music

That's why we urge you
to accept our invitation
to hear Mr. Edison's
Masterpiece, the

Diamond Disc Phonograph

Jobbers of

Edison Phonographs and Records

DISC AND CYLINDER

WISCONSIN

CALIFORNIA

Milwaukee — The Phonograph Co., of Milwaukee.

Los Angeles — Southern California Music

2o.

CANADA

Montreal — R. S. Williams & Sons Co

San Francisco — Pacific Phonograph Co.

., Ltd.

COLORADO

St. John— W. H. Thorne & Co., Ltd.

Denver — Denver Dry Goods Co.

Toronto — R. S. Williams & Sons Co.,
Vancouver — Kent Piano Co., Ltd.

Ltd.

CONNECTICUT

Winnipeg — R. S. Williams & Sons Co.

, Ltd.

New Haven — Pardee-Ellenberger Co.

Calgary — R. S. Williams & Sons Co.,

Ltd.

ILLINOIS
Chicago — The Phonograph Co.

INDIANA

CYLINDER ONLY

Indianapolis — Kipp-Link Phonograph Co.

ALABAMA

IOWA
Des Moines — Harger & Blish.

Birmingham — Talking Machine Co.

Mobile — W. H. Reynalds.

Sioux City — Harger & Blish.

COLORADO

LOUISIANA

Denver — Hext Music Co.

New Orleans — Diamond Music Co., Inc.

GEORGIA

MAINE

Atlanta — Atlanta Phonograph Co.

Bangor— Chandler & Co.

Waycross — Youmans Jewelry Co.

MASSACHUSETTS

ILLINOIS

Boston — Pardee-Ellenberger Co.

Chicago — Babson Bros.

MICHIGAN

James I. Lyons.
Peoria — Peoria Phonograph Co.

Detroit — Phonograph Co. of Detroit.

Quincy — Quincy Phonograph Co.

MINNESOTA

MARYLAND

Minneapolis — Laurence H. Lucker.

Baltimore — E. F. Droop & Sons Co.

MISSOURI

Kansas City — Phonograph Co. of Kansas

City.

MASSACHUSETTS

St. Louis — Silverstone Music Co.

Boston — Iver-Johnson Sporting Goods
Lowell — Thomas Wardell.

Co.

MONTANA

Helena — Montana Phonograph Co.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

NEBRASKA

Omaha — Shultz Bros.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW YORK

Albany — American Phonograph Co.

NEW JERSEY

New York — The Phonograph Corporation

of Man-

Paterson — James K. O'Dea.

hattan.

Syracuse — Frank E. Bolway & Son.

NEW YORK
Albany — Finch & Hahn.

OHIO

Buffalo — W. D. Andrews.

Cincinnati — The Phonograph Co.

Neal, Clark & Neal Co.

Cleveland — The Phonograph Co.

Elmira — Elmira Arm Co.

New York City — J. F. Blackman & Son.

OREGON

I. Davega, Jr., Inc.

Portland — Pacific Phonograph Co.

S. B. Davega Co.
Rochester — Talking Machine Co.

PENNSYLVANIA

Syracuse — W. D. Andrews Co.

Philadelphia — Girard Phonograph Co.

Utica — Arthur F. Ferriss.

Pittsburgh — Buehn Phonograph Co.

William Harrison.

Williamsport — W. A. Myers.

PENNSYLVANIA

TEXAS

Scranton — Ackerman & Co.

Dallas — Texas-Oklahoma Phonograph Co

El Paso — El Paso Phonograph Co., Inc.

RHODE ISLAND
Providence — J. A. Foster Co.

UTAH

Ogden — Proudfit Sporting Goods Co.

UTAH

Salt Lake City — Consolidated Music

Co.

VIRGINIA

Richmond — C. B. Haynes & Co.

VERMONT

Burlington — American Phonograph Co.

WASHINGTON

Seattle — Pacific Phonograph Co., N. W.

CANADA

Spokane — Pacific Phonograph Co.

Winnipeg — Babson Bros.

<&* EDISON
PHONOGRAPH

MONTHLY

THE EDISON
PHONOGRAPH MONTH LY

Published in the interest of

EDISON PHONOGRAPHS AND RECORDS

By THOMAS A. EDISON, Inc.
ORANGE, N. J., U. S. A.

THO MAS A. EDISON, LTD., 164 WARDOUR ST., LONDON, W. ENGLAND

THOMAS A. EDISON, LTD.. 364-372 KENT STREET, SYDNEY. N. S. \V.

COMPANIA EDISON HISPANO-AMERICANA. FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

CUMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS

Volume XIII NOVEMBER, 1915 Number 11

SUPREME TRIUMPH OF THE EDISON
DIAMOND DISC PHONOGRAPH

Proved Before Thousands That It Actually Re-Creates the Voice
Edison's New Invention Placed in a Class by Itself
Transcontinental Tone-Test Tour of Christine Miller

r I ' HE romance and beauty of scientific invention were demonstrated last eve-
ning when a the aire ful of people listened to a woman as she sang a duet
with herself. To listen to a singer ' s own beautiful voice and then listen to it re-
inforced by the rich and superb tones of that voic?, caught and held forever by the
great Wizard of electricity, was a wonderful experience."

■ — Milwaukee, Evening Wisconsin.

MUSIC lovers now know why the This supreme test was made before the
Edison Diamond Disc was not Officials of the Exposition and music critics
exhibited at the Panama-Pacific from all over the world. It proved conclu-
Exposition as a mechanical sound-reproduc- sively that the Edison Diamond Disc actu-
ing device. They know that Edison's new ally re-creates sound as distinguished from
invention is in a class by itself. They realize the mere mechanical approximation, char-
that laboratory methods and processes, acteristic of talking machines,
known only to Edison himself, enable him to Will you give this proof to your own pa-
give a laboratory re-creation of music. trons? Will you once and for all time place
On Edison Day Christine Miller appeared the Edison Diamond Disc on the plane where
at the Panama-Pacific Exposition and sang it belongs in your town? There is no way
with Edison's Diamond Disc re-creation of in which this can be done so effectively as by
her own voice to demonstrate that Edison giving a Tone-Test Recital,
had achieved his ambition actually to re- Contracts for the appearance of various
create music so perfectly that the re-creation Edison artists, in addition to Miss Christine
cannot be distinguished from the original. Miller, are now in readiness and can be nego-

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

tiated through your Jobber. Write him to-
day. Learn what artists he can furnish and
when he can furnish them.

Do not think that Tone-Test Recitals are
merely advertising. We have developed a
system whereby you can obtain the name of
every person who attends. You prepare
your own invitation list, so that you control
the sort of people who attend. There is no
newspaper advertising until after the Tone-
Test. It is your own fault if your audience
is not made up of the kind of people you want
to reach.

Can you imagine a better prospect than a
well-to-do person who has heard Alice Verlet,
Christine Miller, Mary Carson, Elizabeth
Spencer or Isidore Moskowitz in a Tone-Test
Recital which proved conclusively that the
Edison Diamond Disc's re-creation of music
cannot be distinguished from the original ?

If your ideals of merchandising are high,
here is the opportunity to reach them.

Note what others have done.

On her way to the Panama-Pacific Exposi-
tion Miss Miller appeared in the Bali-Room
of the Statler Hotel, Detroit, before 450 of
Detroit's elite (the full capacity of the Ball
Room); at Milwaukee, in the Pabst Theatre,
before 1,500 invited guests (the full capacity
of the theatre), with a turn-away of those
who were unable to obtain admittance tick-
ets; at Omaha, in the Bali-Room of the Fon-
nette Hotel, to 1,800 invited guests, packing
the house (with a turn-away again of those
who were unable to obtain tickets), and at
Denver, in the Broadway Theatre, to 1,800
invited guests, with a turn-away of 1,000 of
those who were unable to obtain tickets;
at San Diego, at the Empress Theatre, to
1,100, with a turn-away of over 400; at
Los Angeles, in Trinitv Auditorium, to
2,000.

Remember, too, that these Tone-Test Re-
citals were arranged hurriedly and not with
the time for preparation that will be allowed
in the future.

Perhaps you say, "Well, those are big
towns. It wouldn't work in my town."

Here are some actual experiences from
dealers who have given Tone-Test Recitals.
Read what they have to say. Read what
the attendance was, and read what the news-
papers had to say.

TONE-TEST RECITAL AT JOHNSTOWN, PA.

Monday, September 20. (Attendance 1,800)
This was held in Cambria Theatre, at 8.15 P.M.
Artist: Christine Miller. Under the auspices of the
Swank Hardware Company.

Swank Hardware Company write as follows: "We
want to express our appreciation of the Christine Miller
Recital. You will notice by the newspaper clippings
that this was a great success in every way. We packed
the theatre; in fact, we turned away from three to four
hundred people who were unable to secure admittance.
The theatre has a seating capacity of sixteen hundred
(1,600). The seats were all taken and standing room
was at a premium.

"We believe that this Recital will prove a great benefit
to us, as it certainly brought down the house. Miss
Miller was very conscientious in her work and the audi-
ence appreciated this to the fullest extent. We feel
sure any dealer who takes on a recital of this kind will
make the biggest kind of a hit."

The Johnstown Democrat published the day fol-
lowing the Recital, among its news columns:

MUSIC LOVERS WELL PLEASED
Recital-Concert Opening Trade Exposition
Delights Crowded House
"Two hundred and fifty persons were turned away
from the Cambria Theatre before 8.30 o'clock last eve-
ning, the house being packed to capacity long before
that time. It was the recital-concert tendered the pub-
lic by the Swank Hardware Company as its personal
part of the Trade Exposition and Style Show week, and
demonstrated that the opportunity of hearing the Edi-
son phonograph records (Miss Christine Miller, con-
tralto, and Harold E. Lyman, flute soloist,) under such
pleasant conditions was fully appreciated by the Johns-
town music lovers.

"In every way the evening measured up to expecta-
tions. Nothing but commendation was heard from all
those present and the announcement that a series of
similar recitals was under consideration was greeted by
an outburst of applause. It seemed almost unnatural
to applaud a machine, but so splendid were many of the
records which were played that spontaneous applause
followed their rendition.

Artists Given Hearty Reception
Miss Miller and Mr. Lyman are both artists. Each
was given a hearty reception. Miss Miller sang with
the recorded re-creation of her voice, and if there was a
difference between the record and her voice, the ear was
not keen enough to catch it."

"At times the artist stopped and it was difficult, and in some instances impossible to tell that the singer
was not still singing."

"Except for the volume of sound, the reproduction was as perfect as the original interpretation."

— Philadelphia, Ledger.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

The Johnstown Leader thus spoke of the Concert:

SOLOIST SANG A DUET WITH HER OWN VOICE

Miss Christine Miller and Harold E. Lyman

Demonstrate Perfect Phonograph

Imitation of Tone Exact

"The Cambria Theater was packed to the doors Mon-
day evening with an audience anxious to hear Miss
Christine Miller, the Pittsburgh contralto, sing in com-
petition and in concert with one of the new Edison
Diamond Disc Cabinet Phonographs. The demonstra-
tion of the powers of the phonograph to reproduce the
natural tones of the singer's voice was perfect and the
audience was greatly impressed and much delighted
with the program rendered. The flute selections by
Harold E. Lyman were also much appreciated. The
demonstration was under the direction of the Swank
Hardware Company, which has the agency of the Edison
machine in this vicinity.

"One of the most startling proofs of the power of the
new instrument to imitate the human voice was when
Miss Miller sang a duet with her own voice. The in-
strument carried the air, a record made from her own
singing, and Miss Miller at the same time sang the alto,
making an even blending of tone that was almost unbe-
lievable in its perfection. Mr. Lyman also played the
flute in concert with the machine, the tones being so
perfectly blended that it was difficult to tell whether the
instrument or the flute was leading."

The Johntown Tribune spoke as follows:
CHRISTINE MILLER PLEASES AUDIENCE
Cambria Theater Not Able to Care for Crowd at
Last Evening's Concert

"Cambria Theater was unable to accommodate the
great crowd of music lovers who sought admission to
the Christine Miller concert last evening. Every seat in
the theater was taken long before the beginning of the
concert. Miss Miller added to her popularity with
musical people of Johnstown by her work last evening.
She was assisted by Harold E. Lyman, flute soloist,
whose work also was of high grade.

"An interesting feature of the evening's concert was
the demonstration of the art of recording and re-creating
the human voice on the Edison disc. Miss Miller sang
several selections in unison with the phonographic
record of the same selection which she had previously
made, and it was only by watching her lips that the
audience could tell when the artist was singing and when
the recorded voice was furnishing the music. If her lips
were silent the instrument carried the song; if active,
both artist and disc were singing, yet both in perfect
harmony.

"Mr. Lyman also carried on similar experiments with
the flute, playing to the accompaniment of disc records
made by him. He was, without doubt, the most accom-
plished flutist ever heard in Johnstown.

"Miss Miller opened her program with '0 Rest in the
Lord,' from 'Elijah.' The diamond disc started the
selection and Miss Miller sang a few bars in unison with
the re-creation of her own voice. She then stopped and
permitted the disc to continue alone for a few bars, and
so continued, alternately singing and pausing, to the
conclusion."

TONE-TEST RECITAL AT
WILKES-BARRE, PA.

Monday, September 13 (Attendance 1,400)
Artist: Christine Miller. Recital given at Irem Tem-
ple under the auspices of C. F. Murray-Smith Company.
Murray-Smith Company, two days previous to the
Recital, wrote: "At this writing (7 P.M. Saturday) there
is standing room only for the Recital next Monday night.
We are turning away applications in large numbers.
Am writing this information so that you will know the
concert will be a great success."

W. E. Woodruff, of the C. F. Murray-Smith Co.,
wrote after the Recital:

"Our exploitation of the Edison in such a large way
by employing the two artists you have had here, has
not only been, as I think, a fine commercial venture,
but it has really given much of the worthiest musical
pleasure to the people. Christine Miller is entitled to
be called an artist and she is among the singers most in
demand in the concert season. She is a reigning favor-
ite and she has justly earned her eminence by force of
artistry and personality. When music like this is
offered, you see, the community ought to sit up and
notice it.

"The tests were most interesting and did I tell you
that the manager tied me up afterward on my claim that
the V sounds had never yet been done by the ma-
chines. He put on the 'Inflammatus,' from Rossini's
'Stabat Mater,' which was concluded with a short lec-
ture. The speaker's voice was as distinct as if he had
been right there and the V sounds and all others left
absolutely nothing to be desired. This to me was the
very crest of reproduction faithfulness, and it went
beyond anything I had heard."

The Wilkes-Barre Record said:

"The Recital at Irem Temple interested a big com-
pany of people who were bidden by the Murray-Smith
Company complimentarily. The singer was Christine
Miller, who has been heard in this city before. Miss
Miller has become easily enough the most popular con-
cert contralto in the country, and she has risen to fame
almost entirely through her own efforts. Her voice
education, founded on a certain amount of teaching, has
enabled her to work out perfectly the problem of tone
placement and tone color. She began singing publicly
in a small way and acted as her own manager for years
until the demand for her services became so great that
the burden of management was oppressive. At the
time she was attending to her own engagements she was
singing for fifty to seventy dates each concert season.
Such critics as Henderson Hale, Hubbard, Fincke, Elson
and others have found in her a remarkable summary of
the highest qualities as an artist. And though the affair
projected for the Temple has, in a sense, some flavor of a
business enterprise, yet if such things are undertaken it
is reassuring to know that the highest standard of the
concert stage are to be adhered to, and that the hosts of
the occasion have refused to be satisfied with anything
less than the most attractive singer they could get.
The event, aside from the purely mechanical marvel of s
the most modern tone-reproducing machine, will have a
large interest for the musical fraternity, for they did
hear a voice and a method that might well enough form
an event in the most elaborate recital series, and they
also enjoyed a personality that matched the artistry."

"The evenness of tone, the purity of phrase and cadence, the unmarred beautv of it all gave the audience
to know that Edison has found the way to A PERFECT REPRODUCTION OF MUSICAL SOUND."

— Evening Wisconsin, Milwaukee.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

TONE-TEST RECITAL AT OIL CITY, PA.

Tuesday, September 21 (Attendance 1,000)

Artist: Christine Miller. Recital at the Opera House
8.15 p. m. Under auspices of C. H. Smith^Sons' Com-
pany.

Smith Sons' Company write as follows: "We take
pleasure in advising you that with the valuable assist-
ance of your Miss Christine Miller, your Mr. Fuller and
the rest of the party, the Tone-Test Recital given in our
city was a complete success in every way, and we are
receiving very satisfactory comments on the manner in
which it was conducted. Quite a number of our valu-
able customers have stated that they would have been
willing to pay 32.50 per sitting for the pleasure of hear-
ing Miss Christine Miller alone.

"We wish to thank you especially for sending this
party here and in the future if there is anything in this
line in the different cities would thank you to put our
name on the list."

The Oil City Derrick on September 22 contained
the following account of the Recital:

HIGHLY PLEASING

Christine Miller, the Contralto, Sings in

Conjunction with the Edison Phonograph

at the Opera House

"Oil City music lovers were treated to a unique
entertainment at the Opera House last night, staged by
C. H. Smith Sons' Company. It was a rare musical
treat to hear Christine Miller, the celebrated contralto,
and more — it was the most remarkable demonstration of
the ability of a machine to re-create sound that a de-
lighted audience ever heard.

"The admittance to this recital was by complimentary
card and the audience was one of the most appreciative
and enthusiastic the Opera House has ever contained.
Long before the doors were thrown open at 7.30 hun-
dreds were waiting to be admitted, and before the enter-
tainment started the house was taxed to its fullest
capacity.

"Mr. Fuller, representing the Edison Company, intro-
duced the recital with a brief explanation of the evolu-
tion of sound re-creation, as worked out by Mr. Thomas
A. Edison since his first invention along this line, thirty
or forty years ago. His remarks were followed by a
startling demonstration of the possibilities of the Edison
Diamond Disc phonograph of to-day.

"Miss Miller sang 'O Rest in the Lord,' from Elijah,
and 'Abide With Me,' in unison with her own voice,
perfectly reproduced on the Edison machine. Two
violin solos were played next in quick succession, that
the difference in tone of the two different instruments
could easily be distinguished. The 'Armorer's Song'
from Robin Hood was followed by a reproduction of
'The Two Larks,' piano solo by AndrS Benoist, in
which the tones of that most difficult of all instruments
to reproduce were given with absolute fidelity.

"Miss Miller next won tremendous applause by
singing two beautiful Scotch ballads — 'Ye Banks and
Braes — Bonnie Doon' and 'My Ain Countrie' — in two-
part duets with her own voice reproduced on the Edison.

" 'Die Lorelei,' a flute solo, was followed by a repro-
duction of 'O Paradiso,' as sung by Guiseppe Anselmi,
the celebrated tenor of La Scala, Milan.

" 'The Suwanee River,' sung by Miss Miller to a spell-
bound audience in a darkened house, was followed by
the 'March from Tannhauser,' the final selection of
the evening.

"An interesting feature of the recital was the fact
that the phonograph was an Edison, owned by a resident
of Oil City, and loaned from his home for the occasion.

"All in all, it was an evening to which every one in
the huge audience will look back with pleasure for a long
time. Great credit is due C. H. Smith Sons' Company
for the great expense and trouble they have undergone,
in order to provide this treat for Oil City music lovers."

TONE-TEST RECITAL AT PHILADELPHIA

Friday, September 17 (Attendance 400)

Artists: Christine Miller, Contralto; Arthur Walsh,
Violinist; Harold Bell Lyman, Flutist. Recital held in
the afternoon at Horticultural Hall under the auspices
of N. Snellenburg & Son, Girard Phonograph Co., Blake
& Burkart, N. Stetson & Co., Starr & Moss and L.
Goodman. The weather was oppressively warm, hence
the attendance was not as large as it otherwise would
have been.

Blake & Burkart write: "A great deal of good has
been accomplished by the Christine Miller recital and
we feel quite confident that more results will be obtained
ln the future. We cannot urge dealers in other cities
too strongly to take up this kind of work. We feel sure
that if they will give these recitals of our artists perform-
ing in unison with the instrument, that they will make
an impression upon their prospects that no other form
of advertising could possibly make. There is no ques-
tion in our minds that this is the finest kind of advertis-
ing that could be done, and it certainly places the
Edison Diamond Disc in a class among the finest musi-
cal instruments in the world. We trust that we will
have an opportunity in the future of giving more of
these recitals in Philadelphia."

N. Stetson & Co. write: "The effect of the Christine
Miller recital was excellent. A large number were most
favorably impressed with the recital and we look for
good results in actual sales."

The Philadelphia Ledger on September 18th thus
spoke of the Recital:

WONDERS OF LATEST EDISON MACHINE
SHOWN

Artists Sing and Play Duets with Themselves at
Private Demonstration

"Musical artists sang and played duets with them-
selves at a private demonstration of the reproducing
qualities of the latest Edison sound-reproducing instru-
ment held yesterday afternoon in Horticultural Hall.
Edison artists performed while records of the selections
were played on the Diamond Disc sound-reproducing
instrument. At times the artists stopped, and it was
difficult, and in some instances impossible, to tell that
the singer was not still singing. Except for the volume
of sound, the reproduction was as perfect as the original
interpretation.

"Miss Christine Miller, contralto, pleased the audi-
ence with a number of selections sung as a duet with
herself on the instrument. Arthur L. Walsh rendered a

"If there was a difference between the record and Christine Miller's voice, the ear was not keen enough to
detect it." — Johnstown, (Pa.) Democrat.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

number of violin solos in faultless fashion, and the flute
solos and accompaniment of Harold Ball Lyman dis-
played the high quality reproducing merits of the new-
diamond disc instrument of Mr. Edison."

The Philadelphia Inquirer, under date of Septem-
ber 19th, contained this account of the Recital:

NOVEL PHONOGRAPH SHOWN

Musicians and Critics Marvel at Edison Diamond

Disc

"Before an audience of well-known musicians and
critics that filled Horticultural Hall, an unusual recital
was given yesterday to demonstrate the surpassing
qualities of the Edison Diamond Disc phonograph.
Artists from the Edison Studio were present and sang
their own works as they were played from the records.
The experiments, which included the sudden halting of
the phonograph or the singer, so that the audience could
not tell whether one or the other was producing the
song, evoked considerable comment. Verdi E. B. Fuller
was in charge of the musicale.

"A large number of invitations had been extended to
musicians and critics from this city to be present at the
event, arranged by Thomas A. Edison to demonststrate
the wonderful re-creation of the living voice from the
records by the Diamond Disc, reproduced on his newest
phonograph.

Vocal and instrumental selections were presented in
the course of the recital. Harold L. Lyman, the flutist,
appeared to play simultaneously with the record, 'Thou
Brilliant Bird.' It evoked storms of applause, because
as the notes from the phonograph mounted higher and
higher the player kept in perfect harmony. Arthur L.
Walsh, the violinist, whose records are made at the
Edison plant, appeared also and he, too, faithfully fol-
lowed simultaneously the playing of one of his selec-
tions. In both of these numbers the artist and the
machine alternated or worked in duo, leaving the audi-
ence busy with discussion afterwards of the selections
played by each.

"The rich contralto of Miss Christine Miller was heard
in three selections, including Mendelssohn's 'O Rest in
the Lord' and the two Scotch classics, 'Bonnie Doon'
and 'My Ain Countrie.' The living voice and the
re-created voice of the record rose simultaneously and so
pleasingly that encores were demanded."

TONE-TEST RECITAL AT HARRISBURG, PA.

Wednesday, September 15 (Attendance 900)
Artist: Christine Miller. Recital held at the Techni-
cal High School under the auspices of J. H. Troup Music
House.

The J. H. Troup Music House write: "Christine
Miller was certainly a grand success in Harrisburg.
People here speak nicely about the recital. We have
several good prospects as a result of the recital, and we
believe they will result shortly in purchasers. We wish
every one abundant success to all such recitals!"

The Patriot of Harrisburg, under date of Septem-
ber 16th, published a portrait of Miss Miller standing
beside the Edison Disc and said:

NOTED CONTRALTO GIVES INTERESTING
MUSICALE WITH AID OF PHONOGRAPH

"Several hundred persons heard Miss Christine
Miller, of Pittsburgh, a noted contralto singer, pay a
tribute to the genius of Thomas A. Edison in recording

and re-creating her voice by standing beside one of his
latest inventions, the Diamond Disc Phonograph, and
singing with the records of some of her favorite songs.
The concert was given in the auditorium of the Techni-
cal High School building last evening before guests of
the Troup Music House, of this city.

"Miss Miller in the opening number allowed the
instrument to begin the aria, 'O Rest in the Lord,' by
Mendelssohn, and after a minute she began singing in
unison with it, the harmony being perfect, it being
almost an impossibility to decide the difference without
wratching the lips of the singer. Numerous songs were
sung in this way and she was applauded generously."

TONE-TEST RECITAL AT ITHACA, N. Y.

Thursday, September 23 (Attendance 1,600)

Artist: Christine Miller. Recital under the auspices
of The Maxudian Phonograph Company, held at the
First Methodist Episcopal Church at 8.15 P.M.

Mr. Maxudian writes: "We had a wonderful concert
and a splendid audience. Christine Miller's recital was
a tremendous success. The recital proved what we
have been advertising for months previous, that the
Edison Diamond Disc is the most perfected phonograph
in existence and exclusively in a class by itself.

"There were about 1,600 present, the representative
people of the town. On the same evening there was a
big Carnival parade and that eliminated the less musi-
cal element. We were most surprised to have such a
large crowd, considering the evening.

"If there was only one Diamond Disc Phonograph in
existence, I would not change it for anything in the
musical line. The same could be said for the recital.
I would not change it for months of full-page advertis-
ing in this city. A recital of this value should be the
best thing that could happen to promote the business of
an Edison dealer."

The Ithaca Journal on the following day published
this:

MISS MILLER CHARMS APPRECIATIVE

AUDIENCE

Contralto Soloist Scores Hit — -Tone-Tests Prove

Successful

"Those who heard Christine Miller, the American
contralto, give a concert under the auspices of the
Maxudian Phonograph Company last evening in the
First Methodist Church, were charmed with the won-
derfully rich, sweet voice and womanly personality of
Miss Miller, and intensely interested in the reproduc-
tion tone-tests of the Edison Diamond Disc Phono-
graph.

"Although the appearance of Miss Miller had been
announced as a concert, such really was not the case, for
in no instance did Miss Miller give herself to the audi-
ence in her own and full capacity, but always in submis-
sion to the music of the phonograph in order that the
public might have an opportunity of judging of just how
accurately the machine was capable of reproducing true
tone qualities. As Miss Miller last evening sang a few
bars of the music, then discontinued, then again took it
up, it was indeed difficult to one not watching the move-
ment of her lips to determine just when she was actually
singing, except for the increased volume of the music
when the machine and Miss Miller were in unison.

"Miss Miller's program was made up of two sacred
songs, 'Oh, Rest in the Lord,' 'Abide With Me,' and

"The listeners could not distinguish between the voice of the singer and that which issued from the
machine. —Los Angeles, Calf.. Tribune.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

the balance of the numbers the well-loved folk and heart
songs. With two of these, 'Bonnie Doon' and 'My
Ain Countrie,' Miss Miller sang a different part than
the re-created voice, thereby singing a duet with herseif,
producing a most artistic effect, the harmony naturally
being more nearly perfect than two separate voices
possibly could be.

"In the singing of the 'Suwanee River,' with the lights
extinguished, it seemed that the actual tone quality of
Miss Miller's voice and the power of true interpretation
were most appreciated by the audience, which was
unceasingly watching to determine which part, the
upper or the lower, Miss Miller was actually singing.

"The audience had just enough of Miss Miller's sing-
ing last night to want more, and the hope that she might
come here later in concert was universally expressed.

"The program was filled out with records reproducing
piano, violin and orchestra effects, the entire exhibition
of re-creation of tone effects by the Edison machine pro-
viding a most interesting entertainment."

TONE-TEST RECITAL AT ALBANY, N. Y.

Friday, October 8 (Attendance 1,000)
Recital held in Odd Fellows' Hall. Artists: Alice
Verlet, soprano; Arthur Walsh, violinist. Under the
auspices of R. N. Nelson, General Manager of the
Edison Diamond Disc Studio.

Mr. Nelson writes: "The recital was very successful,
notwithstanding the fact that a very popular play was
on at the theatre the same night, and also that many
society people were still absent from the city. Our
business is increasing daily and everything seems to
point to a large sale the coming season."

The Albany Journal published the following on the
morning after the Recital:

ALICE VERLET AND THE EDISON
"RE-CREATION"

"Last night, in Odd Fellows' Hall, Miss Alice Verlet,
the famous French coloratura soprano, was heard in
recital with Arthur S. Walsh, violinist. The event was
an invitation affair. Miss Verlet gave several numbers,
and it was indeed difficult to determine, except by
watching her lips, just when she ceased to sing in person,
so flawless are her recorded numbers. Among her selec-
tions last evening were 'Caro Nome,' from 'Rigoletto,'
the aria from 'Traviata,' a Strauss number; the 'Jewel
Song,' from 'Faust,' and the 'Barcarolle' from 'Tales
of Hoffmann,' with orchestral accompaniment. With
the exception of the last number, each was given with
the machine, and Miss Verlet's powerful dramatic
soprano was a treat to hundreds of listeners. She is one
of the five living sopranos who can successfully sing the
'Queen of the Night' in 'The Magic Flute.' Miss
Verlet has sun.ein theParis Opera House, in Brussels and
in London, and she is in this country to cooperate with
Mr. Edison in re-creative work. Among Mr. Walsh's
numbers last nigh were the Schubert 'Ave Maria,' the
Cesar Cui 'Orientale' and a Kreisler composition.
These selections were admirably played and with the
machine proved a marvelous succession of melody."

TONE-TEST RECITAL AT TRENTON, N. J.

Friday, September 24 (Attendance 700)
This was held at Association Hall, 8.15 p. m. Chris-
tine Miller was the Edison artist on this occasion. The
concert was given under the auspices of the Stoll Blank
Book and Stationery Company. Admission was by
complimentary ticket.

August F. Stoll writes, afterward: "We are glad to
say that the Recital was a pronounced success, and the
exceptional qualities of tone reproduction of the Edison
Diamond Disc was most thoroughly demonstrated by
Miss Miller and Mr. Fuller. The hall was comfortably
filled, over 500 being present, and the general impression
of those attending was that the production was most
successful. We feel sure it will result in considerable
business by following up our patrons who were present."

The Trenton Times-Argus thus reviewed the
Recital:

FAMED CONTRALTO SINGS
Perfection of Recording has been Attained

"Music lovers had an opportunity last evening to
hear one of the finest of American contraltos in the per-
son of Christine Miller. The program was a novel one,
for it featured her living voice in comparison to her
re-created voice as produced by the Edison Diamond
Disc Phonograph — the invention of America's Wizard
which has revolutionized tone reproduction to such a
tremendous degree. Mr. Edison has been working for
many years upon a device which will record and repro-
duce the human voice and the various musical instru-
ments without making them appear like something else.
For instance, the violin records which in so many cases
sound like clarinets when reproduced, are reproduced on
Mr. Edison's great invention with a singularly perfect
imitation of the strings. One can hear the overtones
which make violin playing so delightful when repro-
duced on Edison's latest wonder machine. Such per-
fection has been attained as to amaze those who study
tone."

TONE-TEST RECITAL AT MONTCLAIR, N. J.
Friday, September 17 (Attendance 500)

Recital held in the Hall of the Montclair Club, under
the auspices of the Phonograph Sales Company, of
Montclair. Artists: Christine Miller, Contralto; Arthur
Walsh, Violinist; Harold Lyman, Flutist.

Musical America, the leading critic in the music
world, published this account of the Montclair recital:

"DUET" BY CHRISTINE MILLER

Contralto Sings to Her Own Records in Montclair

Phonograph Concert

"Two Christine Millers were heard at the first concert
of the season given in Club Hall last Friday evening, by
the Phonograph Sales Company, of Montclair; that is to
say, the audience heard the voice of Miss Miller on a
phonograph record, and also from the throat of the
popular contralto herself, who stood in persona propria
beside the instrument. Miss Miller sang several solos
and 'duets' — always with two voices, her own and the
re-created one. occasionally resting her own to see
whether the audience could detect where she left off and
the record continued.

"One of the most startling proofs of the new instrument to imitate the human voice was when Miss Miller
sane a duet writh her own voice." Johnstown (Pa.) Leader.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

"The part of the exhibition which appealed as most
remarkable was the fidelity with which the contralto
followed her own record-rendition. Her delivery of
Mendelssohn's 'Oh, Rest in the Lord,' from 'Elijah,'
Liddle's 'Abide With Me,' Hanna's 'My Ain Countrie'
and other numbers gave much pleasure. In one or two
numbers the contralto sang a second part to her recorded
voice, making the effect of a duet by two voices abso-
lutely similar. In one song the hall was darkened, in
order to heighten the illusion. Arthur Walsh, a capable
young violinist, played a faithful unison with a Carl
Flesch record, and Harold Lyman gave pleasure with
his flute obligato to a record by Anna Case."

TONE-TEST RECITAL AT NEWBURGH, N. Y.

Saturday, September 18 (Attendance 950)
Given at Columbus Hall under the auspices of John
Schoonmaker & Son. Artists: Christine Miller, Con-
tralto; Harold L. Lyman, flutist.

John Schoonmaker & Son write: "The Christine
Miller Recital was a wonderful success, both as to
attendance and demonstration of the remarkably true
reproduction of her voice on the Edison Disc Phono-
graph. It convinced every one of the superiority of the
Edison. We have already delivered one 3250 instru-
ment as a direct result of the recital and have other
prospects pending. We were so well pleased with the
recital we are anxious to have others."

The Newburgh News on September 20th published
the following:

EDISON'S MARVEL IS SHOWN HERE

Wizard Proves Re-creation of Human Voice

Miss Miller Sings

Noted Vocalist Demonstrated Diamond Disc's Perfect

Reproductive Power

"Newburgh lovers of music were given a rare treat on
Saturday evening, when almost a thousand people gath-
ered in Columbus Hall as the guests of John Schoon-
maker & Son, and were privileged to hear the celebrated
concert contralto, Miss Christine Miller, sing her favor-
ite songs in unison with the same selections on the Edi-
son Diamond Disc records. The ovation accorded Miss
Miller was a splendid tribute to her ability. The reno-
vated auditorium of Columbus Hall made an ideal place
for the recital, and the arrangements and details for the
comfort of the audience were admirably carried out.

"It is only fair to say that she left her hearers a legacy
in the remembrance of a delightful evening as well as the
knowledge that through the Edison Diamond Disc
Phonograph her voice may now delight every lover of
music in Newburgh. When an artist of such repute as
Miss Miller stands beside an instrument and actually
proves to every listener that her voice has been re-incar-
nated, so to speak, on the record, people truly may think
that Mr. Edison's tones are the artist's tones.

"The conclusion of the recital was received with
tumultuous applause. Persons well known in local
musical circles were agreed that Mr. Edison had per-
formed a remarkable achievement in re-creating the
exact character of the human voice. It is no wonder
this great genius regards the Diamond Disc as his
favorite invention."

MARGARETE MATZENAUER

MARGARETE MATZENAUER easily defies
classification. Astonishing as that statement
may be to those who have never heard her in
the various roles at the Metropolitan Opera House,
there can be no question that she is an operatic star of
the brightest magnitude.

After achieving notable success in "Aida" in 1911 at
Munich, Madame Matzenauer was everywhere hailed
as a great artist of exceptional ability. When she
stepped forth on the Metropolitan stage one evening,
radiant with jewels, she captivated her New York audi-
ence in a Wagnerian role.

Since that day, her fame as an aritist of first magnitude
has never waned. It is well known that dramatic and
vocal capacity for operatic interpretations does not
invariably fit the singer for concert appearance, yet
Madame Matzenauer is more fortunate than many of
her sisters in this respect. Scrupulous in her treatment
of tone and phrase, her voice (one of a range and texture
so phenomenal as to make possible to her such contralto
roles as the Italian Azucena or the German Bragaene,
and the soprano roles which include all the Brunnhildes
of Wagner's "Ring of the Nibelung" series) does not
lose its appeal when exposed for exactly what it is by the
plain white of a piano accompaniment.

Diamond Disc Record 83032, "Les Contes d'Hoff-
mann" Barcarole, Offenbach, is sung by Madame
Matzenauer and Alice Verlet together, in French.
It is a wonderful record.

EDISON BUSINESS BOOMING

"My sales of Edison Disc Phonographs during Sep-
tember, 1915, amounted to four times as many dollars
as during the month of September, 1914.

"My total business, in all departments, was twice as
much in September, 1915, as during September, 1914, all
of which is encouraging."

W. D. Wilmot, Fall River. Mass.

"The business we have enjoyed in Edison Diamond
Disc Instruments since introducing them in our city has
more than exceeded our expectations, and are pleased
to state that the line is one of the easiest selling in our
store, where a large and comprehensive stock in high-
grade jewelry, leather goods, cut glass, etc., is shown.

"We consider the Diamond Disc in a class by itself,
therefore acknowledge no competitor.

"Knowledge of the instrument and the enthusiasm
forced upon salesmen by association with it are the
only requirements necessary to make sales.

"We are looking for a gratifying business this fall."

Louis N. Matthews' Department Store, Elmira, N. Y.

"It was the most wonderful recital the music lovers of Milwaukee have ever witnessed. Never before has it
been possible so perfectly to reproduce the human voice." — Milwaukee Germania Herald.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

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Copyrighted 1915 by Pach Bros. N. V.

The Transcontinental Talk with Mr. Edison, Edison Laboratory, Orange, N.
Evening of "Edison Day" October 21st.

J-

THE EDISON DIAMOND DISC AND

ITS INVENTOR'S VOICE ARE

HEARD FROM THE ATLANTIC

TO THE PACIFIC (AND

VICE VERSA) ON

EDISON DAY

IT WAS a most happy thought of Chief Engineer
Hutchison, of the Edison Laboratories, that came
to him like a flash on Sunday morning, October 17,
i.e., to utilize the transcontinental telephone, so recently
perfected, to carry the music of the Edison Diamond
Disc Phonograph from ocean to ocean, while Air. Edison
was three thousand miles and more away, at the Pacific
end of the wire, and many of his relatives, old-time
associates and friends were gathered in his Laboratory
at the Atlantic end of the line.

"Edison Day," Thursday, October 21st, was decided
upon as the most appropriate time. Out at San Fran-
cisco the Panama-Pacific Exposition was tendering Mr.
Edison an ovation. In the library of his laboratory
were assembled a group of some 162 of his lifelong
friends, relatives and associates, beside the heads of his
several enterprises.

It was just 8.15 by the large Laboratory clock when
Dr. Hutchison announced: "Mr. Edison is now on the
wire," and each one took his individual telephone fas-
tened to the rear of his chair and conveved to both ears

by transmitters of small size, attached to wires. "Hello,
Mr. Edison," spoke Dr. Hutchison. Mr. Edison's
voice was promptly and distinctly heard in response.

Then a Diamond Disc Record (a formal address by
Mr. Hutchison to Mr. Edison), was placed on a Diamond
Disc Phonograph on the platform. From time to time
Dr. Hutchison announced to the audience, "Mr. Edison
is hearing it perfectly." This information was con-
veyed by telegraph from a transcontinental telegraph
line, in use for the purpose, as well as a transcontinental
telephone wire. The following is the Address in full:

Mr. Edison: In commemoration of the thirty-sixth anniversary of
your great invention, the incandescent lamp, several hundred of your
friends, including members of your family, associates of the early
days of Menlo Park, Department heads of your great organization
and all the members of your engineering staff, are gathered in the
library of your Laboratory.

We are all distinctly Edison.

This address, for instance, is being made to you by your greatest
favorite — the Edison Diamond Disc Phonograph.

An Edison Granular Carbon Telephone Transmitter is transform-
ing the sound waves into electrical impulses which, after following
the tortuous paths of copper beneath rivers and bays, over valleys,
deserts, plains and mountains, are being reproduced in San Francisco
as articulate speech.

The flood of mellow light which illuminates this historic room
emanates from Edison Incandescent Lamps and, to indulge an appro-
priate and pleasing sentiment, the electricity for those lamps is being
furnished to-night by the Laboratory emergency reserve Edison
Storage Battery.

By the invention of your friend, Dr. Alexander Graham Bell,
speech may now be transmitted all over the world; and through the

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

intermediary of your invention, the Diamond Disc Phonograph, per-
manent records are being made of the voices of great statesmen,
wonderful human songbirds and the renditions of famous musicians,
all of which will be transmitted down the ages to future generations
of men and women whose great-grandsires have not, as yet, been
born.

While you have been accomplishing many and great things in the
comprehensive field of your activities, the personnel of the wonderful
organization under Mr. Theodore N. Vail, head of the Bell System,
and his illustrious Chief Engineer, Mr. Carty, have spent years of
effort and millions of capital to reach the goal they have so recently
accomplished.

In the month of January, 1915, they astonished the entire world
by the establishment of through and excellent telephone service
between the Atlantic and the Pacific shores of our great Country, and
only a few days ago even transcended this great achievement by the
transmission of articulate speech by wireless telephone, from the
Atlantic Coast across the Continent and Pacific Ocean, to far away
Honolulu.

We are indeed living in the day of miracles when, from here, we
can converse with you, seated as you are in the booth of the Ameri-
can Telephone and Telegraph Company, at the Panama-Pacific Ex-
position, thirty-four hundred miles away.

Marvelous as are the agencies we are employing to-night to do you
homage and to aid us in conveying to you our expressions of respect
and affectionate regard, they are but mediocre when compared with
the universal esteem and higher honor which is now and will ever be
associated with the name of Thomas A. Edison.

This record, by the way, was made in "record time."
It was rushed through the various delicate processes of
the factory in just three days from the time it was dic-
tated by Mr. Hutchison, and yet so carefully had each
process been handled that it was a good record from the
technical standpoint.

At the conclusion of the record's playing Mr. Edison
was heard to remark, "Fine — Fine!" Mr. Edison then
made the following reply:

It may seem strange to those who know of my work on the tele-
phone carbon transmitter that this is the first time I have ever car-
ried on a conversation over the telephone. Trying to talk thirty-
four hundred miles on my first attempt at a telephone conversation
seems to be a pretty big undertaking, but the engineers of the Bell
system have made it easier to talk thirty-four hundred miles than it
used to be to talk thirty-four miles. In my research work I have
spent a great many years listening to the phonograph, but it gives
me a singular sensation to sit here in California and hear the new
Diamond Disc Phonograph over the telephone all the way from
Orange, New Jersey. I heard the record of Hutch's talk very
plainly. I should now like to hear a musical record. If you have
one handy I wish you would play Anna Case's bird song.

This was done, and word was received back by tele-
graph during its playing: "Mr. Edison is hearing it per-
fectly." Then Mr. Edison put the same selection on
his Diamond Disc at San Francisco, in order that
guests at the Laboratory might hear as he had heard.
The tones were sweet and clear and perfectly audible,
without any strain to hear them; the high notes and
trills being exactly as clear as if heard over a short
distance 'phone, although not quite so loud.

After listening to the record played in San Francisco
half a dozen of Mr. Edison's life-long friends were called
to the 'phone and held conversations with him. Among
these were N. C. Kingsbury, Vice-President of the
American Telephone and Telegraph Co., George F.
Morrison, General Manager of the Edison Lamp Works;
John W. Lieb, Vice-President of the New York Edison

Co., and George E. Burd, Industrial Manager of the
Brooklyn Navy Yard.

John J. Carty, chief engineer of the American Tele-
phone and Telegraph Co., had arranged to "listen in"
to the messages at Chicago, where he had assembled a
number of scientific men, who also listened on extension
wires. Mr. Carty spoke with Mr. Edison at San Fran-
cisco and every one on the wire, at Orange, Chicago and
San Francisco, heard the conversation simultaneously.
In this conversation Mr. Carty said: "I think your
Diamond Disc Phonograph, Mr. Edison, the most won-
derful musical instrument I have ever heard."

Toward the conclusion of the experiment it was
desired that Charles and Theodore Edison speak with
their father over the transcontinental line. But Mr.
Edison had gone from the 'phone and Mrs. Edison held
conversation instead. Her words were distinctly heard
and even the tone of her voice was recognized.

Following the experiment, a flashlight photograph of
the assembly in the Laboratory was taken; also one of
a group outside the Laboratory door. The guests were
then invited to a moving picture show in the Executive
Building, where the achievement of the Transconti-
nental Telephone Line was graphically portrayed in
moving pictures.

Among others present at the Laboratory in Orange
were Charles Edison, the inventor's son, associated with
his father in the business; John V. Miller, brother of
Mrs. Edison; Mr. and Mrs. James Nicoll, of New York,
the latter a sister of Mrs. Edison; Miss Elizabeth Miller
and Miss Rachel Miller, of New York, nieces of Mrs.
Edison, Mr. and Mrs. Frank A. Potter, Dr. G. F. Kunz,
Mr. and Mrs. George Merck, Dr. and Mrs. John H.
Bradshaw, Mrs. William G. Bee, Rev. Dr. Stephen J.
Herben.

Other guests included George F. Morrison, Dr. Frank
A. Sprague, Spencer Miller, Elmer A. Sperry, Sidney B.
Paine, I. C. Walker, Charles S. Bradley, John Ott, F. R.
Upton, P. B. Shaw, Sr., Schuyler S. Wheeler, W. H.
Comde, M. E. Lang, Charles Wirt, M. F. Moore,
T. Comerford Martin, Edward H. Johnson, Charles L.
Clarke, Capt. George E. Burd, U. S. N., Edward Mar-
shall, Benjamin S. Whitehead, Mr. and Mrs. W. P.
Hutchison, R. A. Bachman, Harrv F. Miller, Mrs.
W. S. Tebbetts, Mr. and Mrs. Walter Neumuller.

C. H. Wilson, Vice-President; William Maxwell, Sec-
ond Vice-President; E. J. Bergeren, Secretary and
Treasurer; William H. Meadowcroft, Secretary to Mr.
Edison, and a group of the older employees.

Oct. 23. — ''Tone-Test Recital at San Francisco at
Scottish Rite Hall, very successful — Attendance Q44.
Most appreciative audience yet. Acoustics and presenta-
tion perfect"— V. E. B. Fuller.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

Fully Arranged Window Display (7 Ft. Wide x 6 Ft. Deep)

FOURTH OF A SERIES OF ATTRACT-
IVE EDISON WINDOW DISPLAYS

THE Edison Phonograph Display for November
carries the atmosphere of. Thanksgiving in the
clever background arrangement. A
large wishbone is cut from a double sheet
of cardboard and mounted on a brown
colored board on which the poster is
attached.

This is placed two or three inches from
the background, back of which appropri-
ate oak leaves are arranged. The pho-
nograph sets well to the left, with the top
open. The Edison Record Supplement
41 seis on top of a pedestal, over which
two glass shelves cross, which can be
plainly seen in the setting.

Appropriate easels are placed through-
out the display, on which Edison Records
are prominently placed. Oak foliage is
scattered through the display, to give the
atmosphere of Thanksgiving, which is
most opportune at this time. The other
large poster sets to the forepart of the
window, on the left side.

An abundance of records is placed in
piles on the floor, to give the display a
stacky appearance. The size of the win-
dow is 7 feet wide and 6 feet deep. A
display of this character can be arranged
and placed in about forty-five minutes to
one hour.

COLORADO FARMERS
WANT EDISONS!

FIELDS and fruit farms in Colorado
did especially well this year and the
farmers and growers are beginning to
invest their money in needed comforts.
The present-day farmer — agriculturists
they are now called — believes in the com-
forts that go with a real home. One will
find every modern convenience in hun-
dreds of isolated farm or orchard homes,
including a piano. In fact, it has come
to pass that the Colorado farmer and his
wife are not satisfied until they own a
first-class piano, then an automobile and
then — an Edison!

This being the class of people who live
in rural Colorado, the Denver and other
big-town Edison dealers should be alert
for their patronage. The agricultural
fair and dry-farming congresses mean
much to the alert dealer. It is estimated
that not fewer than 5,000 Colorado farm-
ers and their wives were at the recent Colorado
Fair. And the best part of it (from the dealer's stand-
point) is that these farmers have ready cash, and much
of it, to invest in Edison phonographs.

Same Window-

Showing the Supports Used in the Above
Completed Design

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

Kipp Link Phonograph Co.'s

New Indianapolis Store

3. Street Front, 4. Reception Room "into which public enters from street door," 1. Long Sales Corridor leading
Sales-Booths, 5. Approach to Record Dept. consisting of seven compartments, 2. Concert Hall.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

THREE THOUSAND ATTEND THE

OPENING OF INDIANAPOLIS' MOST

BEAUTIFUL EDISON STORE

I OWE all this to Mr. Edison and his able associates."
So exclaimed Walter E. Kipp, President of the Kipp-
Link Phonograph Company, as three thousand of
Indianapolis' elite
thronged his palatial
quarters at 122 North
Pennsylvania Avenue
on opening day. It
marked the culmination
of his ten years' work
in the phonograph
business and signalized
his entry into the retail
trade after considerable
time spent in the whole-
sale end of the line.
The beautiful quarters shown in the adjoining illus-
trations are scarcely a store at all; they are a series of
very handsome drawing rooms, where the most perfect
taste has so prevailed that the commercial end is
scarcely in evidence at all.

We doubt if there are more beautiful Edison quarters
anywhere west of New York; certainly there are none so
rich in the State of Indiana. The Reception Room is
made up entirely in silver gray and old ivory; a few
palms and ferns on pedestals are used to help decorate
the place. The false arches shown in the photos are
all faced in French mirrors. The same color scheme is
used down the long corridor. The Concert Hall is
decorated entirely in old rose, and the wicker furniture
is all an old ivory tint. The carpet used throughout
the place is of "mouse" color. The place was a reve-
lation to the three thousand or more who strolled
through it on opening day.

"The opening of this Edison shop," says Mr. Kipp,
"came as the height of my ambition when I started as
an Edison jobber a little over ten years ago. I cannot
help but feel that it marked "a red-letter day" in my
business career.

It is a pleasant thing to achieve success through sheer
effort and push, day in, day out. Ten years may seem,
to some, a long time to wait, for success to come. But
Mr. Kipp has the consolation that he has now built up
a solid Edison business and has proven his methods to
be stable, fair and aggressive.

The various views shown give only a partial idea of
the sumptuousness of these drawing-rooms. The Re-
ception Room (View 4) is directly entered from the
street door, so that the refined atmosphere on every
hand gives the impression of entering a private parlor.
From this room a sales-corridor (View 1) about 80
feet long and 6 feet wide leads to two large sales booths.
Along this corridor are shown all the different Edison
instruments in their various finishes. A more striking

effect it would be hard to imagine. The two sales-
booths referred to are very handsomely fitted out, being
18 by 12 feet each. Here interested persons are told
all about the Edison Diamond Disc and made familiar
with the different styles of instruments.

The approach to the Record Department (View S) is
a fine passage way, which entirely separates the Record
Department from the Instrument Department. Those
who have seen this Record Department consider it the
finest of its kind in the country. This Record Depart-
ment consists of seven different compartments, each one
of which is decorated along special lines.

The Concert Hall (View 2) is easily the "beauty spot"
of the whole establishment. It is the first and only one
of its kind in Indianapolis. People who have seen it
have said that they have been in many beautiful Recital
Halls, but with none have they been more favorably
impressed than with this one. It is chaste, high class
and decidedly pleasing at every turn of the eye, while its
acoustic properties are beyond criticism. To hear Edi-
son Disc music here is to want an Edison in one's own
drawing-room, for the art of music and the art of interior
designing seems so beautifully blended as to create a
new and unsatisfiable desire that only the Edison can
fill.

Now that the new store is an accomplished fact, Mr.
Kipp realizes that he will be able to understand dealers'
needs far better and also, through his wholesale facili-
ties, better able to supply them.

DEALER'S PROFITS IN HANDLING
EDISON BUSINESS— A SUGGESTION

RECENTLY we requested several large dealers to
give us some dollars and cents data concerning
the profits they have made in handling the new
Edison line. The replies have been so interesting
that we have decided to request that every dealer who
has kept track of the profits of his Edison business and is
willing to confide that information to us, give us a brief
statement, with a view to its publication anonymously.
Naturally, in publishing such confidential information,
we would withhold the dealer's name, town, etc. We
believe it would be very interesting to dealers generally
to know what profits are being made by their brother
dealers, particularly where it can be shown in the
following manner:

(1) Capital invested in fitting up store or department.

(2) Additional capital invested in stock, carrying
accounts, etc.

(3) Total direct sales expense.

(4) Total net profit.

Naturally this is a request that we cannot press
upon dealers, but if any of you feel inclined to give us
your experience along this line, the information will be
greatly appreciated. It should be addressed to William
Maxwell, Second Vice-President, Thomas A. Edison.
Inc., Orange, N. J., and marked "Personal."

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

Two Attractive Windows in the Albany Diamond Disc Studio

THE BEAUTIFUL EDISON STORE AT

ALBANY IS INAUGURATED WITH

A BRILLIANT RECITAL BY

ALICE VERLET

FOR several weeks, preparations have been pushed
for the opening of the beautiful new Diamond
Disc Studio, Albany, N. Y. In every detail it is
a sumptuous studio. Richard MacDonald Nelson,
elder son of the Rt. Rev. Thomas Nelson, Episcopal
Bishop of Albany, is general manager. Mr. Nelson is
one of Albany's younger business men, deeply interested
in musical affairs. He has a wide acquaintance not
only in Albany but throughout the country.

The furnishings are in rich taste, the floor coverings
and all the draperies being the selection of a New York
designer. The cushions of the settees are a deep rose
color and the portieres correspond. The whole interior
breathes an air of refined luxuriousness. There is a
portion of the studio in the rear room which may be used
for dancing and it is the plan of general manager Nelson
to use this for that purpose.

While several recitals had been held in the beautiful
Recital Hall of the new shop, "the opening" was really
inaugurated by a brilliant Tone-Test Recital at Odd
Fellows' Hall on Friday, October 8th, at which Mile.
Alice Verlet sang. Over a thousand of Albany's leading
people were present and the hall was filled to the limit.
Needless to say, that the tone-test with Miss Verlet as
soloist was a tremendous success.

Mr. Nelson has set a remarkable pace in salesmanship.
He has sold at least one high-priced Edison instrument
every day and some days sold two or three. He regards
it as very fascinating work and enters into his new field
of musical endeavor with an enthusiasm and devotion
that augur well for his success.

A DECISION REVERSED IN FAVOR
OF THE EDISON DISC

THE Phi Kappa Sigma, a college fraternity
association of the Massachusetts Institute of
Technology, requested the F. H. Thomas Co.,
Edison representatives at Boston, to place an Edi-
son $150 model alongside of a $100 well-kno,.n
needle point machine last December, and although
the vote was very largely in favor of the Edison,
they would not purchase on account of the $50 dif-
ference in price. Even an offer to supply an Edison
$80 model would not bring the order.

Recently the same Committee called upon F. H.
Thomas Co. and admitted that they had made a
big mistake and wanted to know if it could not be
arranged that the Thomas Company take the needle
reproducing machine off their hands, so that they
might buy an Edison. This, of course, the Thomas
Company arranged to do and the Edison has since
been placed in the Fraternity House.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

Looking Toward the Recital Hall, Diamond Disc Studio, Albany

DANCERS PRAISE THE DISC FOR
ITS UNINTERRUPTED MUSIC

ONE great advantage of the Edison Diamond Point
that pleases those who delight in dancing to its
beautiful waltzes, is that the dance can go on
uninterruptedly, because there is "no needle to change."
By a little practice the reproducer can be set back to
starting point so quickly that there need be scarcely any
perceptible pause in the music. This is a tremendous
advantage over the needle form of instrument, because
every dance must come to an end on such machines at
the end of the record, so as to change the needle. How
awkward this is in dancing a little observation will
readily show. Partners lose step and oftentimes separ-
ate. The dance is literally broken up at the end of a
record.

How delightfully different with the Edison disc!
There the music is continuous, for the instrument can
be wound while playing and the shift to the starting
point can be made so instantaneously as to preserve the
tempo and the step. By just a little practice the disc
reproducer is set back to the exact point where the
tempo corresponds with that at the end of the record.
At St. Louis recently a private seminary gave a ban-
quet in Hamilton Hotel. After the dinner an Edison
disc was started and several dance records used. In
fact the remainder of the evening was spent in dancing
and in listening to Diamond Disc songs, between the
dances. All the records gave excellent satisfaction and
called forth much praise. But the records that pleased
the dancers were "those that played continuously,"

without missing a step. A great deal of interest was
aroused by this new feature and many dancers wanted
to know how an Edison dance record could play so long
"without stopping to change needles." The operator of
the Edison disc had studied just how to repeat so
exactly as to preserve the tempo and keep all the dancers
in perfect step.

Here is a point it will pay Edison dealers to practice
on. It is not difficult and will win great favor with
dancers should the dealer be called on to furnish Edison
disc music.

GLEN ELLISON'S TOUR

EALERS in the following cities should arranee to
feature Glen Ellison's records durine his stay
in their citv. Here is his itinerarv:

October

Orpheum Theatre

Winnipeg

October

Orpheum Theatre

Seattle

November

Orpheum Theatre

Portland

November

Orpheum Theatre

Oakland

November

Orpheum Theatre

Sacramento

December

Orpheum Theatre

San Francisco

December

Orpheum Theatre

Los Angeles

December

Orpheum Theatre

Salt Lake City

January

Orpheum Theatre

Denver

January

(to be decided)

Colorado Springs

January

Orpheum Theatre

Lincoln

January

Columbia Theatre

St. Louis

January

Orpheum Theatre

Memphis

January

Orpheum Theatre

New Orleans

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

Reception Parlor — Gourlay, Winter & Leeming's Store, Toronto

TORONTO SHOWS HOW TO REACH

THE ELITE WITH THREE EDISON

RECITALS A DAY

FROM every point of view the series of splendid
Edison recitals given by Gourlay, Winter & Leem-
ing at the opening of their reconstructed ware-
rooms, 188 Yonge Street, Toronto, were a great success.
Three recitals a day were given — at 11 a.m., 3 p.m.
and 8 p. m. — in all about twenty recital? — and at each
one O. P. Stearns (who had the arrangements in hand)
made a brief address explanatory of the Edison Dia-
mond Disc and its claim to superiority as a musical
instrument.

Local instrumentalists were employed for the pur-
pose of making tone-tests of Mr. Edison's new instru-
ment.

Every detail of these splendid Edison recitals was so
carefully studied out in advance that the whole seemed
like a series of high-priced concerts. All the invitation
cards and programs were gotten up in chaste style and
mailed to the most carefully selected lists of names. If
every Edison recital was so handsomely presented as
these twenty at Toronto, an enormously increased
number many of the best class of citizens would be
secured as prospects for the Diamond Disc.

The new store deserves special mention at this time.
On stepping into the store, the interior gives one an
impression of tasteful elegance. It is finished with
hard-wood floors, covered with rugs, and the first thing
that strikes the eye on entering is the Edison Diamond
Disc Phonograph, displayed in a prominent place in

the Reception Hall. Beyond the Reception Hall are
the sound-proof rooms, seven in number, all containing
at least two Edison instruments.

The interior decorations are unusually beautiful. A
number of valuable oil paintings are displayed to great
advantage in both the Reception Hall and the Recital
Hall. This Recital Hall is worthy of special mention in
that it is a veritable art gallery on a small scale, con-
taining nine paintings by well-known Canadian artists,
to the value of a number of thousands of dollars. The
only instrument in this hall, besides the Edison Dia-
mond Disc Phonograph, is a Gourley-Angelus Artrio,
and one number is usually played on this instrument at
recitals. The management of the store plans to con-
tinue these recitals indefinitely, and use this Hall for
no other purpose.

The window of the store is a replica of the one used
by the Hardman, Peck & Co. of New York City,
and is the only one of this kind in Canada. It
gives the effect of no glass at all, and its novelty attracts
a crowd at all times during the day. The whole store is
equipped with a patent ventilating system, which al-
ways keeps the air pure and cool.

"Our Edison business for the past few months has
been very good, much better than we expected during
the hot weather. We find it easy to sell the Edison
Diamond Disc where people are interested in music of
the better class."

Ellis Marks Music Co., Sacramento, Cal.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

The New Recital Hall — Gourlay, Winter & Leeming, Toronto

This iirm has been engaged in the piano business for
some years, both in the manufacturing and selling ends,
and they have a well-established trade among a desir-
able class to draw Edison customers from, besides the
great advantage of their desirable location — one of the
best in the city. Both of the active members of the
firm (.Gourlay and Winter) are aware of and enthusiastic
about the many advantages of the Edison Diamond
Disc. Mr. O. P. Stearns, of the Demonstration De-
partment, spent two hours one Monday morning giving
a talk to the entire selling force, on the construction and
advantages of our product. The questions of over-
tones, amplifying, recording and reproducing were
all thoroughly gone into.

ARRANGE TO MEET OUR
MECHANICAL EXPERTS

DEALERS cannot know too much about the
mechanism of Edison Phonographs; how to
keep them in good running order; how to repair
slight disarrangements and even to do the more serious
things required at times, such as replacing main springs,
etc. Every dealer should be perfectly familiar with the
Edison mechanism and know in a jiffy just where the
hitch is, if any exists. He should also require his clerks
to be familiar with the various parts and their proper
up-keep.

Our mechanical experts keep in close touch with our
jobbers, and it is an excellent plan for dealers to arrange
matters so they can be at their jobber's place of business
when our expert is there. The attitude of our jobbers
in this matter is reflected in letters like the following
from the Phonograph Company of Milwaukee:

"You may be sure that we appreciate greatly the fact
that you have beeji sending your mechanical expert to
us from time to time. Our repair man has improved
wonderfully because of the instructions he has received
from time to time. In fact, all of our employes, such as
retail salesman, traveling men and shipping clerk, are
required to take instruction from your Mr. Trautwein.

"We agree with you that it is highly desirable that
our traveling man should be able to make repairs, or
show the dealers how to overcome difficulties that come
up from time to time. Mr. Trautwein has spent a week
with us, and so far, fourteen dealers have responded to
our letters which we wrote them, advising them of Mr.
Trautwein being in our establishment, and ready to
give them instructions. The dealers who have been
here for instructions are more than pleased with what
they have learned, and have a great deal more confi-
dence now in their ability to take care of any difficulty
that may arise."

Other jobbers will do well to keep their dealers ad-
vised of our experts' visits far enough in advance to
allow them time to arrange to visit them when he is
there.

18 EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

THIS MONTH'S SELLING TIPS

THE selling tips given below have been selected at
random from listed records, and a few comments
have been made about each piece. As has been
pointed out before in this column, it is only suggested
that salesmen glance over these before playing one of
the records for a customer, so that they may receive a
hint of what to say regarding the selection. Nothing is
more uninteresting than a record played without any
comments, and nothing more annoying than one played
with too many. Circumstances will differ in each in-
stance; if you have the selling tips before you there is no
excuse for saying too little, and your own judgment will
.tell you how to avoid saying too much.

50091

SELLING TIPS FOR SPECIAL
RECORDS

Price, $1.00 in the United States; $1.35 in Canada

Jolly Fellows Waltz, R. Volhtedt

American Symphony Orchestra

Famous old waltz — Viennese in style — very fine melody
-good band arrangement on this record.

50094

| Second Waltz Brillante, Benjamin Godard

Edison Concert Band

One of Godard's finest instrumental selections — a very
brilliant concert number, extremely beautiful.

'I Wish That You Belonged to Me, Raymond Brown,
Tenor Walter Van Brunt and Chorus

Big hit in vaudeville — clever song with catchy melody
I — note how smoothly Van Brunt sings — how he is always

"at his ease."
I There Is No Love Like Mine, Lou A. Hirsch. Soprano
I and Tenor Marie Kaiser and Royal Fish

One of the composer's catchiest tunes — note the blend-
ing of the voices, and how well the tone quality of each is
reproduced. A very fine popular-song ballad.

/Black and White Rag, George Boisford

f New York Military Band

By the composer of the "Grizzly Bear," "Oh, You Sil-
l v'ry Bells" and other big hits. This one is real ragtime —
| one of the best instrumental rags of recent seasons.
My Little Persian Rose Medley — Two-Step, for
Dancing National Promenade Band

Medley especially arranged for dancing the two-step.
Contains four selections, all of which made big national
successes. Pieces are: "My Little Persian Rose," "When
You're Away," "Be My Little Baby Bumble Bee," and
"My Little Lovin' Sugar Babe."

/La Gazza Ladra Overture, Gioachino Rossini

J Edison Concert Band

I By the composer of "Barber of Seville" and "William

\ Tell." "La Gazza Ladra" means "The Thieving Mag-

j pie," one of the composer's lesser-known operas. This
50124 \ record gives its brilliant overture.

jTendresse — Melodie Expressive, H. Ravina
I Edison Concert Band

[ A simple little melody — tender and expressive, as its

\ name indicates. Very melodious— given in a fine band

* arrangement — makes a very charming record.

50116

50130

/Entr'acte — Chimes of Normandy, Robert Planquette
American Symphony Orchestra

"Chimes of Normandy" ran over four hundred
performances when first brought out in Paris. The
"Entr'acte" is written in the form of a descriptive inter-
lude, embracing several characteristic themes of the
opera. Very light, tuneful music.

(a) Romanza Expresiva, Schubert; (b) Historias y
Cuentos — Jota, Rubio

American Symphony Orchestra

"Romanza Expresiva," a romantic composition with a
sombre but beautiful melody. The second selection is a
Jota or Spanish dance, for an old Spanish operetta named
"Historias y Cuentos."

50138

50146

80142

Hesitation Waltz, James M. Shaw, for Dancing

National Promenade Band

A Hesitation Waltz written especially for the famous

"Maurice" and Florence Walton, and danced by them at

Newport with great success. One of the best Hesitations

ever written.

The Night Owls— Waltz Hesitation, Vincent Scotto,

for Dancing National Promenade Band

A "Parisian instrumental novelty" — became all the

rage in Paris — is ideal for dancing the Hesitation Waltz.

Adele — Waltz Hesitation, Jean Briquet

National Promenade Band
The operetta "Adele" made a big hit in New York.
This record gives the song-success of the show, arranged
in instrumental form especially for dancing the Hesitation.
^Dreaming — Waltz Hesitation, Archibald Joyce, for
/ Dancing National Promenade Band

I Said to be "Europe's most sensational waltz success."

\ Very dainty and charming melody, recorded in perfect
■ tempo for dancing.
Price, $1.50 in the United States; $2.00 in Canada

/Artist's Life Waltz, Johann Strauss

/ American Symphony Orchestra

I By Johann Strauss, greatest waltz writer who ever

\ lived. It is a typical Viennese waltz, given here in a fine

\ arrangement — makes a thoroughly artistic and charming

J record.

\Monte Cristo — Valse Tzigane, Isivan Kotlar

Instrument Quintet

/ Typical Hungarian Waltz {Tzigane means Gipsy).

' Beautiful melody — curious harmony and rhythm. Note
how easily the five instruments can be distinguished one

1 from the other — how clearly the tones of each may be

\ heard.

^The Bugler, Giro Pinsuti, Baritone

Thomas Chalmers

i A famous descriptive song — describes the tragedy of

\ war and the part played by an heroic bugler. Notice the

/ perfect diction of Chalmers.

(For You, Laurence H . Montague, Contralto and
Baritone Helen Clark and Vernon Archibald
Famous old song-duet — fine lyric — beautiful melody.
These two artists are both extremely popular with Edison
owners.

Price, $2.00 in the United States; $2.75 in Canada
Hungarian Dance No. 5, Brahms-Joachim, Violin

Albert Spalding

One of the best of the Brahms Hungarian Dances. This
violin arrangement was made by the great violin-virtuoso.
Joachim. Shows Spalding's wonderful technical skill and
artistic ability.
Polonaise in A, Henri Wieniawski, Violin

Albert Spalding

Considered one of the finest violin selections of its kind
ever written. Spalding will probably one day be reck-
oned as among the two or three world's greatest violinists.
He is now the best in America.

Price, $3.00 in the United States; $4.00 in Canada
/Celeste Ai'da — Ai'da, Verdi, Tenor, in Italian
/ Alessandro Bonci

I "Heavenly Ai'da," probably as popular as any operatic

\ aria in modern repertoire, is familiar to nearly every one
\ — a melody you never tire of. Bonci, considered one of
J the world's greatest tenors, and superior to them all in
83003 \ singing this bel canto style.

So anch'io la virtu magica — Don Pasquale,
I Donizetti, Soprano, in Italian Lucrezia Bori

/ Dainty cavatina from "Don Pasquale." Bori, one of

I the "big" singers of the Metropolitan Opera — probably
\ greatest Spanish soprano in the world. This is one of the
best grand opera records ever listed.

80148

82048

PLEASE SEND US PHOTO OF
YOUR STORE INTERIOR

WE WISH to call attention to the fact that we
are making a collection of photographs of the
interiors of stores handling nothing but the
Edison phonograph line — or departments handling
nothing but the Edison line. If you have an interior
that you think would make a good photograph, we wish
you would write us — or better still, if you already have
a picture, send it to us.

EDISON PHONOGRAPH MONTHLY, NOVEMBER, 1915

28217
28218

2723
2724
2725
2726
2727
2728
2729
2730
2731
2732
2733
2734
2735
2756
2737
2738
2739
2740
2741
2742
2^45
2744
2745
2746
2747

BLUE AMBEROLS FOR NOVEMBER

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

Una furtiva lagrima — Elisir d'Amorc, Donizetti Karl Jorn

O Dry Those Tears, Del Riego Helen Stanley

REGULAR LIST

50 cents each in the United States; 70 cents each in Canada

The Relic Hunters Billy Golden and James Marlowe

Firefly (My Pretty Firefly), Glogau-Piantadosi Irving Kaufman and Chorus

Chasse aux Papillons — Serenade, Fontbonne Weyert A. Moor

Waipio Medley William Smith and Walter K. Kolomoku

My Big Little Soldier Boy, Church Glen Ellison and Chorus

Absent, Metcalf Hardy Williamson

Flower of Italy, D'Agostino Isidore Moskowitz

Garden of Roses Waltz, Brooks New York Military Band

Twinkle Waltz, V ander pool-Re imer Charles Daab

If You Can't Sing the W7ords You Must Whistle the Tune, Darewski Billy Murray-

Spring Flowers, Mattiozzi Mary Carson

Ragging the Scale — Fox Trot, Claypoole, for Dancing Jaudas* Society Orchestra

Where the W'ater Lilies Grow, Green Royal Fish and Chorus

My Hula Maid — The Passing Show of 1915, Edwards Gladys Rice and Irving Kaufman

W7oodland Songsters — Waltz, Ziehrer American Symphony Orchestra

Mother Machree, Olcott-Ball Walter Van Brunt

Porcupine Rag, Johnson Xcw York Military Band

Ah, Could I But Once More So Love, Dear, Aletter Emory B. Randolph

They All Did the Goose-Step Home, Mills-Scott-Godfrey Irving Kaufman and Male Chorus

Parla Waltz, Arditi Guido Gialdini

Dat's What I Calls Music Edna Bailey

Treasure Waltz — Gypsy Baron, Strauss Hungarian Orchestra

Walter Van Brunt (Introducing Helen Clark in Refrain)
Frederick Wheeler and Male Chorus

You're My Girl, Meher-Silbermann
We'll Never Let the Old Flag Fall, Kelly

Call of the Motherland, Miller

Frederick Wheeler and Male Chorut

CONTINUOUS DANCE MUSIC
FROM BLUE AMBEROL RECORDS

WE HAVE frequently called attention to the fact
that the Edison Cylinder offered uninterrupted
music for dancing. By lifting the reproducer
and quickly setting it back to starting point a dance
record may be played continuously and the dancing
go on without a break. A little practice will effect this
result, and, as the instrument can be wound while
playing there need be no interruption to the music.
Do not forget this important feature. It may mean a
sale with those who love to dance.

PREFERS THE CYLINDER
TO THE DISC!

THE author of "1*11 Take You Home Again
Kathleen." who recently received "a royalty" of
#250 from Mr. Edison for the song, writes as
follows:

"For the past two months 1 have been trying to make
up my mind that I ought to get an Edison Disc, but,
listen! Do you know I really prefer my Edison Cylinder

that I have become so attached to the past two years.
I admit the Disc has its good points (including the
Diamond Disc Point) but the Edison Cylinder also has
the same good point (the Diamond Disc Point) and
it has become such a fixed habit to play the cylinder
that I think I will stick to it, and so I am really eoing
to bin- now one of your new Edison Cylinder instru-
ments in preference to the Diamond Disc."

STOLEN EDISONS

F AXY trace is found of the following instruments
kindly report to the Edison factory. They were
taken from one of our dealers:

Number

Xumber

Amberola I (Mahoganv)

4083

Triumph

89643

Opera (Mahoganv)

4054

Home

384474

Opera (Mahoganv)

2752

Home

387891

Alva Electric

82480

Home

322110

Triumph

89842

Standard

794917

Triumph

57687

Standard

79316

Triumph

89525

Standard

775405

Please refer to this article when you write us con-
cerning any of the above numbers. — Thomas A. Edison
Inc.

Jobbers of
Edison Phonographs and Records

DISC AND CYLINDER

CALIFORNIA
Los Angeles — Southern California Music Co.
San Francisco — Pacific Phonograph Co.

COLORADO
Denver — Denver Dry Goods Co.

CONNECTICUT
New Haven — Pardee-Ellenberger Co.

ILLINOIS
Chicago — The Phonograph Co.

INDIANA

Indianapolis — Kipp-Link Phonograph Co.

IOWA
Des Moines — Harger & Blish.
Sioux City — Harger & Blish.

LOUISIANA
New Orleans — Diamond Music Co., Inc.

MAINE
Bangor — Chandler & Co.

MASSACHUSETTS
Boston — Pardee-Ellenberger Co.

MICHIGAN
Detroit — Phonograph Co. of Detroit.

MINNESOTA
Minneapolis — Laurence H. Lucker.

MISSOURI

Kansas City— Phonograph Co. of Kansas City
St. Louis — Silverstone Music Co.

MONTANA

Helena — Montana Phonograph Co.

Omaha — Shultz Bi

NEBRASKA

NEW YORK
Albany — American Phonograph Co.
New York — The Phonograph Corporation of Man-
hattan.
Syracuse — Frank E. Bolway & Son.

OHIO
Cincinnati — The Phonograph Co.
Cleveland — The Phonograph Co.

OREGON

Portland — Pacific Phonograph Co.

PENNSYLVANIA
Philadelphia — Girard Phonograph Co.
Pittsburgh — Buehn Phonograph Co.
Williamsport — W. A. Myers.

TEXAS
Dallas — Texas-Oklahoma Phonograph Co.
El Paso — El Paso Phonograph Co., Inc.

UTAH
Ogden — Proudfit Sporting Goods Co.

VIRGINIA
Richmond — C. B. Haynes & Co.

WASHINGTON

Seattle — Pacific Phonograph Co., N. W.
Spokane — Pacific Phonograph Co.

WISCONSIN

Milwaukee — The Phonograph Co., of Milwaukee.

CANADA
Montreal — R. S. Williams & Sons Co., Ltd.
St. John— W. H. Thorne & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.
Vancouver — Kent Piano Co., Ltd.
Winnipeg — R. S. Williams & Sons Co., Ltd.
Calgary — R. S. Williams & Sons Co., Ltd.

CYLINDER ONLY

ALABAMA

Birmingham — Talking Machine Co.
Mobile — W. H. Reynalds.

COLORADO
Denver — Hext Music Co.

GEORGIA

Atlanta — Atlanta Phonograph Co.
Waycross — Youmans Jewelry Co.

ILLINOIS
Chicago — -Babson Bros.

James I. Lyons.
Peoria — Peoria Phonograph Co.
Putnam-Page Co., Inc.
Quincy — Quincy Phonograph Co.

MARYLAND
Baltimore — E. F. Droop & Sons Co.

MASSACHUSETTS
Boston — Iver-Johnson Sporting Goods Co.
Lowell — Thomas Wardell.

MINNESOTA
St. Paul— W. J. Dyer & Bro.

MISSOURI
Kansas City — Schmelzer Arms Co.

NEW JERSEY
Paterson — James K. O'Dea.

NEW YORK
Albany — Finch & Hahn.
Buffalo — W. D. Andrews.

PENNSYLVANIA

Scranton — Ackerman & Co.

RHODE ISLAND
Providence — J. A. Foster Co.

UTAH
Salt Lake City — Consolidated Music Co.

VERMONT
Burlington — American Phonograph Co.

CANADA
Winnipeg — Babson Bros.

1 <&* EDISON !
! PHONOGRAPH!
I MONTHLY !

j VOL. XIII DECEMBER, 1915 NO. 12

;

3 Of laft&feftij £di*e*\ Cxtf^A&i ktakr a lAWr^

Cylinder Exclusively

Hereafter, beginning with this issue, this Monthly
will be devoted exclusively to Edison Diamond
Amberolas and Blue Amberol Records.

I— — » »tH»M

THE EDISON
PHONOGRAPH MONTH LY

Published in the interest of

EDISON AMBEROLA PHONOGRAPHS AND BLUE AMBEROL RECORDS

By THOMAS A. EDISON, Inc.
ORANGE. N. J., U. S. A.

THOMAS A. EDISON. LTD., 164 WARDOUR ST.. LONDON. W. ENGLAND

THOMAS A. EDISON, LTD., 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES

EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN

COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES. PARIS

Volume XIII

DECEMBER, 1915

Number 12

Test 1.

Test 2.
Test 3.

And so on
to be given.

embracing the whole ten tests

CYLINDER EXCLUSIVELY HEREAFTER

BEGINNING with this issue, the Edison
Phonograph Monthly will be devoted
entirely to promoting the interests of
Edison Cylinder Dealers and promulgating
plans to increase business in Edison Dia-
mond Amberola Phonographs and Edison
Blue Amberol Records.

A new baby in a household sometimes
results in the elder child being neglected for
a time, until the new baby is able to take
care of itself. Our new baby — the Diamond
Disc — has developed very rapidly and no
longer monopolizes our attention.

We want every Edison Cylinder Dealer
to settle once and for all in his own mind
the question, whether there is any talking
machine superior to the Edison Diamond
Amberola.

This is the test we invite:

Get a curtain. Be sure it is thick enough to render
invisible the objects concealed behind it.

A slightly raised platform is desirable. On this,
place side by side, behind the curtain a Diamond
Amberola and a talking machine. Be sure to select
a talking machine that costs at least twice as much as
the Diamond Amberola used in the test.

Provide your audience with cards on which to
indicate their preference as they hear the selections
played. These cards should be ruled off somewhat as
follows:

The first record played in each test, regardless of the
make, is "a" — the second "b." As the tests are played,
have each member of your audience vote which record
in that test he considers the better record and have
him indicate his preference on the card. It is not
required of the listener to guess or to know the name
of the artist or the selection. He is merely to decide
which record of the two played seems the better one
from a tone point-of-view.

Before playing either record in any test be sure that
the audience is not aware of the location of the two
instruments behind the curtain: which is on the left,
which is on the right. It might not be a bad idea for
the operator to change che location of the instruments
during the tests so that the audience could not possibly
derive a clue from the location of the instruments as to
which is being played.

In order to make the test a true one the audience
should be kept in ignorance of all that takes place
behind the curtain, so that the auditors' musical sense
will be their only guide.

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1916

The operator alone should determine the order in
which the records are to be played, and he should vary
it frequently. He should keep an accurate record of
the order in which the records are played in each test,
and announce the result after the votes are tabulated.

No one is to know anything about the records or the
instruments except the operator. He is to make no
announcements whatever nor to appear before the
audience until after the test is completed.

We suggest the following records be used, but the
order here given is not to be followed by the operator.

1st Test: Play Melba's talking machine record of
"Ave Maria." Then play on the Amberola this same
"Ave Maria" as sung by Mme. Rappold (Blue Amberol
Record 28106). Let tone quality be the basis of your
comparison.

2nd Test: Play Tettrazzini's "Una voce poco fa" on
the talking machine. Then play Selma Kurz's render-
ing of the same selection (Blue Amberol Record 28147).
Again let the tone quality be the basis of your com-
parison.

3rd Test: Take the same selection and the same
artist for both records, and note the tone quality of the
respective records. Take Lauder's "Breakfast in Bed."
Play it first on the Blue Amberol (Record 23017) then
play it on the talking machine disc record. Note
carefully the difference of tone quality.

4th Test: Take another selection — "// Your Heart
Keeps Right." In this instance also the artist is the
same on both records — Homer Rodeheaver. Here you
have selection and artist identical (Blue Amberol
2349). Note the tone quality of the two records.
Which do you prefer?

jth Test: Now take a band selection — Sousa's Band.
Let the selection be "Under the Double Eagle." Play it
on the talking machine; then play it on the Blue
Amberol (Record 2169). Which do you prefer? The
Sousa of the talking machine record, or the Sousa of
the Blue Amberol record?

6th Test: Now, let the same artist sing two different
selections. Let Riccardo Martin sing Tosti's "Good-
Bye" as produced by the Blue Amberol (Record 28167)
and then sing Siegmund's "Liebeslied" as produced by
the talking machine disc. Judge the result by tone
quality — it's the same voice in each instance.

ph Test: Let the test be this time the same selection —
the familiar "Home, Sweet Home" — but different artists.
Compare Sembrich's rendering of this piece on the
talking machine, with De Cisneros' rendition on the
Blue Amberol. (Record 28145.) Again let your com-
parison be tone quality of the two records.

8th Test: Take a duet this time. Let Collins and
Harlan sing the same selection on the talking machine
as on the Amberola. Here is one of the pieces with
which to make the comparison: "When the Midnight
Choo Choo" (Blue Amberol Record 1719). Which
rendering do you prefer?

Qth Test: Here is still another one. Take Billy
Murray and let him sing "The Little Ford Rambled Right
Along." It is produced by the talking machine and
also by the Blue Amberol (Record 2556). Play one,
then the other, on the respective instruments. Then
draw a comparison of tone quality. Which is better,
the talking machine disc or the Blue Amberol?

10th Test: Compare any talking machine orchestra
record with any Blue Amberol orchestra record.

Then count the votes.

We might continue to make these com-
parisons indefinitely. However these tests,
fairly and carefully made cannot but convince
the unbiased listener that the Blue Amberol
is decidedly superior in musical quality. Don't
take our word for it; make the test and be
convinced, if you happen to be a "doubting
Thomas."

The votes of your audience will tell you
whether we are correct in our claim that the
Edison Diamond Amberola is superior in
every musical quality to any talking machine
on the market. An examination of its
construction and design will show you that
it is superior in those respects.

The name "Thomas A. Edison" on any
article signifies to the public an article
designed in accordance with the best
mechanical and scientific practice and an
article made and tested by the severest
laboratory standards. The public knows
that Edison Phonographs are something
more than mere musical merchandise. The
Edison Diamond Amberola is a musical
instrument of very great worth. You
cannot feel otherwise after you have made
the test that we ask you to make.

Millions of people own Edison cylinder
phonographs. Thousands of dollars of
profits are in store for the dealers who keep
in touch with these Edison cylinder phono-
graph owners, see that they are kept in-
formed about the new and improved Blue
Amberol Records, and in other respects
give them the kind of information and service
that promote a continued interest in and
purchase of the new records as the monthly
supplements are issued.

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

There is not an American or Canadian
home to-day in which one of the new Edison
Diamond Amberolas would not be welcome,
nor a home in which it would not hold a
high place as a means of entertainment and
education.

There is a wonderful business in store for
active dealers in Edison Cylinder Phono-
graphs and Records. Some of these dealers
will be merchants who also handle the
Diamond Disc; others will be dealers who
handle only the Edison Diamond Amberola.
We are going to try to reduce our list of
dealers handling the cylinder line. We

THIS IS YOUR CHANGE

Tear Out Opposite Page, Fill

want only dealers who will give the Diamond
Amberola the representation that it deserves.
On the opposite page of this Monthly we
provide every dealer an opportunity to let
us know whether he is prepared to push the
Edison cylinder line with renewed vigor and
enthusiasm. We should rather have one
live progressive dealer than half a dozen
indifferent ones. We want a loyal legion
of Edison Diamond Amberola enthusiasts.
There is no use of our trying to work with
merchants who are not aggressive and
enthusiastic. We accordingly want a special
list of those who are.

TO DECLARE YOURSELF

Out and Mail to Us To-day

HURRAH FOR THE BLUE AMBEROL!
ITS TONE-GOODNESS PRAISED

EVER since the Edison fire last December improve-
ments in the process of manufacture of the
Blue Amberol have been quietly going ahead at
the Edison factory. Every step in its manufacture
has been the object of painstaking care and investigation
by Mr. Edison and his trained experts. Whatever held
out even a possible promise of improvement has been
followed up with the greatest thoroughness and care.
As Mr. Edison himself remarked, "Our carefulness
in manufacturing the Blue Amberol is winning out."
Numerous letters are being received from users. We
quote from two of them who have "discovered" the
improvement.

Hugh C. Wilson, Peekskill, N. Y., writes:

"It is a source of great pleasure for me to be
able to praise the fine tone qualities of the Blue
Amberol Records that you have put out during the
past few months. Certain records in the November
list, i.e., 2728, 2742, 2744 and 2737, are particularly
fine in tone — a great improvement over anything
yet produced. In these records — especially the last
three mentioned, the depth of tone and the detail are
all there. The reproduction appears perfectly flexible
and in some ways these records could be considered
superior to the records made previous to the fire last
December. I do know how to account for the improved
tone quality, but it is there beyond a doubt. You are
on the right track now to make the Blue Amberol
Record a winner."

"This morning while I was in a local music store,
a gentleman came in and made the following remark
to the clerk: 'Say, I heard one of those Edison
cylinder machines at a friend's house yesterday,

and believe me, it has got the 'ola skinned forty ways
for real music' And the fellow owns an 'ola, too!"

"There are a lot of these 'ola Rip Van Winkles just
emerging from their long sleep. I confidently look
for a still greater improvement of the Blue Amberol,
knowing that Mr. Edison never rests on his laurels
but strives for still more perfect results, and GETS
THEM."

Cyrus L. Topliff, with the Scientific American, New
York, writes:

"The Edison Disc Phonograph is now recognized as
the most perfect phonograph in the world, but it has
no desirable qualities whatever, which are not com-
bined fin the Amberola; in fact the Amberola has
several important virtues which the Disc does not
possess. Of course both phonographs use the Diamond
Point Reproducer, which can never be surpassed.
But, when you consider the mechanical construction
of each machine the Amberola has its special advan-
tages."

P "These new Blue Amberol Records are now nearly
free from surface defects and soon will be entirely so,
if you continue to improve them as rapidly as you have
during the past year."

"I think your Sales Department ought to impress
aTdealers with the fact that if they will demonstrate
the virtues of the Amberola they will build up an
enormous trade. The Amberolas meet the wants of
the great public by supplying them with the very
best records at a very reasonable price. Many people
who have about decided to buy some other make of
phonograph would change their minds in favor of the
E*dison Amberola if they heard the Amberola properly
demonstrated.

Tear Out this Page-
Answer the Questions-
Then Mail to Us

IF YOU are prepared to push the Edison Diamond Amberola Phonograph and the new-
Blue Amberol Records and if you want to be enrolled at the Edison Laboratories as a
loyal and enthusiastic dealer in the Edison cylinder line with whom we can afford to
co-operate closely and on whom we may rely not only vigorously to promote the sale of
Diamond Amberola Phonographs, but also to give proper mechanical and record service
to persons who own Edison cylinder phonographs — then tear out this page, answer the
questions and send the page to us.

My Name is

I am in the business at

I handle the Edison Diamond Amberola Phonograph and Blue Amberol Records.

I have at present the following stock of these goods:

(Here enumerate

the Edison cylinder phonographs in stock and the quantity of Blue Amberol records.)

I have on order

From January 1, 1914, to January 1, 1915, I sold $ (at list prices) worth of Edison cylinder

goods. Thus far in 1915 I have sold # (at list prices) worth of Edison cylinder goods.

The jobber from whom I buy Edison cylinder goods is

Do you order all of the new Blue Amberol records as issued?

State what territory you now cover

State how many other dealers handling Edison cylinder goods there are in such territory at present

How in your opinion do your sales of Edison cylinder goods compare with the total sales of these other dealers?

How much additional territory could you properly cover?

How many other dealers handling Edison cylinder goods are now operating in this additional territory?

How many names and addresses of owners of Edison cylinder phonographs in the territory now covered by you

could you give us?

Of these, how many own two-minute machines not yet equipped with the combination attachment?

If you think you can cover additional territory, how many names and addresses of cylinder phonograph owners in

that additional territory could you give us?

How many of them have two-minute machines not yet equipped with combination attachment?

Do you handle the Edison Diamond Disc?

What other makes of sound reproducing devices do you handle?

Are you prepared to make a vigorous campaign to sell Diamond Amberola Phonographs and to revive the record
buying of present owners of cylinder phonographs?

Name

Town and State

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

ARE YOU IN A STATE OF HOLIDAY
PREPAREDNESS?

PREPAREDNESS just now before the Holiday
Season means much to the Edison Cylinder
dealer. It means having the goods on hand,
having them nicely arranged, the store wearing a
holiday appearance, the windows dressed for Christmas
and the record room in good orderly shape. It means
that the Cylinder instruments used for demonstration
purposes are in fine condition and that at least a dozen
choice records are selected and ready to be used on the
Edison. Preparedness is a large comprehensive
word to the energetic, wide-awake Edison Cylinder
dealer. It means the culmination of several weeks'
forethought. It means that he has ordered of his
jobber long ago ample stock to take care of a big
holiday season— bigger than any he has yet experienced.
It means that he has already engaged extra help and
is getting that help trained to his ways of doing business.
In fact it means a well-oiled business, that will run
smoothly during the pressure of holiday times and will
leave him, the business head, free of details as much as
possible, so as to give attention to customers and to
keeping the machinery of sales going smoothly from
day to day. Are you, Mr. Edison Cylinder Dealer,
in such a state of holiday preparedness?

THAT CHRISTMAS BLUE AMBEROL
PACKAGE

DID you ever notice how about December twenty-
fifth a woman will wrap up a seven-cent card
in fifteen cents worth of tissue paper and pink
ribbon? Then she will secure it with a gold seal and
put on some green lithographed holly with red ink
berries. After this she cuts inverted V's in the ends
of the ribbon and ties on, with another ribbon, the
daintly addressed address-card. And there you are.

All of which simply serves to indicate to you, Mr.
Edison Amberola Dealer, the feminine appreciation
of a nice package. And possibly we must let the
gentlemen in on this platform too, for they are not
averse to securing nicely tied up packages of candy
and other presents for their sweethearts and wives.
And it all adds a Christmas atmosphere to the little
transaction.

Now, an Edison Blue Amberol Record is a dainty
piece of merchandise in itself. It is a neat affair, with
its fine blue color, its highly glossed surface and its
white lettering, not to speak of its attractive carton.
Why shouldn't it, particularly at this season, be daintily
tied up? It's not a fad to do up a neat package;
it's an item worth while, for it brings back again a
delighted customer.

So, this Christmas season, Mr. Dealer, get your
clerks to put an extra touch on your packages of Blue
Amberols, whether the purchasers take them along
r ask to have them sent.

CHRISTMAS BLUE AMBEROLS

DON'T forget to feature these splendid Christmas
Blue Amberols in your window and on your
counters. Call attention to them. Play them in
your demonstrations before intending purchasers.

2090 Bells of Christmas Edison Concert Band
2476 Birthday of a King Thomas Chalmers
2064 Hail! Hail! Day of Days Edison Mixed Quartet

23050 Hark! Hark! My Soul

Williamson and Kinniburgh
23138 In Toyland London Concert Orchestra

1537 List! The Cherubic Host— The Holy City

Chorus of Female Voices and Frank Croxton
2117 Lord is My Shepherd Kirwan and Staats

2464 Night Before Christmas, Recitation

Harry E. Humphrey
2092 Old Jim's Christmas Hymn

Young and Wheeler

2091 Ring Out the Bells for Christmas

Edison Concert Band and Quartet
1606 Silent Night Spencer, Young and Wheeler

23145 Star of Bethlehem Williamson

23148 Street Watchman's Christmas, Recitation

Williams
23143 Sweet Christmas Bells Pike and Dawson

23316 When Christmas Bells are Ringing Macklin
23150 Christmas at Sea

National Military Band and Male Quartet

23137 Christmas Song Hughes Macklin

23141 Christmas Time Charman and Chorus

2771 Angels from the Realms of Glory Carol Singers

2769 It Came Upon the Midnight Clear

Carol Singers

2770 Oh Come, All Ye Faithful (Adeste Fideles)

Sodero's Band

2767 O Little Town of Bethlehem Carol Singers

2768 Once in Royal David's City Carol Singers

CHRISTMAS PHRASES
FOR ADVERTISING PURPOSES

LET it be an Edison Diamond Amberola this
Christmas — the gift of gifts.

Let a real artist sing in your home this Christ-
mas. The Edison Diamond Amberola will introduce
her.

It was an open door, or rather a "door ajar." It
was Christmas night too, and right out of that "door
ajar" came the sweetest Christmas music you ever
heard. Why not listen to the Edison Diamond
Amberola inside your home rather than in somebody
else's home? See about it today.

Christmas — the first Christmas was ushered in by
the Angel's song, "It came upon the midnight clear,
that glorious song of old." You know the rest. Why
not let this Christmas be ushered in your home by
the music of the Edison Diamond Amberola? It will
make an ideal Christmas for you and yours.

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

A Window at Fort Dodge, Iowa, That Drew a Crowd Every Day. The Tyrells
of Australia, Dancing. Early Music House, Edison Dealers

IT'S UP TO YOU, MR. DEALER, TO
MAKE YOUR WINDOW "TALK"

THERE was a man in our town and he was
window-wise — he made a new display each week
that caught the passersby. They stopped;
they looked; then they came nearer the window and
stood and looked and looked. Best of all they re-
membered that window, that location and, eventual!}',
that Edison dealer's name. Then they visited his
store "just to see how it looked inside" and inquire
about some new records. That's the story told in
chapter headlines, so to speak, for what they said,
what the dealer did, how his business grew and his
bank account swelled is all included in the story.

Now this man in our town wasn't always window-wise.
I was talking to him the other night in Newark —
yes, he is open at night, and doing business too —
and I asked him how he knew he had a good window
display. "That's easy" he replied. "I get some friend
to stand outside the store every once in a while and
make it his business to hear what the people say who
stop and look at the window."

It's easy enough after you have spent, say twenty-
five minutes dressing a window, to convince yourself
that you have a crackerjack arrangement. But that's
no test at all. If the window is going to make good and
really draw people inside for Blue Amberol Records and
Edison Cylinder Phonographs it has got to stop the
music-loving man and woman as they hurry along the
street.

"When my window detective stands outside the
store, I get not only a line on what people say," con-
tinued this dealer, "but I also get a pretty good idea of
just how many people stop and look." These are

two valuable tests for every enterprising window
dresser.

Now, unfortunately, we have a lot of Edison Cylinder
Dealers who pay no attention (or very little) to their
windows. When one comes to talk with them they
reply "What's the use — no one ever looks at the
window anyway."

Strange, isn't it? This dealer I met thought the
same way a year ago, but he is a different man now.
He knows that people do look at his window.

Who converted him? Why it happens just this way:
one day he and his wife took a little trip to New York
— just a jaunt to see the sights. They walked up Fifth
Avenue and right then and there this dealer's conversion
began. If he and his wife skipped a window between
Twenty-third and 49th Sts. it was because the shades
must have been pulled down. And do you know they
got so interested in the windows that they looked at
little else. What surprised this Edison dealer on
this jaunt was that a good many people were doing
the same thing he was doing — just looking in at the
windows. Why some stores had rows of people three
deep in front of their windows! And the thing that
caught his eye was that so many would hesitate a
moment as if undecided and then walk into the store.
He saw the point. There in Newark he had two
fine windows that he, too, could make talk, and virtually
say "Come in" and he wasn't using them with any
effectiveness.

Remember that was a year ago. Today you would
be surprised at the number of people who come into
his store and ask about the new Records, and the new
Cylinder Phonographs. You can do the same. Will
you take a trip and be converted or plug along in the
same old-fashioned way?

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

MEETING COMPETITION IN A
TACTFUL, MASTERLY WAY

DOUBTLESS every Edison dealer has felt, at
times, the force of competition with other
than Edison makes of machines and records.
How does he meet these cases? How do his salesmen
meet them? Many a sale is lost for lack of just a little
tact, while some seemingly hopeless iOspects are won
over to spend even more than they originally intended.

In conversation with some successful salesmen
who have won out in competitive sales we have been
impressed with the tact displayed and for the benefit
of all we would like to consolidate the hints received,
into few lines that may make easier work for the am-
bitious salesman. Our thoughts take the form of
suggestions rather than instructions, for we realize
that even an able salesman appreciates a hint.

Our conversation with these successful dealers in
negotiating Edison sales where competition was
strong, leads us to remark, first, that there was displayed
a great deal of deference and courtesy toward those
who mentioned a make of machine or records which
they liked (or supposed they liked) best. We might
summarize this by saying:

Give your prospects courteous leeway. By this we
mean, don't become pugnacious the moment you hear
an objection to the Edison Cylinder line; be con-
ciliatory; be diplomatic. None of us like to have our
tastes called in question, nor do we like to feel that the
thing uppermost in our minds must be cast down and
out and something else thrust upon us.

To illustrate our point: Suppose you went to a shoe
store to purchase a certain make of shoe, and your
attendant thrust upon you another make. You would
feel insulted and probably leave without purchasing.
But, on the other hand suppose your request was met
in a courteous way, and a different shoe was brought
to your notice. You might not change your mind,
but it would not be ruffled by an abrupt argument
against your first choice.

This same principle obtains in selling the Edison
Cylinder line to those who come to you with an idea
that they want another make of instrument. The
situation is to be met with tact and courtesy.

OUR EXPERT REPAIR-MAN'S
VISITS TO JOBBERS

WE have arranged to advise all our Jobbers long
enough in advance, to enable them to notify
their dealers of the day our repair expert is
expected to visit in their city and make his head-
quarters at the jobber's place of business. We have
also arranged with jobbers that suitable notice be sent
to each dealer so that every dealer may call on the
jobber while the Edison repair-man is there and thus
get valuable pointers. Many dealers know little about
the new models.

THREE CLASSES OF EDISON

CYLINDER PROSPECTS— A

CANVASSING BASIS

IT WILL be helpful to the Edison Cylinder dealer to
size up his prospects into three classes. 1st:
Those who never did like a phonograph. 2nd:
Those who think they want a talking machine because
it is prominent in their mind, and 3rd: Those who read
Edison advertisements and announcements and are
half persuaded to get an Edison, or open to further
impressions.

Of course these three classes may not always be
clearly defined. Some prospects may be sized up as
belonging to two classes; but for general purposes the
division is sufficient.

One would suppose the first class was the least
worth bothering with — the man or woman who does like
phonographs at all. And yet, even the people who
say "no" hardest are won over and become enthusiasts.
They have got to be handled differently — perhaps
with more tact and patience. The dealer must study
each case and find out the customers' vulnerable points.
It may be one prospect is passionately fond of dancing;
another may enjoy religious selections. At any rate
never take "no" for a final answer, not even if the
speaker stamps his foot at the same time.

Those in the second class are perhaps a little less
difficult to approach, but considerably more difficult
to convince. A half truth is harder to combat than
no truth at all. The basis of approach here should be
a comparative test of the Edison Cylinder and the
talking machines. Right here comes in the value of
effective local advertising by the dealer, urging people to
investigate before purchasing any instrument and
inviting them to call at his place and hear the Edison
Diamond Amberola.

The third class are usually those who have read the
local advertisements of an Edison dealer and are
headed right for the Edison store. Charm them with
Edison tone. Then dwell on the Diamond Reproducer
— exclusive with the Edison. No needles to change.
No injury to the record. Perfect music always. Then
explain about the Edison Diamond Amberola regu-
lation, without which the talking machine reproduction
is a mere travesty on music.

JUST ONE EDISON

Great men have helped the world along

In law, in books, in medicine,
In painting, sculpture and in song,

But there is just one Edison.

— Thos. P. Westendorf, Bartlett, Tenn.

EDISON PHONOGRAPH MONTHLY, DECEMBER»1915

N. E. Olin & Sons, Trailer, Kent, O.

DELIVERING EDISON CYLINDER

PHONOGRAPHS IN HIGH

CLASS STYLE

PERHAPS in no more visible way is the growth of
an Edison Cylinder business made manifest to
the general public than by the use of up-to-date
delivery service. It impresses your customers when
they receive their Edisons by good delivery service.
Many of the largest New York department stores take
exceptional pride in their delivery service. One large
Fifth Avenue store prides itself on fine horses and
delivery wagons. The horses are well appointed and as
spirited as private carriage horses. This firm deals with
a very wealthy clientele and believes it sound business
to deliver their customers purchases in the most
exclusive style possible. It has become a mark of well-
to-do shopping to have this firm's fine equipage draw
up before your door and deliver your purchases.

All this simply confirms our point that it pays an
Edison dealer to be careful and particular about the
deliveries. If your Edison business won't yet stand
the expense of an automobile, you can at least make a
handsome package out of your Edison machines and
records. You can see that all is neat and carefully
shipped and delivered.

The few autos shown on this page represent a growth
in Edison business. H. J. Ebenreiter, Plymouth, Wise,
says: "We started with a small Maxwell car four years
ago and now are compelled to use a large Kissel truck."
N. E. Olin & Son, Kent, Ohio, also tell us that they
have had to change to larger autos in order to take

H. J. Ebenreiter's Kissel Truck

care of their increasing Edison business. Any Edison
dealer contemplating the use of an automobile would
do well to get in touch with these men and profit by
their experience before deciding on a car.

WHAT I WOULD DO

F I WERE an Edison Amberola dealer I would —
1. Get the latest Diamond Amberola models and
display them attractively in my store and in my
window.

I would take one of Model 75 and keep it in my
demonstration booth.

I would make up a list from the Edison Blue
Amberol catalog, of a dozen records that I con-
sidered exceptionally fine, to be played when I
had a prospect.

I would have another of the new Edison models
near the front door and frequently play on it some
of the latest records, so those who came in to
shop would hear the music.

I would change my window display at least twice
a week until Christmas time and study to make it
more and more attractive.

I would revise my mailing list and bring it up
to date and study my locality so I could add other
desirable prospects.

I would do some local Edison advertising and put
a lot of ginger in it, changing the advertisements
every time.

I would keep a good supply of Edison records on
hand — particularly the ones that were popular.

Werner & Co's Auto, Easton, Pa.

Delivering Edison's, Temporarily With a
Pleasure Automobile

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

EDISON CYLINDER PHONOGRAPHS,
CONVENIENT TABLES FOR RECK-
ONING INTEREST ON IN-
STALLMENT SALES

IN the following tables interest is calculated at
6 per cent, by the usual partial payment method
of calculation, and is added to each monthly
installment, showing the amount due each month
under the various terms of sale enumerated. The
average payment, that is to say, the monthly install-
ment plus the total interest divided equally, is also
shown. In some States where conditional sales
are not valid against third parties unless recorded,
it is customary to use so-called lease forms. In an
instrument which purports to be a lease and where-
in the payments are in the form of rentals, it is
scarcely consistent to make any reference to inter-
est, and where it is desired to charge interest, the
most obvious method is to make the rental charge
equal to the rental plus the average interest.

330 INSTRUMENT

33 down

36 down

Installments

and 33

and 31-50

per month

1st

33.14

33.12

31.62

2nd

3.12

3.11

1.61

3.11

3.09

1.61

4th

3.09

3.07

1.60

5th

3.07

3.06

1.59

6th

3.06

3.04

1.58

7th

3.04

3.03

1.58

8th

3.03

3.02

1.57

9th

3.02

1.56

10th

1.55

11th

1.54

12th

1.54

13th

1.53

14th

1.52

15th

1.51

16th

151

33.08

S3.07

31.57

$50 INSTRUMENT

$5 down

$10 down

Installments

and $5

and $2.50

per month

1st

$5.23

$5.20
5.17

$2.70
2.69

5.20

5.17

5.15

2.68

4th

5.15

5.13

2.66

5th

5.13

5.10

2.65

6th

5.10

5.07

2.64

7th

5.07

5.05

2.62

8th

5.05

5.03

2.61

9th

5.03

2.60

10th

2 59

11th

2.58

12th

2.56

13th

2.55

14th

2.54

15th

2.52

16th

2.51

Average payment.. $5.13

$5.12

$2.61

Asked by an admirer for three rules for success,
Henry Ford, the automobile manufacturer, replied:
"There is but one — work." Turning to Mr. Edison
Ford said: "What rule would you give?" Mr. Edison
replied, "The same, except I would add — work so hard
that the old man would not have a chance to fire you."

360 INSTRUMENT

36 down 312 down

Installments and 36 and 36

per month per month

1st 36.27 36.24

2d 6.24 6.21

3d 6.21 6.18

4th 6.18 6.15

5th 6.15 6.12

6th 6.12 6.09

7th 6.09 6.06

8th 6.06 6.03

9th 6.03

10th

11th

12th

13th

14th

15th

16th

Average Payment 36.15 36.14

$75 INSTRUMENT

$7.50 down $15 down

Installments and $7.50 and $7.50

per month per month

1st $7.84 $7.80

2d 7.80 7.76

3d 7.76 7.73

4th 7.73 7.69

5th 7.69 7.65

6th 7.65 7.61

7th 7.61 7.57

8th 7.57 7.54

9th 7.54

10th

11th

12th

13th

14th

15th

16th

Average payment.. $7.69 $7.67

312 down
and 33

per month
33.24
3.22
3.21
3.19
3.18
3.17
3.15
3.13
3.12
3.11
3.09
3.07
3.06
3.05
3.03
3.02

33.31

$15 down
and $3.75

per month
$4.05
4.03
4.01
3.99
3.98
3.96
3.94
3.92
3.90
3.88
3.86
3.84
3.82
3.81
3.79
3.77

$3.91

HOW TO ORDER EDISON ADVER-
TISING CUTS

WHEN you desire to use any Edison cuts for
advertising purposes, either in newspapers
or in circular or program announcements,
please observe this method of procedure:

First — Send to our Advertising Department for
Catalog of Advertising Cuts. This will be for-
warded to you immediately on receipt of your
request.

Second — When this comes select any four cuts
that will answer your purpose. Note particularly
that the cuts in catalogs are of two kinds — line
engravings for newspaper work and half tones for
circulars, etc. Half tone cuts cannot be used in
newspapers.

Third — When you have used any of these Edison
cuts be sure to see that you send the Advertising
Department a copy of the newspaper, circular or
program in which they are used. We desire to
keep track of our advertising cuts in this way.
Then, too, sending copies showing how the first
lot of four cuts were used will put you in line for
another lot of four if you want them.

There will be no expense for the cuts. We pre-
pay postage and only ask that we promptly receive
copy of any paper or circular in which cuts are
used.

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

Fully Arranged Window Display (6 Ft. Wide x 5 Ft. Deep)

FIFTH OF A SERIES OF ATTRACTIVE EDISON WINDOW DISPLAYS
A Splendid Christmas Window Design for Cylinder Dealers

THIS timely and seasonable display is placed in a window-
six feet wide and five feet deep. The decorative feature is
a star cut from gold cardboard on which is lettered "The Gift
of Gifts, $75." This is set in a natural wreath 'of holly, in the
center of the background.

Green paper rope is used for the festooning from which red
Christmas bells are suspended on the sides and back. The machine
sets in the center of the window with top open. A twelve inch
pedestal to the right and an eighteen inch pedestal to the left with
a large glass slab over each is used. While not balanced in height
it gives a very pleasing effect. One hundred records are used in
this display, together with a framed poster, booklets and other
interesting literature on this Christmas merchandise.

Same Window — Showing the Supports Used
in the Above Completed Design , :

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

G. W. Williams' Display at Blair County Fair, Hollidaysburg, Penn.

E. E. Lutes' Exhibit at Butler County Fair, Poplar Bluff, Mo.

EfilSftll

&SQH
DIAMOND

AMBER014S

CSRLG.STROCIC se»

THE EDISON PHONOGRAPH AT
COUNTY AND AGRICUL-
TURAL FAIRS

THE four Edison Exhibits at County Fairs
shown here are striking examples of a
whole host of good displays made this fall
by enterprising Edison dealers. The amount of
good publicity thus secured among a rural
population cannot be estimated. Each of
these four dealers report an increased output in
the Edison line.

When conducted on certain lines, exhibits of
this kind are excellent means of getting business.
Too often, however, dealers waste money by not
giving sufficient thought in advance to the
manner in which exhibits should be made. In
many cases they lease a space in a Fair building
without any knowledge as to conditions that
may surround it, only to find when the Fair is
opened that the Phonograph cannot be satis-
factorily played because of the noises of other
exhibits, or because they have not arranged
for an enclosed space. Or, in other instances,
they put in an exhibit of several Phonographs
and make no effort to play them for the public,
contenting themselves by endeavoring to get
passers-by to accept printed matter, which, in
most cases, they do not want and soon throw
away. All such exhibits are largely a waste of
money .

To make a real success of such a display the
dealer should secure an enclosed space so as to
shut out outside noises, and enable him to play
the Phonograph under proper conditions; or, if
the exhibit must be in the open, he should
make sure that he is not surrounded by noisy
exhibits. The real object of every exhibit
ought to be to induce the public to hear the
Phonograph under satisfactory conditions, and
to secure a large list of desirable names for sub-
sequent circularizing and sales work.

The success of a Fair exhibit is dependent
upon a proper demonstration of the Phonograph,
which means that exhibits must be made in
an enclosed space or away from noisy fur-
roundmgs.

Carl G. Strock's Booth at the Orange County Fair, Santa Arma, Cal

"Is this the real Luther Burbank?" asked
Edison as with a smile he stepped from his
private car at Sacramento and greeted Burbank.
After the exchange of cordialities Burbank re-
marked: "Edison and I are great* alike. He
is trying new tricks and so am 1 I .ke me he
succeeds about once out of a th -.nd times.
I work with things of nature and he proves on
nature."

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

Welcome Home Again! Safe and Sound.

ECHOES OF THE TRANSCON-
TINENTAL TRIP OF MR. EDISON

THE greatness of Thomas A. Edison," remarked
the San Francisco Examiner, editorially, "is
the greatness of unwearied industry and in-
vincible patience. If we search past times for a man
whom Mr. Edison most resembles we find that man
to be Francis Bacon. Bacon was a passionate experi-
mentor. We can imagine no better way in which to
express our profound admiration for Mr. Edison than
to say that he wears the intellectual mantle of Francis
Bacon and wears it worthily."

Luther Burbank's tribute to Edison is that of a life-
long friend. He says: "Air. Edison and myself
have been long-distance friends for some time. He
has shed more light on the earth and expedited business
and made home life more comfortable than any other
man who ever trod this earth. My meeting him is to
me one of the pleasantest events of my life."

The Mayor of San Francisco said: '''Every man,
woman and child in San Francisco owes to Thomas
A. Edison a debt of gratitude. He has given to the
world marvelous inventions. His gifts to us have been
many. They have been necessities without which the
world could never have progressed as it has."

"Oh, I like the phonograph best" he said with a
chuckle, as if he were even then listening to some
familiar selection. "And what do you consider your
greatest disappointment?" continued the reporter.
Here again Mr. Edison laughed, and seemed quite
amused. After a little reflection he said: "Well,
perhaps my greatest disappointment was when, after
I had put 32,500,000 into my experiments to smelt low-
grade iron ore successfully and had just got every
thing working fine, and had sold 100,000 tons of the
new product to Frick, they discovered the Messaba
range where they could scoop up iron ore by the
steam shovelfulls."

"W'ork" said Mr. Edison — "well, that is like the
morphine habit. I guess both Burbank and myself
have got it." "Work? There's no end to the problems
of science" replied Burbank, "a thousand years from
now we will see just as much to do."

Five thousand school children of Santa Rosa, Cali-
fornia, turned out to welcome Thomas A. Edison
recently. They marched across the town to Luther
Burbank's home and the famous Burbank gardens,
waving flags and cheering.

When Edison did arrive cheer after cheer went up
for the inventor of the phonograph which these boys
and girls had long known and often played. Edison
himself was in high spirits and this royal greeting
brought smiles to his face and he doffed his hat many
times to his youthful admirers. They had heard
all the funny stories of "Uncle Josh" and others on
the phonograph; enjoyed its rollicking songs and dances;
but now they beheld the "Wizard" who had made all
this possible and their cheers echoed to the skies.
It was an impressive scene.

The San Francisco Chronicle said the morning after
Edison Day (October 21st): "No hero fresh from the
great war, no great statesman, or indeed any person
elevated above his fellowmen, ever received such a
sincere tribute as Thomas A. Edison, yesterday.
No celebrity thus far visiting the Exposition has been
accorded such hearty homage."

When the great inventor arrived at Festival Hall
more than 4000 persons stood up and cheered. Again
at the end of the exercises they cheered and many
hundreds clambered over the foot lights in a great
struggle to grasp Mr. Edison's hand. In the near-riot
which ensued the inventor's hat was lost and he
emerged bareheaded from the building and climbed
into an automobile which whisked him to The Court
of the Universe. — San Francisco Chronicle.

"What do you consider your greatest achievement?"
Mr. Edison was asked by a San Francisco reporter.

Thomas Insull, a life-long friend of Mr. Edison
responded for Mr. Edison when the latter was awarded
a medal at San Francisco. In part he said: "Edison's

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

career offers much for the young man to study. Mr.
Edison never sounds a retreat; he always sounds an
advance, and he is never discouraged."

"Edison Day" at the Exposition rolled up the at-
tendance to 98,492 — the largest day in the history of
the Fair. It held the palm over Theodore Roosevelt
(whose presence caused the turnstiles to click 95,290),
and over William H. Taft (65,444) and Colonel
Goethals (55,468).

It was a dinner unique in history — that Telegraphers'
Dinner to Edison at San Francisco. From the time
Edison took the place of honor till the last toast had
been given not a spoken word was heard. On every
table was a telegraph sounder, at every speaker's
right hand a telegraph key and the clicking tongues
of brass, made human speech unnecessary. Edison's
white head leaned close to the sounder by his plate.
His fingers on the key slowly recovered their old time

nimbleness with the Morse code and every mirthful
wrinkle on his beaming face told how he enjoyed it.

When Edison was a telegraph operator years ago,
his favorite lunch was a piece of apple pie and a glass
of milk. It was no surprise, therefore, to his telegraph
friends at a dinner tendered to him, when he waived
aside the oysters and did not taste the soup or entrees.
But his friends were prepared. About half way
through the dinner they had a waiter appear with
an immense apple pie and another waiter following
with a great big bottle of milk. Edison was full of
humor when he saw them coming and said: "Is it as
good as it used to be?" Then having tasted it he
opened his telegraph ticker and telegraphed to all
the other diners: "Say, boys, it's fine!"

"If Mr. Edison should contribute nothing further
to the talking machine industry in the way of inventive
ideas, his name would still be an asset of incomparable
value," says the Talking Machine World, New York

BLUE AMBEROLS FOR DECEMBER

CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

28219 Recitative and Chorus — Messiah, (a) There Were Shepherds; (b) Glory to God — Chorus, Handel

Anita Rio and Oratorio Chorus

28220 Berceuse — Jocelyn, Godard Herman Sandby

28221 Am Rhein und bein Wein, Ries Otto Goritz

REGULAR LIST

2748
2749
2750
2751
2752
2753
2754
2755
2756
2757
2758
2759
2760
2761
2762
2763
2764
2765
2766
2767
2768
2769
2770
2771
2772
2773
2774

50 cents each in the United States; 70 cents each in Canada

We'll Have a Jubilee in My Old Kentucky Home, Donaldson

When I Leave the World Behind, Berlin

Emancipation Handicap — Descriptive, Mohr

That's the Song of Songs For Me, Osborne

Waltz of the Season — The Blue Paradise, Eysler

Somebody Knows, H. Von Tiher

Andante pastorale — Souvenir des Alpes, Bohm

Coronation March — Prophete, Meyerbeer

I'm a Lonesome Melody, Meyer

Whistling Rufus — One-Step, Mills

The Trumpeter of Sackingen — Parting Song, Nessler

They Didn't Believe Me, Kern

Billy Murray and Chorus

Glen Ellison

Arthur Collins and Byron G. Harlan

Walter Van Brunt and Chorus

George Wilton Ballard, Frederick Wheeler and Chorua

Harry Mayo and Mary Tally

Weyert A. Moor

Sodero's Band

George Wilton Ballard and Chorus

Jaudas' Society Orchestra

Louis Katzman

Gladvs Rice and Walter Van Brunt

Scene at a Dog Fight— Descriptive Gilbert Girard and Steve Porter

All Aboard For the County Fair Harlan E. Knight & Co.

Little Grey Mother, De Costa Jim Doherty and Chorus
In the Land of Love With the Song Birds, Rega George Wilton Ballard and Owen J. McCormack

Auntie Skinner's Chicken Dinner Medley — One-Step, for dancing Sisty and Seitz's Banjo Orchestra

The Last Waltz, Dabney, for dancing Sisty and Seitz's Banjo Orchestra

Chimes of Normandy Airs— No. 2, Planquette New York Light Opera Co.

O Little Town of Bethlehem, Redner The Carol Singers

Once in Royal David's City, Gauntlett The Carol Singers

It Came Upon the Midnight Clear, Willis The Carol Singers

0 Come, All ye Faithful (Adeste Fideles), Reading Sodero's Band

Angels from the Realms of Glory, Smart The Carol Singers

Dominion of Canada March, Hill Sodero's Band
'Till the Boys Come Home, Novello Frederick Wheeler and Male Chorus

Are We Downhearted— No! David and Wright Elizabeth Spencer and Chorus

EDISON PHONOGRAPH MONTHLY, DECEMBER, 1915

Every Edison Dealer Should Read This

Umberto Sorrentino, a well-known Musician of New York City, contributed the
following communication to a recent issue of Musical America. It was prepared by Mr.
Sorrentino with no idea of exploiting records of any kind or manufacture. It is reprinted
here because it correctly interprets Mr. Edison's views concerning the voices of artists of
wide repute. His investigations have proved to him that reputations can be acquired
by other means than a good voice. Consequently he has selected artists to make Edison
Records solely because they have fine voices. If they have good reputations as operatic
stars or concert artists so much the better, but quality of their voices must come first.
As a result most of the present day singers with good voices make records for the Edison
Laboratories.

We hope that every dealer will carefully read Mr. Sorrentino's article.

UPHOLDING AN ARTISTIC
REPUTATION

To the Editor of Musical America:

Artistic reputation is a product of white paper,
printer's ink and ability. Sometimes the most in-
dispensable of these three are the first two. For the
great majority of theater, opera and concert goers
believe that a singer is good, or a play is excellent,
because they repeatedly have been told so through the
advertising columns of the public prints, on glowing
posters or in the thousand and one ways employed by
advertising experts.

Of course, the public knows — in a more or less
definite way — when a voice, or an actor pleases it.
But so susceptible is the human brain to suggestion
that the reports emphasized in the "advance notices"
and in the carefully planned campaign "stick" more
or less tenaciously — as a fixed idea. Such is the wonder-
ful potency of suggestion — of the mental portrait of
printed words — created by advertising.

In no business or profession in the world is publicity
so essential, so indispensable, as in the opera, concert
and theatrical fields. Black ink is transmuted by
the alchemy of the printing press into gold and bank-
notes. Thousands of artists are indebted to it for a
very large measure of their success. Without it, they
would be poor indeed.

For instance, it is within the strongest bounds of
probability that there are today at least 1500 singers
in the world (to name merely one class of artists) who,
if they were to be brought incognito for an audition
upon the stage of the Metropolitan, La Scala or Covent
Garden, and there required to sing for an impresario
or a director, would fail ignominiously to secure an
engagement or perhaps even a chance to sing second
parts. Why is this? What would happen to cause this
lamentable fall from grace on the part of artists, some
of whom may be the musical idols of two continents?

Simply this: They would be: obliged to depend upon
their own endeavors, they would have to "deliver the
goods" without the hypnotic influence which years of
mental suggestion — instituted by judicious advertising
— have created for them.

They would be stripped of their glittering robes of
natural or artificial interest. Their past triumphs, or
their dresses and jewels, their amours, their Pome-
ranians or their titles of nobility would be as though

they never had been. But let it be whispered that this
is Mme. Blank, known on four continents as a great
prima donna, or as one of the world's most distinguished
interpreters of Wagner, and immediately impresario
or critic hears with new ears — with senses sharpened
by the vivid power of imagination. The glorious mantle
that publicity has created now covers all inadequacies
and deficiencies.

And this is one of the grim jests in the singer's
or actor's career. It takes years of advertising and
successes to create a reputation — and then the artist
must frequently live upon it.

A recent conversation with one of the best known
singers in the Metropolitan illustrates this. He
confided to me rather bitterly that to make a reputation
took twenty-five of the best years of his life. Now
that he has it, almost his entire time and thought and
much of his income are spent in upholding it. Now
he receives fifteen hundred dollars a week. Then he
received thirty-five to fifty dollars a week. Musically,
his is now a poorer voice, but from a box office view-
point it is fourteen hundred and fifty dollars better
than it was when it was infinitely superior. The dif-
ference lies in the accumulated value of twenty-five
consecutive years of advertising.

One of the most famous baritones in Italy said to me:
"Twenty years ago, when I had a voice, I had no
reputation. Now I have a reputation, but I have no
voice. The same people who refused to listen to me in
my prime, when I needed them, now bore me to death
with their importunities, when I do not need them."

A man or woman may be a superb artist, but as a
general thing the public does not realize it, unless
informed of the fact, perhaps indirectly, through the
august authority of a well advertised name. For
instance, a few years ago a magnificent singer appeared
as Canio in "Pagliacci" in the Chicago Auditorium.
As a joke on the critics and some of his friends in the
audience, he sang also, in his most finished style, the
part of the Harlequin (which is sung back of the
scenes). The newspapers next morning gave fulsome
praise to the Canio, but criticized most unmercifully the
Harlequin. They did not know that the great tenor
himself had sung both parts. The artist's adventure
into the role of clown did not have the support of his
reputation. Hence the "roast."

Umberto Sorrentino.
New York, Sept. 25, 1915.

Jobbers of Edison Amberola Phonographs

and Blue Am

berol Records

ALABAMA

NEW JERSEY

Birmingham — Talking Machine Co.

Paterson — Jame6 K. O'Dea.

Mobile — W. H. Reynalds.

NEW YORK

CALIFORNIA

Albany — American Phonograph Co.

Los Angeles — Southern California Music Co.

Finch & Hahn.

San Francisco — Pacific Phonograph Co.

Buffalo — W. D. Andrews.

Neal, Clark & Neal Co.

COLORADO

Elmira — Elmira Arm Co.

New York City — I. Davega, Jr., Inc.

Denver — Denver Dry Goods Co.

J. F. Blackman & Son.

Hext Music Co.

S. B. Davega Co.

The Phonograph Corporation of

CONNECTICUT

Manhattan.

New Haven — Pardee-Ellenberger Co.

Rochester — Talking Machine Co.
Syracuse — Frank E. Bolway & Son.

W. D. Andrews Co.

GEORGIA

Utica — Arthur F. Ferriss.

Atlanta — Atlanta Phonograph Co.

William Harrison.

Waycross — Youmans Jewelry Co.

OHIO

ILLINOIS

Cincinnati — The Phonograph Co.

Chicago — Babson Bros.

Cleveland — The Phonograph Co.

James I. Lyons.

The Phonograph Co.

OREGON

Peoria — Peoria Phonograph Co.
Quincy — Quincy Phonograph Co.

Portland — Pacific Phonograph Co.

PENNSYLVANIA

INDIANA

Indianapolis — Kipp-Link Phonograph Co.

Philadelphia — Girard Phonograph Co.
Pittsburgh — Buehn Phonograph Co.

Scranton — Ackerman & Co.

IOWA

Williamsport — W. A. Myers.

Des Moines — Harger & Blish.

Sioux City — Harger & Blish.

RHODE ISLAND

Providence — J. A. Foster Co.

LOUISIANA

New Orleans — Diamond Music Co., Inc.

TEXAS

Dallas — Texas-Oklahoma Phonograph Co.

MAINE

El Paso — El Paso Phonograph Co., Inc.

Bangor — Chandler & Co.

UTAH

MARYLAND

Ogden — Proudfit Sporting Goods Co.

Baltimore — E. F. Droop & Sons Co.

Salt Lake City — Consolidated Music^Co.

MASSACHUSETTS

VERMONT

Boston — Iver-Johnson Sporting Goods Co.
Pardee-Ellenberger Co.

Burlington — American Phonograph Co.

Lowell — Thomas Wardell.

VIRGINIA

MICHIGAN

Richmond — C. B. Haynes & Co.

Detroit — Phonograph Co. of Detroit.

WASHINGTON

MINNESOTA

Seattle — Pacific Phonograph Co., N. W.

Minneapolis — Laurence H. Lucker.

Spokane — Pacific Phonograph Co.

St. Paul— W. J. Dyer & Bro.

WISCONSIN

MISSOURI

Milwaukee — The Phonograph Co., of Milwaukee.

Kansas City — Phonograph Co. of Kansas City.

Schmelzer Arms Co.

CANADA

St. Louis — Silverstone Music Co.

Calgary — R. S. Williams & Sons Co., Ltd.

MONTANA

Montreal — R. S. Williams & Sons Co., Ltd.

St. John— W. H. Thorne & Co., Ltd.
Toronto — R. S. Williams & Sons Co., Ltd.

Helena — Montana Phonograph Co.

Vancouver — Kent Piano Co., Ltd.

NEBRASKA

Winnipeg — Babson Bros.

Omaha — Shultz Bros.

R. S. Williams & Sons Co., Ltd.

E DI SON

DI ATAON D DISC
P ttON OGRAPHS

AUGUST, 1915
^ >

^^^^ TRADE MARK

MANUFACTURED BY
T H OMAS A- EDISON- INC
O R A NT G E , M. J. 9 VS/K

EDISON'S

MASTERPIECE

HE Edison Diamond Disc Phonograph
marks the attainment of an ideal by a
man whose ideals are many years in
advance of the age in which he lives.

Mr. Edison invented the phono-
graph. It was in 1877. One year
later he invented and patented the
first DISC phonograph. This information may come as
a surprise to many, for not until now has the great master
permitted a disc phonograph to be offered to the public in
his name. The new Edison Diamond Disc Phonograph,
therefore, represents the culmination of thirty-five years of
endeavor to perfectly reproduce sound.

In nearly every musical sound, though the ear hears it
as one note, there is a combination of several notes.
The different relative numbers and intensities of these sev-
eral notes combined are what make the difference in tim-
bre or tone quality. In analyzing the combination, the
lowest tone is called the fundamental tone, and the softer
and sweeter tones are called the overtones or sound colors
of a musical note. Let the sound colors be absent from a
note, and the resulting sound is thin and strident.

To the seemingly impossible task of reproducing clearly
and perfectly these sound colors, Mr. Edison long and
arduously applied his creative genius. Any talking ma-
chine could reproduce the fundamental tones of the origi-
nal music, but failed to bring out the overtones. The re-
sult was not pleasing to a cultured ear.

The attainment of this ideal by Mr. Edison is due to
a superior method of recording these sound colors and to
their perfect reproduction in the Edison Disc Phonograph.
This is the all important point for the cultured, music-
loving ear, for it enables us to hear music as originally
sung or played. It is not a dream of what might be done
to bring the music faultlessly rendered into the home; it
is the realization of that dream. And, since the Edison
Disc is master of all reproduction of music, vocal and in-
strumental, it must necessarily become the greatest of
musical educators.

In this Introduction we desire to speak first of the
Edison Diamond Disc Record, and then of the Edison
Phonograph, the instrument designed to play it.

I. THE EDISON DIAMOND
DISC RECORD

Those who have heard the Edison Diamond Disc do
not need to be told that it is different from all other sound-
reproducing instruments; their own appreciation of real
music enables them to recognize at once its superior musi-
cal qualities.

But, when they seek to learn why it differs in this
respect and in that, they must turn to the inventor him-
self. Some peculiarities, such as the thickness and exceed-
ing hardness of the disc, for instance, may in themselves
seem of trivial importance, but when their vital relation
to the superior results they have heard are pointed out,
they then realize how deeply the inventor has studied the
problem of perfectly reproducing the original music.

One point we can but briefly touch upon here, yet it is
fundamental — the Edison method of recording — a method
known only to the Edison Laboratories. Without such
superior recording process all subsequent steps must fall
short of the end desired, for it is self-evident that we
cannot reproduce, by any manner of means, what has not
been recorded, or not properly recorded.

Turning now to the disc itself let us learn from the
inventor the reasons for some of its peculiarities.

FROM THE
INVENTOR'S VIEW-POINT

The Thickness of the Edison Disc is perhaps its most
apparent difference from all other discs, since it is fully
twice as thick. Experiments have shown that the thick-
ness of a record increases its resonance and gives mellow-
ness and depth 'of tone to the reproduction. In powerful
band records, and also in the deep notes of a basso, the
Edison Disc Record is so heavv that it is not thrown into
discordant vibrations as would be the case with a lighter
record. On account of its weight and density, its sur-
face is not affected by the powerful vibration of the dia-
mond pointed lever, and this permits the reproduction of
the faintest overtones. If the record did vibrate apprecia-
bly it would produce a discord and drown the delicate
overtones that are brought out so perfectly on the Edison
Diamond Disc.

The Hardness of the Edison Disc is another very
noticeable characteristic. It is very much harder than the
substance of which other discs are made, being a material
new to chemistry, especially manufactured for this
purpose. This hardness insures the life of the inden- •
tations made upon it, so that the minutest sound, once
recorded, is not effaced nor distorted by use.

This sound-wave engraving is in the form of a groove
of varying depth. The bottom of this groove rises and
falls in waves that correspond to the vibrations of the
music. The fundamental tone makes long waves; the
overtones make very short and delicate waves. The dia-
mond pointed reproducer travels along the groove under
the proper pressure to bring out the full quality of the
original music. The material on which this groove is
engraved must not yield to the pressure, for, if it did, the
reproducer point would press down the delicate overtone
waves and they would not be properly reproduced.

While the fundamental vibrations on the record are
plainly visible to the eye, some of the fine overtones are
only visible under the microscope, and others not at all. If
the material were not very hard the heavy weight used
to hold the diamond ball against the record would press
these minute waves down, the ball would not be lifted,
and the faint overtones, which give music its quality,
would not be reproduced.

An Edison Disc will stand almost any accident without
breaking and will never warp — two important advantages
not found in other disc records, and which infinitely pro-
long its life.

The Fineness of the Grooves, or threads, in an Edison
Disc is another distinguishable feature, not perhaps so
noticeable as either its thickness or hardness, but still very
important. An Edison Disc is "cut" 150 threads to the
inch, other discs generally 80 threads to an inch. The
significance of this feature is that an Edison ten inch
Disc will hold fifty per cent, more music than any other
disc; a ten inch Edison Disc will hold more music than
a twelve inch disc of other makes. As a practical result
whole arias from operas can be recorded entire upon an
Edison and it opens up the great field of the longer musi-
cal compositions, and permits many of the principal parts
being given entire.

The Life of the Record is protected not only by its
thickness, its hardness, its toughness, and its practically
unbreakable character, but by a number of devices that
cooperate to preserve it from strain and wear.

Foremost among these wear-resisting features is the
adoption of a diamond point instead of a metallic or
wooden needle. While the diamond is the hardest sub-
stance known, it is here so perfectly fitted to the groove in
the disc, being ground under a microscope, that its pol-
ished surface follows the groove in the record with the
ease and precision of a finely adjusted piece of delicate
mechanism. It is not possible for the diamond to pick up

dirt like a wooden or metallic point and cut the record.
The diamond rides over it. This diamond is a permanent
reproducing-point and never needs changing.

Another very important Edison precaution against wear
of therecord is that the amplifying arm (the arm holding
the reproducer point over the record) is carried from the
outer edge of the record toward its center, by a nicely
adjusted mechanism which propels the reproducer point
without any damage to the record. In other disc machines
the reproducing needle or point is propelled by its friction
against the revolving record — that is to say, friction against
the walls of the sound-groove. In other words the Edison
Diamond Disc design avoids friction while other designs
rely upon friction to move the reproducing point. Mani-
festly it is not scientific to use the record engravings as
the means of moving the reproducing mechanism across
the record. Such a delicate thing as a musical record
should not be used to move machinery, especially if it is
expected that overtones are to be perfectly reproduced.

II. THE EDISON DIAMOND DISC
PHONOGRAPH.— The Instrument that
Plays the Edison Diamond Disc Record

Both Edison Disc and Edison Phonograph have been
perfected together by the inventor and must be used to-
gether if the highest musical results are to be realized.

There are many vital reasons why an Edison Disc Rec-
ord cannot be played creditably on any other than the
instrument designed for it by Mr. Edison. In the first
place the music has been recorded on it by an entirely dif-
ferent method. Other discs are cut by the lateral or side
process while the Edison is cut by the up and down, or
vertical process. Then again it is recorded 150 threads
to the inch instead of 80 threads used on other discs. That
means that the walls of the grooves are closer together on
the Edison and not adapted to bear the strain of carrying
the tone arm. Invariably where any attempt is made to
use an Edison Disc on other than an Edison instrument
the quality of the tone is impaired and the record rendered
unfit for subsequent use:

Glancing briefly at a few distinctive features of the
disc instrument let us learn from the inventor their sig-
nificance and importance.

FROM THE
INVENTOR'S VIEW-POINT

The Reproducer is Heavier, very much heavier, than
any similar device. The reason for this is that in order
to hold vibration you must have adequate material and
strength to control it — to prevent its leaking out, so to
speak, through the top of the dome or walls of the speaker.
The tension between the diaphragm and the diamond must
be very great to make the point follow all the minute
waves of the overtones.

The Reproducer is Free, or very nearly so, to follow
the indentations on the record. In the mounting of the
diamond not only is all lateral strain taken from it in
carrying the amplifying arm, as previously explained, but
it has of itself a freedom that insures a most easy and per-
fect response to every indentation, however minute, upon
the disc. With the nicely adjusted weight (above men-
tioned) the diamond point is held to the record, yet is
given the utmost freedom laterally.

The Diaphragm is very Sensitive. In the perfection
of this part of the Edison Reproducer scores of substances
were experimented with before the final one was decided
upon. The result is that every faint overtone inscribed
upon the Edison Disc Record is reproduced with remark-
able clearness and fidelity. Every Edison diaphragm is
hand-made, tested, inspected and assembled in the re-
producer with as much care and precision as the works of
a high grade watch. Every one is tested for tone quality.
If not up to standard it is rejected and not sold. And

experience demonstrates that a very large percentage must
be rejected on the same principle that very few violins,
even if made exactly alike, have the right tone.

The Edison Motor is extra powerful, and specially
designed by Mr. Edison to sustain the pitch of every se-
lection played, with perfect accuracy. If a motor of
insufficient strength were used, the pitch would be per-
ceptibly lowered by the slower running of the record at
certain points, or raised by faster running, where the rec-
ord offers less resistance.

FROM THE
LISTENER'S VIEW-POINT

Long before the disc was given to the public Mr.
Edison himself was its most critical listener, and it was a
matter of comment among casual listeners that he so fre-
quently insisted upon the perfection of some slight detail
that entirely escaped their notice. His standards were high.

How can we best describe the result? How can we
compare the reproduction of the best music — vocal or in-
strumental—as rendered on the Edison Disc, with the
rendition of the same pieces by talking machines? It is
like comparing a beautiful painting— perfectly executed
in respect of planes, tones, colors and perspective— with
a drawing that possesses neither color, shading nor detail.

If you are fond of chamber music (as undoubtedly
you are) you will realize how much it means to your per-
fect enjoyment of it in your own home to have an Edi-
son Disc. All those delicate beauties of chamber music
which have baffled reproduction until now, may be fully
enjoyed upon the Edison. It opens wide the field of cham-
ber music, not only because it reproduces the faintest notes
perfectly, but because it permits of the reproduction entire
of countless beautiful symphony movements and operatic
selections.

Music-lovers will like the Edison Disc more and more,
for besides its matchless tone, and an exact reproduction of
the original, it maintains at all times the proper pitch.

It is worthy of note that many of the foremost piano
houses now place the Edison Disc on a par with their
highest grade instruments, and are receiving from their
own exclusive clientele the most hearty endorsement of it
as an instrument of real musical value in their homes.

FROM THE
OPERATOR'S VIEW-POINT

As the listener is very frequently the operator, it adds
not a little to the enjoyment of the selections played to be
able to change the records with the utmost ease and
despatch. In this respect the Edison Disc Phonograph is
by far the easiest to operate. It requires just three move-
ments to change an Edison Disc: (1) place the record on
the turn-table; (2) start the motor by releasing the
catch; (3) lower the tone arm, thus bringing the dia-
mond-reproducing point into position. All these move-
ments can be made by one hand.

On other discs, ten or eleven movements are necessary,
requiring both hands: (1) the sound box must be raised;

(2) then the set screw (holding needle) released;

(3) then needle taken out; (4) needle placed in tray for
"used needles"; (5) another needle selected; (6) pointed
end of needle turned downward; (7) needle put in posi-
tion; (8) set screw tightened; (9) record placed on
turn-table; (10) motor started; (11) sound-box placed
in position on record.

All these changes on other disc machines require con-
siderable time and patience, especially where a number of
selections are played. Compared to all this the Edison
Disc procedure in changing records is simplicity itself.

louis xvi Price, $450.00

Model B 450

Cabinet, Circassian Walnut; contains record filing space with
cards and indexes for filing. Twelve-inch turn-table. Tone modu-
lator. Automatic record feed. Diamond stylus reproducer. Auto-
matic stop. Powerful two-spring motor with worm driven gears.
Metal parts gold plated. Dimensions: 48 inches high; 22 inches
wide; 22^ inches deep.

Price, £375.00 louis xv

Model B 375

Cabinet, Mahogany ; contains record filing space with cards and
indexes for filing. Twelve-inch turn-table. Tone modulator.
Automatic record feed. Diamond stylus reproducer. Automatic
stop. Powerful two-spring motor with worm driven gears. Metal
parts gold plated. Dimensions: 50 inches high; 23 inches wide;
31 inches deep.

PERIOD FURNITURE CABINETS
FOR EDISON PHONOGRAPHS

HERETOFORE the cabinets of so-called talking-ma-
chines have ranged from a strictly utilitarian housing
of the mechanism to the grotesque designs of cabinet-makers,
either ignorant of or indifferent to the traditions of furniture
architecture.

The history of furniture design, like that of any other art,
resolves itself into certain epochs or periods made memorable
by masters. Individual tastes may prefer one school or
period of furniture to another, but good taste does not permit
the selection of an article of furniture that violates the car-
dinal principles of classic furniture architecture.

Thus it was that in selecting the cabinets for the Edison
Diamond Disc, we required our designers to follow classical
lines. To che same extent that the superior musical quality
of the Edison Diamond Disc appeals to the cultured musical
sense, we determined that Edison Diamond Disc cabinets
s! ould appeal to those who have a cultured knowledge of
furniture design.

First and foremost we desired a Renaissance type suggest-
ing convincingly a French period, yet so modern in treatment
as to harmonize with any surroundings. This resulted in
the cabinet used with model B-250, the Official Laboratory
Model of Edison Diamond Disc Phonograph.

There lies buried today in Westminster Abbey Robert
Adam, architect to the king, member of Parliament, and
celebrated as the founder of the Adam school of furniture,
wherein the moldings are of the simplest and purest classical
character. A distinctive feature of the Adam school is the
use of the fan as a detail of embellishment. Our Diamond
Disc model C-200 is a charming adaptation of this much ad-
mired and aristocratic English school.

Thomas Sheraton, born in 1751, is described by a compe-
tent critic as the English designer who adapted to British
tastes the fancies of the Court of Marie-Antoinette. In

Sheraton's work the straight line, free from deviation, pre-
dominates. He went into matters of detail with exhaustive
thoroughness, striving to produce a type of furniture at once
pleasing and satisfying to the eye, yet ever keeping the idea of
utility paramount. He favored the oval as a centrepiece, and
achieved a great degree of gracefulness in the legs of cabi-
nets and tables which he designed. Whatever embellishment
he cautiously employed at times was never permitted to de-
tract from the predominating classical straight line. Ac-
cordingly inlay work is a characteristic form of Sheraton
decorative art. Our Diamond Disc model B-275 faithfully
portrays the Sheraton school and is beautifully inlaid.
Model C-150 also follows the Sheraton school but lacks the
inlay.

Recognizing that the Louis Seize period typifies perhaps
the greatest luxury combined with the greatest artistry in
furniture design, we produced a pure type of Louis XVI
cabinet, model B-450. During the reign of Louis XVI,
1774 to 1793, the nobility of France experienced an era of
unparalleled luxury, refinement and ease, culminating in the
Revolution, of which it was undoubtedly the cause. Prob-
ably in nothing was this so strongly and permanently reflected
as in the furniture and furnishings of the period. Happy in
the companionship of his charming and cultured young wife,
the ill-fated Marie-Antoinette, Louis sought to surround her
with every .luxury that her refined but extravagant taste
suggested. To the king's adoration of his beautiful consort
may be traced the magnificent furniture of that day, which
has ever since been recognized as the last word in lavish
luxury. No finer specimen of the Louis Seize period could
be found than our Diamond Disc cabinet B-450. Lately we
have developed a Moderne type, model A-100, which em-
bodies a certain amount of Louis XVI detail.

Of the other French periods, Louis Quinze stands next in
beauty of design. This was the period that introduced the
furniture of Jean Francois for Madame Pompadour. Fur-
niture styles under Louis XIV were severe. Under Louis
XV the lines became softer and less austere. Our Diamond
Disc model B-375 is an admirable example of the cabinet
design of the days of Louis XV

sheraton— inlaid Price, $275.00

Model B 275

Cabinet, Mahogany, Inlaid; contains record filing space with cards
and indexes for filing. Twelve-inch turn-table. Tone modulator.
Automatic record feed. Diamond stylus reproducer. Automatic
stop. Powerful two-spring motor with worm driven gears. Metal
parts gold plated. Dimensions: 46^ inches high ; 22^ inches wide;
21 inches deep.

OFFICIAL LABORATORY MODEL
Price, $250.00 MODERN RENAISSANCE

Model B 250

Cabinet, Mahogany, Golden Oak, Weathered Oak or Fumed Oak ;
contains record filing space with cards and indexes for filing. Twelve-
inch turn-table. Tone modulator. Automatic record feed. Diamond
stylus reproducer. Automatic stop. Powerful two-spring motor
with worm driven gears. Metal parts gold plated. Dimensions :
51 inches high; 22^ inches wide; 22^ inches deep.

ADAM Price, $200.00

Model C 200

Cabinet, Mahogany, Golden Oak, Weathered Oak or Fumed
Oak; contains record filing space with cards and indexes for filing.
Twelve-inch turn-table. Tone modulator. Automatic record feed.
Diamond stylus reproducer. Automatic stop. Powerful spring
motor with worm driven gears. Metal parts gold plated. Di-
mensions: 47X inches high; 20^ inches wide; 20^ inches deep.

Price, $165.00

Model B 200

Caoinet, Mahogany, Golden Oak, Weathered Oak or Fumed
Oak ; contains record filing space with cards and indexes
for filing. Twelve-inch turn-table. Tone modulator. Automatic
record feed. Diamond stylus reproducer. Automatic stop. Pow-
erful spring motor with worm driven gears. Metal parts gold plated.
Dimensions: 47 inches high; 20^ inches wide; 20^ inches deep.

SHERATON — PLAIN Price, $150.00

Model C 150

Cabinet, Mahogany, Golden Oak, Weathered Oak or Fumed
Oak; contains compartment for filing records. Twelve-inch turn-
table. Tone modulator. Automatic record feed. Diamond stylus
reproducer. Automatic stop. Powerful spring motor with worm
driven gears. Metal parts nickel plated. Dimensions: 44 # inches
high; 19X inches wide; 20^ inches deep.

Price, $115.00 (Including six record portfolios)

Model B 150

Cabinet, Mahogany, Golden Oak, Weathered Oak or Fumed
Oak; has shelf for holding six record portfolios. Twelve-inch
turn-table. Tone modulator. Automatic record feed. Diamond
stylus reproducer. Automatic stop. Powerful spring motor with
worm driven gears. Metal parts oxidized bronze. Dimensions: 44
inches high; ^oy^ inches wide; 20^ inches deep.

Price, $80.00

Model B 80

Cabinet, Mahogany, Golden Oak, Weathered Oak or Fumed
Oak, Twelve-inch turn-table. Automatic record feed. Diamond
stylus reproducer. Metal parts nickel plated. Powerful spring
motor with worm driven gears. Turn-table stop. Dimensions :
1 7 inches high ; \%y2 inches wide; 24^ inches deep.

MODERNE Price, $IOO.OO

Model A ioo

Cabinet, Mahogany, Golden Oak, Weathered Oak or Fumed
Oak. Twelve-inch turn-table. Tone modulator. Automatic rec-
ord feed. Diamond stylus reproducer. Automatic stop. Powerful
spring motor with worm driven gears. Metal parts polished nickel.
Dimensions: 42 inches high; 18 # inches wide; 21 % inches deep,

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Full text of "The Edison Phonograph Monthly (Dec 1914-Dec 1915)"

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